Malte Ubl just left Google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask...
Customer Identity Management (CIAM) might appear to be a straightforward exercise, but it is much more complex than the usual password authentications and easy security measures....
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing...
Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of...
Over time, Google consistently changes and updates its algorithm intending to provide accurate, faster, and relevant search results to its users. But what is a Google...
Last week sometime, probably around the same time Google added the hotel attributes for Ukraine refugees, Google added new “emergency help” attributes to Google Business Profiles....
The relationship between big data and IPRs is sensitive as in our haste to leverage big data we may consciously or subconsciously infringe upon IPRs. Intellectual...
I guess it’s true what they say about product marketing—it suffers from an identity crisis. Because product marketing is closely related to some other roles in...
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there...
As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence...