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Six Ways to Adjust Google Ads to Save Budget

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You don’t have to be a financial expert to know that the economy is in a rough patch. 

The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven’t been open for dine-in customers.

For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% increase in online sales.

Still, most business leaders are wary of spending unnecessary money. It is still unclear how long the COVID-19 pandemic might last, or how long the economy might take to recover.

However, if you are focusing on tightening up spending, there’s one area you can’t cut — and that is marketing.

If you don’t use this time to market your company wisely, you might not have a business once things finally move towards normal.

Instead of cutting all spending, it’s time to spend more carefully and do more with what you already have.

That might mean using strategies such as repurposing blog content into videos or podcasts or revitalizing older content to target currently popular search terms.

When it comes to paid ads, however, it is time to make sure your Google Ads are as efficient as they can be.

In fact, it’s never been more critical to make sure that your Google Ads aren’t burning through your budget.

Here are six ways to adjust your Google Ads to save money while still driving conversions.

Audit Your Negative Keyword List

Determining the most profitable key terms for your ads might seem like the most efficient use of your time.

After all, you want to make sure your ad for Nike shoes shows up for terms like “buy Nike shoes,” right?  The same way you would want your ad for dash cams to show up for “best dash cams”.

Unless you want to burn through and spend, however, there’s another type of key term you need to pay attention to — the negative key term.

Negative keywords, as you may already know, are terms you tell Google you don’t want your ad to show up for.

For example, if you are selling an AIP meal plan, you may not want to show your ad for terms like “dairy focus diet” or “keto diet” (Unless, of course, you sell keto diet.)

When people search for these terms your ad won’t show up — which saves you money and helps increase the relevancy of your ads.

Which is a good thing when you are looking to save Google’s ad budget.

Here’s how to add negative keywords:

  • Login to your Google Ads dashboard.
  • Tap Keywords in the left navigation bar
  • Select Negative Keywords.
  • Add words you don’t want your ad to display.
Six Ways to Adjust Google Ads to Save Budget

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If you’ve already created a negative key term list — when was the last time you checked on it? It might be time to audit your keyword list by taking a peek at what search terms are triggering your ad.

Here’s how:

  • Login to Google Ads.
  • Click the All Campaigns option on the left.
  • Click Keywords.
  • Then, click Search Terms.

This will show search terms that triggered impressions and clicks. If any terms don’t make sense for your ad, then add them to your negative keyword list.

Every time you run a Google ad, most search queries will not be relevant to your offer. Negative keywords, which exclude specific terms from triggering your ad, are a smart way to boost your conversion rate and save your budget.

Use Dynamic Search Ads

Optimizing your Google Ads is the best way to reduce ad spend — and increase clicks. But, you also might not have as much time to spend analyzing reports, tracking conversions, and A/B testing headlines.

So how can you create more effective Google ads in less time? Try using Google’s Dynamic Search Ad feature.

According to GoogleDynamic Search Ad headlines and landing pages are also generated using content from your website, which keeps your ads relevant and saves you time. All you need to do is add a creative description.” 

The reality is, that even well-managed Google Ads accounts might miss out on relevant keywords. Plus it can take time to write, create, and test ads for new products. With Dynamic Ads, Google does the work for you by generating ads with terms closely related to words on your website. If you want to differentiate yourself from your competitors and be original, you can use a free online plagiarism checker.

Say you own an eCommerce store specializing in Mexican textile products. You might already target keywords like “baja hoodie.” But, you might miss out on keywords that become popular, such as “handcraft blanket.”

If you activate Dynamic Search Ads, Google will go to your site, pull photos of your blanket and display it for relevant search terms — without you having to do a thing.

This can save you time, show more relevant ads to searchers, and capture additional traffic by identifying new targeting opportunities for your site.

Here’s how to use Dynamic Ads.

  • Login to Google Ads, then create a new campaign by tapping the blue + sign.
  • Select goals for your campaign from the provided list.
  • Use Search as your campaign type.
  • Select the results you want from your ads.
  • Give your campaign a name and enter the language, location, and budget.
  • Under General Settings, click Show more settings, then choose Dynamic Search Ad.
  • Add your website URL and language.
  • Click Save, then move on to creating a dynamic ad group.
  • Select Dynamic for the Ad Group Type.
  • Choose how to target your ads. This guide from Google can help you decide which option will work best based on your website.
  • Set your bid (if you aren’t using automatic bidding), then click Save and Continue.

Once you’ve created your Dynamic Ad campaign, you can then run actual dynamic ads. Note that Google will generate the headline and URL automatically; however, you will need to create the description text.

Some advertisers might worry about the lack of control inherent in dynamic ads. While you do have less control, these ads can be incredibly effective. Just make sure to check on your dynamic ads regularly to ensure they are performing well.

Use Retargeting to Send Hyper-Targeted Ads

Most Google Ads are targeted based on demographic information and search behavior. But, there’s another option that many advertisers aren’t currently leveraging — and it’s costing them big bucks.

Retargeting ads allow you to target people who have interacted with your business in some way. It is highly effective because you’ve already built some sort of relationship with the user.

According to a report by Criteo, retargeting ads helped their customers increase conversion rates by as much as 43 percent.

