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10 New Social Media Platforms & Apps To Have On Your Radar

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10 New Social Media Platforms & Apps To Have On Your Radar

According to an April 2022 study, there are 4.65 billion social media users globally.

This means that 58.7% of people around the world are social media users.

On top of this, new social media apps and platforms are constantly popping up, trying to captivate a share of users around the world.

As a social media manager or content marketer, this can be hard to keep up with – and a little overwhelming.

That is why we’ve put together this guide to help you keep track of this year’s major social media trends, and the new and important platforms and apps on the horizon.

Social Media Trends In 2022

With top social media platforms like Facebook, YouTube, WhatsApp, and Instagram ranking highly in monthly users, shifting your focus to new social media platforms can be challenging.

The rise of live streaming services like Facebook Watch and YouTube Live has helped drive further growth for major apps and platforms.

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Audio-based social networking is another social media trend that is becoming more popular and being added to both established and newer apps.

Audio-based communities allow users to share music, discuss different topics and create playlists.

These communities are built around specific artists or entertainers and encourage interaction among their users.

We’ll talk more about the new apps using this new feature in a moment.

The SEO strategies top platforms use to create organic growth are helpful to keep in mind when growing your audience on those very platforms.

Since social media is a key tool for businesses to connect with customers, it’s crucial to create dynamic and informed strategies.

Each platform and app offer something different, and they’re worth checking out if you’re looking to get ahead of the curve when it comes to brand awareness and growing customer engagement.

To help you stay on top of what’s happening on social networks, we’ve compiled a shortlist of 10 platforms and apps that you might want to keep an eye on in the coming months.

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10 New Social Media Platforms & Apps

1. TikTok

TikTok has quickly become a major player with its detailed algorithms and unique content creation capabilities. In 2020 and 2021, TikTok was the fastest growing social media app in the U.S.

Even though it was initially released in 2016, the stable release or production release (where most bugs were finally worked out) was in October of 2021.

Within a matter of months, the app blew up.

By the end of 2021, this up-and-coming app had 1 billion monthly users worldwide.

If you’re not familiar with it, TikTok is a short-form video platform where people can create and share video content anywhere from 15 seconds to 10 minutes in length.

These days, it’s not uncommon to hear someone say, “Hey, did you see that TikTok where…”

It’s become an easily relatable platform where content often goes viral.

For this reason, brands and influencers have capitalized on TikTok to market products and create brand followings.

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This has also given rise to TikTok shopping, which enables users to purchase products without having to leave the app.

2. Discord

When it comes to community management and engagement, Discord is the newest platform catching people’s attention.

Discord already has an astonishing 150 million monthly active users.

A little like Zoom, users can communicate through voice chat or message and screen share.

This platform is a community-powered voice-over IP (VoIP) application where users can create their own server to communicate with others and send out their own invite links to the chat.

Discord also allows you to better control alert functions for people in your group, and assign people roles so no one is overwhelmed by notifications.

Some people say it offers better chat functionality than Skype or Slack.

Discord has slowly been transitioning from a gamer-centric platform to incorporating opportunities for businesses.

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One important thing to note for marketers and brands is that Discord allows first-party data tracking.

These are also numerous features for collaboration and the potential to tag customers for events and during chats.

3. Twitch

Twitch is a live streaming service that originally specialized in video gaming and esports. It has since expanded to offer creative content of all kinds.

Owned by Amazon, many of the web’s top influencers depend on Twitch as a primary source of income. It has numerous monetization opportunities, such as advertising and monthly subscription revenue.

With 140 million active monthly users, Twitch is another platform brands should pay attention to for marketing opportunities.

To compete with Twitch, YouTube added new features similar to Twitch, such as membership milestones creating incentives for users.

The content on Twitch spans numerous industries and topics such as games, music, sports, travel, food, drinks, and special events – creating a variety of ways for marketers to reach their target market.

Brands have started collaborating with Twitch streamers to help promote products and share tips on their live stream.

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Another marketing strategy brands use on this platform is to run banner and in-video ads to help increase their brand awareness.

4. Instagram Reels

Instagram is already an incredibly popular social media platform with over 1 billion monthly active users.

But within the platform is a newer feature, Instagram Reels, which allows users to share 15–60 second multi-clip videos with audio and different effects – similar to TikTok.

Brands and social media managers can easily share reels with followers on their profiles.

These reels can be permanently featured on their Instagram profile.

In addition, marketers can utilize Instagram Reels algorithms to enhance their Instagram content strategy.

