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B2B Content Marketing: Ahrefs’ Guide



B2B Content Marketing: Ahrefs’ Guide

B2B content marketing is creating and promoting content to attract other businesses that are your target customers.

Content marketing is essential for B2B businesses because education prospects help them make buying decisions.

According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel. Furthermore, in HubSpot’s State of Inbound Marketing Trends 2022, content marketing is one of the top three marketing strategies for B2B brands.

Perceived level of ROI generated by selected digital marketing channels

There are also plenty of real-life examples. Ahrefs, HubSpot, Shopify, Animalz, and Deloitte are some of many that have succeeded with this marketing type

In this guide, I’ll explain how we do content marketing at Ahrefs, a B2B business.

How is B2B content marketing different from B2C content marketing?

There are two main differences between B2B and B2C content marketing.

1. More decision-makers

Generally speaking, there are more decision-makers involved in the B2B buying process. There are plenty of times when the person using the product or service is different from the one buying it. 

For example, an in-house SEO may be the one using our toolset, but the chief marketing officer (CMO) or chief financial officer (CFO) may be the one who approves the purchase. 

As a result, your content will need to target more than just the operator alone. It’ll also have to help the operator convince other relevant stakeholders to purchase your product or service.

Different stakeholders of the buying center

For B2C, the person buying is usually the person making the buying decision.

2. Buying motivation

Most B2B buyers are purchasing for the value you offer, specifically how you help them solve their problems.

So you’ll have to prove that value using your content. You’ll also have to show you are trustworthy, you know your stuff, and that other brands have used your product or service successfully.

On the other hand, the buying motivation for most B2C products can be more impulsive, e.g., food, fashion, games, electronics, etc. 

How to do B2B content marketing, the Ahrefs way

There is no one right way to do content marketing for B2B. Your content marketing will differ depending on what you sell, whom you sell to, and your goals.

As such, it’s impossible to cover every potential variation of the B2B content marketing strategy in this guide. Instead, I’ll focus on how we do B2B content marketing at Ahrefs. Hopefully, that’ll inspire your own.

Our B2B content marketing strategy is simple: We focus on creating content about topics that have search traffic potential, business potential, and ranking potential. 

Here’s how we do it:

1. Find relevant topics with search traffic potential

Your content must be discovered by your target audience for it to be consumed. The best way to do this is for your content to rank high on Google

So rather than treat SEO as an afterthought, we want to build it into our content marketing. We can do this by targeting topics that our target customers are searching for. 

Here’s how to find these topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a few broad keywords related to your site or niche (e.g., we can look for keywords like marketing and seo)
  3. Go to the Matching terms report
  4. Filter for keywords with Traffic Potential (TP)
The Matching terms report, via Ahrefs' Keywords Explorer

Traffic Potential is the estimated monthly organic search traffic to the top-ranking page for a keyword. Since pages tend to rank for many similar keywords and not just one, TP is a more reliable estimate of search traffic than search volume. 

From here, you’ll want to go through the report to find keywords your potential customers are searching for. 

Learn more: Keyword Research: The Beginner’s Guide by Ahrefs 

2. Check its business potential

Cameron Brown, a content strategist at content marketing agency Grow & Convert, writes:

Outside of the most revolutionary, category-creating products and services, almost every B2B business already has a group of people who are at the purchase stage, looking to solve their problems with a product or service like yours.

Even though the ideal end state is to target every topic that can build your brand awareness, you’ll want to prioritize those that can send you actual leads and customers (at least for now).

At Ahrefs, we assign a “business potential” score to each topic. And business potential is how easy it will be to pitch your product while covering a given keyword.

Here’s the “cheat sheet” we use:

The business potential table

Go through each keyword you’ve pulled from step #1 and give them a score from 0 to 3.

3. Analyze each of their ranking potential

Some keywords are harder to rank than others. That’s to be expected because there are only limited “slots” for each keyword on the SERPs. So while that doesn’t mean you completely avoid difficult keywords (especially if they have business value), you should take ranking difficulty into account when targeting them.

For us, a keyword has ranking potential when it’s viable for us to rank in the top three with our available resources. 

How do we know this? We look at the SERPs and assess three things:


Specifically, the quantity and quality of backlinks. 

