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50 February Blog, Video, & Other Content Ideas (+Tips)

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50 February Blog, Video, & Other Content Ideas (+Tips)

After all the hoopla of the holidays, the backside of winter can feel a bit blah. But with the right blog post ideas, videos, and other creative messaging, you can be a ray of sunshine for your customers during these short and dreary days.

And what if your own creativity is a bit chilled? No worries. We’ve curated a colossal collection of content concepts you can use throughout the month. Let’s get cracking!

Table of contents

Tips for February blog posts

February is a pivotal time when people get back to buying after the post-holiday break. Make the most of the month with these content marketing tips and tactics.

Post early

Make sure your marketing calendar has February blog content early so you can publish it ahead of time.

Why does that matter? Because unlike your February social media posts that surface immediately, blog content can take a little while to rank on search engine results pages (SERPs). A February-angled post at the top of the SERPs in March won’t get you many website visitors.

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Also, most of your February content will be timely guides about places to go and things to get done this month. Your posts should catch people while they’re planning, before they actually start doing.

🙋 February blog posts will bring new people to your website. Use our free Website Grader to make your site is in tip-top shape.

Remember keywords

There are lots of channels to get your amazing February blog posts and videos out into the world. Since most people still prefer finding answers on search engines, craft your posts to match what people look for there.

The first step of search engine optimization is keyword research. You can go down lots of keyword research rabbit holes but try this first. Enter a word or two into a search and see what the search engine autofills.

February blog ideas - screenshot of a google search

Google autofills popular search terms so it’s a great place to start your keyword research.

Another super easy option is to use our free keyword tool. Again, type in something close to what you think people want to learn. You’ll get a list of search phrases, how many people search for them, and how hard it’ll be for you to nab a spot on the search engine results pages (SERP).

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February blog ideas - screenshot of Wordstream's Keyword ToolFebruary blog ideas - screenshot of Wordstream's Keyword Tool

High search volume and low competition is the sweet spot for SEO keywords. 

Besides helping with SEO, popular keywords also give you an idea of what people want to know. No sense in talking about replacing real grass with fake lawns if no one is searching for those answers.

Cross-promote your content

Now let’s get the most mileage out of your February content by distributing it in multiple channels.

Email is your owned-channel superstar. Send seasonal content to your subscribers in a themed newsletter to educate and entertain them.

February blog ideas - Arcadia's Valentine's day newsletterFebruary blog ideas - Arcadia's Valentine's day newsletter

There are tons of themes you can use for a February newsletter. 

What’s amazing about email is the control you have. On social media or search engines, you’re at the mercy of ever-changing algorithms. In email, it’s between you and your subscribers. Just use a great subject line to stand out in their inbox.

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Social media’s superpowers are generating new connections and creating opportunities for direct engagement. Create social media posts with links to your blog or video content to get more traffic to it.

You can do that either organically or through a paid ad. And when someone comments on the post, continue the conversation in replies.

Blog post ideas for holidays and days of observance

February is full of happy holidays and meaningful movements. Use these moments to fuel your blog post ideation and connect with your customers.

Black History Month

February is the perfect time to celebrate diversity and inclusion in your community. Instead of being promotional, use some of your blog posts this month to celebrate Black History Month.

One way to join the conversation is to highlight Black-owned companies in your area or industry.

February blog ideas - Kendra Scott EmailFebruary blog ideas - Kendra Scott Email

Fashion designer Kendra Scott showcases Black entrepreneurs in a Black History Month blog post.

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Here’s a handful of other Black History Month blog post ideas:

  • Curate a list of ways your customers can celebrate the month like supporting local Black-owned businesses.
  • Write a post (or series of posts!) about lesser-known heroes of Black history like Bessie Coleman (the first licensed black pilot) or Gwendolyn Brooks (the first Black author to win a Pulitzer Prize).
  • Share a list of Black authors, books, and movies your audience should experience.

Heart Health Month

It’s probably no coincidence that the heart health movement shares its focal month with Valentine’s Day. You can play a part by spreading awareness of the number one cause of death in the United States.

There are lots of ways to reduce the risk of heart disease, so your February content can include some tips to stay heart-healthy.

February blog ideas - Example of a blog post about heart healthFebruary blog ideas - Example of a blog post about heart health

Supplement provider Alive! stays on brand by posting about heart-healthy nutrients.

Here are a few other ways to keep the beat in your February blog posts:

  • Have your staff share their favorite heart-healthy recipes or simply curate a list and link out to existing recipes on the internet.
  • Direct your readers to local places where they can enjoy nature and get some exercise—both considered great for your heart.
  • Share resources for people to learn more about heart disease, healthy food, or caring for someone suffering from heart-health complications.

National Cancer Prevention Month

Along the same lines, help expand awareness and knowledge about cancer, prevention, and research.

Try these ideas to spread the word in February:

  • Interview a doctor for first-hand knowledge about cancer prevention.
  • Create an infographic (Canva is great for this) that shows the leading causes of cancer or the best superfoods that reduce your chances of getting it.
  • Curate a list of events that raise funds for cancer research like 5ks or restaurants and stores that donate to the cause.

