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47 Creative February Marketing Ideas (Beyond Valentine’s Day!)

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50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)

February is home to the most romantic holiday of the year:

Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over 50 creative and February marketing ideas and examples to help you connect with customers and build your brand.

Table of contents

February awareness causes

Below is a list of awareness causes recognized in February that can help you with cause-related marketing.

  • American History Month
  • American Heart Month (heart disease)
  • Bake for Family Fun Month
  • Black History Month
  • Cancer Prevention Month
  • Children’s Dental Health Month
  • Embroidery Month
  • Free and Open-Source Software Month
  • Library Lover’s Month
  • Self-Check Month
  • Teen Dating Violence Awareness Month
  • Wedding Month

Some of these are general while others are highly specific, so depending on your business, your trade, or your niche, you may or may not be able to apply these to your February social media and marketing campaigns (National Embroidery Month isn’t exactly versatile, for example).

February national days

There’s a full list of February national days and dates at the bottom of this post, but here are some highlights:

  • Known: Groundhog Day, President’s Day, Valentine’s Day (Valentine’s Day marketing ideas here), Galentine’s Day.
  • Fun: Day the Music Died Day, Ice Cream for Breakfast Day, Don’t Cry Over Spilled Milk Day, Make a Friend Day, Do A Grouch a Favor Day, Comfy Day, Optimist Day.
  • Meaningful: Freedom Day, Girls and Women in Sports Day, Wear Red Day, Safer Internet Day, Random Acts of Kindness Day, Shut-In Visitation Day, Set a Good Example Day, Skip the Straw Day.
  • Industry-specific: Toothache Day, Dog Biscuit Day, Love Your Pet Day, Spay Day, Clean Out Your Computer Day, Caregivers Day, Lash Day, Home Warranty Day, Women Physicians Day.
  • Well alright: Public Sleeping Day.

sleep meme

February diversity, equity & inclusion

Alright, now it’s time to get into the marketing ideas. Let’s start with important dates and observances that can help you in your diversity, equity, and inclusion efforts.

  • Black History Month: Your Black History-related content should not actually be a marketing ploy but a genuine initiative to raise awareness and promote civil rights.february marketing ideas black history month
    Here are some things you can do.
    • Highlight prominent Black leaders in your industry—lawyers, politicians, scientists, artists, educators, and athletes who have shaped or are shaping American society or your industry.
    • Interview or feature Black business owners, influencers, or members of your community who are helping to make history.
    • Share quotes, little-known facts, and eye-opening stats about Black History—especially those related to your industry or niche.
  • Tammy Baldwin’s birthday (Feb 11): Tammy Baldwin is the first openly LGBT woman elected to both houses of Congress. Post an inspiring quote from her on Instagram or Facebook.
  • Susan B. Anthony’s birthday (Feb 15): This famous female is a leader of the women’s suffrage movement who advocated for abolition, labor rights, equal pay and more. On this day, share an eye-opening statistic or inspirational quote to raise awareness.

Meaningful February marketing ideas

In addition to inclusivity, there are plenty of other themes during February that can help you with meaningful marketing. Showing your support for causes you care about is a great way to connect with your audience and express your core values. Here are some ideas and examples.

Heart Health Awareness Month

So February isn’t all about that $1 pink balloon heart but also that invaluable organ inside of you that makes you tick. If your business is focused on health and wellness, this is a great marketing opportunity for you.

  • Fitness centers and gyms can partner with a local health center for heart disease awareness or screenings.
  • Host special classes focusing on cardiovascular activity.
  • Write informative blog posts about heart health and risk factors. Use this time to market your business by educating your customers on leading healthy lives.
  • Give out a free heart-healthy gift with purchases or registrations.

In the example below, this fitness center is giving out free heart rate monitors to those who join in the month of February.

february marketing ideas national heart month

If you’re not a health or fitness business, no problem.

  • Any business can sponsor a Healing Heart 5k, or donate a portion of their profits to a heart health-related nonprofit.
  • Think outside the box—pet hearts, artichoke hearts, hearts of remain, website health (the heart of a business marketing strategy, for example).

RELATED: 34 Genuine Valentine’s Day Messages and Email Templates to Send to Customers

Children’s Dental Health Month

Dentists can certainly have a field day with this one, but other businesses can use this opportunity to teach parents and students about the importance of dental health.

  • Daycares, fitness centers, and churches can host special classes about the importance of dental hygiene.
  • If you’re a dentist, you may offer to teach such classes. Or spruce up your dentist website with some extra decorations or promotions.
  • Ecommerce businesses can promote their oral hygiene products.
  • If you’re not a dentist, a simple social media post to bring your target audience’s attention to the cause can go a long way.

Cancer Awareness Month

In addition to having World Cancer Day, the whole month of February is dedicated to cancer awareness. Show your support on Facebook with a purple-themed post or initiative. You can encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.

february marketing ideas purple your profile

Wear Red Day

National Wear Red Day is focused on raising awareness for heart disease. On this day, you could:

  • Host an event in support of cardiovascular health and promote it on Instagram.
  • Promote your red products or give your social media profiles or homepage a red theme for the day.
  • Post an applicable picture to Instagram with an eye-opening stat. This is a great way to increase Instagram engagement.
february marketing ideas wear red day 1

World Cancer Day

You may also want to run a special promotion on World Cancer Day itself, especially if you’re in the health and fitness industry.

february facebook ideas world cancer day

Fun February marketing ideas

Some of these are well-known, others not so much. Take a look and see which ones align with your brand voice and values.

Presidents Day

Federal holidays like these are always versatile. Any industry can run a Presidents Day sale—for the day, the weekend, or the whole dang month. Here are some ideas:

  • Run a presidential trivia night at your restaurant or even on social media.
  • Run a Presidents Day giveaway on Instagram or Facebook.
  • Create a Facebook event for your sale.
february marketing ideas - presidents day facebook event

Ice Cream for Breakfast Day

Ironically, in the middle of Children’s Dental Health Month is Ice Cream for Breakfast Day…oops? But who says you can’t use this quirky holiday to market your business?

Held on the first Saturday of February, this is an opportunity for bakeries, ice cream shops, or restaurants to run special promotions.

february marketing ideas ice cream for breakfast day

If you’re not in the confectionery industry, here are some other ideas:

  • Let your local social media followers know where they can celebrate the day.
  • Host a virtual ice cream for breakfast party.
  • Ask your followers to share their ice cream sundaes.

