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How to Generate Leads: 41 Strategies That Work (Paid & Free!)

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How to Generate Leads: 41 Strategies That Work (Paid & Free!)

Think about the last big ticket purchase you made. Did you find out about the business or product and then immediately become a customer? 61% of marketers say generating traffic and leads is their number one challenge.

Table of contents

What is lead generation?

Lead generation is the process of capturing the contact information of potential customers for your business. It often takes multiple encounters with a business before a person becomes a customer, so with their contact information, you can initiate these encounters—and make them impressionable—through useful content.

The idea is to build trust and stay top of mind so that eventually, when these leads are ready to buy, they choose you.

Lead generation is especially important for businesses that involve:

  • Big ticket purchases: real estate, financial services, solar
  • High returns on new leads: law firms
  • Slower sales cycle: B2B SaaS
  • Ecommerce: coupons

How to generate leads: The basics

Every lead generation strategy is going to look different from business to business, but regardless, there are four fundamentals that apply across the board.

1. Offer

Every lead generation strategy needs something that your prospective leads feel is worth exchanging their contact information for—also known as the lead magnet. In addition to being of value, make sure it’s also relevant to your products and services so that you’re attracting quality leads.

Examples of offers include:

  • Content (reports, checklists, guides, cheat sheets)
  • Free tools (calculators, graders, quizzes)
  • Newsletters
  • Swag
  • Free trials
  • Demos
  • Free consults

how to generate leads - lead magnet examples

The best offer will vary depending on the channel you’re promoting it on (such as your website, search engines, or social media), the segment of your audience you are targeting, and their intent and mindset.

2. Landing page and form

Your landing page is the page the person lands on after clicking the call to action button for the offer. This page contains all of features and benefits of the offer, plus the form the user fills out to obtain it.

Tips for your lead generation landing pages:

  • Make sure the messaging is the same as the ad or piece of content leading to it.
  • Keep form fields to a minimum.
  • Test your forms to make sure they populate leads in your CRM.
  • Use anything BUT “submit” as your CTA button language

a perfectly optimized landing page

3. Thank you page

The thank you page is where the user lands after submitting their contact information. You achieve this by making the URL for the form submit button the thank you page.

A good thank you page has the following qualities:

  • Confirms for your potential customer that the transaction is complete.
  • Thanks them for their interest in your business.
  • Contains the offer such as a link to a PDF or the steps to obtain it (like check your inbox).
  • Promotes a secondary offer.
  • Tracks conversions.

4. Tracking and CRM

Generating leads is only the first step. You need to follow up with them and nurture them so they become customers. If you have a small business, a spreadsheet may do. But even then, it’s hard to keep track of each individual lead’s journey. And this is important because you want to cater your communication to whichever stage they’re at, and whatever touchpoint brought them to your business. A customer relationship management (CRM) or lead management software can help you automate personalized and meaningful communication.

how to generate leads - lead management example

How to generate leads with your website

While there are many ways to generate leads for your business off your website, the majority of your leads will be captured on it. The idea is to optimize each page for lead generation and then drive relevant traffic to your site.

Step #1: Optimize your website to generate leads

Ideally, every page on your website should provide an opportunity for a visitor to become a lead. This can be done in a tasteful way using a mix of strategies. For example:

how to generate leads - sticky sidebar offer example

Step #2: Match offer with intent

Keep in mind that a visitor’s intent will be different on different pages of your site, so cater your offers accordingly.

  • Homepage: Your homepage should have a prominent call to action for your main product or service above the fold, with secondary lead-generating offers below the fold. However, if you are a lead gen-focused business, your primary offer may be a lead-focused offer such as a free consult or trial.
  • Contact us page: The only lead-generating offer on your contact us page should be a contact form. Rather than providing an email address, replace it with a form that will send a notification to your email.
  • Products and services page: Be careful with your products and services pages. The main CTA on these pages should be to purchase the product or service, but you might want to use a live chat widget for those who may have questions before committing.
  • Testimonials page. Your testimonials page will attract well-qualified traffic, but you may not want to interrupt their research process with other offers. You might leave a chat widget on this page or test out gating your success stories. Those who care enough to fill out a form to view the story are going to be highly interested in your business.
  • Blog posts: Intent to buy on your blog is going to be lower than intent to learn. Your lead magnets on your blog posts should be lower-funnel, such as guides, checklists, or newsletter signups.

content marketing funnel

Step #3: Drive traffic to your lead-generating website

Once your website is optimized to generate leads, now it’s time to optimize it to generate traffic. Not just any traffic, but qualified traffic. That is, visitors who are going to be most interested in your lead magnets. This means employing a combination of SEO and business promotion strategies, such as:

  • Blog posting: Write high-quality blog posts containing information that your target audience is looking up online. Use keyword research tools to pick the best topics to target.
  • Backlink building: Well-targeted content will get found on search engines, but earning backlinks to that content from other reputable sights will help it to rank higher and accumulate even more relevant traffic.
  • Local SEO: Optimizing your listings is a top lead generation strategy for local businesses. Prioritize your Google Business Profile and use our tips to optimize your listing.
  • Social media: Social media is a powerful lead generation tool! Post regularly with links to your blog posts. Engage with your current followers, share others’ content, using hashtags, and run contests. More followers = more traffic. Tips to generate B2B leads from LinkedIn here.
  • Influencer collaborations: Partner with a popular influencer who has a large following in your market. Whether that’s through a guest post, a video, or an AMA, this can help drive traffic from a relevant audience to your social channels and website.
  • Newsletter emails: Send out interesting, informative, and useful emails with links to your website and landing pages. People on your email list are already leads for your business, but it’s important to keep them coming back to your site and engaging with other offers, so they can move further down the funnel and keep your business at the top of their minds.
  • Paid traffic campaigns: Most ad platforms have some form of traffic objective that allows you to drive visitors to your site, but these platforms also tend to have lead gen or conversion objectives, which are going to be more useful. We’ll talk about those next.

