Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that...
Huang Wei, known by her username Viya, is one of China’s most prominent livestreamers in an e-commerce sector that has boomed – Copyright CNS/AFP STR The...
Everybody on the planet is offering promotions, sales, and giveaways during the holiday season. How do you get yours to stand out? On today’s episode, co-hosts...
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best...
The online war of words between Taiwanese-American pop idol Wang Leehom and his now ex-wife Lee Jinglei has exploded in recent days – Copyright GETTY IMAGES...
Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing...
So… I lost a consulting job last week — and how it happened is a great lesson for freelancers and agency owners. Some backstory: An agency...
Photo: © AFP Anastasia CLARK A Moscow court on Friday slapped Google with an unprecedented fine of nearly $100 million, while Meta (formerly Facebook) received a...
There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them...
Looking to expand your marketing capabilities? Then you should know what are the benefits and challenges of going in-house vs outsourcing marketing. Some companies have been...