Mardi Gras

Fat (mardi) Tuesday (Gras) is held on the last Tuesday before Ash Wednesday every year. It’s a celebration of life before the more somber Ash Wednesday and following period of Lent. Here are some Mardi Gras marketing ideas:

  • Write a blog post with a “celebration of life” theme.
  • Promote your purple, green, and gold products.
  • Run a Mardi Gras Instagram giveaway.
  • Enter customers on that day into a drawing for a gift card or discount.
  • Offer a discount to those who wear Mardi Gras beads to your store, event, or classes. Promote the sale ahead of time with a post and encourage followers throughout the day by posting pictures of customers wearing their beads.
february marketing ideas mardi gras bead discount

Love Your Pet Day

Love Your Pet Day is February’s opportunity for you to shamelessly post about your pet. But here are some additional ideas to consider:

  • Write a blog post about what your pet can teach you about [topic relevant to your industry].
  • Have your employees share photos of their pets and put the montage on social media or in your February newsletter.
  • Come up with a pet-themed incentive. For example, Select Hotels invited its followers to comment on its post with their favorite moments with their pets, and that if they did, “A surprise awaits the two of you on your next visit.”
february marketing ideas love your pet day giveaway

Make a Friend Day

This day gives you lots of opportunities for creative marketing.

  • Send out a review request email themed around asking your customers to be your friend. (Use these February email subjet lines for inspiration!)
  • Partner with a neighboring or complementary business and run a joint friends promotion.
  • Remind people of your referral program or run a one-day special where referrals result in a discount or gift.
february marketing ideas refer a friend

Groundhog Day Contest

This superstitious day happens on February 2 every year. For the uninitiated, if the groundhog sees its shadow, winter will last six more weeks. If it does not see its shadow, spring will arrive early. Plenty of fun marketing material to work with here.

  • Run a sale where the offer is contingent upon the outcome of the day.
  • Create content inspired by the Groundhog Day movie, sharing tips to break up the monotony or avoid repeating mistakes.
  • On Groundhog Day, you can run a contest, share a question or poll with your audience, or simply share a fun fact about the day.
february marketing ideas groundhog day

Super Bowl

The Super Bowl is one of the most watched programs on television. How does your target audience relate to football? Are they football fans? Spouses or parents of football fans? Athletes? Is your business located near a Superbowl venue? Run a special during Superbowl weekend, create Superbowl-themed products, or share a helpful tip relevant to what their Superbowl experience will be like.

february marketing ideas super bowl promotions

February hashtag marketing ideas

Hashtags can expand your reach and add some personality to your posts. Here are some basic February hashtags to play around with.

#Febsale

If you’re just getting started with your Instagram marketing, start basic with something as simple as a #Febsale. In the below example, the small business Mexicali took a snapshot of their ready-to-ship orders to promote their February sale and encourage people to buy.

They didn’t use a photo shoot or fancy Photoshop graphics; just a simple behind-the-scenes sneak peek and a caption that closes with a question.

february marketing ideas febsale

#FebruaryFeels for mood

You don’t need to have a sale for a February-friendly Instagram post. How about just appealing to your audience’s mood during this time of year?

february marketing ideas febuary feels

Just make sure you’re appealing to the mood of your specific audience in February as it relates to your business. Is your audience…

  • Filing tax forms?
  • Returning back to school after break?
  • Reading love stories and seeking positive vibes?
  • Totally embracing singledom?

#FebruaryFeels for a testimonial

Look back through your photos or even user-generated content. Can you repurpose any of them for a #FebruaryFeels-inspired testimonial, as the Australian Girls Choir does below?

february marketing ideas febuary feels testimonial

#FebruaryFavorites to promote other content

This is a good way to surface seasonal content or products or even to bring to light some of the forgotten ones. Share a roundup of your most popular products or services, or even your favorite tips, tools, products, or resources related to your audience’s goals and needs.

february marketing ideas february favorites content

#FebruaryFeature to promote products

Whether the product you’re promoting is February-themed or not, you can make it so by using the hashtag #Februaryfeature. Pick something you’d like to promote in February and see if #Februaryfeature can help increase sales and engagement related to it.

february marketing ideas february feature

#FebruaryFeature to feature an employee

You could also feature an employee, student, or customer. These types of feature posts can get your employees, customers, and fans excited about your business. Plus, they’ll want to share their “celebrity” post with their network, which can help increase your reach.

february marketing ideas february feature employee

#FreshStartFebruary

Another theme you can take advantage of in your February Instagram marketing is #FreshStartFebruary. This is especially applicable for businesses in the health and wellness industry.

february marketing ideas fresh start february1

As you can see, there is much more to February than Valentine’s Day (but we have plenty of Valentine’s Day marketing ideas here). Use the ideas above for creative and quality engagement with your audience—the best way to market your business. And don’t forget about March! If you have events or promotions planned for Saint Patrick’s Day or other holidays, get your audience in the know.

For more monthly marketing ideas, here’s our full list:

P.S. For marketing ideas for the whole year, check out LocaliQ’s always-updated marketing calendar.

Full list of February national days & dates

Thanks, as always, to National Day Calendar.

February 1

  • Baked Alaska Day
  • Dark Chocolate Day
  • Freedom Day (Freedom From Slavery)
  • Get Up Day
  • Serpent Day
  • Texas Day

February 2

  • Heavenly Hash Day
  • Tater Tot Day
  • Groundhog Day
  • Girls and Women in Sports Day – Changes Annually

February 3

  • Carrot Cake Day
  • Day the Music Died Day
  • Missing Persons Day
  • Women Physicians Day
  • Optimist Day – First Thursday in February

February 4

  • Create a Vacuum day
  • Hemp Day
  • Homemade Soup Day
  • Thank a Mail Carrier Day
  • Wear Red Day – First Friday in February
  • Bubble Gum Day – First Friday in February

February 5

  • Weatherperson’s Day
  • World Nutella Day
  • Ice Cream for Breakfast Day – First Saturday in February
  • Play Outside Day – First Saturday of Every Month

February 6

  • Frozen Yogurt Day
  • Lame Duck Day
  • Chopsticks Day

February 7

  • Fettuccine Alfredo Day
  • Periodic Table Day
  • Send a Card to a Friend Day

February 8

  • Boy Scouts Day
  • Kite Flying Day
  • Iowa Day
  • Safer Internet Day U.S. – changes annually

