I’ve been in the advertising space for well over 10 years now, and for lead-generating ads nothing holds a candle to LinkedIn. The targeting options are...
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy...
When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for...
A hate campaign against a Muslim-owned mall in Kochi, aided by an allegedly distorted image insinuating that it displayed a bigger Pakistani flag compared with India’s...
It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always...
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then...
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable...
Back in the olden days, you’d leaf through a huge phone book to find a pet groomer, dentist, or roofer. The internet lifted business listings off...
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to...
While social media has always been a great way to showcase a brand’s personality and engage with audiences, it can also be a powerful tool for...