More ways to generate leads online

The above strategy is essential for generating leads for your business, but it is more or less a passive approach: turn your website into a lead engine that’s always working for you, and then send users there where they can basically choose their own adventure.

This is essential, but here are some more lead generation ideas that are more active and targeted. Take a look:

Run conversion campaigns

Rather than sending people to your website to just come across your lead magnets (like guides, checklists, and free tools), you can directly promote those offers using paid media campaigns through search, social, display, and YouTube ads. These are the “conversion” campaigns I talked about a little bit ago. Be sure to create dedicated landing pages for those offers, catered to that channel and that specific target audience.

Why spend money to generate leads rather than customers? Because you can nurture these leads. And with the targeting capabilities of online advertising, you can capture highly qualified, highly nurturable leads.

Experiment with lead form ads

Most ad platforms offer a lead form ad (Facebook offers lead ads, Google offers lead form extensions), which means that when a user clicks on the ad, they aren’t directed to a landing page on your site; instead, a form appears right on that platform. This lower-friction approach can be useful in generating higher volumes of leads than with landing page campaigns, but you do have to be mindful of lead quality with these.

how to generate leads - lead form ad example on google

Here’s an example of a lead form ad on Google.

Host contests & giveaways

Everyone likes free stuff, so what better way to generate leads than by doing contests and giveaways? Just be sure to offer something relevant to your business, and to have a way of collecting contest entrant contact information. Otherwise, you’re only gaining followers, not leads.

While they may not immediately generate your highest quality leads, contests and giveaways help you to build an audience as well as brand affinity.

Run referral programs

Establish a referral program with your existing customers. This is a great customer engagement strategy that will also bring new leads through the door.

how to generate leads - referral program example

More ways to generate leads offline

Just because your lead-generating powerhouses (your website, search engines, and social) are online does not mean that all of your strategies should take place there. Do not ignore these good old-fashioned offline marketing strategies for generating leads!

Capitalize on events

  • Sponsor local events: Sponsor events that are applicable to your business, such as a bike shop sponsoring a local race. Include your contact information on your signage and swag, or set up a stand where interested prospects can interact with you and sign up for your newsletter.
  • Attend industry events: Industry trade shows and networking events can connect you to a large number of new potential prospects that you can follow up with and nurture in the days and weeks afterward. Building relationships with other business owners and industry professionals can also help you in your lead generation efforts—just don’t make that the goal of the relationship. Follow our networking strategies and tips for more on that front!
  • Host your own events: Host events at your location or partner with a brick-and-mortar business if you don’t have one. Think tutorials, seminars, free sessions, family fun nights. Have a signup sheet at the event for your email list or collect contact information for a giveaway that night.

Try out print ads

Break through the online clutter by trying print ads in a local newspaper. To find the right publications for your print ads, consider the volume and frequency of distribution, the characteristics of its readers, and the cost. Contacting your business via a print ad or postcard may have a little more friction than an online CTA, but you may also find that the people who take the action despite the friction are high-quality leads.

Send direct mail

A well-designed and properly targeted postcard or care package can be a great way to stand out from your competitors. Just make sure you include a specific CTA—to use a coupon in-store, to go to a specific landing page on your site, or to use a specific promo code.

1673799456 990 How to Generate Leads 41 Strategies That Work Paid

Image source

Give out swag

Free and useful items with your brand and contact information are a great way to reach leads for your business. Try sunglasses, frisbees, hats, drink koozies, pens, notepads, and more. You can hand out swag at your store, at special events, or use it for competition prizes. You can also use signs, flyers, and car wraps on your own properties.

Reach out to local media outlets

If you’re a small or local business, see what kind of levers you can pull within your community:

  • Local radio ads: Similar to online ads, you can target by audience and even time of day.
  • Local TV: Local news outlets regularly feature small businesses on their morning shows … often for free! Reach out to local TV and radio stations and find out how to get on air.
  • Local press: Have a story-worthy event or cause to talk about, a unique take on a current event, tips for your community, or just a cool founding story? Pitch to the press and see if you can get some PR, whether through a press release or feature story.

best ways to promote your business get featured in local newspaper

Provide excellent customer service

Referral programs are great and all, but the best referral you can get? From a customer who was just so dang pleased with the service you provided, that they took it upon themselves to recommend you to others. Provide products and services that are truly a cut above the rest, and you’ll find yourself attracting new leads organically.

Final tips on generating leads

As I mentioned earlier in this post, generating leads is only the first part of the equation. Proper lead management is the key to ensuring you turn those leads into customers. That said, here are some final tips for a solid lead generation process:

  • Track everything: Use UTMs, campaign IDs, or other tracking methods so you can understand which offers are driving the most leads and which ones aren’t worth your time or money.
  • Track conversion from lead to customer: It’s important to note not only the offers that are generating the most leads, but also the offers that have the highest lead-to-customer conversion rate.
  • Follow up with your leads: The whole point of lead generation is to turn them into customers for your business. This rarely happens on a first encounter, so be sure to follow up with your leads more than once—catering your communication to the offer that led them to your business.