February 9

  • Cut the Cord Day
  • Bagel and Lox Day
  • Pizza Day
  • Toothache Day

February 10

  • Cream Cheese Brownie Day
  • Home Warranty Day
  • Umbrella Day
  • Giving Hearts Day – Second Thursday in February

February 11

  • Don’t Cry Over Spilled Milk Day
  • Inventors’ Day
  • Make a Friend Day
  • Peppermint Patty Day
  • Shut-In Visitation Day
  • White Shirt Day

February 12

  • Plum Pudding Day
  • Global Movie Day – Second Saturday in February

February 13

  • Galentine’s Day
  • Cheddar Day
  • Tortellini Day
  • Pork Rind Day – Day of the Big Game

February 14

  • Cream-Filled Chocolates Day
  • Ferris Wheel Day
  • Organ Donor Day
  • Valentine’s Day
  • Football Hangover Day – day after the Superbowl
  • Clean Out Your Computer Day – Second Monday

February 15

  • Gumdrop Day
  • Singles Awareness Day
  • Wisconsin Day

February 16

  • Almond Day
  • Do A Grouch a Favor Day
  • Pancake Day (IHOP) – changes annually

February 17

  • Random Acts of Kindness Day
  • Cabbage Day

February 18

  • Battery Day
  • Crab Stuffed Flounder Day
  • Drink Wine Day
  • No One Eats Alone Day – Changes annually
  • Caregivers Day – Third Friday

February 19

  • Arabian Horse Day *
  • Red Sock Day * – Third Saturday in February
  • Chocolate Mint Day
  • Lash Day
  • Vet Girls RISE Day

February 20

  • Comfy Day
  • Cherry Pie Day
  • Love Your Pet Day
  • Muffin Day

February 21

  • Grain-Free Day
  • Sticky Bun Day
  • Presidents Day – Third Monday

February 22

  • Supermarket Employee Day *
  • California Day
  • Cook a Sweet Potato Day
  • Margarita Day
  • World Spay Day – Last Tuesday in February

February 23

  • Banana Bread Day
  • Dog Biscuit Day
  • Tile Day

February 24

  • Tortilla Chip Day
  • Toast Day – Last Thursday
  • Chili Day – Fourth Thursday

February 25

  • Chocolate Covered Nut Day
  • Clam Chowder Day
  • Skip the Straw Day – Fourth Friday

February 26

  • Set a Good Example Day *
  • Pistachio Day
  • Tell a Fairy Tale Day

February 27

  • Anosmia Awareness Day
  • Kahlua Day
  • Retro Day
  • Strawberry Day
  • Polar Bear Day

February 28

  • Chocolate Souffle Day
  • Floral Design Day
  • Public Sleeping Day
  • Tooth Fairy Day
  • Rare Disease Day USA – Last Day in February

February 29 (Every Four Years)

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5 Quick & Easy Ways to Get More Referral Traffic (+Examples)

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5 Quick Tips to Increase Referral Traffic

Search engines (mostly Google) are still the 800-pound gorilla when it comes to generating clicks to your website. But ignoring referral traffic from other sources like directories, social media, and other websites would be a huge mistake.

This is especially true as younger audiences increasingly search for businesses on social media and as referral traffic increased from 3% to over 10% of total traffic for the average website in 2022.

referral traffic growth year over year

In this guide, you’ll learn the most popular sources of referral traffic, how it helps your business grow, and what you can do to get more clicks from places outside of search engines.

Table of contents

What is referral traffic?

Referral traffic refers to traffic coming from a link on a site that’s not your own. If you clicked the link we added to the introduction of this guide, the website you landed on would count your visit as referral traffic.

By comparison, the other common website traffic sources are search and direct traffic. Search traffic comes from visitors clicking on search engine results. Direct traffic is from visitors that go directly to your website, like if they type your URL into their browser.

Examples of referral traffic sources can include:

  • Social media apps like Facebook or X (formerly known as Twitter)
  • Online directories like Yelp or Angi
  • Just about any non-search engine website like a blog post

👋 Need to get more website visitors? These 25 ways to increase traffic to your website will help you attract interested buyers in droves!

Why is referral traffic beneficial?

If you want to grow your business, attracting more referral traffic is an important step. Here are three reasons why.

Generate more potential leads

At the most basic level, increasing referral traffic means increasing the number of potential customers who visit your website.

But it’s not just more people coming in through your virtual door. It’s people that found you by actively clicking a link that interested them. So if the backlink they clicked is relevant to your website, those visitors have a high intent to learn about, and maybe purchase, what you sell.

Get more traffic from search engines

Backlinks from high-quality websites are a signal to search engines that your website is trustworthy.

Referral traffic - Graphic showing main SEO ranking factorsReferral traffic - Graphic showing main SEO ranking factors

Backlinks are still an influential search engine ranking factor, as shown in this graph from FirstPageSage.

As your backlink profile and referral traffic grow, you’ll land on more search engine results pages and generate more traffic from them.

Reduce your reliance on Google

Google is a fantastic source of traffic. But relying too much on a single source is dangerous—especially as Google’s constant updates can greatly affect your traffic overnight.

Referral traffic - Headline from search engine journal about Google volitilityReferral traffic - Headline from search engine journal about Google volitility

Headlines like this one from Search Engine Journal show why it’s important to diversify your website traffic sources.

As you diversify your sources of referral traffic, you gain more control over the success of your site. If one source, like search, takes a hit, you can buffer the dip with more traffic from another source like directories.

5 ways to get more referral traffic

So generating more referral traffic is important. But how do we go about getting more of it? Let’s dive in.

1. Get listed in online directories

Online directories are like the phonebooks of the digital age. People look to websites like Yelp, the Better Business Bureau, and Angi (formerly Angi’s List) to find the services and business they need.

Referral traffic - screenshot from YelpReferral traffic - screenshot from Yelp

Yelp is one of the most popular business directories, but there are dozens of others that will help increase your online footprint.

Ideally, you want exposure on as many directories as possible. But you also want to make sure that your information is current, so no one gets frustrated trying to reach you. You can even optimize your listings with things like images, service descriptions, and reviews.

🚨 Not sure if your directory listings are up to par? Use our free Listings Grader to instantly check your listing information across 20+ top online directories.

2. Submit guest posts

Guest posts are a great way to build up referral traffic. The idea is to reach out to websites that want content, and offer to write a blog post in exchange for the backlinks they provide.

