SEARCHENGINES
Daily Search Forum Recap: December 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
It has been a pretty volatile past week or so, not just over the weekend but also mid-week of last week – did you see a lot of Google Search ranking fluctuations? Google has retired the Duplex On Web crawler and feature. Google clarified the use of noindex and 4xx codes for crawl budget. Google gave advice for JavaScript-heavy pages and Search Console errors. And I posted the weekly Google webmaster report.
Search Engine Roundtable Stories:
- Large Google Search Ranking Algorithm Updates & Volatility Continues
Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility. - December 2022 Google Webmaster Report
Welcome to the big Google Webmaster Report for December 2022, the last one for the 2022 year. It was a fun 30 days or so; we learned a lot. The VP of Google Search, Hyung-Jin Kim, told us E-A-T is used everywhere and that there was a Coati algorithm that replaced Panda. - Google Clarifies Using Noindex & 404 Status Codes For Crawl Budget Optimization
On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation. - New Retired Google Crawlers Document With DuplexWeb-Google Being Retired
Google has updated its Google Crawler / User Agent help document with a new section for “Retired Google crawlers.” With that, Google announced the retirement of the short-lived DuplexWeb-Google User Agent. - Have Content Load First For JavaScript Heavy Sites Says Google
Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to load the content, including the “marginal boilerplate” content, first when you have a JavaScript-heavy site. - Google Doogler Fire Station Hydrant
Did you know that Google has a play fire station area, of course, a fire hydrant, for dogs, Dooglers, that are at the office? Here is a photo of one I found on Instagram, this is from the Google Kirkl - Google Doodle For Seasonal Holidays 2022
Google has posted its “Seasonal Holidays” Google Doodle for the month of December – the holiday month. Google did this last year as well, and while the past few days we had some other special Doodles on Google’s home page, when those Doodles came off, Google put up this Season Holidays Doodle up. - Vlog #200: Jeremy Meindl On CRM Targeting To Get A Girl (He Married Her) & For Marketing
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three…
Other Great Search Threads:
- There’s no “weight” from a sitemap, it’s essentially just a collection of URLs, and the only difference is that the list comes from the site owner., John Mueller on Mastodon
- A mention in an article is prominent when it first comes out (maybe even linked from the homepage), and over time the article is less & less visible, perhaps even shifting into an archive section., John Mueller on Mastodon
- Heads-up: Google looks to have now rolled out infinite scroll on desktop (often including a ‘more results’ button) for some queries in the US. I guess some users like to browse a lot of results quickly. Thoughts on this? More inf, Brodie Clark on Twitter
- New Google Partner badges incoming…, Menachem Ani on Twitter
- Googlebot crawls from US based IP addresses. Keep that in mind when you’re doing geo redirects/blocking., Gary Illyes on Mastodon
- That sounds a lot like cloaking / spam. Make important things visible on the page to everyone., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
- Prerender pages in Chrome for instant page navigations, Chrome Developers
- Semantic HTML: What It Is and How to Use It Correctly, Semrush
- SEO Gap Analysis — Whiteboard Friday, Moz
- 16 More Best Free SEO Chrome Extensions, I Love SEO
- Behind the Bing It On Challenge, Bing Search Quality Insights
- SEO Split Test Result: Adding the Category Name to Product Page Titles, Semrush
- A Quick Tech SEO Audit Template, Chris Green
- Generative AI For SEO: An Overview, WordLift Blog
- Anchor Text: The Complete Guide for Better SEO, Erik Emanuelli
- Screaming Frog SEO Spider Update – Version 18.0, Screaming Frog
PPC
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Daily Search Forum Recap: October 25, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said it does not use ARIA for SEO or ranking purposes. Google said AI is not going away, so don’t be left behind. Google Discover seems to be getting new icons. Google Search has these top recipe guides. Google is testing other people search box. Plus, I have my video scheduled to be posted today. And again, I am offline today, this was pre-written and scheduled.