 

How to generate leads, the big list:

  1. Reports
  2. Checklists
  3. Guides
  4. Cheat sheets
  5. Webinars
  6. Newsletters
  7. Calculators
  8. Graders
  9. Quizzes
  10. Other free tools
  11. Swag
  12. Free trials
  13. Demos
  14. Consults
  15. Case studies
  16. Courses
  17. Anchor text
  18. Buttons
  19. Embedded forms
  20. Chatbots
  21. Sidebars and bottom rails
  22. Blogging
  23. Backlinks
  24. Listings
  25. Social posting
  26. Influencer collaborations
  27. Paid conversion campaigns
  28. Lead form ads
  29. Contests and giveaways
  30. Referral programs
  31. Sponsor events
  32. Attend events
  33. Host events
  34. Print ads
  35. Direct mail
  36. Swag
  37. Car wraps and signage
  38. Radio ads
  39. TV ads
  40. Local press
  41. Customer service

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60 Perfectly-Worded Christmas & Holiday Greetings

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60 Perfectly-Worded Christmas & Holiday Greetings

You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or coworkers…your brain conks out and things just aren’t coming out like you expected…

holiday christmas card greetings - dog christmas card meme

Don’t worry. We’ve got almost 60 perfectly-worded holiday greetings and messages that you can use for your emails, cards, social posts, texts, and more. Plus, holiday email headers you can use!

Table of contents

All of these greetings are pretty versatile and interchangeable, but I’ve grouped them so that you aren’t bombarded with an endless list, and also because, you know, SEO.

Jump to holiday greeting messages for:

Friendly holiday greetings & messages

Let’s start off with some general holiday greetings and messages that you can use for any crowd. These are pretty standard, but if you’re looking to spice things up a big, check out my guide to cliche-free holiday copywriting.

  • Holiday greetings to you and the ones you spend it with! May this time of year shine light on your blessings and bring new ones in the year to come.
  • Happy holidays! We hope this year’s season fills you up with the things that mean most to you and energizes you for a happy and healthy new year.
  • Seasons greetings! Wishing you all the joy, peace, and love that this time of year brings.
  • Happy holidays! Sending you love, light, and laughter for good memories and a bright and healthy 2023.
  • Happy holiday greetings to you and yours! Here’s to a cheerful present, a well-remembered past, and a prosperous year ahead.
  • Greetings to you during this bright time of year! May you experience the light of laughter, the warmth of love, and the joy of gratitude this season and beyond.

holiday greetings and messages - happy holidays email headerholiday greetings and messages - happy holidays email header

Short Christmas wishes & messages

These short Christmas wishes and messages can be a nice addition to your email signatures or holiday Instagram captions.

  • Yes, it’s been said, many times, many ways, but we still mean it just as much! Merry Christmas!
  • A silent night, a star above, a blessed gift of hope and love. Merry Christmas.
  • Wishing you all the blessings and joys of Christmas and a bright year ahead.
  • Peace, youth, and happiness for you this Christmas and every other!
  • Wishing you a fabulous Christmas filled with good cheer, good beer, and memories of a wonderful year.
  • A little more sparkle, a little less stress, may that be your motto this Christmas!

Inspirational Christmas messages

If you’re feeling more of the core values vibe, try out these inspirational Christmas messages:

  • This Christmas, may your blessings be many, your worries few, and days spent with those who mean the most to you.
  • The best Christmas gifts are the ones we’ve had all year: a roof over our heads, food in the fridge, and family to enjoy it with. May the richness of gratitude be yours this Christmas!
  • Merry Christmas! Enjoy the presents under the tree, the people that put them there, and the extra spark of gratitude the season brings.
  • Christmas is a time to believe in something greater than yourself—even for just one night.
  • May the peace and joy of Christmas live in your heart all year long.
  • “Christmas is forever—not just for one day. For loving, sharing, and giving are not to put away.” – Norman Wesley Brooks

holiday greetings and messages - happy holidays email headerholiday greetings and messages - happy holidays email header

Business Christmas & holiday card messages

Sending out a holiday email, postcard, Christmas card, or social post? Look no further than these holiday greetings for business:

  • No updates, announcements, flyers, or brochures; simply warmth, joy, and peace from our crew to yours!
  • To our coworkers, customers, partners and pals: Merry Christmas, Happy Hanukkah, and Happy Kwanzaa to all!
  • Merry Christmas and happy holidays to everyone in the [business name] family! You make us shine bright and we can’t wait to serve you next year.
  • Happy holidays from all of us here at [business name]. We appreciate your business and look forward to being your [service] provider in the new year!
  • This time of year, our thoughts turn gratefully to our customers, partners, and suppliers who make our success possible. We thank you for all that you do, and wish you all the best this holiday season and beyond.
  • The end of the year brings no greater joy than the opportunity to express how grateful we are for our customers and partners. Happy holidays to all of you, and may your new year be filled with happiness and success.
  • In warm appreciation of your loyalty during the past year, we extend our very best holiday wishes to you and your loved ones. Enjoy this time of year, and we’ll see you in the next one!
  • Dear [name]: Without your loyalty and support this year, we wouldn’t be where we are. We are so grateful for that! Thank you, happy holidays to you, and a happy new year too!
  • From everyone at [name of business], happy holidays! Thank you for your loyalty to us. Put your feet up and have a well-deserved rest this season. We’ll see you again next year!
  • From all of us here at [business name]: Thank you for all the great business this year. Let’s sit back, relax, and celebrate, and then get ready to do it all again! Wishing you a Merry Christmas and a Happy New Year.

holiday greetings and messages - seasons greetings email headerholiday greetings and messages - seasons greetings email header

Christmas & holiday card messages for clients

Your client relationships are the lifeblood of your business. If you’re sending something specific to them this season, try out these holiday card messages for clients and customers.