Feb 1: Change Your Password Day

What’s more annoying than changing and storing passwords? Identify theft. That’s why Change Your Password Day is gaining steam around the world.

While not the spiciest of content, you can have a little fun. Security software maker Kolide turns these topics into cartoons.

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February blog ideas - cartoon from KolideFebruary blog ideas - cartoon from Kolide

Get creative and try unexpected content formats, like this cartoon from Kolide.

No matter how you present it, customers will appreciate you helping them avoid the hassles of getting hacked with these blog post ideas:

  • A calendar filled with important online security to-dos
  • A post about how to pick good passwords
  • A list of tools people can use to create and store passwords safely

Feb 9: National Pizza Day

Let’s lighten the mood a little with a fan-favorite food: Pizza! Oh, you’ll get a huge slice of the attention pie with these blog posts and video ideas:

  • Start a debate about the best style of pie (New York, Chicago, or Detroit) and which toppings do not belong (we’re looking at you, pineapple).
  • Create a poll of the best pizzerias in town, then share the results in a video at the winning spot (get permission, of course).
  • Get creative with some fun recipes so readers can create their perfect pie at home.

🚨 Grab this free guide >>> 30 Best Ways to Promote Your Business Online

Feb 13: Galentine’s Day

Galentine’s Day traces its roots to the syndicated sitcom Parks and Rec. Lead character Leslie Knope and the girl gang gathered over brunch to celebrate their friendship on Valentine’s Day Eve.

Well, Knope’s trope has taken off around the world and you can score big points with your readers by joining in the fun.

February blog ideas - Galentine's Day post from Letterfest.February blog ideas - Galentine's Day post from Letterfest.

Here’s how stationery supplier Letterfest promotes Galentine’s Day.

These blog post ideas will help your followers celebrate their female friendships:

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  • Put together a step-by-step guide to planning a Galentines Day party, complete with snacks, decorations, and games.
  • Conjure up a list of the best local brunch locations.
  • Write the ultimate guide to Galentines Day etiquette and traditions (waffles should be mentioned).

Feb 14: Valentine’s Day

Valentine’s Day gets the lion’s share of attention this month since people will spend around $26 billion on the holiday. And while much of the focus is on romantic couples, there’s plenty of love for friends, family, and ourselves.

The Steppenwolf Theater spreads the love with a rom-com roundup that pairs perfectly with a loved one or a little self-care on the couch.

February blog ideas - Steppenwolf blog postFebruary blog ideas - Steppenwolf blog post

A date-night movie list like this one from the Steppenwolf Theater is an easy blog post idea for February.

This heart-shaped box of Valentine’s blog post ideas will surely have your customers saying “be mine:”

  • Get creative with some non-traditional Valentine’s dates like a blanket-fort movie night (awww!) or a dessert baking contest (yum!).
  • Scope out the most romantic spots in your town and let people know the best way to enjoy them.
  • Create a classic gift guide but include categories for couples, friends, and people who want to treat themselves.
  • Make a cocktail or mocktail list with recipes and a history of the classics (e.g., The daiquiri was invented in Cuba when Jennings Cox ran out of gin).
  • Give readers a list of romantic quotes and caption ideas for Valentine’s Day cards.
  • Write some anti-Valentine’s Day party ideas for those who don’t love the holiday.

Feb 17: National Love Your Pets Day

Let’s talk about content you can use to celebrate our feathered, finned, and furry friends. The great thing about this theme is that it’s pretty much universal since 66% of households have at least one pet.

So, who’s the best girl or boy? You when you use these pet-post ideas to fill out your February content calendar:

  • Get a ton of engagement and some useful user-generated content by asking customers to share a quick video or pic of their pets and post them in a blog or vlog.
  • Partner with a local veterinarian for a post about keeping pets healthy at different stages of life.
  • Create a guide to the best toys, clothes, and pet accessories, bonus points for adding lots of pet puns like “pawsitively a-bork-able.”

Feb 17: National Random Acts of Kindness Day

Alright, the final stop on our love train of February holiday content is National Acts of Kindness Day.

Science says people are more likely to be kind when they see others being kind. So, these blog post ideas will help kick off a snowball of good deeds while building a little goodwill with your customers:

  • Collect news stories from the past year of strangers helping strangers and publish a post about them.
  • Give your readers ideas they can use to pay kindness forward.
  • Challenge people to commit three random acts of kindness, share their stories, and enter them to win a prize (or better yet, a donation in their name).

Non-holiday blog post and content ideas

There are lots of non-holiday marketing ideas for February. Let’s look at a few that’ll make great blog posts or videos.

Winter-themed blog and vlog posts

February is a transitional time for many areas. Yes, it’s still full-on winter, but there are also some sparks of spring dreaming.

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With that in mind, many people will be thinking about how to prep the inside and outside of their house for the warmer days to come. Write up some helpful pre-spring cleaning guides or yard maintenance tips to catch them while they’re planning.