Backlinks are important because they’re one of Google’s top ranking factors. So if the pages you’re competing with have a lot of high-quality backlinks, it will be difficult to compete.

To see how many backlinks the competing pages have, enter your topic into Keywords Explorer and scroll down to the SERP overview. You’ll see how many referring domains and backlinks each top-ranking page has:

Referring domains and backlinks for the top-ranking pages for "content marketing," via Ahrefs' Keywords Explorer

You can see that the topic content marketing is super competitive, with each page having thousands of backlinks. Compare that to B2B content marketing:

Referring domains and backlinks for the top-ranking pages for "b2b content marketing," via Ahrefs' Keywords Explorer

These numbers, however, only tell you about the quantity of backlinks. To assess quality, click on any of the numbers. This will bring you to each page’s backlink profile.

The Backlinks report, via Ahrefs' Site Explorer

Eyeball the report and get a sense of the quality of backlinks the sites have using the guide below.

Learn more: How to Do a Basic Backlink Audit (In Under 30 Minutes)


Website authority is an SEO concept that refers to the overall “strength” of a domain. In this case, “strength” refers to the likelihood of a domain to rank high on the SERPs. 

Even though Google representatives said Google doesn’t evaluate website authority, many SEOs still believe authoritative websites have an easier time ranking. As such, they typically take a website authority metric, such as Domain Rating (DR), into account when assessing ranking difficulty.

If you’re on that side as well, you can easily see the top-ranking pages’ DR scores in the SERP overview section:

Domain Rating (DR) scores for the top-ranking pages for "b2b content marketing," via Ahrefs' Keywords Explorer

Content quality

The best content is one that provides more value in less time (and that includes entertainment value!).

You’ll want to make sure you’re able to deliver on that front too—if you wish to beat the top-ranking pages.

Here are a few questions you can ask while you’re assessing the content quality of the top-ranking pages:

  1. Does it provide accurate and up-to-date information?
  2. Is it written by a subject matter expert?
  3. Does it contain unique information?
  4. Does it cover the topic in full?
  5. Is it well written?
  6. Is it properly formatted?
  7. Is it well designed?

If they’re missing a few of these aspects, it’s your chance to beat them.

Learn more: Keyword Difficulty: How to Estimate Your Chances to Rank 

4. Create content for these topics

You now have a list of topics that have:

  1. Search traffic potential
  2. Business potential
  3. Ranking potential

It’s time to create content that’ll rank for these topics. Here’s how:

Match search intent

Google wants to rank relevant content. It does this by constantly figuring out why the searcher is making that query and then serving content that fulfills that. This is known as search intent. 

If you want to rank high on Google for your target keywords, you have to match search intent. We can do this by analyzing the SERPs for the three Cs:

  1. Content type – Are they blog posts, landing pages, product pages, or something else?
  2. Content format – Are they listicles, how-tos, recipes, tools, or something else?
  3. Content angle – Is there a dominant selling point, like how easy it is?

For example, let’s say we want to target the topic how to drive traffic to your website

SERP overview for "how to drive traffic to your website," via Ahrefs' Keywords Explorer

Analyzing the three Cs, we get:

  1. Content type – They’re all blog posts.
  2. Content format – Despite the “how to” modifier, searchers are actually looking for lists.
  3. Content angle – There are a variety of angles here, from “proven” to “free and paid.”

If we’re creating content for this topic, we’ll have to create something similar. (Which we did, and we’re now ranking in position #5.)

Cover the topic in full

The best result for a query usually covers everything the searcher wants to know. 

Here are two ways to find potential subtopics to cover:

  1. Look for common subheadings among top-ranking pages If most of them have a similar subheading, then it’s likely important.
  2. Look for common keyword rankings among top-ranking pages – These are often important subtopics to cover. 

Here’s how to execute the second method:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter your target keyword
  3. Select a few top-ranking pages in the SERP overview
  4. Click “Open in” and choose “Content gap”
Opening the top-ranking pages in Content Gap, via Ahrefs' Keywords Explorer
Content Gap report, via Ahrefs' Site Explorer

In this example, we’re targeting inbound marketing, and we can see a few subtopics to cover:

  • What is inbound marketing
  • Inbound marketing examples
  • Inbound marketing strategies
  • Inbound marketing tools

And more. 