  • During the holiday season, as we reflect on the good things we have, we think of partners like you. We appreciate what a pleasure it is to work with you, and hope that the holidays and the coming year will bring you happiness and success.
  • Dear [client], we know that finding a [service] provider is not easy, and we’re so glad you’ve placed your trust in us. We wish you the very best this holiday season and look forward to working with you in the new year!
  • As the year draws to a close, we look back with appreciation for your loyalty and look forward with excitement to a new year of more great work together. Have a wonderful holiday, we wish you all the best!
  • Dear [client name]. The holidays are filled with good will and cheer, but you bring that to our office year-round. We are so appreciative of that, and we can’t wait to see you again next year. May your season be merry and bright, and your new year filled with delight!
  • At this special time of year, we give thanks for clients like you who make our jobs enjoyable and our lives more fulfilling. Thank you for being you. From all of us at [company name]
  • Season’s greetings from the very merry team at [company name]. You keep us glowing and bright all year round, and we look forward to meeting your [industry] needs you in the coming year! Thanks for being you. Happy holidays and new year too!
  • Happy holidays to all of our clients! It is truly a privilege to work with you all year. Wishing you a season of joy and another year of success together!
  • Oh what fun it is…to work with clients like you! From the [business name] team, we send our deepest thanks and warmest wishes for a happy holiday season and a healthy new year.
  • As we celebrate and give thanks, what better time to tell you, our clients, how grateful we are for your confidence in our business. Working with you year-round is an honor and a privilege, and we look forward to continuing our partnership next year. Wishing you and your loved ones a very Merry Christmas and a Happy New Year!
  • Seasons greetings to you, our awesome clients! It’s been an absolute pleasure working with every single one of you during these past 12 months. Let’s make [new year] even better. Until then, rest up, celebrate your blessings, and enjoy your season!
  • Dear [client]: There is no way other businesses have it this good. How do we know? Because they don’t have you as their client! Working with you is such a pleasure. Thanks for making it so. Have a Merry Christmas and happy holiday season!

holiday greetings and messages - happy holidays email headerholiday greetings and messages - happy holidays email header

Happy holiday wishes to clients

Too late to send a card? Share these happy holiday wishes to clients in a holiday social post or email:

  • Tis’ the season for us to tell you how much you mean to us. (Spoiler: It’s a lot.)
  • During this season of giving, we’d like to give a big thanks to you for being such a loyal client. You make our days merry and bright all year round! Wishing you a peaceful, joyful holiday season and an even better year than the last!
  • Happy holidays everyone! Whatever this season brings for you, may it be filled with all the love and light you deserve. We’ll see you soon!
  • To all our clients: We are so grateful for your hard work, your loyalty, and your faith in our business. We have accomplished so much together this year, and we can’t wait to do it again! Until then, have a Merry Christmas and a happy holiday season!
  • In the brightest of seasons, may you find many reasons for happiness. Happy holidays to all of our clients, and cheers to an even better year to come!
  • Happy holidays to all of our clients! Without you, our success would not be possible. Thank you for your loyalty and your hard work. Looking forward to another great year together!

Holiday wishes for staff

All this talk about thanking your customers, don’t forget about your employees! Here are some warm holiday wishes for staff:

  • Happy holidays to an incredible team! Without your talent, teamwork, and tenacity, we wouldn’t be looking back on such a successful year. Take some well-deserved rest, enjoy some hard-earned fun, and get ready for round 2[023]!
  • Seasons greetings to each and every one of you! Working with you this year has been a privilege in more ways than one, and I am so grateful for all of your hard work. Enjoy your time with family and friends, and we’ll rendezvous soon!
  • Wishing you all a happy, healthy holiday season and some well-deserved rest and relaxation! Thank you for your daily dedication to our mission and for making every day in this office bright. Looking forward to seeing what exciting adventures await us next year!
  • Happy holidays to you and your families. May the season be one of joy, celebration, and warmth and the year to come filled with health and new blessings.
  • May this Christmas end the year on a cheerful note, and make way for a fresh and bright New Year. Have a very Merry Christmas and a Happy New Year!
  • Merry Christmas to a team that makes this office merry and bright!

 

holiday greetings and messages - seasons greetings email headerholiday greetings and messages - seasons greetings email header

Holiday wishes for coworkers

And last but not least, here are some Christmas and holiday wishes you can put in your cards and messages to coworkers:

  • Working with you is a gift every day of the year! Thanks for being you, enjoy your holiday season, and see you again next year!
  • Merry Christmas and happy holidays, [name]. May the closeness of friends and the comfort of home renew your spirits this season.
  • Happy holidays to my favorite coworker! I don’t know where I’d be without you. I’m so grateful for all you’ve taught me this year. I hope this season is filled with bright blessings and new memories that will stay with you for years to come.
  • Happiest of holidays to the happiest of coworkers. Your positive energy inspires me every day. May your holiday season be as bright as you are!
  • Wishing you a happy holiday season and a new year filled with blessings! Working with you this year has been a joy and a privilege. Excited to see what we can achieve together next year!

