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Daily Search Forum Recap: July 25, 2024

Published

10 hours ago

July 26, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing launched its new generative search experience and it does seem to prioritize links to publishers. Reddit blocked Bing Search and other search engines but not Google. Google says again it will test ads within the AI Overviews. Apple Maps launched a beta version of its web version. Google Local Service Ads tests expanding the phone number.

Search Engine Roundtable Stories:

Microsoft Now Testing Bing Generative Search Experience

Microsoft announced yesterday it has begun testing its new Bing generative search experience – so Bing GSE (versus Google SGE). “By combining the power of generative AI and large language models (LLMs) with the search results page, Bing’s generative search creates a bespoke and dynamic response to a user’s query,” Microsoft wrote.

Reddit Blocked Bing Search & Others But Not Google

On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content – including blocking Microsoft Bing. Reddit did not block Google Search, which we covered here a few weeks ago.

Google Again: We Will Test Ads In AI Overviews Soon

Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He said, “soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S.”

Apple Maps Web Version Launches Beta

Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. “Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser,” Apple wrote.

Google Local Service Ads Shows Phone Number On Hover

Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser’s phone number.

Tree House & Hippie Van At Google Boulder Office

We have seen this area at the Google Boulder, Colorado office before, but I have not seen this hippie-looking van with flowers on it and such. This gives off a certain vibe for the office, don’t you think?

Other Great Search Threads:

Search Engine Land Stories:

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Daily Search Forum Recap: July 24, 2024

SEARCHENGINES

Daily Search Forum Recap: July 24, 2024

Published

1 day ago

July 25, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We spotted another Google search ranking volatility again around July 23rd. An SEO poll says 54% of SEOs saw positive effects from Google updates. Google Local Service Ads adds new budget options. Google Search is outlining videos in the search results. Google announced earnings and their ad revenue is up again, this time 11%.

Search Engine Roundtable Stories:

Google Search Ranking Algorithm Volatility – July 23rd

I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th. This may be a continuation from what we saw last week or maybe something new – it is hard to tell.

Google Ad Revenue Up 11% – $64.62 Billion In Ad Revenue

Google / Alphabet reported its Q2 2024 earnings last night, where its ad revenue hit $64.62 billion, up 11% from last year’s quarter of $58.14 billion. Clearly, Google’s advertising business continues to grow despite any economic downturn we may have seen.

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Aleyda Solis posted the results of a poll she ran, which showed 54% say their sites have seen mostly a positive effect from Google Updates in the last couple of years. John Mueller from Google replied to that poll saying, “While there are exceptions, life as an SEO or when working on the web is not about doom & gloom.”

New Google Local Service Ads Budget Options

Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.

Google Outlines Videos In Search Results

Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.

Google Receptionist – The Seattle Seahawks Blitz Mascot

Here is an old photo I recently found at the Google Kirkland, Seattle office. You can see the Seattle Seahawks mascot, aka the Blitz, sitting at the front desk at the Google office there.

Other Great Search Threads:

Search Engine Land Stories:

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Daily Search Forum Recap: July 23, 2024

Published

2 days ago

July 24, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google will not deprecate third-party cookies in Chrome, after delaying this process numerous times. Google Ads Editor version 2.7 is now out. Google Ads has a new Sitelinks interface. Google is testing larger sitenames and favicons. Google Search is showing video descriptions generated using A Overviews.

Search Engine Roundtable Stories:

Google Won’t Deprecate Third-Party Cookies In Chrome

Google has decided not to deprecate, do away with, third-party cookies in Chrome. This is something Google has been planning and testing for a while, delaying the efforts numerous times, and now ultimately deciding to scrap those efforts.

Google Ads Editor Version 2.7 Is Now Out

Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more.

Google Search AI Overviews Video Descriptions

Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly in the search results. And that description may read, “AI overviews are experimental,” which means the description was adapted by Google Gemini.

Google Tests Larger Sitename & Favicons

Google is testing larger sitenames and favicons again. You can see a considerably larger font used for the sitename (the link in the Google search result snippets) and a larger favicon being tested in the search results.

New Google Ads Sitelinks Interface

Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.

Google Soda

Here is a photo of two cans of drinks, maybe soda or some other energy drink, that is branded with the Google Innovator logo and name. I found this on Instagram and thought it was unusual enough to share here.

Other Great Search Threads:

Apple Maps has just been updated for #Paris2024 Summer Olympics. New update includes stunning 3D models of Olympic venues, including temporary ones. Here are my favorites, Nikias Molina on X

Google Core Update in progress: Are smaller sites starting to bounce back? These gains are minor and of course only estimates from Ahrefs. But both Retro Dodo and Travel Lemming seem to show the beginnings of a minor recovery., Mike Futia on X

NSEO ::There’s more to it than you think! :: And right up until 3pm, I’ve twitched, itched and questioned whether we should. But we have … It’s live, Darth Autocrat (Lyndon NA) on X

Reverification After Name/Service Area Updates, No Verification Methods, Local Search Forum

So, hows the higher education sector going with all the Google changes. Going pretty well. I might say., Ori Zilbershtein on X

We’ve added a new record to the GA4 BigQuery Event export that contains the Google Ads and Manual campaign context information for each session present in the export. This information will be repeated for every event in, Google Analytics on X

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Daily Search Forum Recap: July 22, 2024

Published

4 days ago

July 23, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing new link citations in the AI Overviews. Google is also testing saving AI Overviews for later. Google is showing some AI-generated images in some knowledge panels. Microsoft Advertising is rolling out new brand lists in Performance Max. Bing is testing related searches at the top.

Search Engine Roundtable Stories:

Google Tests Link Icon Citations For AI Overviews

Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer. These links, when clicked, will take you to an overlay window that shows those links in a search result format page. No, clicking the link icon will not take you directly to the source but you will see the search result snippet.

Google Testing Save Button For AI Overviews

Google is testing the ability to save your AI Overviews to your Google Interests section. If you are opted-in to labs in Google, and you see AI Overviews, at the bottom of the AI Overview, you may see a new “Save” button.

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and ad visibility, including the brands you don’t want your ads to be associated with,” Microsoft wrote in its help documentation.

Google Knowledge Panels Using AI-Generated Images

Google is showing AI-generated images in some of the knowledge panels they show in Google Search. Google is not creating these images; they come from images on third-party sites. And honestly, I kind of like it, at least in some cases.

Bing Tests Related Searches At Top – Below Search Bar

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but in a different format at the top.

Google Wooden Hive Tree

I don’t know what this is, but I spotted this photo at the Google office in Kirkland, Seattle. It looks like some sort of wooden art, maybe of a tree, maybe of some hive, I am not sure.