If you would like to find out the best ways to use Instagram Reels for business, then check out this how-to guide.

5. Patreon

There are over 8 million monthly active users on Patreon.

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And even though Patreon has been around since 2013, it has risen to prominence in the past couple of years.

This platform allows brands and creators to produce exclusive content for their followers.

Through Patreon, creators offer monthly subscriptions that give people access to different kinds of content and bonuses, broken into different monthly membership tiers.

Many freelancers and brands use Patreon to promote and manage their subscriptions for their podcasts and other content.

This is a great platform to create a consistent income stream from subscribers and a simple way to monetize content.

With straightforward navigation throughout the platform, creators can easily manage content and subscriptions.

6. Twitter Spaces

As most know, Twitter is a widely used social media platform with over 229 million daily active users.

But Twitter Spaces, which launched in 2020, is a new feature of the already beloved app that allows users to have live audio conversations on Twitter.

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For those brands and influencers with an active Twitter following, it’s a great way to interact with followers and share live updates, creating a broader discussion zone.

Teams within a brand can even co-host a live event and add up to 10 additional speakers to create more engaging events.

For Twitter Spaces, users can contribute by entering messages or sending emojis, establishing a more inclusive sense of community.

In addition, Twitter Spaces is a great place to educate your followers about upcoming promotions or products.

7. Spotify Greenroom

Spotify Greenroom was introduced back in 2021, adding a unique feature to the popular platform Spotify.

Spotify has a massive active monthly user base of 422 million, making it a strong contender among rising platforms.

Spotify Greenroom creates a space where followers can listen to music and podcasts live.

It also creates an area for listeners to connect and chat.

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Spotify is an excellent and streamlined platform for brands to incorporate ads.

In addition, Spotify Greenroom caters to listeners with various interests, which means there are opportunities for a wide range of brands.

For example, Neutrogena, Pizza Hut, Samsung, and LinkedIn (to name a few) utilize Spotify for advertisements.

But it’s not just for big brands.

A mix of small and large brands have been using Spotify to market their services and products.

8. Caffeine

Caffeine is a live streaming service for gaming, sports, and entertainment brands and enthusiasts.

Founded in 2016, it slowly grew before its prerelease in 2018.

Caffeine has gained popularity among entertainers like Offset and NFL player and gamer JuJu Smith-Schuster.

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This is a simple-to-use platform where users can watch programs live and chat about what’s happening. Additionally, users can watch major programs such as FOX Sports, ESPN, and college sports live on the platform.

Since Caffeine has received $294 million in funding, it’s worth keeping the app on your radar as it develops further.

As the platform develops, marketers will have more opportunities to grow their audience and promote their products.

9. Supernova

Supernova is a social media platform with a charitable twist.

It gives 60% of advertising income to charities chosen by users with the goal of creating an inclusive community.

Supernova is one of the newer apps on the horizon, launched in December 2021.

It is marketed as the ethical alternative to Facebook and Instagram, as it uses human moderators to maintain a positive and inclusive environment.

Users on this platform can select charitable causes to support, such as mental health and climate change reform.

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When a user’s post receives a ‘Like’ on the platform, a portion of the “Supernova Action Fund” (which is funded by Supernova ad partners) is donated to their choice of charity.

If giving back is vital to your brand, then you might consider how you can get involved with this new form of charitable social media.

10. Clubhouse

Another new platform to pay attention to is Clubhouse, a social audio hangout app where you can meet new people and discuss your favorite topics.

Clubhouse has 10 million weekly active users worldwide.

Users can follow celebrities and entertainers such as Malcolm Gladwell, Oprah, Ashton Kutcher, and Drake.

This platform is an excellent place for marketers to learn about social media and marketing tips and trends, and find new communities to connect with on the platform.

Takeaways

Staying on top of these up-and-coming platforms and apps can help your brand connect better with your existing communities, and find new ones.

They are also a great way to market your brand and build brand awareness.

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Make sure to keep SEJ on your radar to stay on top of the newest marketing trends, helpful apps, and platforms on the market.

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Featured Image: cla78/Shutterstock

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Step-By-Step Guide To Earning Your Google Ads Certification

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Step-By-Step Guide To Earning Your Google Ads Certification

In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible.

Seasoned veterans and new professionals alike can both benefit from Google Ads Certification.

As an industry standard with content tied directly to the Google Ads platform, it is the most trusted credential and source for training in the industry.

What Is Google Ads Certification?

Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.

After passing Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – can contribute to the company’s Google Partner credentials.

Like many Google products, properties, and initiatives, the program has evolved over the years.