Search Engine Roundtable Stories:
-
Does Google Search Use ARIA? Likely Not.
Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google. -
Google: AI Is Not Going Away, So Don’t Be Left Behind
Google’s John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn’t recommend you take a stance against AI and (2) he isn’t a fan of all the hype around AI, because it is making many feel insecure about their future. -
Video: Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More
This week, we had more Google search ranking volatility to report on – surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results… -
Google Discover Design Update & New Icons
Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel. -
Google Search Top Recipe Guides List
Google is showing a section named “top recipe guides” that can be expanded or collapsed in Google Search. It shows a “Lists of options from the web” in this expanded section. -
Google Other People Search Box
Google is testing another variation of the people also ask box, this one is titled “other people search.” I am not sure if there is any functional or technical difference between this box and the other variations outside of the title. -
NYC Google Salad Bar Top View
Here is a top down view of a salad bar at the Google offices in New York City. You can see the Google chef making up a custom salad for a Googler. -
Programming Note: Offline For Simchat Torah On Thursday & Friday
This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.
SEARCHENGINES
Google Search Snippet With Shop Nearby Rich Result
Google is testing adding a new rich result type to the search results snippet named “Shop nearby.” The shop nearby link will open the Google Business Profile of the business’s website.
We have seen similar snippets before with city names in the snippets and also shop nearby features but this is a variation of that, I believe.
This new one was posted by SERP Alerts (Brodie Clark) on X and SERP notes, here is a screenshot:
Here is the video of this in action:
This local SEO test seems to work quite well. A ‘shop nearby’ rich result is appearing for some eComm stores, triggering the GBP hover panel for the closest store to show. The fast loading panel on mobile works well. Details: https://t.co/WupmipgeQg cc @DarrenShaw_ @mblumenthal pic.twitter.com/Hid1O0SU3U
— SERP Alert (@SERPalerts) October 21, 2024
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.
SEARCHENGINES
Did Google Hit Fortune Recommends With A Search Penalty
Google may have hit Fortune Recommends with a search penalty, downgrading its Google search rankings. This may be related to the site reputation abuse policy, like it may have done previously to Forbes Advisor a few weeks ago and some other large publications.
Fortune Recommends is hosted on a subfolder at fortune.com/recommends and is the product reviews arm of Fortune Media. Fortune says it publishes “unbiased research and information on the products and services readers use every day to make their lives better.”
It seems the site got hit around October 11th, as per Glenn Gabe who documented the hit in a post on X. Glenn wrote, “now Fortune Recommends is dropping heavily as of October 11th. And it’s a BIG drop in search visibility. I’m seeing close to 400K queries drop in position with many completely lost.”
Here are two charts, one from Sistrix and the other from Semrush, I believe:
Glenn asked, “is it a manual action for Site reputation abuse, or is it algorithmic like it seems for Forbes’ affiliate content? Only Google knows. Muahahaha.” Very true.
As we previously covered, the site reputation abuse policy is still not algorithmic, this does seem to be a manual action, that Google actually started to enforce back in May. But when I spoke to Danny Sullivan, Google’s Search Liaison, he said the site reputation abuse policy will be manually enforced for a long time.
Google also updated its spam guidelines a few weeks ago and added more detail about site reputation abuse.
Here is Glenn’s post:
I’ve already covered how Forbes Advisor and APNews Buyline both dropped heavily, but now Fortune Recommends is dropping heavily as of October 11th. And it’s a BIG drop in search visibility. I’m seeing close to 400K queries drop in position with many completely lost. So, is it a… pic.twitter.com/ACBR2S1pVX
— Glenn Gabe (@glenngabe) October 22, 2024
Maybe it was hit because of this post on X?
For example: https://t.co/xSUJukW8xghttps://t.co/0nxcZH8pqR
— Goog Enough (@Goog_Enough) October 17, 2024
I mean, it seems algorithmic but who knows…
Forum discussion at X.
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