Want more than these Merry Christmas wishes?

If you’re looking for even more ways to incorporate the Christmas and holiday season into your marketing copy, check out these resources:

if you’re greetings for other holidays in the year, check out these:

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8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)

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8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)

To say AI has grown in recent years would be the understatement of the century. A few years back, AI was largely a buzzword, with its use cases predominately limited to predictive analytics and chatbots. (This is grossly simplifying things, but you get the point.) Now, we’ve reached a point where you can ask, “Are there ways to use AI for holiday marketing?” And, voila—this question warrants an entire article. Written by a human, of course.

If you’re looking to answer said question and snag a few generative AI prompts while you’re at it, you’ve come to the right place.

Table of contents

How AI is used in marketing

Before we dive into the ways you can use AI for holiday marketing, it’s important to understand the basics of how AI is used in marketing. (Although if you’d like to skip right to the ideas, feel free to do so here!).

AI for analytics

Marketing analytics and AI have gone hand in hand for some time now. In the past, AI played a smaller role in analytics, helping with segmentation and even suggesting keywords to target.

Today, AI powers real-time insights for social posts and ads, allowing marketers to pivot ad spend or ad copy on the fly.

Current AI also allows for more improved targeting. Using AI-powered platforms, you can analyze your current audience groups and demographics, and weigh them against your competitors, past campaign performance, and more.

These emergent uses of AI in analytics, coupled with good old-fashioned historical analytics data, can result in more refined decision-making and the ability to pivot on a dime.

🤖 Get practical tips to use AI the right way >> The Emergency Guide to AI in Marketing

AI for chatbots

Using AI, chatbots can deliver more advanced responses to site visitors. This enables more timely, helpful support, as the chatbot can either resolve the issue or route the person to the correct department.

Advanced AI-powered chatbots can take support even further, answering product questions and making recommendations. This opens up the door to more cross or upselling opportunities.

brand messaging - example of brand messaging in live chat

Personalized recommendations with AI

For years now, online stores have used machine learning algorithms to recommend products and services to shoppers. Now, modern AI can pull from browsing data to serve recommendations in real time.

Coupled with historical shopping habits, this allows for a more personalized, tailored shopping experience.

Generative AI

Generative AI is all the rage right now, with companies like ChatGPT and Jasper becoming borderline household names. Generative AI is a form of machine learning that uses natural language processing (NLP) to learn from large sets of structured data and then create a deliverable to the best of its predictive ability.

Generative AI is largely thought of as a way to generate blogs and school papers, but it’s capable of much more. Generative AI can help you brainstorm marketing campaigns, email copy, social media posts, and virtually any other campaign asset.

chatgpt seo prompt to promote seo content on socialchatgpt seo prompt to promote seo content on social

8 ways to use AI for holiday marketing

Now that you’re an AI expert, it’s time to use this impressive and terrifying power for some holiday good.

1. Tailor holiday ad copy

There’s nothing wrong with handling your ad ideation and copy by hand. But, if AI is available, why not squeeze a little juice out of it?

There are a number of AI tools that allow you to utilize your current data to improve segmentation. Coupled with your funnel and customer journey knowledge, you can use AI to help you create holiday ad copy that’s ready to meet your customers wherever they’re at.

ai holiday marketing - example of prompt for holiday facebook ad copyai holiday marketing - example of prompt for holiday facebook ad copy

For example, you could use AI to help you create several variations of ads for the same holiday-themed campaign, each one targeting those at different stages and from different audience segments. You can then take things a step further and use AI to help you reshape some of these ads to offer product recommendations in line with the shopper’s previous habits.

🎁 Want ideas for your holiday campaigns? Get the guide >> Holiday Promotions, Campaigns & Social Posts to Unwrap

2. Personalize product recommendations

The holidays are a time of joy and cheer–and a ton of shopping. Using AI you can help streamline shopping for your customers, delivering more accurate and timely product recommendations based on their browsing of your store.

Amazon is a prime example of using AI to make accurate product recommendations. Not only do they suggest products on a product page, they also have a “Top picks” section where they offer even more suggestions.

personalized recommendations on amazon using AIpersonalized recommendations on amazon using AI

If you’re not already using it, implement AI-powered product recommendations before the holidays and help your customers find gifts they didn’t even know they were looking for.

3. Optimize cross-channel holiday campaigns

The holidays are a sales-packed, hectic time for many shoppers. During this time of year, it’s not uncommon for customer journeys to be condensed or expedited, as many people are in crunch mode and skimping on research. With the right AI-powered tools, you can keep up with the wildest of holiday journeys.

  • Use advanced analytics to monitor campaign and ad performance in near real-time.
  • Make tweaks to landing pages, emails, ads, etc. on the fly to counter bounce rates.
  • Pair AI with any number of AI personalization tools to deliver customized page experiences for shoppers based on their behavior.
  • Leverage AI-powered chatbots to support customers during hectic holiday campaigns.

ai holiday marketing - ai chat during holiday marketing season from anthropologieai holiday marketing - ai chat during holiday marketing season from anthropologie

With all the above efforts combined, you can quickly alter your campaigns during the holiday season. If people aren’t resonating with a certain piece of your campaign or a particular discounted holiday special isn’t performing as planned, course correct on the go!