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Depending on the retargeting option you choose, Google retargeting can allow you to target:

  • Past website visitors
  • Specific products visitors looked at on your site (using dynamic remarketing)
  • Mobile app users on other websites
  • People who interacted with your YouTube channel
  • People on your email list

To create retargeting ads, you will need to create a new campaign, click Browse, then select retargeting.

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If you are tired of wasting ad spend on users who don’t convert, retargeting can allow you to create hyper-focused ads that only target people who have already expressed interest in your brand — which makes better use of your ad dollars.

Increase Your Quality Score

Quality score is a one to ten-point measurement provided by Google that tells advertisers whether their ads are high or low quality. A quality score often means your ad is providing users with a great ad experience.

Essentially, a high-quality score is Google’s way of saying, “Good job, your ad is meeting customer’s needs.”

But, it’s more than just a pat on the back — a high-quality score also reduces the cost per click and cost per conversion, and it can help your ad show up for more relevant searches.

According to Google, factors that impact your ad’s quality score include:

  • Whether your ad is optimized for users’ specific devices.
  • Whether your ad makes sense for user’s searches and intent
  • Your ad’s performance, especially for newly launched keywords.

Basically, the better your ad does, the more relevant your quality score is.

Here are a few tips to increase your Quality Score — and save your ad budget.

  • Use a grammar tool like Grammarly to refine your ad text by correcting spelling and grammar mistakes — but also to adjust for tone.
  • Target mobile users with separate mobile-friendly ads.
  • Use a keyword tool to find highly relevant keywords — and include long-tail terms, which are more likely to be relevant.
  • Add or audit your negative keyword list to exclude irrelevant search terms.
  • Create smaller keyword lists, rather than targeting longer lists.
  • Use a tool like Clearscope to optimize your landing page to ensure they are highly relevant to your target audience.  Also, make sure to write a good SEO meta description to entice users to click through.

Focus on Customer Intent

When it comes to targeting ads, most people focus on broad matching keywords — which is a huge mistake.

Broad match allows your ads to show for “related searches,” which is great in theory, but sometimes these so-called related searches have nothing at all to do with your core keyword — and even worse, they don’t consider intent at all.

Intent can make all the difference when you are trying to save ad budget.

For example, if you are promoting a Scrabble word finder, you might consider targeting word finders. However, if you use a broad match keyword, your ad might show for other games such as Wordle, a scrabble competition or any other searches that Google devices are closely related to finding words. Instead, you want to be targeting user intent.

While this might seem obvious, Google ads actually set you up for failure by making broad key terms the default when you are setting up your ad group:

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There are two ways to fix this issue — you can use a tool that looks for related keywords and topics, like MarketMuse, then add the terms that make sense to your keywords list.

Using the Research function will provide you with a list of related terms and topics:

1651669433 253 Six Ways to Adjust Google Ads to Save Budget1651669433 253 Six Ways to Adjust Google Ads to Save Budget

Or, you can use Google’s internal targeting to target custom intent. Here’s how:

  • Sign in to your Google Ads account.
  • Click Display campaigns, then choose one of your active campaigns.
  • Tap Audiences.
  • Click the pencil icon, then choose Edit ad group targeting.
  • Select an ad group.
  • Under Targeting select Narrow targeting, then click the grey plus sign.
  • Click the pencil icon right next to Targeted audiences.
  • Under the Browse tab, select What they are actively researching or planning (In-market and custom intent).
  • Click the blue plus icon, located next to “New custom intent audience”.
  • Name your custom intent audience, and add related keywords this audience might be actively researching
  • Click Create to create a custom intent-based audience.

Now when you create ads, you can target intent-based audiences rather than those who may be in the research phase.

Make Ad Groups Smaller

Testing ads is one of the most efficient ways to see what works and what doesn’t — which helps you create more efficient ads. However, massive ad groups with dozens of ads means your ads aren’t going to be as relevant as they could be.

As a result, you will see a lower quality score and a much higher click-through rate.

Instead, each ad group should be focused on one specific product, offer, or service. For example, one ad group for your webinar training, another for your ebook, and so forth.

Smaller ad groups allow you to create a more relevant keyword list, which makes it easier to develop the right ads for each step in the search funnel. Plus, it’s easier to track results for a small ad group versus a large one. For best results, however, you will want to create at least three to four ads per ad group.

When it comes to ad groups, less is more. Smaller ad groups can help increase CTR and make it far easier to track metrics like keyword performance.

Final Thoughts

When it comes to Google ads, many advertisers are looking for ways to do more with less. The Google ad optimization tips above will help you optimize your campaigns, so your ads drive more sales, clicks, and traffic.

Once you get your campaigns optimized, there is one final change you can make to make the most of not just your ad budget, but also your time. Google allows users to set up automated email alerts for customized help and performance suggestions, campaign maintenance alerts, and disapproved ads and policy alerts. Here’s how to update your Google ad email notifications.

Now, whenever there is a big change to your account, you will be notified via email. So you can go back to running your business.