It’s best to focus your guest posting efforts on sites that are related to your business, which means your content will be in front of a relevant audience providing top-notch referral traffic. If you can set up a regular guest posting schedule, all the better, because that allows you to keep your referral traffic from those sources steady over time and increase traffic to your website.

3. Write press releases

Press releases are a quick and easy way to get a wave of fresh traffic from referring URLs. It’s a great idea to do a press release for an event you’ll be hosting or to announce milestones like executive changes, earnings releases, acquisitions, and product launches.

Referral traffic - Press release from a breweryReferral traffic - Press release from a brewery

A press release is great for promoting new products or events while generating valuable referral traffic from the publications that pick it up.

But to be honest, if you are paying for a press release, you can write about pretty much anything and pretend it’s newsworthy. Some businesses even send out press releases whenever they get a new client.

4. Get active on social media

Social media sites are also natural contenders for bringing in referral traffic. Plus, there are several options to fit your brand and audience.

Facebook, for example, is fantastic for an older audience and organizing events. TikTok caters to a younger crowd and lets you show off your video flair. And of course, there’s LinkedIn, if your target customer is of a professional mindset.

No matter which social media platforms you choose, make sure your posts have a clear call to action that leads people to your website. That’s how you drive referral traffic from social media apps.

Referral traffic - Instagram post from Accessible Community Referral traffic - Instagram post from Accessible Community

Depending on the platform, you can add CTA links, buttons, or text in the caption.

5. Create link-worthy content

If you want to catch backlinks and increase the traffic you get from other websites, you need the right bait. In this case, we’re talking about content that other websites want to link to.

Here are a few types of content that writers and marketers love to link to:

  • Original data: Statistics from a survey or data your app captures
  • Infographics: A roundup of statistics or a visual presentation of a process
  • Opinionated blog posts: A fresh take on a common question in your industry

Once you’ve created your backlink magnet, share it with publications and thought leaders in your industry so they can link back to your site.

Referral traffic the easy way

Referral traffic is an important source of new potential customers. As search engines get more finicky, and more people search social media platforms, referrals will be an even bigger factor in your success online.

As you think about how to get more website visitors from more places, remember these five quick and easy ways to get more referral traffic:

  1. Get listed in online directories
  2. Submit guest posts
  3. Write press releases
  4. Get active on social media
  5. Create link-worthy content

Source link

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Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
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5 Quick Tips to Increase Referral Traffic

Published

on

By

5 Quick Tips to Increase Referral Traffic

Search engines (mostly Google) are still the 800-pound gorilla when it comes to generating clicks to your website. But ignoring referral traffic from other sources like directories, social media, and other websites would be a huge mistake.

This is especially true as younger audiences increasingly search for businesses on social media and as referral traffic increased from 3% to over 10% of total traffic for the average website in 2022.

referral traffic growth year over year

In this guide, you’ll learn the most popular sources of referral traffic, how it helps your business grow, and what you can do to get more clicks from places outside of search engines.

Table of contents

What is referral traffic?

Referral traffic refers to traffic coming from a link on a site that’s not your own. If you clicked the link we added to the introduction of this guide, the website you landed on would count your visit as referral traffic.

By comparison, the other common website traffic sources are search and direct traffic. Search traffic comes from visitors clicking on search engine results. Direct traffic is from visitors that go directly to your website, like if they type your URL into their browser.

Examples of referral traffic sources can include:

  • Social media apps like Facebook or X (formerly known as Twitter)
  • Online directories like Yelp or Angi
  • Just about any non-search engine website like a blog post

👋 Need to get more website visitors? These 25 ways to increase traffic to your website will help you attract interested buyers in droves!

Why is referral traffic beneficial?

If you want to grow your business, attracting more referral traffic is an important step. Here are three reasons why.

Generate more potential leads

At the most basic level, increasing referral traffic means increasing the number of potential customers who visit your website.

But it’s not just more people coming in through your virtual door. It’s people that found you by actively clicking a link that interested them. So if the backlink they clicked is relevant to your website, those visitors have a high intent to learn about, and maybe purchase, what you sell.

Get more traffic from search engines

Backlinks from high-quality websites are a signal to search engines that your website is trustworthy.

Referral traffic - Graphic showing main SEO ranking factorsReferral traffic - Graphic showing main SEO ranking factors

Backlinks are still an influential search engine ranking factor, as shown in this graph from FirstPageSage.

As your backlink profile and referral traffic grow, you’ll land on more search engine results pages and generate more traffic from them.

Reduce your reliance on Google

Google is a fantastic source of traffic. But relying too much on a single source is dangerous—especially as Google’s constant updates can greatly affect your traffic overnight.

Referral traffic - Headline from search engine journal about Google volitilityReferral traffic - Headline from search engine journal about Google volitility

Headlines like this one from Search Engine Journal show why it’s important to diversify your website traffic sources.

As you diversify your sources of referral traffic, you gain more control over the success of your site. If one source, like search, takes a hit, you can buffer the dip with more traffic from another source like directories.

5 ways to get more referral traffic

So generating more referral traffic is important. But how do we go about getting more of it? Let’s dive in.

1. Get listed in online directories

Online directories are like the phonebooks of the digital age. People look to websites like Yelp, the Better Business Bureau, and Angi (formerly Angi’s List) to find the services and business they need.

Referral traffic - screenshot from YelpReferral traffic - screenshot from Yelp

Yelp is one of the most popular business directories, but there are dozens of others that will help increase your online footprint.

Ideally, you want exposure on as many directories as possible. But you also want to make sure that your information is current, so no one gets frustrated trying to reach you. You can even optimize your listings with things like images, service descriptions, and reviews.

🚨 Not sure if your directory listings are up to par? Use our free Listings Grader to instantly check your listing information across 20+ top online directories.

2. Submit guest posts

Guest posts are a great way to build up referral traffic. The idea is to reach out to websites that want content, and offer to write a blog post in exchange for the backlinks they provide.

It’s best to focus your guest posting efforts on sites that are related to your business, which means your content will be in front of a relevant audience providing top-notch referral traffic. If you can set up a regular guest posting schedule, all the better, because that allows you to keep your referral traffic from those sources steady over time and increase traffic to your website.

3. Write press releases

Press releases are a quick and easy way to get a wave of fresh traffic from referring URLs. It’s a great idea to do a press release for an event you’ll be hosting or to announce milestones like executive changes, earnings releases, acquisitions, and product launches.

Referral traffic - Press release from a breweryReferral traffic - Press release from a brewery

A press release is great for promoting new products or events while generating valuable referral traffic from the publications that pick it up.