February blog ideas - blog post from lawn loveFebruary blog ideas - blog post from lawn love

A seasonal home or lawn care guide like this one from Lawn Love is the perfect topical blog post idea for February.

And want to see something really cool? Lawn Love got a Google Sitelink (the extra links below the main result on a Google page) directly to this content. Sitelinks give you extra real estate on SERPs and can boost your click-through rate by 20%.

February blog ideas - Google SERP showing Lawnlove sitesFebruary blog ideas - Google SERP showing Lawnlove sites

You can’t tell Google to give you Sitelinks, but seasonal content like February blog posts help your case.

Now, let’s run through more February blog post ideas that’ll capture attention this month:

  • There’s lots to winterize on a house, so a blog post about safeguarding your home for the coldest days would be well received.
  • Gather up your coziest soup, stew, and comfort-food recipes.
  • Short days make for stir-crazy kiddos—give your readers some kid-friendly activities to burn that mid-winter excess energy.
  • A winter product showcase will hit the spot, as would a list of newly launched springtime goods with a discount for early orders.

Award season content ideas

Award season is that time of year when most of the major film, music, stage, and show awards ceremonies take over the talk of Broadway and Tinseltown. The Grammy Awards are this month, and the Oscars are in early March, so February falls smack-dab at the height of the hype.

Here’s a creative way to punch up your award-season content. Make a printable bingo card people can take to their watch parties.

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February blog ideas - bingo card for the OscarsFebruary blog ideas - bingo card for the Oscars

Think outside the blog post with creative content like this Oscar bingo card from Punchbowl.

Here are several more award-season content ideas that’ll get you nominated in the category of best blog:

  • Publish a list of the nominees for each major award with a little blurb about each movie or song.
  • Write a how-to guide for watch parties with ideas for dress-up themes and movie-themed menus (Despicable Me-so soup, anyone?).
  • Give your award predictions for each event or a recap after.

Super Bowl video and blog content

The Super Bowl generates a lot of internet hype. Heck, the hashtag #superbowlLVII corralled over 225 million views on TikTok alone.

A perennial football fan favorite is pregame flicks of pets picking the big game’s winner. Not only is it fun, but it’s low-budget video content you can capture on a smartphone.

February blog ideas - Youtube video screenshot of a dog picking super bowl winerFebruary blog ideas - Youtube video screenshot of a dog picking super bowl winer

Use YouTube Shorts like this one to cross-promote your February content.

Score big with these other Super Bowl blog post ideas:

  • Write the playbook for the perfect Super Bowl party.
  • Find 10 of the best locations to watch the game.
  • Post a review of Super Bowl commercials with links to them on YouTube.
  • Get your staff’s favorite game-time snack recipes and publish a quickie cookbook.

Inspirational content

Seasonal affective disorder (SAD) is no joking matter. Use some of your February blog posts to help readers beat the winter blues.

  • Gather up some articles on SAD and publish a curated reading list.
  • Similarly, find a list of feel-good stories that remind your readers of brighter days.
  • Write a travel article with a theme like “10 Day trips from X city” or “5 Sunny beaches you visit for cheap.”
  • Highlight several of your customers, what they’re working on, and the effect it has in your community or industry.

Get cracking on your February blog post ideas

There’s a lot of love packed in this short month, so get started on your creative content for February. Don’t worry if you’re new to writing blog posts, just be authentic and helpful. The rest will come with time. And once you see all the new customers your February content attracts, you’ll be ready for a whole new list of great blog post ideas.

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4 New Google Ads Performance Max Updates: What You Need to Know

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4 New Google Ads Performance Max Updates: What You Need to Know

Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type. Originally, most tools were focused on making it easy to “upgrade” your existing campaigns to PMax, whether it be Shopping, Dynamic Search Ads, or Display.

In recent months, there have continued to be countless updates to the Performance Max campaign ecosystem, but in my mind, they almost exclusively focus on two main areas: creative assets and targeting controls. In this post, I want to walk you through a few of the updates (although certainly not an exhaustive list) that have come out recently and what these trends mean overall for your Performance Max campaigns.

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Updates to Performance Max creative assets

We all know our creatives are the first impression (sometimes literally) our brands can have on our customers. With Performance Max campaigns running across all Google-owned properties, there’s a very wide range of possibilities of what your ads could look like depending on what you provide. It’s becoming more clear that Google is not going to settle for subpar creatives. Here are a couple of updates (announced in the same post) they’ve rolled out recently that lean into this idea.

🚨 Get an instant read on your Google Ads Performance Max campaigns with our free Google Ads Grader!

1. Ad strength now impacted by creative count and diversity

From the beginning with Performance Max ads, you were able to provide multiple different images, videos, and other text assets to support your creatives. The performance you saw would rely a good amount on how good those assets were.