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60 Perfectly-Worded Christmas & Holiday Greetings

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60 Perfectly-Worded Christmas & Holiday Greetings

You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or coworkers…your brain conks out and things just aren’t coming out like you expected…

holiday christmas card greetings - dog christmas card meme

Don’t worry. We’ve got almost 60 perfectly-worded holiday greetings and messages that you can use for your emails, cards, social posts, texts, and more. Plus, holiday email headers you can use!

Table of contents

All of these greetings are pretty versatile and interchangeable, but I’ve grouped them so that you aren’t bombarded with an endless list, and also because, you know, SEO.

Jump to holiday greeting messages for:

Friendly holiday greetings & messages

Let’s start off with some general holiday greetings and messages that you can use for any crowd. These are pretty standard, but if you’re looking to spice things up a big, check out my guide to cliche-free holiday copywriting.

  • Holiday greetings to you and the ones you spend it with! May this time of year shine light on your blessings and bring new ones in the year to come.
  • Happy holidays! We hope this year’s season fills you up with the things that mean most to you and energizes you for a happy and healthy new year.
  • Seasons greetings! Wishing you all the joy, peace, and love that this time of year brings.
  • Happy holidays! Sending you love, light, and laughter for good memories and a bright and healthy 2023.
  • Happy holiday greetings to you and yours! Here’s to a cheerful present, a well-remembered past, and a prosperous year ahead.
  • Greetings to you during this bright time of year! May you experience the light of laughter, the warmth of love, and the joy of gratitude this season and beyond.

holiday greetings and messages - happy holidays email headerholiday greetings and messages - happy holidays email header

Short Christmas wishes & messages

These short Christmas wishes and messages can be a nice addition to your email signatures or holiday Instagram captions.

  • Yes, it’s been said, many times, many ways, but we still mean it just as much! Merry Christmas!
  • A silent night, a star above, a blessed gift of hope and love. Merry Christmas.
  • Wishing you all the blessings and joys of Christmas and a bright year ahead.
  • Peace, youth, and happiness for you this Christmas and every other!
  • Wishing you a fabulous Christmas filled with good cheer, good beer, and memories of a wonderful year.
  • A little more sparkle, a little less stress, may that be your motto this Christmas!

Inspirational Christmas messages

If you’re feeling more of the core values vibe, try out these inspirational Christmas messages:

  • This Christmas, may your blessings be many, your worries few, and days spent with those who mean the most to you.
  • The best Christmas gifts are the ones we’ve had all year: a roof over our heads, food in the fridge, and family to enjoy it with. May the richness of gratitude be yours this Christmas!
  • Merry Christmas! Enjoy the presents under the tree, the people that put them there, and the extra spark of gratitude the season brings.
  • Christmas is a time to believe in something greater than yourself—even for just one night.
  • May the peace and joy of Christmas live in your heart all year long.
  • “Christmas is forever—not just for one day. For loving, sharing, and giving are not to put away.” – Norman Wesley Brooks

holiday greetings and messages - happy holidays email headerholiday greetings and messages - happy holidays email header

Business Christmas & holiday card messages

Sending out a holiday email, postcard, Christmas card, or social post? Look no further than these holiday greetings for business:

  • No updates, announcements, flyers, or brochures; simply warmth, joy, and peace from our crew to yours!
  • To our coworkers, customers, partners and pals: Merry Christmas, Happy Hanukkah, and Happy Kwanzaa to all!
  • Merry Christmas and happy holidays to everyone in the [business name] family! You make us shine bright and we can’t wait to serve you next year.
  • Happy holidays from all of us here at [business name]. We appreciate your business and look forward to being your [service] provider in the new year!
  • This time of year, our thoughts turn gratefully to our customers, partners, and suppliers who make our success possible. We thank you for all that you do, and wish you all the best this holiday season and beyond.
  • The end of the year brings no greater joy than the opportunity to express how grateful we are for our customers and partners. Happy holidays to all of you, and may your new year be filled with happiness and success.
  • In warm appreciation of your loyalty during the past year, we extend our very best holiday wishes to you and your loved ones. Enjoy this time of year, and we’ll see you in the next one!
  • Dear [name]: Without your loyalty and support this year, we wouldn’t be where we are. We are so grateful for that! Thank you, happy holidays to you, and a happy new year too!
  • From everyone at [name of business], happy holidays! Thank you for your loyalty to us. Put your feet up and have a well-deserved rest this season. We’ll see you again next year!
  • From all of us here at [business name]: Thank you for all the great business this year. Let’s sit back, relax, and celebrate, and then get ready to do it all again! Wishing you a Merry Christmas and a Happy New Year.

holiday greetings and messages - seasons greetings email headerholiday greetings and messages - seasons greetings email header

Christmas & holiday card messages for clients

Your client relationships are the lifeblood of your business. If you’re sending something specific to them this season, try out these holiday card messages for clients and customers.

