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Whitespark Releases Local Ranking Study For 2023

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Local Ranking Study Papers Desk

The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings.

Of course, most SEOs know by now that these ranking studies are controversial, but I love reading them, so maybe you like reading them too?

The top factors according to this study and the experts, specific to local pack rankings, are:

  • Primary Google Business Profile category
  • The keywords in your business name/title
  • Proximity to searcher
  • Physical address in the city of search
  • Removal of spam listings through spam fighting

There is a whole list of data you can expand and see more.

And for the top factors for organic local rankings in general:

  • Dedicated pagr for each service
  • Internal linking across website
  • Quality/authority of inbound links to domain
  • Geographic keyword relevancy of content
  • Keywords in Google Business Profile landing page title

You can check out the full study over here.

Forum discussion at Local Search Forum.

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See also  Google Local Posts Updates & Tests
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Google Search Featured Snippets Tests Define Option On Words

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Robot Reading Dictionary Google Logo

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.

This was spotted by Punit who posted a video of this in action on Twitter, here is a screenshot of this video:

Google Search Featured Snippet Define Click

Here is the video embed:

The reason I think this is a Google Search test and not a Chrome test is because he lost his Google session and was not able to trigger it again. I can be wrong and this might be a Chrome test and not a Google Search test.

Google is also testing this in other areas of the search results:

Forum discussion at Twitter.

See also  Google Local Posts Updates & Tests



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Google Says Don’t Pick Cheap Domain On TLDs Overrun With Spam

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Woman Picking Straws

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.

The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”

John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.

So be careful which TLD you buy your new domain on, not all are equal.

How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.

Forum discussion at Reddit.

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See also  Google Business Profiles Attribute For Showing The World Cup
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Google Working On AdSense & Google Analytics 4 Connector

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Writer At Computer Analytics Google Logo

Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you to link your AdSense account with Google Analytics 4. We’ll let you know when it’s ready. In the meantime, we encourage you to continue making the switch to GA4.”

This was spotted by Charles Farina on Friday who posted this screenshot of it on Twitter:

click for full size

Well, we got less than 30 days Google

Forum discussion at Twitter.



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See also  Google Keyword Planner Gains Organize Keywords Into Ad Groups
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