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12 Essential On-Page SEO Factors You Need To Know

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12 Essential On-Page SEO Factors You Need To Know

Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level.

In some ways, search engine optimization (SEO) is the same.

Not in that it has a catchy 8-bit soundtrack or that it rewrites your dreams, but in that, it never ends.

There’s no point at which you can sit back and relax, content that your site is at the top of search engine results pages (SERPs) once and for all.

Sure, you might have reached the pinnacle today, but an SEO pro’s work is never done.

Every change to Google’s algorithm or competitor content could knock you off that top spot, which means you have to keep up with changes.

And that means your on-page SEO needs to be on point. But before we dive into that, it’s important to have a high-level overview of how Google and other search engines work.

Search Engine Basics

Search engines send out crawlers, or spiders, to explore the internet. They follow links from one site to another, building a map of the content called a search index.

In the process of exploring sites, these crawlers are also evaluating their content, determining what kind of information it contains.

This data is then used by the search engine’s algorithm to determine how well the content of that specific site answers queries from users.

The better it answers the query, the more highly it will be ranked on the SERP.

In Google’s never-ending quest to provide better results to users, its algorithm is updated frequently. This inevitably leads to changes in rankings, which then requires someone to optimize the website to improve or ensure rankings.

What Is On-Page SEO & Why Is It Important?

On-page SEO, which is sometimes called on-site SEO, is the process of tweaking a page’s content, tags, and internal links to improve search visibility and increase traffic.

In other words, it’s a means of optimizing your website to help search engines better understand your website.

And this, of course, comes with a whole host of benefits.

The first is in the amount of traffic.

The first five organic results on a search page get 67.60% of all clicks. The next five account for only 3.73%. And it drops from there. So, if you want to get traffic, you need to be near the top.

Secondly, high-ranking sites have much better click-through rates (CTR). The first Google mobile search result has an average organic CTR of 26.9%.

Now consider that 92.4% of internet users who search on their mobile phones for something nearby visit that business the same day and you can start to see the impact organic SEO can have on your bottom line. And on-page optimization is an important factor in your organic ranking.

Hopefully, by this point, you’ve grasped the importance of on-page SEO. Now it’s time to get started. Let’s dive right in…

12 Essential On-Page SEO Factors

On-page SEO can be broadly divided into three categories: content, HTML, and website architecture. We’ll look at each individually.

Content

You’ve heard it before: Content is king.

SEO without it is like a beautiful new sports car without an engine – it might look nice, but it’s going nowhere. But, not all content is not created equal.

Here are the content factors you need to consider to maximize your on-site SEO:

1. E-A-T

One way Google weights your site is based on E-A-T, or expertise, authoritativeness, and trustworthiness.

In 175 pages of Google Search Quality Guidelines, it’s mentioned 135 times, which should be an indication of the role it plays in the search engine’s algorithms.

While Google has only confirmed a few elements of E-A-T (PageRank and links), it’s generally accepted in the SEO field that on-page signals play a big part in its evaluations.

For a deeper dive on E-A-T, read this piece.

2. Keywords

The most basic way to tell them your website’s content answers a user’s question is in the language you use.

Pages that feature the keywords used in a query, whether in the body, headings, or both, are more likely to be relevant to the search.

Sometimes this is easy to determine. If you’re optimizing the website of a furniture store, you’re probably going to want to include keywords like [sofa], [dining room set], and [end table].

If it’s a specialized furniture store, you’ll want to make sure you’re including long-tail keywords like [contemporary art-deco sideboards].

In short, you need to know what your target customers are searching for and create content that includes these terms. It’s always a good idea to do research, so you’re not missing any opportunities.

Get started by downloading our ebook on keyword research.

3. SEO Writing

Creating the type of content that both prioritizes search engines and converts human visitors to your site is something of an art.

Unless you’ve done it before, it can be quite challenging to write copy that reads well and still adheres to SEO best practices.