  • During the holiday season, as we reflect on the good things we have, we think of partners like you. We appreciate what a pleasure it is to work with you, and hope that the holidays and the coming year will bring you happiness and success.
  • Dear [client], we know that finding a [service] provider is not easy, and we’re so glad you’ve placed your trust in us. We wish you the very best this holiday season and look forward to working with you in the new year!
  • As the year draws to a close, we look back with appreciation for your loyalty and look forward with excitement to a new year of more great work together. Have a wonderful holiday, we wish you all the best!
  • Dear [client name]. The holidays are filled with good will and cheer, but you bring that to our office year-round. We are so appreciative of that, and we can’t wait to see you again next year. May your season be merry and bright, and your new year filled with delight!
  • At this special time of year, we give thanks for clients like you who make our jobs enjoyable and our lives more fulfilling. Thank you for being you. From all of us at [company name]
  • Season’s greetings from the very merry team at [company name]. You keep us glowing and bright all year round, and we look forward to meeting your [industry] needs you in the coming year! Thanks for being you. Happy holidays and new year too!
  • Happy holidays to all of our clients! It is truly a privilege to work with you all year. Wishing you a season of joy and another year of success together!
  • Oh what fun it is…to work with clients like you! From the [business name] team, we send our deepest thanks and warmest wishes for a happy holiday season and a healthy new year.
  • As we celebrate and give thanks, what better time to tell you, our clients, how grateful we are for your confidence in our business. Working with you year-round is an honor and a privilege, and we look forward to continuing our partnership next year. Wishing you and your loved ones a very Merry Christmas and a Happy New Year!
  • Seasons greetings to you, our awesome clients! It’s been an absolute pleasure working with every single one of you during these past 12 months. Let’s make [new year] even better. Until then, rest up, celebrate your blessings, and enjoy your season!
  • Dear [client]: There is no way other businesses have it this good. How do we know? Because they don’t have you as their client! Working with you is such a pleasure. Thanks for making it so. Have a Merry Christmas and happy holiday season!

holiday greetings and messages - happy holidays email headerholiday greetings and messages - happy holidays email header

Happy holiday wishes to clients

Too late to send a card? Share these happy holiday wishes to clients in a holiday social post or email:

  • Tis’ the season for us to tell you how much you mean to us. (Spoiler: It’s a lot.)
  • During this season of giving, we’d like to give a big thanks to you for being such a loyal client. You make our days merry and bright all year round! Wishing you a peaceful, joyful holiday season and an even better year than the last!
  • Happy holidays everyone! Whatever this season brings for you, may it be filled with all the love and light you deserve. We’ll see you soon!
  • To all our clients: We are so grateful for your hard work, your loyalty, and your faith in our business. We have accomplished so much together this year, and we can’t wait to do it again! Until then, have a Merry Christmas and a happy holiday season!
  • In the brightest of seasons, may you find many reasons for happiness. Happy holidays to all of our clients, and cheers to an even better year to come!
  • Happy holidays to all of our clients! Without you, our success would not be possible. Thank you for your loyalty and your hard work. Looking forward to another great year together!

Holiday wishes for staff

All this talk about thanking your customers, don’t forget about your employees! Here are some warm holiday wishes for staff:

  • Happy holidays to an incredible team! Without your talent, teamwork, and tenacity, we wouldn’t be looking back on such a successful year. Take some well-deserved rest, enjoy some hard-earned fun, and get ready for round 2[023]!
  • Seasons greetings to each and every one of you! Working with you this year has been a privilege in more ways than one, and I am so grateful for all of your hard work. Enjoy your time with family and friends, and we’ll rendezvous soon!
  • Wishing you all a happy, healthy holiday season and some well-deserved rest and relaxation! Thank you for your daily dedication to our mission and for making every day in this office bright. Looking forward to seeing what exciting adventures await us next year!
  • Happy holidays to you and your families. May the season be one of joy, celebration, and warmth and the year to come filled with health and new blessings.
  • May this Christmas end the year on a cheerful note, and make way for a fresh and bright New Year. Have a very Merry Christmas and a Happy New Year!
  • Merry Christmas to a team that makes this office merry and bright!

 

holiday greetings and messages - seasons greetings email headerholiday greetings and messages - seasons greetings email header

Holiday wishes for coworkers

And last but not least, here are some Christmas and holiday wishes you can put in your cards and messages to coworkers:

  • Working with you is a gift every day of the year! Thanks for being you, enjoy your holiday season, and see you again next year!
  • Merry Christmas and happy holidays, [name]. May the closeness of friends and the comfort of home renew your spirits this season.
  • Happy holidays to my favorite coworker! I don’t know where I’d be without you. I’m so grateful for all you’ve taught me this year. I hope this season is filled with bright blessings and new memories that will stay with you for years to come.
  • Happiest of holidays to the happiest of coworkers. Your positive energy inspires me every day. May your holiday season be as bright as you are!
  • Wishing you a happy holiday season and a new year filled with blessings! Working with you this year has been a joy and a privilege. Excited to see what we can achieve together next year!

Want more than these Merry Christmas wishes?

If you’re looking for even more ways to incorporate the Christmas and holiday season into your marketing copy, check out these resources:

if you’re greetings for other holidays in the year, check out these:

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8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)

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8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)

To say AI has grown in recent years would be the understatement of the century. A few years back, AI was largely a buzzword, with its use cases predominately limited to predictive analytics and chatbots. (This is grossly simplifying things, but you get the point.) Now, we’ve reached a point where you can ask, “Are there ways to use AI for holiday marketing?” And, voila—this question warrants an entire article. Written by a human, of course.