Make it unique

We want to match search intent and cover the topic in full. But we don’t want to create copycat content that no one wants to read.

How SEO tools lead to copycat content

Not only is copycat content not useful for your readers and your business, it’s also detrimental to your SEO efforts because there’s no incentive to link to it. With Google filing a patent for information gain, unoriginal content may also be deprioritized and rank lower in the future.

To solve this, you need to create something unique. That can be a unique angle or unique ideas within your content. 

For example, we could have created a generic B2B content marketing guide. Instead, we decided our personal experience doing B2B content marketing would be more interesting, helpful, and even stand out amongst the SERPs. (Do you agree? 😁)

If you’re struggling to come up with unique angles or ideas, here are a few prompts that may help:

  • Personal experience – If you’ve successfully (or even unsuccessfully) done something, write about it.
  • Expert interviews – Reach out and interview experts in your field or ask them to contribute an opinion to your piece.
  • Crowdsource – Get multiple people to contribute their opinions, expertise, and ideas.
  • Original research – Add data to your post. You can do this by running a study, survey, or poll.
  • Contrarian – Be the devil’s advocate. Consider an opposing viewpoint. 

Learn more: SEO Content: The Beginner’s Guide 

5. Promote your content

Your content will practically be invisible if you don’t put it in front of people who care. Here are a few ways you can promote your content.

Create a weekly newsletter

At Ahrefs, we send a weekly newsletter to 200,000+ people with our latest content:

An issue of the Ahrefs' Digest

An email list is one of the best ways to distribute your content. You can directly reach people who want to hear more from you. 

Unlike social media platforms, you are less likely to be restricted, prevented, or blocked from accessing your audience. You own the list. 

The best way to grow your email list is to offer something in return for subscribing. This can be an ebook, an email course, a PDF, or more. For example, Intercom offers a free guide for download. This is shown as a sticky opt-in box on the side or at the end of the article:

Intercom offers a free guide in return for subscribing

Learn more: 8 Easy (But Effective) Ways to Grow Your Email List

Build a personal brand on LinkedIn

According to HubSpot’s State of Inbound Marketing Trends 2022, B2B brands are more likely to use LinkedIn and find it effective. That makes sense—after all, LinkedIn bills itself as the “social network for professionals.”

I asked David Fallarme, a marketing consultant, for his best tips on how to grow a personal brand on LinkedIn. Here’s what he shared:

Most people starting their LinkedIn journey obsess and agonize over what to publish. This takes them hours, if not days (or even weeks) to finally publish something. Then, they barely get any engagement and swear off publishing on LinkedIn.

For most people going from zero to one on LinkedIn, the way to get engagement on your content is to give engagement to other content first. 

Your first job: to find and add people who are relevant to you and your target audience. Add a few influencers in your niche, then use the “People also viewed” function to see who else LinkedIn suggests. These are typically people who post regularly, which means you’ll be exposed to a lot of content in your niche.

After following ~10 – 15 influencers, you should build your LinkedIn writing muscle by commenting on their posts whenever you log on. This does a couple of things: first, it trains your brain that posting on LinkedIn is nothing to be scared of. Two, it gives you new ideas for your own content—every comment you leave is the seed for future posts. Third, when you leave thoughtful comments, and when you reply to others who have left comments, others who also follow that person will visit your profile and respond to your connection requests.

All of these increase the chances that when you post something on LinkedIn, it’s relevant to your target audience and you’re not just yelling into the void. You always have new connections who are exposed to your content.

David Fallarme

Repurpose your content

Make your content go the extra mile by turning it into multiple formats.

For example, we turned our video on holiday SEO into a post. We also turned our post on whether SEO is worth it into a video

Learn more: The Complete Guide to Content Repurposing

Build links with link bait

We’ve established that links are important. But link building is hard. It’s even harder if you don’t have an existing brand or reputation. Worse still, people may even ask you to pay for links—a massive no-no in Google’s eyes.

If links are crucial, but link building is difficult, how do you get links? Well, the simplest answer is to earn it. 