We have an entire piece dedicated to helping you master the art, but some of the key takeaways include:

  • Emphasize readability: Your content should be easily scannable, so users can quickly find the information they’re looking for.
  • Don’t overuse keywords: Also known as keyword stuffing, this technique was used in the past by unscrupulous SEO professionals to game the system, Google takes a dim view of sites that overuse keywords. If you’re caught doing this, your page could be demoted in SERPs or even removed altogether.
  • Keep sentences and paragraphs brief: If you’ve ever clicked on a webpage only to be assaulted by an unbroken wall of text, you know how hard it is to read lengthy pieces of copy. Avoid driving users away by keeping your sentences and paragraphs short.
  • Use subheadings: Subheads stand out because of their size, attracting attention from people who are scanning your page. Use an ample amount in your content to guide readers down the page.
  • Use bulleted lists: This may feel very meta, but bulleted lists are a good way to break information down into easily digestible chunks. Use them whenever they make sense.

4. Visual Assets

Using images, videos, and infographics do more than making your page visually interesting to visitors. It also gives you opportunities to boost your SEO.

More than 36% of consumers use visual search when they’re doing online shopping, which means if you’re not using images, you’re missing out on traffic.

Make sure you’re optimizing your accompanying text whenever possible.

Be aware of your image file sizes to prevent slow loading. Make your images shareable to identify opportunities for backlinking, which can help boost your E-A-T.

HTML

HyperText Markup Language or HTML is the code used to structure your webpages and their content.

They tell the user’s browser what to show and where to show it. And it tells search engines what your page is all about and where they should rank you.

Here are the on-page SEO HTML factors you need to consider:

5. Title Tags

This is one of those areas where it’s important to focus on the details.

On its own, this snippet of code that allows you to give a webpage a title probably isn’t going to have you shooting up SERP rankings.

But in context with other on-page elements (like the ones discussed here), it can help you build context and demonstrate your site’s relevancy.

For a more thorough look at how to optimize your title tags, read this.

6. Meta Description

Right now, a veteran SEO professional is throwing up her hands at the screen. “Oh, come on,” she’s saying, “Everyone knows meta descriptions aren’t an SEO ranking factor.”

She’s only partly right. While it’s true there is a lot of evidence against meta descriptions as a ranking factor, she’s wrong about everyone knowing that.

And don’t let negative Nancy here dissuade you from adding them to your site.

Despite their relative lack of use in SEO, they do offer two key benefits: They can help Google understand what your web page is all about, and more importantly, they have an outsized influence on your CTRs.

Better meta descriptions give searchers a better understanding of what your page is all about, which in turn leads to more clickthroughs. So, don’t neglect them.

7. Image Optimization

We already briefly touched on the importance of visual assets on your page, but now it’s time to look more closely at their technical aspects.

Here are some tips to help optimize yours:

  • Include SEO-friendly alt tags.
  • Choose the right format and file size for fast loading.
  • Customize file names instead of using something like IMG_08759.
  • Ensure your images are mobile-friendly.

Once again, we have an excellent resource for more in-depth information on HTML image optimization. Read it here.

8. Geotagging (For Local Search)

It may be a global economy, but most business is still done at a local level. Connect with the people in your neighborhood by optimizing your on-page local SEO.

While this is less important for mega-corporations like GMC or Pepsi, for small- and medium-sized businesses, this is their bread and butter.

There are three main SEO tactics to consider when focusing on local traffic:

  • Optimizing local listings and citations including name, address, and phone number (NAP), website URL, and business descriptions, using third-party apps, and getting reviews.
  • Optimizing your local content, including accommodating for “near me” searches, providing location-based content, or buying a local website or blog.
  • Optimizing and building links with other local businesses and organizations.

Be sure to include the name of your target location in your keywords and put them in your content wherever they fit.

For more information on building your own geotagging SEO strategy, read this.

Website Architecture

Having a well-structured website is important for two reasons: First, a website laid out in a logical manner will be crawled more effectively by search engines, and secondly, it will create richer user experiences.

Here are the factors to consider when optimizing your site’s architecture:

9. Site Speed

A clunky, slow-loading site does more than frustrate and drive away visitors – it actually hurts your search ranking too.

Search Engine Journal took a deep dive into the effect a page’s loading time has on SEO and confirmed page speed is a ranking factor in search results.

However, what minimum speed your site needs to meet is constantly changing.

