Entireweb Articles

How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid

How to Measure Content Marketing ROI (The Right Way)

When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are...

Move on from these nine fundamental content marketing myths

SEO3 years ago

Move on from these nine fundamental content marketing myths

30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart...

Bereaved UK father criticises social media firms' response to tragedy

SOCIAL3 years ago

Bereaved UK father criticises social media firms’ response to tragedy

Misinformation can spread rapidly on social media under the guise of satire and parody, creating challenges for platforms and fact-checkers. — © AFP The father of...

SEARCHENGINES3 years ago

Google Unlikely To Increase Request Indexing Quota

Google’s John Mueller said that Google Search Console’s URL Inspection tool to submit a page to be crawled would probably not see the quota increase anytime...

Battling Big Tech’s advertising monopoly

FACEBOOK3 years ago

Battling Big Tech’s advertising monopoly

The following is adapted from Rep. Ken Buck’s new book Crushed: Big Tech’s War on Free Speech. The first brilliant idea Google founders Sergey Brin and...

Content Strategy Template & How To Use It

SEO3 years ago

Content Strategy Template & How To Use It

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial...

MARKETING3 years ago

How Sky and RS Group built testing and experimentations programs that actually deliver

Testing and experimentation are cornerstones to building a great customer experience—but how do you make sure you’re testing the right things? We received...

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

PPC3 years ago

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one....

41 Valentine's Day Gifts That Might Improve Your Relationship

AMAZON3 years ago

41 Valentine’s Day Gifts That Might Improve Your Relationship

The white is a soft bristle, best for wheels, carpet, upholstery, glass, and leather; the yellow is a medium bristle, best for bathroom, bathtub, shower, tile,...