If you’re looking to answer said question and snag a few generative AI prompts while you’re at it, you’ve come to the right place.

Table of contents

How AI is used in marketing

Before we dive into the ways you can use AI for holiday marketing, it’s important to understand the basics of how AI is used in marketing. (Although if you’d like to skip right to the ideas, feel free to do so here!).

AI for analytics

Marketing analytics and AI have gone hand in hand for some time now. In the past, AI played a smaller role in analytics, helping with segmentation and even suggesting keywords to target.

Today, AI powers real-time insights for social posts and ads, allowing marketers to pivot ad spend or ad copy on the fly.

Current AI also allows for more improved targeting. Using AI-powered platforms, you can analyze your current audience groups and demographics, and weigh them against your competitors, past campaign performance, and more.

These emergent uses of AI in analytics, coupled with good old-fashioned historical analytics data, can result in more refined decision-making and the ability to pivot on a dime.

🤖 Get practical tips to use AI the right way >> The Emergency Guide to AI in Marketing

AI for chatbots

Using AI, chatbots can deliver more advanced responses to site visitors. This enables more timely, helpful support, as the chatbot can either resolve the issue or route the person to the correct department.

Advanced AI-powered chatbots can take support even further, answering product questions and making recommendations. This opens up the door to more cross or upselling opportunities.

brand messaging - example of brand messaging in live chat

Personalized recommendations with AI

For years now, online stores have used machine learning algorithms to recommend products and services to shoppers. Now, modern AI can pull from browsing data to serve recommendations in real time.

Coupled with historical shopping habits, this allows for a more personalized, tailored shopping experience.

Generative AI

Generative AI is all the rage right now, with companies like ChatGPT and Jasper becoming borderline household names. Generative AI is a form of machine learning that uses natural language processing (NLP) to learn from large sets of structured data and then create a deliverable to the best of its predictive ability.

Generative AI is largely thought of as a way to generate blogs and school papers, but it’s capable of much more. Generative AI can help you brainstorm marketing campaigns, email copy, social media posts, and virtually any other campaign asset.

chatgpt seo prompt to promote seo content on socialchatgpt seo prompt to promote seo content on social

8 ways to use AI for holiday marketing

Now that you’re an AI expert, it’s time to use this impressive and terrifying power for some holiday good.

1. Tailor holiday ad copy

There’s nothing wrong with handling your ad ideation and copy by hand. But, if AI is available, why not squeeze a little juice out of it?

There are a number of AI tools that allow you to utilize your current data to improve segmentation. Coupled with your funnel and customer journey knowledge, you can use AI to help you create holiday ad copy that’s ready to meet your customers wherever they’re at.

ai holiday marketing - example of prompt for holiday facebook ad copyai holiday marketing - example of prompt for holiday facebook ad copy

For example, you could use AI to help you create several variations of ads for the same holiday-themed campaign, each one targeting those at different stages and from different audience segments. You can then take things a step further and use AI to help you reshape some of these ads to offer product recommendations in line with the shopper’s previous habits.

🎁 Want ideas for your holiday campaigns? Get the guide >> Holiday Promotions, Campaigns & Social Posts to Unwrap

2. Personalize product recommendations

The holidays are a time of joy and cheer–and a ton of shopping. Using AI you can help streamline shopping for your customers, delivering more accurate and timely product recommendations based on their browsing of your store.

Amazon is a prime example of using AI to make accurate product recommendations. Not only do they suggest products on a product page, they also have a “Top picks” section where they offer even more suggestions.

personalized recommendations on amazon using AIpersonalized recommendations on amazon using AI

If you’re not already using it, implement AI-powered product recommendations before the holidays and help your customers find gifts they didn’t even know they were looking for.

3. Optimize cross-channel holiday campaigns

The holidays are a sales-packed, hectic time for many shoppers. During this time of year, it’s not uncommon for customer journeys to be condensed or expedited, as many people are in crunch mode and skimping on research. With the right AI-powered tools, you can keep up with the wildest of holiday journeys.

  • Use advanced analytics to monitor campaign and ad performance in near real-time.
  • Make tweaks to landing pages, emails, ads, etc. on the fly to counter bounce rates.
  • Pair AI with any number of AI personalization tools to deliver customized page experiences for shoppers based on their behavior.
  • Leverage AI-powered chatbots to support customers during hectic holiday campaigns.

ai holiday marketing - ai chat during holiday marketing season from anthropologieai holiday marketing - ai chat during holiday marketing season from anthropologie

With all the above efforts combined, you can quickly alter your campaigns during the holiday season. If people aren’t resonating with a certain piece of your campaign or a particular discounted holiday special isn’t performing as planned, course correct on the go!

4. Improve customer support routing

Customers are bound to need help during the holiday hustle and bustle. With the right AI chatbot and routing systems, you can help customers get the help they need during what should be a fun, not stressful, time of the year.