But to be honest, if you are paying for a press release, you can write about pretty much anything and pretend it’s newsworthy. Some businesses even send out press releases whenever they get a new client.

4. Get active on social media

Social media sites are also natural contenders for bringing in referral traffic. Plus, there are several options to fit your brand and audience.

Facebook, for example, is fantastic for an older audience and organizing events. TikTok caters to a younger crowd and lets you show off your video flair. And of course, there’s LinkedIn, if your target customer is of a professional mindset.

No matter which social media platforms you choose, make sure your posts have a clear call to action that leads people to your website. That’s how you drive referral traffic from social media apps.

Referral traffic - Instagram post from Accessible Community Referral traffic - Instagram post from Accessible Community

Depending on the platform, you can add CTA links, buttons, or text in the caption.

5. Create link-worthy content

If you want to catch backlinks and increase the traffic you get from other websites, you need the right bait. In this case, we’re talking about content that other websites want to link to.

Here are a few types of content that writers and marketers love to link to:

  • Original data: Statistics from a survey or data your app captures
  • Infographics: A roundup of statistics or a visual presentation of a process
  • Opinionated blog posts: A fresh take on a common question in your industry

Once you’ve created your backlink magnet, share it with publications and thought leaders in your industry so they can link back to your site.

Referral traffic the easy way

Referral traffic is an important source of new potential customers. As search engines get more finicky, and more people search social media platforms, referrals will be an even bigger factor in your success online.

As you think about how to get more website visitors from more places, remember these five quick and easy ways to get more referral traffic:

  1. Get listed in online directories
  2. Submit guest posts
  3. Write press releases
  4. Get active on social media
  5. Create link-worthy content

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

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Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry

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Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry

With over 2 billion daily active users, Facebook still reigns supreme as the most popular social media platform. And that’s part of the reason that Facebook ads continue to be an extremely popular solution for businesses looking to raise brand awareness, connect with prospects, and get new customers.

So how do you know if your Facebook ads are really working? We’ve got the data to answer your questions!

Just in time to inform your 2024 planning and help you better understand how your Facebook advertising campaigns are performing now, we’re sharing Facebook ads benchmarks across 20 industries, including benchmarks for click-through rate, cost per click, conversion rate, and more for two popular Facebook ads campaign objectives.

Table of contents

Key trends: The big picture

Over the last year, most businesses have seen their Facebook ads results improve, meaning their engagement metrics are going up and their advertising costs are going down. Here’s a deeper look:

  • Click-through rate (CTR) increased year over year for 9 out of 19 industries using Facebook Lead Ads. Some of those increases were fairly significant, especially for Arts & Entertainment and Education & Instruction. CTR decreased YOY for 15 out of 23 industries in the traffic objective, but average CTR still remains higher than other available data shows (1.51% vs. 0.9%).
  • Cost per click (CPC) largely decreased year over year. 9 industries saw a decrease in CPC YOY for the leads objective, while 14 saw a decrease YOY for the traffic objective. And for each objective, the increases weren’t drastic. This is interesting given the drastic increase in CPC across most (91%) industries for search advertising.
  • For the leads objective, 13 out of 19 industries saw conversion rate (CVR) increase year over year. The economy could play a role in the industries that saw decreases YOY. For example, with a volatile housing market, fewer people may have been looking to buy or sell, leading to a decrease in CVR for real estate businesses.
  • For the leads objective, cost per lead (CPL) stayed the same or decreased for 12 out of 19 industries. Again, it’s interesting to see this trend given the drastic increase in CPL on the search ads side, where 91% of industries saw increases in CPL in 2023.

The overall key takeaway? Facebook advertising continues to offer complementary advantages to search ads because of lower and more stable costs.

“One of the biggest things I’m always impressed with on Facebook is that, although advertising CPCs generally fluctuate across the board, Facebook ads CPCs differ so much less than what you might see on Google Ads or other search networks,” said Mark Irvine, Director of Paid Media at Search Labs.

Facebook ads benchmarks for traffic campaigns by industry

Facebook advertising allows you to choose specific ad objectives for each campaign. It then optimizes your campaigns against that objective, which helps you reach specific goals with your Facebook ads.

The traffic objective in Facebook ads optimizes your campaign to drive clicks from your ads to your landing page, app, or event. Traffic campaigns are popular among many small business advertisers because they help to drive more visitors (and potential customers!) to your website.

Business category Avg. click-through rate Avg. cost per click
Animals & Pets 1.63% $0.76
Apparel / Fashion & Jewelry 1.13%  $1.11
Arts & Entertainment 2.55%  $0.44
Attorneys & Legal Services 0.99%  $1.15
Automotive — For Sale 1.18%  $0.70
Automotive — Repair, Service & Parts 0.99%  $0.99
Beauty & Personal Care 1.34%  $0.88
Business Services 1.37%  $0.84
Career & Employment 1.31%  $0.70
Dentists & Dental Services 0.81%  $1.27
Education & Instruction 1.20%  $0.79
Finance & Insurance 0.88%  $1.11
Furniture 1.15%  $1.19
Health & Fitness 1.68%  $0.90
Home & Home Improvement 1.23%  $0.95
Industrial & Commercial 1.03%  $0.80
Personal Services 1.28%  $0.87
Physicians & Surgeons 1.02%  $1.08
Real Estate 2.45%  $0.65
Restaurants & Food 2.29%  $0.52
Shopping, Collectibles & Gifts 1.82%  $0.65
Sports & Recreation 1.30%  $0.77
Travel 2.06%  $0.43

Note: Since this campaign objective is specifically designed to drive traffic, cost per lead and conversion rate metrics tend to be on the higher side. It’s important to focus on the metrics that matter most for your ad objective, so we’ve omitted those metrics here.

Average click-through rate in Facebook ads for traffic campaigns

CTR or click-through rate is a measure of how frequently viewers click on your ad. Essentially, your campaign’s CTR indicates how compelling and click-worthy viewers deem your Facebook ads. For this reason, higher CTRs are a sign of strong Facebook ad copy and creative.

The average click-through rate in Facebook ads for traffic campaigns across all industries is 1.51%.