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performance max updates - announcement around creative screenshot

But in early 2024, as you can see above, Google announced that now the number and diversity of those assets will have an impact on your ad strength. While I don’t believe you should use ad strength as a KPI for your company, you need to pay attention to it since these are the factors Google now finds important.

performance max updates - ginny marvin google ads laison tweet screenshotperformance max updates - ginny marvin google ads laison tweet screenshot

It’s also incredibly important for me to note that this does not impact the competitiveness of your Performance Max Asset Groups. The goal of these changes is to improve the diagnostics tool view for Google and help you optimize your ads. Ginny Marvin, Google Ads Liaison, clarified by saying that the components of ad strength had not changed and that low ad strength could be a reason why you’re not getting impressions but won’t prevent you from entering the auction.

If you’re up against another advertiser in the auction though (if I’m understanding correctly), all other things being equal, they may win that auction over you if they have a better ad strength with better diversity of their creatives than you do. So if you were relying on a barebones creative strategy up until now, it might be in your best interest to invest more in that space now and start to stand out from the competition and get your ad strength up.

If you’re interested in knowing all the asset formats you can use for Performance Max campaigns, here’s the best resource from Google I’ve found that outlines what you can use for your assets and the specs surrounding each.

2. New asset creation options are coming to help

Google’s not leaving anyone out of this update. It’s well known that creatives are one of the biggest hurdles for many brands, so with the announcement around ad strength, they also announced a few new updates that are here (or will be coming) to Performance Max asset creation. These tools will help with better text and image assets so you don’t have to rely on your creative teams as much as before.

performance max updates - google gemini logo screenshotperformance max updates - google gemini logo screenshot

First, there’s Gemini, Google’s largest and most capable AI model to support text generation for long headlines and sitelinks.

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google ads performance max updates - imagen 2 ai creative screenshotgoogle ads performance max updates - imagen 2 ai creative screenshot

Second, Imagen 2, Google’s most advanced text-to-image technology will be used to help advertisers create lifestyle imagery using just a few simple prompts.

Both of these tools will make it incredibly easy for advertisers to extend the number of assets used in Performance Max without needing to ping a designer. Plus, the tools will still provide the ability to review all assets before they’re turned live to ensure brand safety and suitability.

Lastly, Google’s making it easier to incorporate outside sources into the creative asset mix. They’re growing their partnership with Canva with an integration app that will allow you to publish assets from Canva directly to your Performance Max assets. Additionally, they plan to roll out a preview option for anyone on your team, regardless of Google account status, so they can review creatives and collaborate.

All of these updates together make it very clear that Google’s is prioritizing the user experience and they want to make sure all advertisers have their best creative foot forward.

💡 For more ideas to improve your Google Ads strategy, check out our free guide on hacking Google Ads!

Performance Max targeting updates

When Performance Max campaigns were originally rolled out, all targeting was built in. Google Ads Performance Max targeting was basically a black box. We knew the ads would run on all Google-owned properties, but any further insight than that was pretty much non-existent, let alone any options to control what those targets would be. But in recent months, Google has softened that stance and is now providing more insights and controls on where your ads show. Not all of these updates are from the most recent announcements, but they’re all important for advertisers to know about so you can get the best performance from your PMax campaigns.

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3. Brand exclusion lists

A huge problem with the Search component of Performance Max campaigns is that it would regularly spend a large portion of its budget on brand terms. This could cause problems in a couple of ways: stealing traffic from existing branded campaigns or bidding on brand terms for companies who didn’t want to bid on those terms.

google ads performance max campaigns - brand list screenshotgoogle ads performance max campaigns - brand list screenshot

With the rollout of brand exclusion lists, advertisers can effectively stop that Brand bidding and return to non-brand prospecting through PMAX. They’re extremely easy to set up at the account level and can be customized to include sub-brands too.

4. Ability to exclude sites from Performance Max (now including search partners!)

In addition to brand keywords, Google made it possible to exclude display placements from Performance Max campaigns if you leverage account-level placement exclusion lists. This was an amazing update that made it much easier to control the performance of Performance Max campaigns.

google ads performance updates - report editor screenshotgoogle ads performance updates - report editor screenshot

If you weren’t sure which placements you should add, Google created a report where you can see the impression counts for your campaigns on each individual site. It’s not perfect since we don’t see actual conversions, but it did provide some transparency.

google ads performance max placement - update announcement screenshotgoogle ads performance max placement - update announcement screenshot

In March of 2024, things just got even better. In this help article showing how to create those placement reports, Google said it will now include search partner sites alongside the display placements for Performance Max.

Additionally, when you add a search partner site as an exclusion at the account level, it will now apply to ALL campaigns in your account, Performance Max and Search campaigns alike.

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At the same time, Google has removed the ability to opt out of the Search Partner Network altogether for Performance Max campaigns, a change originally meant to be temporary and address the backlash they got from an Adalytics report saying the content wasn’t suitable.

