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Daily Search Forum Recap: January 17, 2023

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


How frequently you publish is not a spam signal for Google. Google is testing a new location override for search. Google is testing perspectives and opinions in Google Search. Google will ignore your robots.txt directives if it serves a 4xx status code. Did you know that Google can show a local wait time button for some local places?

Search Engine Roundtable Stories:

  • Google Local Check Wait Time Button

    Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive service from the local business, like a restaurant.

  • Google Will Ignore Robots.txt Rules If It Serves A 4xx Status Code

    Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file.

  • Google Search Perspectives & Opinions

    Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the old perspectives were featured snippet based, and these new perspectives and opinions are more product review based.

  • Google: Publishing Frequency Does Not Make Something Spam

    John Mueller of Google said on Twitter that “publishing frequency alone does not make something spam.” Google’s algorithms don’t look at the content volume as a spam signal alone.

  • Google Search Tests New Location Override Feature

    For a long, long time, Google has given searchers a way to override the location Google Search thinks you are searching for. Often, that location was in the footer, but for the past several months Google has been showing it at the top of the search results page for some more location-aware queries.

  • Google New York City Inside Green Beach Chairs

    Google’s New York City office is massive and has a lot to offer, for the Googlers that do end up going into the office. Here is a small little corner somewhere in the massive office where you can sit

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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SEOs Trust YMYL Content Less If It Is AI-Generated

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Surgery Google

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

Forum discussion at Twitter.



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Google Ads Now Supports Account-Level Negative Keywords

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Google Negative Keywords Ads

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, “Account-level negative keywords are here! This is big.”

The Google help document on negative keywords has a new section that reads, “Account-level negative keywords.”

When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account.

You can create a single, account-level list of negative keywords in your Google Ads account settings. In your “Account Settings,” you’ll find the “Negative keywords” section. When you click on this section, you can begin creating your negative keywords list.

You can create your list by defining which search terms are considered negative for your brand. You can then enter this all at once in the “Negative keywords” section of your “Account Settings” in your Google Ads account. You can also specify whether you want to exclude these based on broad, exact, or phrase match. A limit of 1,000 negative keywords can be excluded for each account. Learn more about account-level negative keywords.

Here is a screenshot of this setting, where Nils Rooijmans explained, “Google is rolling out this feature in most of my accounts right now.”

click for full size

11 months ago, Ginny Marvin, the Google Ads Liaison said, Ginny Marvin responded to this saying “There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level.”

And now we got them.

Bit more history:

And some reaction on this:

Forum discussion at Twitter and LinkedIn.

Update: The Google Ads Liaison has now posted about this on Twitter:



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