Business category

Avg. click-through rate

Animals & Pets 1.63%
Apparel / Fashion & Jewelry 1.13%
Arts & Entertainment 2.55%
Attorneys & Legal Services 0.99%
Automotive — For Sale 1.18%
Automotive — Repair, Service & Parts 0.99%
Beauty & Personal Care 1.34%
Business Services 1.37%
Career & Employment 1.31%
Dentists & Dental Services 0.81%
Education & Instruction 1.20%
Finance & Insurance 0.88%
Furniture 1.15%
Health & Fitness 1.68%
Home & Home Improvement 1.23%
Industrial & Commercial 1.03%
Personal Services 1.28%
Physicians & Surgeons 1.02%
Real Estate 2.45%
Restaurants & Food 2.29%
Shopping, Collectibles & Gifts 1.82%
Sports & Recreation 1.30%
Travel 2.06%

The industries with the highest CTR were Arts & Entertainment at 2.55%, Real Estate at 2.45%, and Restaurants & Food at 2.29%.

The industries with lower average CTR were Dentists & Dental Services at 0.81%, Finance & Insurance at 0.88%, and Attorneys & Legal Services at 0.99%.

“CTRs differ strongly between different business types across Facebook, even more so than on Google Ads. Successful Facebook Ads require impressive, visual proof to attract attention from the scrolling audience—and that’s why you see some of the best Facebook ads CTRs from those industries that can wow us with the promise of a good time, like Travel, Arts & Entertainment, and Sports,” said Irvine.

“These industries both fit in with the content we’re used to seeing on our feeds from our friends,” he added. “A night out or tropical getaway can be far more attractive than a visual portrayal of an automotive repair or a visit to the dentist. We see those strong divides in the Facebook ads CTR performance in these types of industries.”

Average cost per click in Facebook ads for traffic campaigns

Cost per click or CPC is a calculation of your total spend divided by your total number of clicks. Maintaining a lower average CPC on your traffic campaign means you can catch and convert website visitors at an overall cheaper cost.

For the traffic objective, a click would be a click from your ad to your website or whatever destination you set for your ad.

The average cost per click in Facebook ads for traffic campaigns across all industries is $0.83. This is much lower than the average cost per click in Google Ads of $4.22.

Business category Avg. cost per click
Animals & Pets $0.76
Apparel / Fashion & Jewelry  $1.11
Arts & Entertainment  $0.44
Attorneys & Legal Services  $1.15
Automotive — For Sale  $0.70
Automotive — Repair, Service & Parts  $0.99
Beauty & Personal Care  $0.88
Business Services  $0.84
Career & Employment  $0.70
Dentists & Dental Services  $1.27
Education & Instruction  $0.79
Finance & Insurance  $1.11
Furniture  $1.19
Health & Fitness  $0.90
Home & Home Improvement  $0.95
Industrial & Commercial  $0.80
Personal Services  $0.87
Physicians & Surgeons  $1.08
Real Estate  $0.65
Restaurants & Food  $0.52
Shopping, Collectibles & Gifts  $0.65
Sports & Recreation  $0.77
Travel  $0.43

The industries that saw the lowest cost per click were Travel at $0.43, Arts & Entertainment at $0.44, and Restaurants & Food at $0.52.

The industries that saw higher-than-average costs per click were Dentists & Dental Services at $1.27, Furniture at $1.19, and Attorneys & Legal Services at $1.15. Again, these CPCs are still lower than the average CPC for Google Ads at over $4. Plus, these industries have fairly high lifetime average customer costs, so it makes sense that their advertising costs would be higher than a restaurant or entertainment venue.

“The biggest trend I am seeing with this Facebook ads CPC data is that consumer demand remains strong despite the uncertain economy. Cost per click is well within range of what we’ve been quoting advertisers for years now, while click-through rate also remains strong,” said Tyler Mask, Senior Manager of Custom Solutions at LocaliQ.

Facebook ads benchmarks for lead generation campaigns by industry

Facebook ads running with the leads objective are meant to drive leads through form fills, messages, calls, and conversions.

In a leads objective campaign, you’ll be running Facebook Lead Ads, which include prompts directly within the ad to help you collect lead information.

meta advertising - conditional logic lead form example

An example of the Facebook Lead Ad form creation process.

We’ve included conversion rate and cost per lead as part of these benchmarks since this objective is optimized to drive leads and conversions.

Business category Avg. click-through rate Avg. cost per click Avg. conversion rate Avg. cost per lead
Arts & Entertainment 3.70% $0.87 9.77%  $13.46
Attorneys & Legal Services 1.79% $5.42 5.92%  $78.26
Automotive — Repair, Service & Parts 1.38% $2.86 5.35%  $58.56
Beauty & Personal Care 2.46% $2.16 4.61%  $52.46
Business Services 2.70% $1.73 7.57%  $22.65
Career & Employment 2.37% $1.34 7.02%  $18.17
Dentists & Dental Services 1.80% $3.82 11.34%  $29.08
Education & Instruction 2.44% $1.80 8.05%  $27.94
Finance & Insurance 1.98% $2.94 5.62%  $30.88
Furniture 2.55% $1.58 7.29%  $29.08
Health & Fitness 1.66% $3.60 5.76%  $60.95
Home & Home Improvement 1.80% $2.08 8.90%  $20.49
Industrial & Commercial 1.50% $2.69 10.13%  $37.71
Personal Services (Weddings, Cleaners, etc.) 2.72% $1.88 8.76%  $19.49
Physicians & Surgeons 3.17% $3.63 4.99%  $60.95
Real Estate 3.69% $1.22 9.58%  $12.43
Restaurants & Food 1.85% $2.61 5.63%  $45.15
Sports & Recreation 3.29% $1.11 8.24%  $15.33
Travel 6.62% $0.96 3.95%  $26.05

Average click-through rate in Facebook ads for lead gen campaigns

Although Facebook lead ads don’t necessarily require users to click to your website, they’ll have to click on the ad to become a lead. Plus, the option to click to your website still exists on the ad. You should prioritize a high click-through rate for your Facebook leads objective campaigns because it signals that your ad is attracting users to take action.

The average click-through rate in Facebook ads for lead gen campaigns across all industries is 2.50%.

Business category Avg. click-through rate
Arts & Entertainment 3.70%
Attorneys & Legal Services 1.79%
Automotive — Repair, Service & Parts 1.38%
Beauty & Personal Care 2.46%
Business Services 2.70%
Career & Employment 2.37%
Dentists & Dental Services 1.80%
Education & Instruction 2.44%
Finance & Insurance 1.98%
Furniture 2.55%
Health & Fitness 1.66%
Home & Home Improvement 1.80%
Industrial & Commercial 1.50%
Personal Services (Weddings, Cleaners, etc.) 2.72%
Physicians & Surgeons 3.17%
Real Estate 3.69%
Restaurants & Food 1.85%
Sports & Recreation 3.29%
Travel 6.62%

The industries that saw the best CTRs on their Facebook ads running with the leads objective were Travel at 6.62%, Arts & Entertainment at 3.70%, and Real Estate at 3.69%.