Some pages naturally earn links better than others. In the SEO world, they’re known as “link bait.” Take, for example, our study where we found 90.63% of pages get no search traffic. That article received 6,500 backlinks from 2,900 referring domains:

Links and referring domains pointing at one of our studies, via Ahrefs' Site Explorer

If you can create more link-earning pages, you can add internal links from those pages to your other content, thereby potentially boosting their rankings.

Here’s how to find good link bait ideas:

  1. Enter your competitor’s domain into Ahrefs’ Site Explorer
  2. Go to the Best by links report
Best by links report, via Ahrefs' Site Explorer

Eyeball the report to see what kind of formats and topics resonate with people in your niche. For example, we can see that the SEO industry loves data studies, which is why we’ve been consistently producing them.

Learn more: What Is Link Bait? 7 Successful Examples 

Run ads

If you have the budget, you can always run ads to promote your content. If the big networks are scary and too expensive, consider smaller networks too. 

For example, we run ads for our content on Quora:

Ahrefs' Quora ads

Learn more: PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads 

Final thoughts

We’ve been following this strategy religiously for the past few years, and it has worked well for us. Hopefully, our content marketing strategy has inspired your B2B content marketing strategy.

Any questions or comments? Let me know on Twitter

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Screaming Frog SEO Spider Version 20.0: AI-Powered Features



What’s New with Screaming Frog SEO Spider 20.0?

For SEO experts, our toolkit is crucial. It’s how we make sure we can quickly and effectively assess how well our websites are performing. Using the best tools can put you way ahead of other SEOs. One example (and one tool I’ve personally been using for years) is Screaming FrogIt’s a powerful, straightforward, and insightful website crawler tool that’s indispensable for finding technical issues on your website.

And the good news is that it keeps getting better. Screaming Frog just released its 20th major version of the software, which includes new features based on feedback from SEO professionals.

Here are the main updates:

  1. Custom JavaScript Snippets
  2. Mobile Usability
  3. N-Grams Analysis
  4. Aggregated Anchor Text
  5. Carbon Footprint & Rating

Custom JavaScript Snippets

One of the standout features in this release is the ability to execute custom JavaScript snippets during a crawl. This functionality expands the horizons for data manipulation and API communication, offering unprecedented flexibility.

Use Cases:

  • Data Extraction and Manipulation: Gather specific data points or modify the DOM to suit your needs.
  • API Communication: Integrate with APIs like OpenAI’s ChatGPT from within the SEO Spider.

Setting Up Custom JS Snippets:

  • Navigate to `Config > Custom > Custom JavaScript`.
  • Click ‘Add’ to create a new snippet or ‘Add from Library’ to select from preset snippets.

setting up custom JS snippets screamingfrog 20setting up custom JS snippets screamingfrog 20

  • Ensure JavaScript rendering mode is set via `Config > Spider > Rendering`.

Crawl with ChatGPT:

  • Leverage the `(ChatGPT) Template` snippet, add your OpenAI API key and tailor the prompt to your needs.
  • Follow our tutorial on ‘How To Crawl With ChatGPT’ for more detailed guidance.

Sharing Your Snippets:

  • Export/import snippet libraries as JSON files to share with colleagues.
  • Remember to remove sensitive data such as API keys before sharing.

Introducing Custom JavaScript Snippets to Screaming Frog SEO Spider version 20.0 significantly enhances the tool’s flexibility and power. Whether you’re generating dynamic content, interacting with external APIs, or conducting complex page manipulations, these snippets open a world of possibilities. 

Mobile Usability

In today’s mobile-first world, ensuring a seamless mobile user experience is imperative. Version 20.0 introduces extensive mobile usability audits through Lighthouse integration. 

With an ever-increasing number of users accessing websites via mobile devices, ensuring a seamless mobile experience is crucial. Google’s mobile-first indexing highlights the importance of mobile usability, which directly impacts your site’s rankings and user experience.

 Mobile Usability Features:

  • New Mobile Tab: This tab includes filters for regular mobile usability issues such as viewport settings, tap target sizes, content sizing, and more.
  • Granular Issue Details: Detailed data on mobile usability issues can be explored in the ‘Lighthouse Details’ tab.
  • Bulk Export Capability: Export comprehensive mobile usability reports via `Reports > Mobile`.


  • Connect to the PSI API through `Config > API Access > PSI` or run Lighthouse locally.