What these Google Ads Performance Max updates mean for advertisers

Despite many updates over the last three years, it’s clear to me that Google’s current focus is on transparency & control of placements and the creative assets used for Performance Max. Whether you’re just getting started and want to start with some Performance Max best practices or if you’ve been running PMAX for a while and you’re trying to stay in the know, it’s important for you to pay attention to these two trends in PMAX and make sure you’re adjusting your campaigns as needed. For more insight into how to, well, maximize your Performance Max campaign performance, see how our solutions can help!

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Share Of Voice: Why Is It Important?

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A person with a megaphone representing share of voice

PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of Voice? And why is it important?

By the end of this post, you’ll be in possession of a comprehensive conceptual understanding, plus you’ll be fully versed on how to make use of it to inform your PPC campaign decision-making.

What is Share of Voice?

Share of voice, which you might also hear referred to as SOV, is the metric used to measure the visibility of your brand compared to your competitors. Needless to say, the more market share you own, the more authority and awareness you gain among users and potential customers.

Share of Voice can be used to measure a brand’s share across different digital marketing channels, such as volume of mentions on social media, PPC, SEO, and PR. 

Why Is It Important To Calculate Share Of Voice?

SOV is a powerful enough metric to help you understand where your brand stands in the grand scheme, giving you the insights you need to scale, and convert new users.

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Here are three areas where SOV can change the game for your business. 

1. Track User Conversations

How do you determine your product success across the different marketing channels? Using metrics, of course!

Using social media share of voice metrics to determine users’ opinions regarding certain brands and topics is a terrific idea. The metric does all the heavy lifting to help you align your product or service with the consumer’s thought process and needs.  

Share of voice data can help you figure out all of those things consumers are struggling with—a unique opportunity to hit the pain points and offer real solutions. 

Let’s assume that your company provides business assessment services. After calculating the SOV metric, the data tells you that many clients aren’t satisfied with your competitor’s lack of comprehensive financial analysis tools. Your best bet is to offer a strong and advanced financial analysis feature to gain that competitive advantage straight away.

2. Keeping an Eye on Your Competitors

No matter what your marketing game plan is, keeping tabs on your competition will always allow you to stay ahead of the curve. Calculating Share of Voice is one of the best ways to do this. 

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When you paint a clearer picture of what goes into the competitive landscape, you’ll not only have the opportunity to enhance your product, but you’ll also identify unmet needs in the market and create a solid lead generation funnel.

3. Brand Reputation Management

“What about the conversations about my personal brand?” Guess what? You can measure those too! This allows you to slice and dice your data, and see how your brand reputation stacks up against the competition.

Never underestimate the power of those brand conversations, whether they’re about product pricing, performance, new fundraising — or even a small feature update, as they can help you get that first-mover advantage, and enhance your brand reputation.

What’s the Difference Between Share of Voice and Market Share?

Share of Voice calculates brand awareness on a particular marketing channel, while market share refers to the percentage of a market that a business owns, either by income or number of clients. 

These two metrics might sound very similar, and they both measure your performance compared to your competitors. Market share, however, is the percentage you get in terms of sales, while share of voice is the percentage of the conversations you earn across various marketing channels. 

So imagine you’re in the smartphone industry production, and you’re launching a new model called the Spider Phone. Now, let’s say there are two major players in the market: company A (we’ll call them Techies) and company B (let’s call this Innotech).

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For example, if Techies have a 40% market share, this means they hold 40 out of every 100 customers. On the flip side, if Innotech has a 50% share of voice, this signifies that half of the conversations about smartphones in a particular market are dominated by their brand.

How Do You Measure Share Of Voice? 

Here is the formula to calculate your brand’s share of voice across all the marketing channels:

Share of voice = (Your brand metrics / Total market metrics) x 100

Getting it right manually will take a little more work than that, since there are variations on certain metrics. The good news is that there’s a whole bunch of tools out there that complete this process with just a few clicks.

Social Media SOV 

Social media share of voice is a valuable metric to be in possession of, and it’s not hard to see why. You are actually measuring consumer conversations straight from their actual posts. This is where social media analytics tools can do their magic. 

Social media analytics software will automatically identify your brand or product mentions across platforms. You can then benchmark your brand against the rest of the direct competitors. 

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The features are pretty advanced, giving you a ton of valuable data at your fingertips, while allowing you to conduct a comprehensive social media competitive analysis. You can play around with metrics like impressions, engagement, unique authors, and more.

PPC Share Of Voice

Your PPC share of voice tells you basically how often your ads actually get seen versus how often they could have been seen. Google AdWords helps you measure this through a feature called Impression Share. What this feature does is analyze your campaign and keyword settings to figure out just how far your ads could reach.

Find out your SOV in four simple steps:

  1. Log in to your Google AdWords account.
  2. Head over to the Campaigns tab and hit up the columns icon.
  3. Choose “Modify columns” and then click on “Competitive metrics.”
  4. Select the impression rate you want to keep an eye on.

PPC share of voice data will tell you how well the campaigns you run are performing and where you should be allocating your budget.

