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The New AI Powered Microsoft Bing Is Really Impressive & Thought Out

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1 month ago

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Bing New Home

Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.

I should start by saying the leaks were accurate representation of this but the demos were far more impressive. Microsoft posted its own blog post over here and my Search Engine Land coverage is here.

I will say, this is far more impressive and thought out than what Google rushed out with Bard on Monday. But Satya Nadella did say Microsoft has been working on this for a while, not just the AI and language models but also how to build it into search as an assistant, as an “intelligent agent” as he put it.

Microsoft showed how you can not only get wicked smart answers, that you’d expect from ChatGPT but also how the user experience in search works smoothly with it. The right side panel that shows you not just the answers, but also the attribution and other ways to expand on those answers. You can also toggle from search to your chat assistant, and the chat feature will just pick up from search and visa versa. It just works together, at least in the demo.

I will have full access to it soon but you can also request access at bing.com/new.

Here is the home page as I see it:

click for full size

Here is a screenshot Bing provided of the chat:

click for full size

I live tweeted the event, where I tried to capture as much of the demo as possible, here are those tweets:

I am in the back of the bus – was sitting across from iJustine:

They funneled us into a breakfast area:

Then we went to the keynote room and Sam from OpenAI was sitting right in front of me:

Then Satya took the stage:

Then Yusuf Mehdi took the stage:

More from Nicole on that over here.

There is a lot there but check out Techmeme – there is so much coverage of this and it is deserved. Also, Nicole did a test drive of the new Bing – her write up is here.

Finally, created this short vlog style video of my experience with this in person media event:

Forum discussion at Twitter & WebmasterWorld.



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Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

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4 hours ago

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March 24, 2023

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Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. Even Bing’s CEO at Microsoft said Bard is “pretty far behind” Bing Chat. Bing is testing Chat answer boxes in the search results. Bing Chat is also integrating its Bing Image Creator tool, and it started to work a few days after it was announced. Microsoft is relaxing restrictions on balanced mode before other modes. Microsoft Bing said there is no site blacklist for the Bing Chat sidebar in Edge. Google posted its generative AI policies, will they apply to Search? Google updated the Google Search Status dashboard to include ranking updates. Google Search Console’s URL inspection tool added if a video embed URL page uses indexifembedded. Google said URLs are not removed until after Google processes the robots.txt file and then after the specific URL is processed by Google. Bing Webmaster Tools may be missing a week of data. Google is testing highlighting snippets in the Google Explore search feature. Google Business Profiles displays wrong and dangerously incorrect service pricing for some businesses. Google is testing showing only one star in the local pack. Google Local Service Ads industry and service selector was updated. Some Google Ads campaigns may suffer significantly if they don’t upgrade to Google Analytics 4 by July 1. Microsoft Advertising launched target shoppers by browsing categories with keyword boosters. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. You can register for the webinar with Bing and AI, where I will be hosting along with others over here.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


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Google Mars Space Office Design At Belo Horizonte, Brazil

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10 hours ago

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March 24, 2023

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Google Mars Space Office Design

Did you know that the Google office in Belo Horizonte, Brazil has a room that looks to me designed to look like planet Mars? I could be wrong but look at the volcanic rock-like carpets and bubble thing hanging from the ceiling.

This was posted by Google’s Daniel Waisberg from the Search Central Live Belo Horizonte on Twitter. The full size image is on Twitter, by the way.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Microsoft Advertising Target Shoppers By Browsing Categories With Keyword Boosters

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16 hours ago

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March 24, 2023

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Bing Woman Shopping Boost

The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids.

Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed to maximize revenue and sales for both retailers and advertisers, while also delivering an exceptional experience for shoppers. Interested advertisers should test the new.”

Unlike traditional keyword targeting, “which requires advertisers to research and build an exhaustive list of keywords per campaign,” Microsoft said. With this new targeting shoppers by what they browse, “advertisers only need to test and retain a few high-performing keywords,” Microsoft added.

Microsoft said that in their tests, “campaigns that boost bids by keyword whilst targeting by category exhibit 320% higher click-through-rate (CTR) than the campaigns without boosting bids by keyword.” “Meanwhile, retailers saw benefits from this solution by achieving 8x higher revenue per thousand impressions (RPM),” Microsoft added.

Forum discussion at Twitter.



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