  • Set up chatbots to not only offer help with sales but also offer product recommendations.
  • Make sure your chatbot can direct people to the right department and that someone is available when they’re redirected.
  • Utilize AI-powered call routing that looks at previous call history and sentiment to ensure people get in touch with the right person at the right time.
  • For bonus points, set your chatbot to include fun holiday greetings or language in the introductory chat.

ai holiday marketing - ai chat routing for salesai holiday marketing - ai chat routing for sales

Source

There are a number of AI chatbots and call routing systems, so shop around and find the one that fits your budget and needs.

Most importantly: test any chatbots and call systems you put in place. The last thing you want is an AI-powered chatbot that’s sending people to a 404 page.

5. Simpler sales forecasting

The days of manually poring over historical data are over. Well, not over, but hopefully simpler, thanks to AI.

The last thing you want is for products to go out of stock during the holidays. Before the holiday rush, couple your noggin with one of the many AI-powered sales forecasting platforms. Then, use the tool to examine your previous sales and predict which products are most likely to go out of stock, which are less popular, and so on.

If you don’t have previous holiday data on a particular product, or your company is new, don’t fret! Many AI tools are capable of looking at any available historical data, as well as market data and trends, to help you get an idea of how a product might perform in the future.

6. Real-time ad placement

People are bound to hop around during the holidays, going from one site to another. Fortunately, there are a number of AI-powered ad platforms that are capable of serving up your ads where they make the most sense.

Pair this real-time ad placement tech with your many holiday campaign optimization tricks from earlier, and you can collectively pivot all your holiday assets with ease and maximize your ROI.

ai holiday marketing - example of holiday display ad in holiday gift ideas postai holiday marketing - example of holiday display ad in holiday gift ideas post

This holiday ad showed up perfectly within a post about holiday gift ideas.

7. Streamline hashtags for social

The right hashtags go a long way, increasing the chances your posts are seen by users exploring various trends. The wrong hashtags, on the other hand, can result in your content getting lost in a sea of unrelated posts.

There are a number of AI platforms made just for this task. With one of these tools, you can enter your audience and campaign information, then generate swaths of hashtag suggestions based on the market.

ai holiday marketing - hashtag generator example for holiday lights install postai holiday marketing - hashtag generator example for holiday lights install post

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While you should still manually investigate each hashtag before posting anything, these tools can save you precious time—time you can spend monitoring and altering your campaigns.

8. Campaign brainstorming

Generative AI is great for brainstorming individual marketing assets or even entire campaigns, including upcoming holiday efforts. In a few quick steps, you can find the right generative AI platform and start crafting holiday campaign content today.

Find the right platform

There are a number of generative AI platforms, so do your due diligence and see which ones fit your budget and use cases the best. Some platforms charge based on use, while others offer tiered pricing based on the number of seats.

Many platforms will perform similarly, typically using OpenAI to power their generative wizardry. But, take note of any templates or niche features the tools offer. Some platforms are focused more on expediting blogs, while others are focused on content as a whole and offer a number of useful templates.

Feed your generative AI

Once you’ve landed on an AI platform, give the AI thorough brand and audience information to ensure the results are as accurate and tailored as possible.

Some platforms give you the option to submit any links or blog posts you’re comfortable sharing, giving the AI the chance to learn your brand’s voice. This feature can be especially valuable, saving you the time of having to train the AI and resulting in more on-brand results sooner.

Collaborate on campaign ideas

Finally, come up with some high-level campaign ideas, input them into the AI, and watch the magic happen. Some platforms will give you the option to generate ideas for every element of a campaign—blog topics, emails, social posts, and more—while others will simply generate themes for your campaign.

Keep in mind you should always treat AI-generated content as a jumping-off point, not the final copy. You, the person, should always oversee the AI. You know your brand better than any AI or machine learning ever could. Use whatever it gives you as inspiration and write something original that will wow your audience!

20 holiday AI prompts for marketing

Generative AI can help you whether you’re in a creative rut or looking to produce marketing content more quickly. But you need effective prompts, otherwise, you’ll get generic results that don’t even function as jumping-off points or inspiration.

Put holiday cheer into your generative AI journey with these prompts, broken down by content type. Also, be sure to tweak these prompts with any modifiers you want. (Much like generative AI results, these are just jumping-off points.)

Email marketing holiday prompts

  • Generate a holiday themed subject line promoting _____ for our company ____ that has a sense of urgency
  • Construct a catchy holiday themed subject line that invites users to shop our new line of _____
  • Generate a holiday themed subject line that’s funny/inviting/intriguing and promotes an upcoming sale
  • Write a warm subject line that invites users to reflect on their year and check out holiday sale
  • Generate a holiday themed subject line pitching X% off our entire line of _____ that includes emojis

ai holiday marketing prompt example for email subject lineai holiday marketing prompt example for email subject line

Get more holiday marketing email ideas here, including templates, subject lines, and examples!

Social media holiday prompts

  • Design a fun and festive holiday sale announcement for our ____ company
  • Write an inviting holiday themed social media post about our new _____ product
  • Generate a 100-word post that invites users to do their holiday shopping this year at COMPANY NAME, which sells _____ products
  • Write a compelling pitch for the header of a social media post promoting a holiday sale of _____
  • Write a social media post that targets ____ audience and ____ industry and promotes sale/product launch/holiday shopping

ai holiday marketing prompt example for social media postai holiday marketing prompt example for social media post

Get more ideas for holiday social media posts here!