Share Of Voice Why Is It Important

SEO Share Of Voice

When it comes to SEO share of voice, your one-stop solution is SEO tools. The in-built features found in software like Ahrefs, Semrush, and Moz allow you to effortlessly compare your brand’s visibility to your competition. 

1713264980 873 Share Of Voice Why Is It Important

Semrush’s Position Tracking tool is the name of the game. This tool will reveal the traffic your website is getting for a targeted keyword compared to your competitors. 

It’s simple to set up a Position Tracking campaign, conduct a keyword research and list out these targeted keywords. Once Semrush does its job and updates its data, you’ll see your share of voice right there on the main graph in addition to other metrics like average position, visibility, and estimated traffic. 

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Best of all? You can seamlessly switch between each metric to see how you compare in each one. 

Amine Boussassi is a Marketing Manager for Hustler Ethos.



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20 Neuromarketing Techniques & Triggers for Better-Converting Copy

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20 Neuromarketing Techniques & Triggers for Better-Converting Copy

You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action.

To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing certain psychological principles to your marketing message.

Expert work with all those psycho principles in content is known as neuromarketing, and you’re on the right page to learn how to make the most out of it.

Contents

What is neuromarketing?

Neuromarketing merges neuroscience, psychology, cognitive science, and marketing to understand and influence consumer behavior. It uncovers subconscious and emotional factors impacting choices.

graphic showing what makes up neuromarketing

Specialists use neuromarketing techniques to study the human brain and predict decision-making behavior. While critics insist neuromarketing is outdated and manipulative, it still benefits those defending it.

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🧠 Speaking of neuromarketing… Get our free guide >> 26 Brilliant Ways to Use Psychology in Your Copywriting (with Examples)

Why use neuromarketing?

Why apply neuromarketing techniques to your copywriting and other marketing activities? Here are some benefits:

  1. Better understanding of consumer behavior: Neuromarketing unveils emotions, attention, and memory triggers in consumer behavior, thus enabling the creation of impactful marketing messages.
  2. More effective ways to optimize website design: By studying eye-tracking data and user behavior, you can optimize design elements to encourage desired actions.
  3. Improved personalization and targeting: Uncover individual preferences and emotional triggers to tailor messages and offers for specific consumer segments.
  4. Enhanced content creation: Understanding how the brain processes information helps you craft compelling stories that evoke emotions and drive engagement.

Numbers speak volumes. According to the stats, neurological engagement can increase advertising effectiveness by up to 19%. We also know that 63% of users remember brands that tell stories, and 74% of consumers trust businesses more after reading positive reviews.

Neuromarketing examples in copywriting

You don’t need to be a scientist. By analyzing research insights, you can identify neurological responses, emotional triggers, and attention patterns influencing your target most. Apply them to tailor your overall marketing strategy and drive purchasing decisions.

Here are some examples of neuromarketing in action.

1. Two odd numbers in headings

The brain loves numbers: They make content more digestible and provide order to chaos.

Why two numbers? To double the effect: The first one grabs attention, and the second one explains why read the content.

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Why odd numbers? It’s about psychology again: Even numbers look friendlier, while odd ones are more thought-provoking. It doesn’t mean you should use only the odd numbers. Consider the effect (emotion) you want to evoke with your content.

neuromarketing example with two odd numbers in headlineneuromarketing example with two odd numbers in headline

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2. Questions in subheads

Online readers scan the content to understand if it’s what they need. Format subheads as questions to clarify what readers will learn, spark curiosity, and appeal to FOMO.

Questions encourage scanners to continue the investigation to ensure they haven’t missed anything and satisfy their social instinct.

neuromarketing example with questions in headingsneuromarketing example with questions in headings

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3. The Socratic method in introductions

Post three questions or statements in a row to engage users in communication.

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Why three?

The human brain grasps three the best, so the sequence of three makes it easier to remember the information. Writers do love the Rule of Three: It builds the rhythm and keeps readers glued to your message.

neuromarketing example using socratic methodneuromarketing example using socratic method

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4. Power words and active verbs in content

Power words are persuasive and descriptive. They trigger an emotional response, make readers experience different states, and push them in particular directions.

Power words are adjectives indicating and explaining your statements. Like these:

power word example wheelpower word example wheel

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This wheel chart by Geoffrey Roberts shares 150+ emotion-triggering words you can use in your copies.

Also, power words are strong verbs that add action to your message.

neuromarketing example using power words in copywritingneuromarketing example using power words in copywriting

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📚 Free guide download >> 135 of the Best Words & Phrases for Marketing with Emotion

5. Sensory language when appropriate

Sensory words are lexical items appealing to the human physical senses. When reading the content with such words, users “see,” “hear,” “touch,” “smell,” or “taste” it.

Sensory words are powerful because they paint scenes in readers’ imagination. They activate the somatosensory cortex, making us recognize these words faster. Sensory words make readers feel as if they are in your story, thus remembering your message better.

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neuromarketing example using sensory languageneuromarketing example using sensory language

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Remember to use these principles ethically and transparently, respecting consumer trust and expectations.