The industries with the lowest CTRs were Automotive – Repair, Service & Parts at 1.38%, Industrial & Commercial at 1.50%, and Health & Fitness at 1.66%.

Average cost per click in Facebook ads for lead gen campaigns

Every time a user clicks on your Facebook lead ads, you get charged—so trying to keep your average CPC as low as possible is a no-brainer. That said, you’ll also want to take your lead quality into consideration when evaluating your CPC. If your priority is to get the highest quality leads possible, then they may be worth the slightly higher CPC.

The average cost per click in Facebook ads for the leads gen campaign across all industries is $1.92.

Business category Avg. cost per click
Arts & Entertainment $0.87
Attorneys & Legal Services $5.42
Automotive — Repair, Service & Parts $2.86
Beauty & Personal Care $2.16
Business Services $1.73
Career & Employment $1.34
Dentists & Dental Services $3.82
Education & Instruction $1.80
Finance & Insurance $2.94
Furniture $1.58
Health & Fitness $3.60
Home & Home Improvement $2.08
Industrial & Commercial $2.69
Personal Services (Weddings, Cleaners, etc.) $1.88
Physicians & Surgeons $3.63
Real Estate $1.22
Restaurants & Food $2.61
Sports & Recreation $1.11
Travel $0.96

The industries with the lowest CPCs were Arts & Entertainment at $0.87, Travel at $0.96, and Sports & Recreation at $1.11.

The industries that saw the highest CPCs for the leads objective were Attorneys & Legal Services at $5.42, Dentists & Dental Services at $3.82, and Physicians & Surgeons at $3.63. While these were higher compared to the average, they’re still fairly low cost for clicks in these industries.

“The difference in CTR and CPC between the two objectives stands out to me the most. The average CPC is  56% lower for the traffic objective campaigns than that of the leads objective, which, in some ways, makes sense,” said Michelle Morgan, co-founder of Paid Media Pros.

“Facebook is trying to get the lowest cost clicks it can, but I’m a little surprised to see the CTR being 66% higher for the leads objective campaigns. That indicates to me that although they’re more expensive, the users Facebook targets with a leads objective campaign might actually be a better fit for companies (on average) than the traffic objective,” said Morgan.

Average conversion rate in Facebook ads for lead gen campaigns

Conversion rate measures the rate at which your Facebook ads are driving conversions. It’s calculated by dividing the total number of leads by the total number of clicks. A high conversion rate signals that your Facebook ad is compelling users to take the next step to potentially become your customer.  A lower conversion rate signals you may need to adjust your ad targeting, copy, or landing page to drive better results.

The average conversion rate in Facebook ads for lead gen campaigns across industries is 8.25%.

Business category Avg. conversion rate
Arts & Entertainment 9.77%
Attorneys & Legal Services 5.92%
Automotive — Repair, Service & Parts 5.35%
Beauty & Personal Care 4.61%
Business Services 7.57%
Career & Employment 7.02%
Dentists & Dental Services 11.34%
Education & Instruction 8.05%
Finance & Insurance 5.62%
Furniture 7.29%
Health & Fitness 5.76%
Home & Home Improvement 8.90%
Industrial & Commercial 10.13%
Personal Services (Weddings, Cleaners, etc.) 8.76%
Physicians & Surgeons 4.99%
Real Estate 9.58%
Restaurants & Food 5.63%
Sports & Recreation 8.24%
Travel 3.95%

 

The industries with the highest CVRs for Facebook ads running the leads objective were Dentists & Dental Services at 11.34%, Industrial & Commercial at 10.13%, and Arts & Entertainment at 9.77%.

The industries that saw lower-than-average conversion rates were Travel at 3.95%, Beauty & Personal Care at 4.61%, and Physicians & Surgeons at 4.99%.

Facebook ads conversion rates are usually dependent on the quality of the ads being put in front of users. “All industries can benefit from taking the time to message map in a meaningful way. Honoring the way your consumers want to be spoken to will increase conversion rates as well as mitigate ‘wasted success.’ Wasted success is when the lead is good but not quite ready or doesn’t qualify,” said Navah Hopkins, Evangelist at Optmyzer. “I strongly recommend building in a creative audit, as well as exploring new audience targeting to make sure your campaigns are set up for success,” said Hopkins.

Average cost per lead in Facebook ads for lead gen campaigns

Cost per lead tells you how much you’re paying to secure a new lead. It’s calculated by dividing your total spend by your total conversions.

The average cost per lead in Facebook ads for the leads objective across industries is $23.10.

Business category Avg. cost per lead
Arts & Entertainment  $13.46
Attorneys & Legal Services  $78.26
Automotive — Repair, Service & Parts  $58.56
Beauty & Personal Care  $52.46
Business Services  $22.65
Career & Employment  $18.17
Dentists & Dental Services  $29.08
Education & Instruction  $27.94
Finance & Insurance  $30.88
Furniture  $29.08
Health & Fitness  $60.95
Home & Home Improvement  $20.49
Industrial & Commercial  $37.71
Personal Services (Weddings, Cleaners, etc.)  $19.49
Physicians & Surgeons  $60.95
Real Estate  $12.43
Restaurants & Food  $45.15
Sports & Recreation  $15.33
Travel  $26.05

The industries with the lowest CPLs in the Facebook leads objective were Real Estate at $12.43, Arts & Entertainment at $13.46, and Sports & Recreation at $15.33.

The industries that saw the highest CPLs for the leads objective were Attorneys & Legal Services at $78.26, Health & Fitness at $60.95, and Physicians & Surgeons at $60.95. These industries typically have higher costs for advertising, in general, but also have higher customer values. So a $60 CPL can still have a great return on investment when you look at how much revenue a new customer can bring your business.

While CPL is a critical metric for many Facebook advertisers, there are other factors you’ll want to consider when measuring your Facebook ads progress.

“The most important metric on Facebook for seeing success is…the metric you define as success. If you’re trying to drive engagement, that’s your metric. If you’re trying to drive leads, then some combination of lead volume and CPL is going to be your success metric,” said Morgan.