4. Improve customer support routing

Customers are bound to need help during the holiday hustle and bustle. With the right AI chatbot and routing systems, you can help customers get the help they need during what should be a fun, not stressful, time of the year.

  • Set up chatbots to not only offer help with sales but also offer product recommendations.
  • Make sure your chatbot can direct people to the right department and that someone is available when they’re redirected.
  • Utilize AI-powered call routing that looks at previous call history and sentiment to ensure people get in touch with the right person at the right time.
  • For bonus points, set your chatbot to include fun holiday greetings or language in the introductory chat.

ai holiday marketing - ai chat routing for salesai holiday marketing - ai chat routing for sales

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There are a number of AI chatbots and call routing systems, so shop around and find the one that fits your budget and needs.

Most importantly: test any chatbots and call systems you put in place. The last thing you want is an AI-powered chatbot that’s sending people to a 404 page.

5. Simpler sales forecasting

The days of manually poring over historical data are over. Well, not over, but hopefully simpler, thanks to AI.

The last thing you want is for products to go out of stock during the holidays. Before the holiday rush, couple your noggin with one of the many AI-powered sales forecasting platforms. Then, use the tool to examine your previous sales and predict which products are most likely to go out of stock, which are less popular, and so on.

If you don’t have previous holiday data on a particular product, or your company is new, don’t fret! Many AI tools are capable of looking at any available historical data, as well as market data and trends, to help you get an idea of how a product might perform in the future.

6. Real-time ad placement

People are bound to hop around during the holidays, going from one site to another. Fortunately, there are a number of AI-powered ad platforms that are capable of serving up your ads where they make the most sense.

Pair this real-time ad placement tech with your many holiday campaign optimization tricks from earlier, and you can collectively pivot all your holiday assets with ease and maximize your ROI.

ai holiday marketing - example of holiday display ad in holiday gift ideas postai holiday marketing - example of holiday display ad in holiday gift ideas post

This holiday ad showed up perfectly within a post about holiday gift ideas.

7. Streamline hashtags for social

The right hashtags go a long way, increasing the chances your posts are seen by users exploring various trends. The wrong hashtags, on the other hand, can result in your content getting lost in a sea of unrelated posts.

There are a number of AI platforms made just for this task. With one of these tools, you can enter your audience and campaign information, then generate swaths of hashtag suggestions based on the market.

ai holiday marketing - hashtag generator example for holiday lights install postai holiday marketing - hashtag generator example for holiday lights install post

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While you should still manually investigate each hashtag before posting anything, these tools can save you precious time—time you can spend monitoring and altering your campaigns.

8. Campaign brainstorming

Generative AI is great for brainstorming individual marketing assets or even entire campaigns, including upcoming holiday efforts. In a few quick steps, you can find the right generative AI platform and start crafting holiday campaign content today.

Find the right platform

There are a number of generative AI platforms, so do your due diligence and see which ones fit your budget and use cases the best. Some platforms charge based on use, while others offer tiered pricing based on the number of seats.

Many platforms will perform similarly, typically using OpenAI to power their generative wizardry. But, take note of any templates or niche features the tools offer. Some platforms are focused more on expediting blogs, while others are focused on content as a whole and offer a number of useful templates.

Feed your generative AI

Once you’ve landed on an AI platform, give the AI thorough brand and audience information to ensure the results are as accurate and tailored as possible.

Some platforms give you the option to submit any links or blog posts you’re comfortable sharing, giving the AI the chance to learn your brand’s voice. This feature can be especially valuable, saving you the time of having to train the AI and resulting in more on-brand results sooner.

Collaborate on campaign ideas

Finally, come up with some high-level campaign ideas, input them into the AI, and watch the magic happen. Some platforms will give you the option to generate ideas for every element of a campaign—blog topics, emails, social posts, and more—while others will simply generate themes for your campaign.

Keep in mind you should always treat AI-generated content as a jumping-off point, not the final copy. You, the person, should always oversee the AI. You know your brand better than any AI or machine learning ever could. Use whatever it gives you as inspiration and write something original that will wow your audience!

20 holiday AI prompts for marketing

Generative AI can help you whether you’re in a creative rut or looking to produce marketing content more quickly. But you need effective prompts, otherwise, you’ll get generic results that don’t even function as jumping-off points or inspiration.

Put holiday cheer into your generative AI journey with these prompts, broken down by content type. Also, be sure to tweak these prompts with any modifiers you want. (Much like generative AI results, these are just jumping-off points.)

Email marketing holiday prompts

  • Generate a holiday themed subject line promoting _____ for our company ____ that has a sense of urgency
  • Construct a catchy holiday themed subject line that invites users to shop our new line of _____
  • Generate a holiday themed subject line that’s funny/inviting/intriguing and promotes an upcoming sale
  • Write a warm subject line that invites users to reflect on their year and check out holiday sale
  • Generate a holiday themed subject line pitching X% off our entire line of _____ that includes emojis

ai holiday marketing prompt example for email subject lineai holiday marketing prompt example for email subject line

Get more holiday marketing email ideas here, including templates, subject lines, and examples!