20 neuromarketing principles to encourage desired actions

With the above emotional triggers in mind, include the following neuromarketing principles in your copywriting to make it work.

1. Authority

Position your brand as an industry expert through research findings, data, and credible collaborations.

Why do you think influencer marketing works? Users subconsciously believe famous people can’t go wrong because they choose the top products/services for themselves.

But: Authority isn’t only about top celebs with millions of subscribers on social media. Think of micro- or nano-influencers: They have the most loyal audience. Collaborate with experts in your niche: CEOs, top managers, or specialists who know what they talk about.

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2. Common enemy

Struggling with a common enemy unites people. It’s not only about physical enemies but pains, complexes, or bad habits, as well. Concepts like hunger, poverty, diseases, or climate change are also here.

What’s your brand’s mission? Is it socially responsible?

Users are loyal to businesses that align with their identities and share the same values. Prescribe this element and incorporate corresponding meanings into your content strategy.

Create a positive ethos for your brand: Why does it matter? Why should people listen to your message?

neuromarketing technique of common enemy in copywritingneuromarketing technique of common enemy in copywriting

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3. Consistency and commitment

Encourage commitment through regular communication, loyalty programs, and subscription services.

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The more you interact with a customer, the more they trust your product, service, team, or individual specialist. The challenge is to establish a productive interaction and get a response.

You can initiate a dialog in messengers, newsletter emails, or online chat. Tests, quizzes, and other interactive content also work.

4. Cross-marketing

This trigger is about the intersection of several target audience segments. Organize your content so website visitors see your minor products with major ones.

In ecommerce, we know this trick as “You may also like” or “Buy together:” When examining a product description, a customer sees related items they might also want to buy.

Informative or educational websites address the same principle with content elements like “Related articles,” “Extra read,” “Editor’s Pick,” etc.

neuromarketing copywriting technique of cross-marketingneuromarketing copywriting technique of cross-marketing

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5. Framing

Different framing techniques impact perception:

  • Comparative framing: Highlight superiority over competitors.
  • Loss aversion framing: Use phrases like “limited time offer.”
  • Goal framing: Present your product as a solution to specific goals.
  • Attribute framing: Highlight appealing features.
  • Time framing: Encourage immediate action by prescribing deadlines (“today only,” “first three subscribers will get…,” “two hours left,” etc.)

6. Flattery

Incorporate genuine praise or appreciation to build rapport. Personalized emails and positive feedback boost customer loyalty.

Incorporate genuine praise or appreciation to build rapport. Personalized emails and positive feedback boost customer loyalty.

You can personalize a customer by name, profession, age, social status, or hobbies. It is realistic to find a suitable appeal for every niche and customer segment.

When a subscriber, prospective client, or webpage visitor sees a familiar hook, they subconsciously realize you’re talking to them.

neuromarketing technique using flattery in copywritingneuromarketing technique using flattery in copywriting

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Their response to a personalized greeting will be faster and warmer than to generic wording.

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7. Greed

Appealing to one of the core human weaknesses helps boost engagement and raise sales. Promotions, discounts, and contests encourage prospective customers to open their wallets.

Greed pushes subscribers to invite friends to groups, repost social media content, and share links. Spontaneous purchases are also here.

Palmary examples of using this neuromarketing principle: Black Friday and Cyber Monday campaigns most brands organize.

8. Herd behavior

Every person is a unique individual, and no one wants to recognize themselves as part of a so-called “herd,” but:

Social instinct is among the top three basic ones, so we can’t resist appreciation and a sense of belonging to some group. Most websites appeal to this instinct with messages like:

  • “100,000+ downloads already”
  • “Rating: 4.5/5 stars”
  • “With over 300k subscribers and 4 million readers, we are…”

When a user sees such messages, they subconsciously approve your offer. After all, so many people can’t be wrong, huh? So, everything is okay with the product/service you have for them.

9. Intrigue

This one is like cliffhangers in a movie series, cutting off episodes at the most intriguing moment to motivate the audience to come back and watch the next one.

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A few examples:

  • In next week’s video, I will tell how I’ve my first 100 thousand subscribers.
  • I’ve become popular by a happy accident, but I will talk about it a little later.
  • I have to pause now; please wait for the second part in tomorrow’s release.

10. Justification

It is easier to push a site visitor to the desired action if you explain the why’s behind it. Reveal all the benefits of purchasing in this particular place and time.

Collect all available arguments and added values. Simplify messaging, designs, and instructions to minimize cognitive load.

11. Instant benefit

A sales funnel is a core marketing instrument, but sometimes it’s possible to get loyal clients once they land at your website. Think of a perk (a here-and-now benefit) to offer to visitors:

A free template, checklist, or ebook can become the lead magnet to hook a user to stay with you and become your client.

instant benefit neuromarketing exampleinstant benefit neuromarketing example

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12. Novelty

Appeal to the brain’s attraction to novelty by introducing innovative elements and collaborations.

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Please note that the word “new” itself doesn’t work. The trigger will do the job if your offer is truly fresh, unusual, and unique. Think of it as your UVP (unique value proposition).