The certification program was standalone and had a cost attached to taking exams.

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That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018 and, more recently, a rebrand to Skillshop.

Individual certification still works the same way it has for the past several years with training content and exams.

Over the years, the certification has become a minimum or expected requirement for entry-level search marketing roles for agencies and corporations.

Even when I hire someone who will go through our training program, I know that they are willing to invest time and see the importance of taking the step of getting certified is crucial.

Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google Ads works.

On top of that, there’s value in being able to affiliate with an individual who is already certified with my agency’s Google Partner account.

This step-by-step guide provides a walkthrough of how to get Ads certified, as it can be a confusing process when doing it for the first time or when coming back only annually or occasionally for recertification.

Step 1: Get Started In Skillshop

Navigate to the Google Ads Certification platform within Skillshop.

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In the top right corner, click “Log In.”

Now, we’re at a critical step right away. We want to ensure that the account you get certified through is the specific one you want to be certified.

If you work for an agency or a company, you’re likely to be required to use your work email address.

Regardless of agency, corporate, or whatever status, you likely want to link your certification to the address you manage Google Ads to keep things simple and clean.

If you haven’t managed Google Ads yet and don’t have an account, you can easily create a new account here to get started.

If you’re a returning user, be careful to find your Skillshop profile and ensure your Google account is still properly linked, so you don’t accidentally take exams in a new account versus recertifying your current account.

The account management piece can be confusing and frustrating as there are separate profiles yet linked accounts between this system and Google’s accounts and Ad management systems.

If you’re interested in your certification counting toward a Google Partners badge, be sure to use your company email address that you use for managing ads for your Google Partner company to link things properly.

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If you’re interested, I encourage you to learn more about the Google Partners program details, requirements, and logistics for getting set up.

Step 2: Select Your Exam

If needed, navigate back through Skillshop to the Google Ads Certifications again to arrive at the page with the list of exam topics.

Screenshot from skillshop.exceedlms.com, July 2022

Here you can find the specific certification you want to start with and click on it.

Within the specific certification, read the overview info.

When you’re ready to dive in, click the Get Started button.

Step 3: Prepare For Exams

Google provides both basic educational info and more extensive training content.

The specific Google Ads certifications include:

  • Search.
  • Display.
  • Measurement.
  • Video.
  • Shopping Ads.
  • Apps.
  • Ads Creative.

If you’re brand new to Ads and the certification exams, I recommend starting with the Google Ads Search Certification first.

Search ads are typically the most common type of ads a company will run.

But if you are more focused on something like just shopping, then start there.

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Google Ads Search CertificationScreenshot from skillshop.exceedlms.com, July 2022

Training content is tied to each of these specific certifications.

When you click on any of them, you’ll be presented with options to get started, including a quick knowledge assessment and other resources.

You’ll need to plan on investing at least a few hours to go through the training content specialization.

If you’ve been managing Ads campaigns or have deeper exposure, it’s still a good idea to go through the modules – even if you do it faster.

The sample questions are quite helpful; they are written in the same format as they appear on the actual exams.

Unless you have previously been certified and/or have a moderate level of Ads experience, don’t skip the training content!

Step 4: Pass The Assessment

To become certified, you are required to pass the assessment in any of the respective certification specialties.

Your certification will then be awarded for that specific product focus area.

You can stop with one specialization or continue by going through additional specializations until you have mastered and achieved all of those relevant to your desired credentials.

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If you’re an overachiever or love standardized tests, there’s nothing that says you can’t take them all.

Note that if you fail to pass an exam, there’s a waiting period before you can retry. That’s the only real penalty for not passing.

When you have passed one or more assessments, I recommend downloading the digital certificate(s) and saving those, so you have proof of your certification.

Additionally, you can create a public profile page that showcases your mastery.

You can turn the public profile on (if you haven’t already) by clicking in the top right corner of the page and then on “My Account.” You’ll find a toggle switch for “Public” to turn on if you choose by following the prompts.

Conclusion

Google Ads Certification provides a base-level credential for new professionals managing ads.

It also provides an ongoing opportunity for industry veterans to maintain their status and show longevity by keeping certified and staying on top of the platform and best practices changes over time.

Whether seeking your first job in the industry out of school or leveraging the certification for a Google Partners designation, I recommend the program for learning and maintaining education and standard credentials.

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There are other excellent training and education programs available from third parties.

However, the Google Ads Certification still holds weight in the industry and is a common expectation for paid search practitioners to have.

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Featured Image: Krakenimages.com/Shutterstock

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