Example Use Cases:

  • Identify pages where content does not fit within the viewport.
  • Flag and correct small tap targets and illegible font sizes.

mobile usability analysis on screamingfrog 20mobile usability analysis on screamingfrog 20

With these new features, Screaming Frog SEO Spider version 20.0 streamlines the process of auditing mobile usability, making it more efficient and comprehensive. By integrating with Google Lighthouse, both via the PSI API and local runs, the tool provides extensive insights into the mobile performance of your website. Addressing these issues not only enhances user experience but also improves your site’s SEO performance.

N-grams Analysis

N-grams analysis is a powerful new feature that allows users to analyze phrase frequency across web pages. This can greatly enhance on-page SEO efforts and internal linking strategies.

Setting Up N-grams:

  • Activate HTML storage by enabling ‘Store HTML’ or ‘Store Rendered HTML’ under `Config > Spider > Extraction`.
  • View the N-grams in the lower N-grams tab.

n-grams analysis on screamingfrog 20n-grams analysis on screamingfrog 20

Example Use Cases:

  • Improving Keyword Usage: Adjust content based on the frequency of targeted N-grams.
  • Optimizing Internal Links: Use N-grams to identify unlinked keywords and create new internal links.

Internal Linking Opportunities:

The N-grams feature provides a nuanced method for discovering internal linking opportunities, which can significantly enhance your SEO strategy and site navigation.

The introduction of N-grams analysis in Screaming Frog SEO Spider version 20 provides a tool for deep content analysis and optimization. By understanding the frequency and distribution of phrases within your content, you can significantly improve your on-page SEO and internal linking strategies.

Aggregated Anchor Text

Effective anchor text management is essential for internal linking and overall SEO performance. The aggregated anchor text feature in version 20.0 provides clear insights into how anchor texts are used across your site.

Using Aggregated Anchor Text:

  • Navigate to the ‘Inlinks’ or ‘Outlinks’ tab.
  • Utilize the new ‘Anchors’ filters to see aggregated views of anchor text usage.

aggregated anchor text report on screamingfrog 20aggregated anchor text report on screamingfrog 20

Practical Benefits:

  • Anchor Text Diversity: Ensure a natural distribution of anchor texts to avoid over-optimization.
  • Descriptive Linking: Replace generic texts like “click here” with keyword-rich alternatives.

The aggregated anchor text feature provides powerful insights into your internal link structure and optimization opportunities. This feature is essential if you are looking to enhance your site’s internal linking strategy for better keyword relevance, user experience, and search engine performance.

Aligning with digital sustainability trends, Screaming Frog SEO Spider version 20.0 includes features to measure and optimize your website’s carbon footprint.

Key Features:

  • Automatic CO2 Calculation: The SEO Spider now calculates carbon emissions for each page using the CO2.js library.
  • Carbon Rating: Each URL receives a rating based on its emissions, derived from the Sustainable Web Design Model.
  • High Carbon Rating Identification: Pages with high emissions are flagged in the ‘Validation’ tab.

Practical Applications:

  • Resource Optimization: Identify and optimize high-emission resources.
  • Sustainable Practices: Implement changes such as compressing images, reducing script sizes, and using green hosting solutions.

The integration of carbon footprint calculations in Screaming Frog SEO Spider signifies a growing recognition of digital sustainability. As more businesses adopt these practices, we can collectively reduce the environmental impact of the web while driving performance and user satisfaction.

Other Updates

In addition to major features, version 20.0 includes numerous smaller updates and bug fixes that enhance functionality and user experience.

Rich Result Validation Enhancements:

  • Split Google Rich Result validation errors from
  • New filters and columns provide detailed insights into rich result triggers and errors.

Enhanced File Types and Filters:

  • Internal and external filters include new file types such as Media, Fonts, and XML.

Website Archiving:

  • A new option to archive entire websites during a crawl is available under `Config > Spider > Rendering > JS`.

Viewport and Screenshot Configuration:

  • Customize viewport and screenshot sizes to fit different audit needs.

API Auto Connect:

  • Automatically connect APIs on start, making the setup process more seamless.

Resource Over 15MB Filter:

  • A new validation filter flags resources over 15MB, which is crucial for performance optimization.

Page Text Export:

  • Export all visible page text through the new `Bulk Export > Web > All Page Text` option.