It can currently be met by meeting Google’s Core Web Vitals minimum threshold. If your site isn’t currently meeting these standards, there are several steps you can take, including:

  • Enabling compression.
  • Reducing redirects.
  • Optimizing images.
  • Leveraging browser caches.

10. Responsive Design

In 2016, mobile search volume surpassed desktop for the very first time. And in the years following, that number has only grown.

Mobile now accounts for more than 56% of all internet usage, with tablets contributing another 2.4%.

Because more users are on mobile devices, Google followed the logical path and began to prioritize sites with responsive designs in mobile search rankings.

This mobile-friendly update only impacts search results performed on mobile devices, and while it’s still possible to rank in these results without responsive design, Google strongly recommends sites have a mobile version.

You can read more about the affect site responsiveness has on search results here.

11. URL Structure

There was a time when URLs played a large role in SEO. Professionals would make sure their keywords were included in web addresses to help them rank higher.

But Google, doing what Google does, changed the algorithm. And what was once so important to rankings, now plays a much smaller role.

That’s not to say it doesn’t matter. Search engines are still including your URLs in your overall score – they just don’t hold the same prominence they once did.

However, there is evidence they play a role in a site’s initial ranking, and some professionals believe they’re used to group pages. What this means is, that while they shouldn’t be your top SEO priority, you don’t want to ignore them either.

Read more about how URLs factor into Google rankings here.

12. Links

Remember E-A-T from way back at the beginning of this article?

One of the best ways your website can establish expertise, authoritativeness, and trustworthiness is through links from other reputable websites.

Think of it this way: Who would you rather trust your 401(k) to – a financial advisor who manages Warren Buffet’s portfolio or your cousin Jimmy, who lives in your aunt’s basement? Jimmy might do a fine job; he could potentially even outperform Buffet’s guy. But he just doesn’t have the credibility that comes with a strong co-sign.

Links work in the same way.

There are three main types you need to know about for SEO:

  • Internal links – or ones that direct to another page on your website like this one.
  • Outbound links – also known as external links, these are the links that point to a site on a different domain, like this one pointing to Google’s SEO page.
  • Inbound links – sometimes called backlinks, these are links from other websites pointing to your page.

Of the three, inbound links are by far the most important. They provide the biggest SEO benefit, but they’re also the hardest to obtain.

There are a variety of methods SEO professionals use to generate quality incoming links, including using social media, creating sharable infographics, and even just asking for backlinks.

But beware: Not all inbound links are helpful. Some, especially those coming from link farms, forum posts, and guestbooks, can be fake links intended to cheat the rankings system. If you don’t disavow these, it can hurt your ranking.

Here’s information on how and when you should disavow links.

On-Page SEO vs. Off-Page SEO

We’ve talked a lot about on-page SEO, but there’s also something known as off-page SEO. The difference, as you could probably tell by the names, is where it happens.

On-page SEO is everything you can do internally to boost your rankings, including keyword optimization, meta descriptions, title tags, alt text, and website structure.

Off-page SEO is all the things that happen externally that impact your site’s rankings. This includes backlinks, E-A-T, local SEO, social media mentions, and pay-per-click.

Obviously, you have a lot more control over your on-page SEO, but it’s important to keep off-page SEO in mind as well – you need both to get where you want to go.

But, you should first focus on building a good, relevant webpage that’s fully optimized for search engines before you begin sinking a lot of resources into building links and promoting your site.

On-Page SEO Is An Ongoing Process

At the end of the day, search engine optimization boils down to one thing: Finding the best way to provide valuable information to searchers, and ensuring your website is at the top of SERPs.

Your goal is to provide richer experiences to users, while simultaneously demonstrating your value to search engines. Luckily, these two go hand-in-hand. And they start with on-page optimization.

Start with what you can control, carefully evaluating your current site for weaknesses and opportunities for growth.

Get all your on-site ducks in a row and you’ll start to see results – including an organic improvement in off-site factors.

Just remember, SEO, like Tetris, is never done. But keep reading and keep working, and you’ll get the results you deserve.


Featured Image: Paulo Bobita/Search Engine Journal



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Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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7 Steps to Grow Your Traffic & Sales

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7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Final thoughts

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.

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The 5-Step Formula To Forecasting Your SEO Campaign Results

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The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.



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