Content marketing holiday AI prompts

  • Write five blog titles that invoke the holidays and pitch ____ audience on our new product _______
  • Outline X points for a blog article that’s holiday-themed and targets ____ audience with information about _____
  • Write a blog pitch in ____ tone that’s holiday-themed and includes information on ____ for ___ audience
  • Write a paragraph on _____ topic that targets ____ audience and includes holiday themes
  • Generate X marketing blog topics that focus on the holidays and inform ____ audience on ____

ai holiday marketing prompt example for content marketingai holiday marketing prompt example for content marketing

Real success with artificial intelligence

AI can be a helpful asset for your marketing strategy throughout the year, but it can be especially helpful as you’re trying to close out the year strong during the holidays!

Here are 8 ways to use AI for holiday marketing:

  1. Tailor ad copy
  2. Personalize product recommendations
  3. Optimize cross-channel holiday campaigns
  4. Improve customer support routing
  5. Simpler sales forecasting
  6. Real-time ad placement
  7. Streamline hashtags for social
  8. Holiday campaign brainstorming

Looking for more holiday inspiration?

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The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]

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The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]

I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity. thanksgiving instagram captions - smudge pie meme

Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re looking for creative ideas, you’re not going to find any in the generic “Time to pumpkin spice it up” or “Gobble til you wobble” lists the internet is rife with.

But you will find them in this post because I’ve compiled a collection of ideas, prompts, and original examples you can steal or use as a springboard.

Table of contents

Happy Thanksgiving Instagram images

All of the images in this post (aside from the Thanksgivmeme at the top) are sized at the right aspect ratio for Instagram (1:1). You can save them right off of this post, or you can customize them to your liking using this Canva template link:

>> Happy Thanksgiving Instagram image templates >> 

thanksgiving instagram post graphicsthanksgiving instagram post graphics

Outside-the-box Thanksgiving Instagram captions

Nix the cliche Instagram captions like “I only have pies for you” and tap into basic copywriting techniques like rhyming, alliteration, or acronyms to come up with friendly and meaningful captions like these:

  • Rhyming captions
    • It’s Thanksgiving! You know what to do: Remember your roots 🌲 give thanks for your loot 🙏 and eat lots of food 🍗 !
    • On this Thanksgiving, may you enjoy a cozy fleece, time with peeps, a delicious feast, and the biggest piece. (picture of pie obvs)
    • Halloween’s for pranks, Christmas got cranks, New Year’s we clank 🥂, Thanksgiving we give thanks!
    • May an attitude of gratitude remove platitudes from your latitude.
    • Have a happy Thanksgiving everyone. We hope you’re able to enjoy a toast with those who matter most.
  • Alliterative captions
    • Happy Turkey Day! Wishing you peace, prosperity, and plenty of pumpkin pie!
    • Ah, the day of gravy, gratitude, gobblin’ and grace! Happy Thanksgiving guys and gals.
    • Happy Thanksgiving! May your day be filled with fine food, passionate people, bubbly beverages, and decadent desserts.
  • Acronym captions.
    List out what you’re thankful for and tell your followers to comment with theirs
    • Thoughtful friends 👯‍♂️
    • Healthy family 👨‍👩‍👦‍👦
    • Automatic car starter 🚙
    • New shoes 👞
    • Kindness of strangers 💙
    • Sleep 😴
  • Fun facts: Use these Thanksgiving fun facts to come up with something witty or inspiring.
    • The butterball hotline answers 100,000 turkey-related questions each year.
    • Femail turkeys don’t gobble.
    • Franklin D. Roosevelt moved Thanksgiving up a week during the Great Depression to allow more time for shopping before Christmas.
    • 4 out of 5 Americans prefer Thanksgiving leftovers to the meal.

 

happy thanksgiving messages - attitude of gratitudehappy thanksgiving messages - attitude of gratitude

Thanksgiving Instagram captions for business

P.S. If you’re feeling particularly grateful for this section, your gratitude-o-meter just may burst with these Thanksgiving greetings and messages for business.

  • To our customers, partners, and employees: What better time for us to tell you how grateful we are for all of you. Happy Thanksgiving!
  • So as we count our blessings 💥 BLAM 💥 there you are, dear customers, at the top of the list. You’re the reason for our season. The cream of the crop. The pride and joy of our business. Thank you for being you, and Happy Thanksgiving!
  • Customers, followers, fans, and fam! In the spirit of the season, we want you to know how thankful we are for you. Your enthusiasm, feedback, loyalty, and support is what makes us tick! Have a relaxing day!
  • Happy Thanksgiving to all our customers! You are the reason we grow and why we love our jobs. We hope you have the wonderful day you deserve.
  • As Gertrude Stein once said, “Silent gratitude isn’t very much use to anyone.” Well, here we are, shouting it loud and clear 📣 ! THANK YOU! 📣To all our followers, customers, and partners for keeping [business name] strong.

thanksgiving greeting message - gather and give thanksthanksgiving greeting message - gather and give thanks

Funny Thanksgiving Instagram captions & puns

Want to add some humor to your Thanksgiving social media posts? Try something witty or go heavy on the analogies:

  • “He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has.” -Epictetus. Translation? Be grateful for what you have.
  • Wishing you Thanksgiving moments that are as sweet as pecan pie, warm as mashed potatoes, as hearty as stuffing and as rich as gravy!
  • May the turkey be worth the traffic (and tryptophan) this year.

