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Google Ads Editor Version 2.0 Now Live With Performance Max Campaign Support

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Google Ads Editor Version 2.0 Now Live With Performance Max Campaign Support



Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.


In addition to the performance max campaign support, Google also updated the new user onboarding for Ads Editor, added custom actions and action triggers, new supported recommendations, conversion goals, and much more. Here is the full list:

Performance Max campaigns

Google Ads Editor 2.0 fully supports Performance Max campaigns, asset groups and product groups.

Updated onboarding for new users

When a new user runs Editor for the first time, a sequence of tips is shown, pointing out important parts of Editor UI with brief explanations. The tips could be recalled at any time by clicking Help, then Tutorials, then New user introduction.

The set of tips covers a variety of Google Ads Editor features including the following:

  • How to work with images
  • Recommendations
  • Advanced features within Download selection dialog
  • CSV import
  • Make Multiple Changes tool
  • Account Manager dialog
  • Scheduled download
  • Custom rules
  • Advanced search
  • Shared library
  • How to search for and fix errors
  • How to customize your account tree and type list

Custom actions and action triggers

A custom action is a task that you can save in your account so that you can easily re-run the task (for example, you can save the action to run the “Replace Text” tool on keywords in a specific search, and replace keyword A with keyword B). Custom actions can be used for frequently repeated tasks, such as adjusting bids based on stats.

With action triggers, you can automatically run one or more custom actions when a certain event occurs (for example, when a particular error or a custom rule violation is detected).

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New supported recommendations

Google Ads Editor supports the following recommendation types:

  • Fix your conversion tracking
  • Fix your conversion action with no activity
  • Fix your conversion action with a conversion rate drop
  • Improve your responsive display ads

Conversion goals

Google Ads Editor 2.0 supports conversion goals. You can use Google Ads Editor to take the following actions:

  • View a list of standard goals available at account level
  • Choose for each such goal whether it should be targeted as account goal
  • Choose a list of standard goals for a campaign or switch the campaign to use account goals

Increased validation requirements for “Video – Drive conversions” campaigns

If you use “Video – Drive conversions” campaigns, you’ll be required to use “YouTube Search” or “Include video partners” network targeting on the Campaign edit pane under “Video networks.” Existing campaigns that don’t use this targeting will still be allowed; but new campaigns must target all 3 video networks. New ad groups in these campaigns must have the “Responsive video” type.

Type lists sortable alphabetically or by entity count

The types in the “Manage” section at the bottom left of the Editor window (also known as type navigation) can now be sorted alphabetically or by entity count (so the types with more items are nearer the top). The option is behind the 3-dot menu at the top right of the type navigation section.

Path 1 and Path 2 fields for responsive video ads

Responsive video ads now support 2 additional fields—Path 1 and Path 2.

More overview cards

You will be able to find the following overview cards in the latest version of Google Ads Editor 2.0:

  • Custom rules
  • Optimization score
  • Top campaigns
  • Top ad groups
  • Top keywords
  • Top video ads

Image library

This feature will allow you to manage large numbers of images, and select images for ads in bulk.

Asset report

You can now download and view an asset report for ads of certain types and for certain advertising channels. This new functionality is similar to the ad asset report in Google Ads UI found by navigating to Ads & extensions > Ads > View asset details.

Shared Audience support

In Google Ads Editor 2.0, you can create and edit shared Audiences and attach them to ad groups and asset groups.

Deprecated features

Remove deprecated recommendation

The “Add ad suggestions” recommendation has been deprecated and has been removed from Google Ads Editor 2.0.

Forum discussion at Twitter.





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Google’s Interesting Finds SERP Feature Goes Missing From The Search Results

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Google's Interesting Finds SERP Feature Goes Missing From The Search Results

It seems that Google’s Interesting Finds feature has been removed from the mobile search results. I’m not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven’t seen Interesting Finds in some time…

To refresh your memory, Interesting Finds was a powerful mobile SERP feature that provided a three-pack of listings. You could also click to reveal up to twenty additional listings from the default Interesting Finds module. It could even sometimes rank number one in the mobile search results and could enable sites to double dip in the SERPs by yielding the same listing multiple times for a query (once in the module and once outside the module). I covered Interesting Finds heavily in my Search Engine Land post about the feature.

This is important to understand since it could be impacting traffic from Google for sites that used to rank well in Interesting Finds. Again, sites could double dip when a url ranked in the Interesting Finds module (ranking in the module and outside the module in the top 10). Just a heads-up to check your reporting for queries that yielded Interesting Finds to see the impact.

What Took Its Place?
While analyzing the SERPs for the queries that previously yielded Interesting Finds, I’m seeing several other SERP features instead. For example, Visual Stories (Web Stories), Short Videos, Google’s new grid layout (which combines linking to Google images and third-party sites), organic product listings, “Found on the web“, etc.

Here are some examples of what Interesting Finds looked like in the past and then some of the features I see now:

Before:

After Interesting Finds was removed:

Before:

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After Interesting Finds was removed:

Before:

After Interesting Finds was removed:

I will ping Google to see if they can provide more information about why the feature isn’t showing up in the mobile SERPs anymore. I’ll update this post with any information I receive.

Forum discussion at Twitter.

This is a rare contributed article by Glenn Gabe, an SEO Consultant at G-Squared Interactive focused on major Google algorithm updates and other disturbances in the SEO force.



Source: www.seroundtable.com

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