During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all...
Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to...
Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by...
“Why didn’t I think of that?” The best content marketing examples inspire other marketers. All content marketers want to produce content so good that it sparks...
Malte Ubl just left Google a couple of weeks ago after being with the search company for 11 years. He came back onto Twitter to ask...
Customer Identity Management (CIAM) might appear to be a straightforward exercise, but it is much more complex than the usual password authentications and easy security measures....
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing...
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Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of...
Over time, Google consistently changes and updates its algorithm intending to provide accurate, faster, and relevant search results to its users. But what is a Google...
Last week sometime, probably around the same time Google added the hotel attributes for Ukraine refugees, Google added new “emergency help” attributes to Google Business Profiles....
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