As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to...
This is interesting – Facebook has published a new research paper that outlines its proposed new approach which would enable it to essentially offer Campaign Budget...
A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the...
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a...
As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach...
Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve...
Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This...
Wix and WordPress have been engaging in a public spat that keeps getting nastier with each response. A new response from Wix seems to lower the...
Wordfence security researchers discovered that virtually every plugin tested that adds functionality to Elementor had a vulnerability. Many of the contacted plugin publishers updated their plugins...
There are a number of hurdles to clear internally that make free trials hit-or-miss when businesses are updating their martech stack. In disruptive times like these,...