Social media holiday prompts

  • Design a fun and festive holiday sale announcement for our ____ company
  • Write an inviting holiday themed social media post about our new _____ product
  • Generate a 100-word post that invites users to do their holiday shopping this year at COMPANY NAME, which sells _____ products
  • Write a compelling pitch for the header of a social media post promoting a holiday sale of _____
  • Write a social media post that targets ____ audience and ____ industry and promotes sale/product launch/holiday shopping

ai holiday marketing prompt example for social media postai holiday marketing prompt example for social media post

Get more ideas for holiday social media posts here!

Content marketing holiday AI prompts

  • Write five blog titles that invoke the holidays and pitch ____ audience on our new product _______
  • Outline X points for a blog article that’s holiday-themed and targets ____ audience with information about _____
  • Write a blog pitch in ____ tone that’s holiday-themed and includes information on ____ for ___ audience
  • Write a paragraph on _____ topic that targets ____ audience and includes holiday themes
  • Generate X marketing blog topics that focus on the holidays and inform ____ audience on ____

ai holiday marketing prompt example for content marketingai holiday marketing prompt example for content marketing

Real success with artificial intelligence

AI can be a helpful asset for your marketing strategy throughout the year, but it can be especially helpful as you’re trying to close out the year strong during the holidays!

Here are 8 ways to use AI for holiday marketing:

  1. Tailor ad copy
  2. Personalize product recommendations
  3. Optimize cross-channel holiday campaigns
  4. Improve customer support routing
  5. Simpler sales forecasting
  6. Real-time ad placement
  7. Streamline hashtags for social
  8. Holiday campaign brainstorming

Looking for more holiday inspiration?

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The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]

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The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]

I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity. thanksgiving instagram captions - smudge pie meme

Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re looking for creative ideas, you’re not going to find any in the generic “Time to pumpkin spice it up” or “Gobble til you wobble” lists the internet is rife with.

But you will find them in this post because I’ve compiled a collection of ideas, prompts, and original examples you can steal or use as a springboard.

Table of contents

Happy Thanksgiving Instagram images

All of the images in this post (aside from the Thanksgivmeme at the top) are sized at the right aspect ratio for Instagram (1:1). You can save them right off of this post, or you can customize them to your liking using this Canva template link:

>> Happy Thanksgiving Instagram image templates >> 

thanksgiving instagram post graphicsthanksgiving instagram post graphics

Outside-the-box Thanksgiving Instagram captions

Nix the cliche Instagram captions like “I only have pies for you” and tap into basic copywriting techniques like rhyming, alliteration, or acronyms to come up with friendly and meaningful captions like these:

  • Rhyming captions
    • It’s Thanksgiving! You know what to do: Remember your roots 🌲 give thanks for your loot 🙏 and eat lots of food 🍗 !
    • On this Thanksgiving, may you enjoy a cozy fleece, time with peeps, a delicious feast, and the biggest piece. (picture of pie obvs)
    • Halloween’s for pranks, Christmas got cranks, New Year’s we clank 🥂, Thanksgiving we give thanks!
    • May an attitude of gratitude remove platitudes from your latitude.
    • Have a happy Thanksgiving everyone. We hope you’re able to enjoy a toast with those who matter most.
  • Alliterative captions
    • Happy Turkey Day! Wishing you peace, prosperity, and plenty of pumpkin pie!
    • Ah, the day of gravy, gratitude, gobblin’ and grace! Happy Thanksgiving guys and gals.
    • Happy Thanksgiving! May your day be filled with fine food, passionate people, bubbly beverages, and decadent desserts.
  • Acronym captions.
    List out what you’re thankful for and tell your followers to comment with theirs
    • Thoughtful friends 👯‍♂️
    • Healthy family 👨‍👩‍👦‍👦
    • Automatic car starter 🚙
    • New shoes 👞
    • Kindness of strangers 💙
    • Sleep 😴
  • Fun facts: Use these Thanksgiving fun facts to come up with something witty or inspiring.
    • The butterball hotline answers 100,000 turkey-related questions each year.
    • Femail turkeys don’t gobble.
    • Franklin D. Roosevelt moved Thanksgiving up a week during the Great Depression to allow more time for shopping before Christmas.
    • 4 out of 5 Americans prefer Thanksgiving leftovers to the meal.

 

happy thanksgiving messages - attitude of gratitudehappy thanksgiving messages - attitude of gratitude

Thanksgiving Instagram captions for business

P.S. If you’re feeling particularly grateful for this section, your gratitude-o-meter just may burst with these Thanksgiving greetings and messages for business.

  • To our customers, partners, and employees: What better time for us to tell you how grateful we are for all of you. Happy Thanksgiving!
  • So as we count our blessings 💥 BLAM 💥 there you are, dear customers, at the top of the list. You’re the reason for our season. The cream of the crop. The pride and joy of our business. Thank you for being you, and Happy Thanksgiving!
  • Customers, followers, fans, and fam! In the spirit of the season, we want you to know how thankful we are for you. Your enthusiasm, feedback, loyalty, and support is what makes us tick! Have a relaxing day!
  • Happy Thanksgiving to all our customers! You are the reason we grow and why we love our jobs. We hope you have the wonderful day you deserve.
  • As Gertrude Stein once said, “Silent gratitude isn’t very much use to anyone.” Well, here we are, shouting it loud and clear 📣 ! THANK YOU! 📣To all our followers, customers, and partners for keeping [business name] strong.

thanksgiving greeting message - gather and give thanksthanksgiving greeting message - gather and give thanks

Funny Thanksgiving Instagram captions & puns

Want to add some humor to your Thanksgiving social media posts? Try something witty or go heavy on the analogies:

  • “He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has.” -Epictetus. Translation? Be grateful for what you have.
  • Wishing you Thanksgiving moments that are as sweet as pecan pie, warm as mashed potatoes, as hearty as stuffing and as rich as gravy!
  • May the turkey be worth the traffic (and tryptophan) this year.