You can always go with a Thanksgiving pun, but the originality factor is going to drop…

  • Silence of the yams
  • All or stuffing.
  • Much ado about stuffing.
  • Corn in the USA
  • Don’t make me do pumpkin I’ll regret
  • You might be onto pumpkin there
  • It’s all pumpkin back to me now.
  • Well, that’s fall folks.
  • Sending you a harvest of blessings.
  • Gobble til you wobble
  • Feast mode
  • All about that baste
  • B-autumns up
  • Hit me gravy one more time.
  • All about that baste.
  • Easy as pumpkin pie.
  • Always be my gravy
  • No fowl play
  • Feast mode
  • Good vibes and apple pie.
  • You’re the pumpkin to my pie.
  • The gravy to our mashed potatoes.

You might also be interested in these clever and catchy holiday marketing slogans.

happy thanksgiving everyone graphic imagehappy thanksgiving everyone graphic image

Short Thanksgiving Instagram captions

If you’re looking to post something short and sweet, try out one or a combination of any of these Thanksgiving phrases. Note that they’re not the most original, but you can incorporate them into something you come up with on your own or just use them as a starter.

  • Gratitude turns what we have into enough
  • Choose to be grateful, no matter what
  • In all things give thanks
  • Attitude of grattitude
  • You’re just another reason for me to be thankful this year
  • Harvest of blessings
  • Gather with grateful hearts
  • Count your blessings
  • Give thanks for a little, and you will find a lot
  • Full plates, fuller hearts
  • Grateful for small things, big things, and everything in between
  • Family is where happiness begins and love never ends
  • Food always tastes better when you eat it with family
  • Life is better when you’re thankful
  • We may not have it all together, but together, we have it all
  • Together is a wonderful place to be
  • We all become richer when we give

 

happy thanksgiving quote - thankfulness is the quickest path to joyhappy thanksgiving quote - thankfulness is the quickest path to joy

Thanksgiving quotes

You can always use a Thanksgiving quote for your Instagram caption, but similar to the above section, you’ll lose some of the originality factor unless you respond to or comment on it in your own way.

  • “Be present in all things and grateful for all things.”—Maya Angelou
  • “The thankful heart opens our eyes to a multitude of blessings that continually surround us.” —James E. Faust
  • “It’s not joy that makes us grateful but gratitude that makes us joyful.”
  • “When it comes to life, the critical thing is whether you take things for granted or take them with gratitude.” —Gilbert K. Chesterton
  • “Gratitude is a currency that we can mint for ourselves and spend without fear of bankruptcy.” —Fred De Witt Van Amburgh
  • “Thanksgiving was never meant to be shut up in a single day.” —Robert Caspar Lintner
  • “Gratitude is the inward feeling of kindness received. Thankfulness is the natural impulse to express that feeling. Thanksgiving is the following of that impulse.” —Henry Van Dyke
  • “Thankfulness is the quickest path to joy.” —Jefferson Bethke
  • “Now is no time to think of what you do not have. Think of what you can do with what is.” —Ernest Hemingway
  • “Gratitude unlocks the fullness of life. It turns what we have into enough, and more.” —Melody Beattie
  • “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” —William Arthur Ward
  • “Give thanks not just on Thanksgiving Day, but every day of your life.” —Catherine Pulsifer

Inclusive Thanksgiving Instagram captions

While Thanksgiving is a time for us to gather with friends and family and count our blessings, it isn’t a positive day for everyone. Consider the following inclusive Thanksgiving Instagram captions:

  • As you gather and celebrate with loved ones today, don’t forget that many Native Americans are observing the National Day of Mourning—a day to mourn the suffering at the hands of the pilgrims and other European settlers, to honor Native resilience, and to protest against racism and oppression. Take a minute today to reflect on racism,  resilience, and respect.
  • Happy Thanksgiving everyone. It’s easy to get caught up in the typical chatter about feasting, but remember that there are many people out there who can’t afford a meal, are too sick or disabled to cook or eat, or who struggle with eating disorders. So on this day, we encourage you to focus less on spreading messages about food and more on messages about gratitude and gathering with those who matter most.

Words to use in your Thanksgiving Instagram captions

And finally, here are some words to use or spark inspiration for your Turkey Day Instagram captions:

  • Abundance
  • Acknowledge
  • Appreciate
  • Benediction
  • Blessings
  • Bountiful
  • Cherish
  • Cornucopia
  • Enjoy
  • Fortunate
  • Fruitful
  • Gather
  • Grace
  • Harvest
  • Heaps
  • Humbled
  • Indebted
  • Overflowing
  • Plenitude
  • Plenty
  • Praise
  • Prosperity
  • Recognize
  • Riches
  • Thriving
  • Treasure
  • Wealth
  • Well-being

 

Want more Instagram caption ideas?

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