Lighthouse Details Tab:

  • The ‘PageSpeed Details’ tab has been renamed ‘Lighthouse Details’ to reflect its expanded role.

HTML Content Type Configuration:

  • An ‘Assume Pages are HTML’ option helps accurately classify pages without explicit content types.

Bug Fixes and Performance Improvements:

  • Numerous small updates and fixes enhance stability and reliability. 

Screaming Frog SEO Spider version 20.0 is a comprehensive update packed with innovative features and enhancements that cater to the evolving needs of SEO professionals like us. From advanced data extraction capabilities with Custom JavaScript Snippets to environmental sustainability with Carbon Footprint and Rating, this release sets a new benchmark in SEO auditing tools.

Key Takeaway

Add this to your toolbox, or update to version 20 to explore the rich array of new features from Screaming Frog to optimize your website’s SEO, usability, and sustainability. It’s a no-fuss tool with tons of features that will help you stay ahead of your competitors, and ensure your websites perform optimally in terms of user experience and search engine visibility.

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Google Simplifies Adding Shipping & Return Policies For Online Stores




woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies.

  • Google now allows online stores to manage shipping and return policies via Search Console.
  • This simplifies providing vital information to customers.
  • The feature can potentially boost sales for retailers.

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Google’s Now Translating SERPs Into More Languages




Google's Now Translating SERPs Into More Languages

Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic  translations to a site visitor’s native language.

Google Translated Results

Translated Results is a Google Search feature that will automatically translate the title link and meta description into the local language of a user, making a website published in one language available to a searcher in another language. If the searcher clicks on the link of a translated result the web page itself will also be automatically translated.

According to Google’s documentation for this feature:

“Google doesn’t host any translated pages. Opening a page through a translated result is no different than opening the original search result through Google Translate or using Chrome in-browser translation. This means that JavaScript on the page is usually supported, as well as embedded images and other page features.”

This feature benefits publishers because it makes their website available to a larger audience.

Search Feature Available In More Languages

Google’s documentation for this feature was updated to reflect that it is now available in eight more languages.

Users who speak the following languages will now have automatic access to a broader range of websites.

List Of Added Languages

  • Arabic
  • Gujarati
  • Korean
  • Persian
  • Thai
  • Turkish
  • Urdu
  • Vietnamese

Why Did It Take So Long?

It seems odd that Google didn’t already translate results into so many major languages like Turkish, Arabic or Korean. So I asked international SEO expert Christopher Shin (LinkedIn profile) about why it might have taken so long for Google to do this in the Korean language.

Christopher shared:

Google was always facing difficulties in the South Korean market as a search engine, and that has to do mainly with Naver and Kakao, formerly known as Daum.

But the whole paradigm shift to Google began when more and more students that went abroad to where Google is the dominant search engine came back to South Korea. When more and more students, travelers abroad etc., returned to Korea, they started to realize the strengths and weaknesses of the local search portals and the information capabilities these local portals provided. Laterally, more and more businesses in South Korea like Samsung, Hyundai etc., started to also shift marketing and sales to global markets, so the importance of Google as a tool for companies was also becoming more important with the domestic population.

Naver is still the dominant search portal, but not to retrieve answers to specific queries, rather for the purpose of shopping, reviews etc.

So I believe that market prioritization may be a big part as to the delayed introduction of Translated Google Search Results. And in terms of numbers, Korea is smaller with only roughly 52M nationwide and continues to decline due to poor birth rates.

Another big factor as I see it, has to do with the complexity of the Korean language which would make it more challenging to build out a translation tool that only replicates a simple English version. We use the modern Korean Hangeul but also the country uses Hanja, which are words from the Chinese origin. I used to have my team use Google Translate until all of them complained that Naver’s Papago does a better job, but with the introduction of ChatGPT, the competitiveness offered by Google was slim.”


It’s not an understatement to say that 2024 has not been a good year for publishers, from the introduction of AI Overviews to the 2024 Core Algorithm Update, and missing image thumbnails on recipe blogger sites, there hasn’t been much good news coming out of Google. But this news is different because it creates the opportunity for publisher content to be shown in even more languages than ever.

Read the updated documentation here:

Translated results in Google Search

Featured Image by Shutterstock/baranq

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