You can always go with a Thanksgiving pun, but the originality factor is going to drop…

  • Silence of the yams
  • All or stuffing.
  • Much ado about stuffing.
  • Corn in the USA
  • Don’t make me do pumpkin I’ll regret
  • You might be onto pumpkin there
  • It’s all pumpkin back to me now.
  • Well, that’s fall folks.
  • Sending you a harvest of blessings.
  • Gobble til you wobble
  • Feast mode
  • All about that baste
  • B-autumns up
  • Hit me gravy one more time.
  • All about that baste.
  • Easy as pumpkin pie.
  • Always be my gravy
  • No fowl play
  • Feast mode
  • Good vibes and apple pie.
  • You’re the pumpkin to my pie.
  • The gravy to our mashed potatoes.

You might also be interested in these clever and catchy holiday marketing slogans.

happy thanksgiving everyone graphic imagehappy thanksgiving everyone graphic image

Short Thanksgiving Instagram captions

If you’re looking to post something short and sweet, try out one or a combination of any of these Thanksgiving phrases. Note that they’re not the most original, but you can incorporate them into something you come up with on your own or just use them as a starter.

  • Gratitude turns what we have into enough
  • Choose to be grateful, no matter what
  • In all things give thanks
  • Attitude of grattitude
  • You’re just another reason for me to be thankful this year
  • Harvest of blessings
  • Gather with grateful hearts
  • Count your blessings
  • Give thanks for a little, and you will find a lot
  • Full plates, fuller hearts
  • Grateful for small things, big things, and everything in between
  • Family is where happiness begins and love never ends
  • Food always tastes better when you eat it with family
  • Life is better when you’re thankful
  • We may not have it all together, but together, we have it all
  • Together is a wonderful place to be
  • We all become richer when we give

 

happy thanksgiving quote - thankfulness is the quickest path to joyhappy thanksgiving quote - thankfulness is the quickest path to joy

Thanksgiving quotes

You can always use a Thanksgiving quote for your Instagram caption, but similar to the above section, you’ll lose some of the originality factor unless you respond to or comment on it in your own way.

  • “Be present in all things and grateful for all things.”—Maya Angelou
  • “The thankful heart opens our eyes to a multitude of blessings that continually surround us.” —James E. Faust
  • “It’s not joy that makes us grateful but gratitude that makes us joyful.”
  • “When it comes to life, the critical thing is whether you take things for granted or take them with gratitude.” —Gilbert K. Chesterton
  • “Gratitude is a currency that we can mint for ourselves and spend without fear of bankruptcy.” —Fred De Witt Van Amburgh
  • “Thanksgiving was never meant to be shut up in a single day.” —Robert Caspar Lintner
  • “Gratitude is the inward feeling of kindness received. Thankfulness is the natural impulse to express that feeling. Thanksgiving is the following of that impulse.” —Henry Van Dyke
  • “Thankfulness is the quickest path to joy.” —Jefferson Bethke
  • “Now is no time to think of what you do not have. Think of what you can do with what is.” —Ernest Hemingway
  • “Gratitude unlocks the fullness of life. It turns what we have into enough, and more.” —Melody Beattie
  • “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” —William Arthur Ward
  • “Give thanks not just on Thanksgiving Day, but every day of your life.” —Catherine Pulsifer

Inclusive Thanksgiving Instagram captions

While Thanksgiving is a time for us to gather with friends and family and count our blessings, it isn’t a positive day for everyone. Consider the following inclusive Thanksgiving Instagram captions:

  • As you gather and celebrate with loved ones today, don’t forget that many Native Americans are observing the National Day of Mourning—a day to mourn the suffering at the hands of the pilgrims and other European settlers, to honor Native resilience, and to protest against racism and oppression. Take a minute today to reflect on racism,  resilience, and respect.
  • Happy Thanksgiving everyone. It’s easy to get caught up in the typical chatter about feasting, but remember that there are many people out there who can’t afford a meal, are too sick or disabled to cook or eat, or who struggle with eating disorders. So on this day, we encourage you to focus less on spreading messages about food and more on messages about gratitude and gathering with those who matter most.

Words to use in your Thanksgiving Instagram captions

And finally, here are some words to use or spark inspiration for your Turkey Day Instagram captions:

  • Abundance
  • Acknowledge
  • Appreciate
  • Benediction
  • Blessings
  • Bountiful
  • Cherish
  • Cornucopia
  • Enjoy
  • Fortunate
  • Fruitful
  • Gather
  • Grace
  • Harvest
  • Heaps
  • Humbled
  • Indebted
  • Overflowing
  • Plenitude
  • Plenty
  • Praise
  • Prosperity
  • Recognize
  • Riches
  • Thriving
  • Treasure
  • Wealth
  • Well-being

 

Want more Instagram caption ideas?

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