What makes you different from competitors? What can you do for a customer that they don’t?

13. Reciprocity

The principle of reciprocity suggests that when you provide value to your audience, they are more likely to engage with your brand. Offer free resources, trials, discounts, or personalized recommendations.

The catch is you’ll ask something in return. For example, an email address to send informative newsletters with compelling content, encouraging to buy.

But remember: Reciprocity works when used right. It’s critical to know your limit, especially today when the audience is fed up with tons of “gifts” and offers they find in inboxes daily. Being too aggressive with marketing messages, you risk unsubscriptions and negative reactions.

Be honest and write about what you’ll send users once they share emails with you.

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14. Result

The common example is content assets presenting “before” and “after” to users. Photos or videos demonstrating how your product works do the magic!

The trick is to present everything in as much detail as possible so that people can see the difference between the first and second versions.

“Before” and “after” is not the only way to demonstrate results. Case studies do wonders in all niches, too. Working with the same principle, they are the format where you can show results with a text.

neuromarketing technique example of showing resultsneuromarketing technique example of showing results

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15. Scarcity

Create urgency through limited availability tactics. Ethically use limited quantity, time-limited offers, and scarcity techniques to drive action.

It’s about FOMO again: People don’t want to miss an offer that will be unavailable soon.

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Two options here: 

  1. It’s a super popular product/service of extra quality.
  2. It’s originally for a narrow circle of “chosen ones.”

Scarcity works with any restrictions: color, features, time, date, quantity, cost, etc. When using this trigger, it’s critical to keep your word. If sales close tomorrow, that’s what should happen.

16. Social proof

Use testimonials, endorsements, ratings, and reviews to establish trust and credibility.

Testimonials remain the most popular social proof, but it’s critical to make it trustworthy. Today’s users aren’t as naive as some marketers continue to believe: They won’t trust comments from John Doe with stock photos in avatars.

Share reviews from real people: Make videos, provide active links to their social media profiles, use signed and stamped thank-you letters from partners, etc.

Another instrument to boost social proof for users is your contact information. Many websites hide it, placing nothing but a standard contact form instead.

Wrong.

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It hurts E-E-A-T factors and kills user loyalty and trust. Your address, phone number, email, and active social media accounts are worth placing on the website.

Certificates, ratings, budges–all they confirm your expertise and emphasize your responsibility and integrity in customers’ eyes.

social proof neuromarketing examplesocial proof neuromarketing example

17. Specifics

It’s still an issue for many websites. They continue generating vague content assets, bringing words but no value.

Compare:

  • “We sell the best windows in Chicago!” 
  • “Our energy-saving windows keep 93.4% of heat in your apartment.”

Yes, the example is a little hackneyed, but numbers and facts work better than sophisticated metaphors when it comes to converting traffic into leads.

Even if your niche is info products, customers want to know how long it will take to get results.

18. Storytelling

Harness storytelling’s power to evoke emotions, build connections, and make your brand memorable.

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The human brain operates with stories:

  • It retains 70% of information through them, while only 10% comes from data and facts.
  • It responds better to narratives as they activate brain areas responsible for experiences.
  • Combining data with a story increases info retention from 5-10% to 67%.

The secret is that stories don’t impose anything but, at the same time, bring the right idea to readers. Your task is to build a story in a way readers would choose your business over the others.

storytelling neuromarketing examplestorytelling neuromarketing example

19. Upsell

This trigger serves a specific purpose: Make a customer buy more than they planned.

The oldy-moldy “Buy two–and take the third one for free” hook still works, grabbing even the savvy customers who understand the trick. Indeed, it’s hard to resist the temptation to get a free product.

20. More emotional triggers

Here are some additional emotional triggers you can use in your copywriting:

  1. Trust: Building credibility and reliability.
  2. Fear: Tapping into common anxieties or concerns.
  3. Belonging: The need to be part of a community or tribe.
  4. Curiosity: Piquing interest to learn more.
  5. Pride: Targeting one’s self-esteem and accomplishments.
  6. Guilt: Reminding the audience of a problem or responsibility.
  7. Urgency: Creating a sense of limited time or availability.
  8. Relief: Offering a solution to a problem or pain point.
  9. Anticipation: Building excitement for what’s to come.
  10. Validation: Confirming a reader’s thoughts or beliefs.

Use neuromarketing responsibly

Neuromarketing offers powerful techniques to enhance your strategies, resonating with audiences. Apply emotional triggers and psychological principles to SEO content and promo campaigns, and the result will surprise you.

But remember: Not all principles are universal, so do your best to test and iterate what works best for your audience.

Explore deeper insights, such as subconscious cues and neural engagement, to refine your strategies further.

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About the author

Olesia Filipenko is a seasoned content writer who offers ghostwriting, SEO writing, and blogging services. She works with B2C businesses, providing digital marketing content that increases their search engine visibility. Check out her website WritingBreeze or her LinkedIn to learn more.

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