How to improve your Facebook ads performance

While these benchmarks can serve as a helpful guidepost to compare your results against, they shouldn’t be the end-all-be-all for measuring your Facebook advertising success. Every business is different, and what defines success for your campaigns will be unique to your business needs, budget, and other factors.

However, if you feel like your Facebook ads are not converting or driving traffic as much as they should when compared to industry averages, you’re not alone. There’s always room to improve—especially by following these tips and best practices.

How to use Facebook ads to drive traffic

Here are some tips on how to increase traffic to your website via your Facebook ads:

  • Choose the traffic objective. The traffic objective is the clear choice to encourage Facebook’s ad algorithm to strategically show your ad to get the most clicks possible.
  • A/B test CTA buttons. A powerful call to action can entice users to click on your Facebook ad—increasing your click-through rate. Luckily, Facebook gives you plenty of options to play around with when it comes to choosing an effective CTA button for your ad. Your best bet is to A/B test a few different CTA buttons to see what works. Additionally, you should include popular call-to-action phrases in your ad copy.
  • Use compelling creative. People will form an opinion on your Facebook ad instantly—just a few seconds after seeing it, in fact. Be sure your ads stand out and attract clicks with eye-catching creative. To start, check out these Facebook ad examples and learn why they work.

facebook ads benchmarks - example of facebook ads cta button choicesfacebook ads benchmarks - example of facebook ads cta button choices

An example of the CTA button options within Facebook ads.

How to use Facebook ads to drive leads

Follow these Facebook ads tips to get more leads:

  • Choose the leads objective. While other Facebook ads campaign objectives may end up capturing leads, it’s best to source your leads directly from Facebook with Facebook lead ads.
  • Perfect your form fields. You may need to test to see what form style works best to maximize both lead quality and quantity. For example, this year Meta announced that it added conditional logic to the Facebook lead generation form setup. Leveraging conditional logic in your forms can help you pre-qualify your leads.
  • Ensure users know they are clicking on a lead ad. Be clear about the action you want viewers to take. That way, those who click know what to expect and genuinely want to work with your business.

meta advertising - conditional logic lead form examplemeta advertising - conditional logic lead form example

An example of conditional logic settings within a Facebook Lead Ad.

How to improve your Facebook ads CTR

Here are a few ways to improve your Facebook ads CTR:

  • Pay attention to the right metrics. CTR may not always be the “end all be all” Facebook ads metric for your business. “Consider CTR a helpful guide, but not the only source of truth for success,” said Mask. “Also, you might find other metrics impact the root causes of poor CTR health. Cost per thousand impressions (CPM) and CPC correlate closely to this metric; sometimes one has to be sacrificed for another.”
  • Use power words in your copy. Emotional marketing copy can set your business’s Facebook ads apart from the competition. Focusing on compelling ad copy helps to persuade users to click on your ad—increasing your CTR.

facebook ads benchmarks - localiq reporting dashboard screenshotfacebook ads benchmarks - localiq reporting dashboard screenshot

A reporting dashboard like this can help you measure the Facebook ad metrics that matter most to your business.

How to lower your Facebook ads costs

Here are some practical ways to lower your costs in Facebook Ads:

  • Get strategic with your audience targeting. You may want to target different Facebook audiences for different objectives. For example, you may target a Facebook lookalike audience with a traffic objective, so you can educate a new crop of potential customers about who you are and what you do. Alternatively, you may target specific email addresses or retarget users while using the leads objective because these audiences are already aware of your business and may be more likely to convert.
  • Broaden your audience as needed. A broader audience reach has been found to lower your overall cost per thousand impressions (CPM), since you’re casting a wider net.
  • Try ad scheduling with a lifetime budget. Ad scheduling is another option that can help limit your costs, since you’re deciding what days or times your ad will show rather than 24/7 coverage.
  • Consider all your campaign objective options. If you have experience with Google Ads, you can think of your Facebook campaign objectives like how you would your Google campaign goals and bidding strategies. “The best part about advertising on Facebook is that Facebook has tons of campaign objectives and further customizations for you to choose from to ensure your campaigns are optimizing for exactly the success metric you want to focus on,” said Morgan.

Here’s a breakdown of the Facebook ad objectives you can choose from:

    • Leads
    • Traffic
    • Awareness
    • Engagement
    • App promotion
    • Sales

facebook ads campaign objectivesfacebook ads campaign objectives

How to increase your Facebook ads conversion rate

Use these tips to optimize your Facebook ads for more conversions and a higher CVR:

  • Iron out your tracking with Facebook pixel. Your Facebook ads conversion tracking relies on your Facebook pixel—which connects to your website. Get clear on the conversion actions you want to track to stop conversion data from slipping through the cracks.
  • Optimize your landing page. A high conversion rate starts with an optimized landing page. Check that your Facebook ads landing page provides a seamless experience for users.
  • Complement your strategy with other channels. Your Facebook ads should play a role in a larger marketing and advertising strategy for your business. Be sure to regularly share organic posts to Facebook to fill any gaps in your paid Facebook ad performance. You’ll likely want to also leverage other social media platforms, as well as channels like SEO and search ads, to supplement your Facebook Ads. For example, your audience members are probably using TikTok and Snapchat in addition to Facebook or Instagram. You could promote your business across these platforms to grow your overall social following. In fact, many marketing channels provide similar benefits to businesses, so it’s best to use as many as possible in tandem for a holistic marketing approach.

A cross-channel marketing campaign that includes social ads, search, and other channels helps you reach your audience no matter where they’re spending time online. But it can be a very manual and challenging process to truly optimize across those channels to yield the desired results and lowest cost,” said Stephanie Asrymbetov, Director of Product at LocaliQ. “LocaliQ’s cross-media optimization (XMO) technology simplifies this approach by leveraging AI and automation to optimize your campaigns across channels based on what’s driving the best performance to your business’s goals—and your budget.”

Put these Facebook ads benchmarks to work in 2024

Tracking your Facebook ad performance against these industry benchmarks can help you gauge how your business is pacing compared to the competition. This can be especially helpful when you don’t have a ton of data or you’re unsure of how to best measure your Facebook ads ROI.

However, every business is unique, and no two Facebook ad accounts are the same. So, be sure to align your advertising expectations with what’s achievable for your business. That said, if you tried our suggested tips above and still find your business’s performance isn’t up to the industry standards outlined here, that’s okay! See how our solutions can help you improve your Facebook ads strategy.

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