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Google Ads Editor Version 2.0 Now Live With Performance Max Campaign Support

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Google Ads Editor Version 2.0 Now Live With Performance Max Campaign Support


Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.


In addition to the performance max campaign support, Google also updated the new user onboarding for Ads Editor, added custom actions and action triggers, new supported recommendations, conversion goals, and much more. Here is the full list:

Performance Max campaigns

Google Ads Editor 2.0 fully supports Performance Max campaigns, asset groups and product groups.

Updated onboarding for new users

When a new user runs Editor for the first time, a sequence of tips is shown, pointing out important parts of Editor UI with brief explanations. The tips could be recalled at any time by clicking Help, then Tutorials, then New user introduction.

The set of tips covers a variety of Google Ads Editor features including the following:

  • How to work with images
  • Recommendations
  • Advanced features within Download selection dialog
  • CSV import
  • Make Multiple Changes tool
  • Account Manager dialog
  • Scheduled download
  • Custom rules
  • Advanced search
  • Shared library
  • How to search for and fix errors
  • How to customize your account tree and type list

Custom actions and action triggers

A custom action is a task that you can save in your account so that you can easily re-run the task (for example, you can save the action to run the “Replace Text” tool on keywords in a specific search, and replace keyword A with keyword B). Custom actions can be used for frequently repeated tasks, such as adjusting bids based on stats.

With action triggers, you can automatically run one or more custom actions when a certain event occurs (for example, when a particular error or a custom rule violation is detected).

New supported recommendations

Google Ads Editor supports the following recommendation types:

  • Fix your conversion tracking
  • Fix your conversion action with no activity
  • Fix your conversion action with a conversion rate drop
  • Improve your responsive display ads

Conversion goals

Google Ads Editor 2.0 supports conversion goals. You can use Google Ads Editor to take the following actions:

  • View a list of standard goals available at account level
  • Choose for each such goal whether it should be targeted as account goal
  • Choose a list of standard goals for a campaign or switch the campaign to use account goals

Increased validation requirements for “Video – Drive conversions” campaigns

If you use “Video – Drive conversions” campaigns, you’ll be required to use “YouTube Search” or “Include video partners” network targeting on the Campaign edit pane under “Video networks.” Existing campaigns that don’t use this targeting will still be allowed; but new campaigns must target all 3 video networks. New ad groups in these campaigns must have the “Responsive video” type.

Type lists sortable alphabetically or by entity count

The types in the “Manage” section at the bottom left of the Editor window (also known as type navigation) can now be sorted alphabetically or by entity count (so the types with more items are nearer the top). The option is behind the 3-dot menu at the top right of the type navigation section.

Path 1 and Path 2 fields for responsive video ads

Responsive video ads now support 2 additional fields—Path 1 and Path 2.

More overview cards

You will be able to find the following overview cards in the latest version of Google Ads Editor 2.0:

  • Custom rules
  • Optimization score
  • Top campaigns
  • Top ad groups
  • Top keywords
  • Top video ads

Image library

This feature will allow you to manage large numbers of images, and select images for ads in bulk.

Asset report

You can now download and view an asset report for ads of certain types and for certain advertising channels. This new functionality is similar to the ad asset report in Google Ads UI found by navigating to Ads & extensions > Ads > View asset details.

Shared Audience support

In Google Ads Editor 2.0, you can create and edit shared Audiences and attach them to ad groups and asset groups.

Deprecated features

Remove deprecated recommendation

The “Add ad suggestions” recommendation has been deprecated and has been removed from Google Ads Editor 2.0.

Forum discussion at Twitter.




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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Google’s Answer To OpenAI’s ChatGPT?

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Google Chat Bot Ai

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.

CNBC wrote, “As a result of ChatGPT, the LaMDA team has been asked to prioritize working on a response to ChatGPT,” read one internal memo viewed by CNBC. “In the short term, it takes precedence over other projects,” the email continued, warning that some employees stop attending certain unrelated meetings.

“Apprentice Bard looks similar to ChatGPT: Employees can enter a question in a dialog box and get a text answer, then give feedback on the response. Based on several responses viewed by CNBC, Apprentice Bard’s answers can include recent events, a feature ChatGPT doesn’t have yet,” CNBC said. This makes sense, as Google can crawl the web in almost real-time and process that information faster than any other company.

The examples given by CNBC show that Google even picked up on the Google layoff news and was able to respond to questions about this. Whereas ChatGPT only has content from 2021 or earlier.

Also, CNBC said Google is working on designing an alternative search interface to support this chat feature. CNBC said, “One view showed the home search page offering five different prompts for potential questions placed directly under the main search bar, replacing the current “I’m feeling lucky” bar. It also showed a small chat logo inside the far right end of the search bar.” “When a question is entered, the search results show a grey bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.”

Super interesting stuff and I suspect that if Google does release something, it will be a lot better than what we’ve been seeing so far, if that is even imaginable…

Forum discussion at Twitter.



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A New Googlebot Crawler From Google Named GoogleProducer

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Crochet Google Bot Spider

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?

Hernán Marsili spotted this and asked Google about this on Twitter. He said, “we are seeing a lot of traffic to publisher’s sites with a new user-agent ‘GoogleProducer; (+http://goo.gl/7y4SX) ‘. Our WAF is currently blocking it, but it’s origin is actually Google Proxy hosts. Is this legit traffic?”

That link goes to this page that 404s within the Google News Producer section.

As an FYI, Google Producer is part of Google News and Google Currents, I believe. This help document from Google says, “You will use Google Currents producer to manage your issues (e.g., pricing, description, etc.) for Google Play Magazines. If you’re participating in Google Currents, Producer will look familiar to you. You can manage both your edition(s) for Google Currents and your issues for Google Play Magazines through Producer. See our article on publisher account setup for the steps you need to take to fully set up your publisher account and magazines for Play. If you have any questions about using Producer for Google Currents, please see the Currents Producer Help Center.” Note, the Currents Producer Help Center redirects to the Google Publisher Center help center.

John Mueller of Google said he will look into it:

I guess we will see what he says but until then, I do suspect this is a legit Googlebot crawler.

Update: This is old, an older one:

Forum discussion at Twitter.



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