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12 Proven Local SEO Tips To Dominate The SERPs And Map Pack

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12 Proven Local SEO Tips To Dominate The SERPs And Map Pack

To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services.

If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales.

In this article, we’ll explain why local search is important and how you can ensure your business is optimized for the local search results to maximize performance.

1. Get On A Local Search Platform

Many local search platforms can fit into your budget, including Moz, Yext, RIO, RenderSEO, Chatmeter, Uberall, and SweetIQ, to name a few.

Using a platform makes it much easier to manage all your listings. That includes getting your name, address, and phone number (NAP) consistently and accurately listed across hundreds of local search engines and directories while also removing duplicate listings.

Managing this manually is extremely time-consuming and tedious and can result in inaccuracies across the local search ecosystem.

Bonus Tip: If you are an ecommerce brand, you definitely want to take advantage of Google’s new feature, See What is in your Stores (SWIS).

This is done by integrating live inventory into your Google Business Profile.

Take advantage of the number of consumers searching for your products and services daily by letting them see in-store inventory in an unpaid product listing across Google properties, including Images, Shopping, and Maps.

Few platforms have this integrated into the core feature set, but it’s definitely worth looking into while it is still free.

2. Use Structured Data

We all know structured data is important for helping Google to better understand the content and that it can help increase clicks, impressions, and conversions.

The same principle applies to local search.

That’s why you should absolutely implement structured data types like local businessgeocoordinatespostal address, and reviews to help improve performance.

3. Tap Into Google Business Profile & Optimize for It

If you are not using and optimizing your Google Business Profile, you’re missing out on a tremendous opportunity to get your products and services visible where it matters the most.

When optimizing for Google Business Profile, ensure you fill out all the information you can, including photos, menu items, descriptions, and service lines.

High-quality photo content, in particular, can increase user engagement with your listing.

It is best practice to add new photo content consistently and include images of the interior and exterior (including business signage), as well as photos covering the categories that are associated with your business type (rooms for hotels, food and drink for restaurants, products for retail, etc.).

Images of your storefront and business signage are important to include on your listing to help prevent Google’s algorithm from mistakenly suspending, disabling, or marking your listing as a duplicate of another business.

In addition to high-quality photo content, you can also include short video content on your listing that will appear with your other photo content or can be included in your Google posts.

You will want to be sure to follow Google’s guidelines when adding photo and video content.

I have seen many brands not take advantage of listing their businesses in the right categories.

If you are a pizzeria, you can list your business in restaurants and dining.

Restaurants can optimize for a specific cuisine type, and Google constantly adds new categories.

It is always a good idea to check to see if a new category can be utilized by your business listing to stay ahead of your competition.

This is one of the most important aspects of local search optimization, so take the time to fill out menu information, description, etc.

In addition, always keep your information up to date.

For example, if I’m searching for [modell’s near me] and find a store with great reviews which appears to be open, but I drive there only to find it is closed, I will have a bad user experience.

If it’s open again, I may not want to give the store another chance.

Screenshot from search, Google, December 202212 Proven Local SEO Tips To Dominate The SERPs And Map Pack

That’s why it’s so important for businesses to update local search results – to clearly communicate to potential customers they are closed.

In addition, Google has started displaying store operating status attributes within Maps.

Large retailers with multiple in-store departments can use GBP to include secondary hours, as we see below.

As appropriate, use this feature to update:

  • Department hours.
  • Senior hours.
  • Drive-thru hours.
  • Delivery hours.
  • Takeout hours.
  • Visiting hours.
  • Pick-up hours.

Restaurant listings can now add separate hours for breakfast, lunch, dinner, and brunch.

12 Proven Local SEO Tips To Dominate The SERPs And Map PackScreenshot from search, Google, December 202212 Proven Local SEO Tips To Dominate The SERPs And Map Pack

Don’t forget to update Q&A within your Google Business Profile with any pertinent or timely details, like:

  • Closures or changes to hours.
  • Canceled events and ticket refunds/exchanges.
  • Volume of calls/emails and expected delays.
  • Changes to procedures for appointments.
  • How you are increasing health and safety measures.
  • Changes to services offered.

4. Update Event Status

If you have an event, always make sure you are using the event schema. EventStatus is a new schema type that will let users know the current state of their scheduled event.

Attributes include:

  • EventCancelled: The event has been canceled.
  • EventMovedOnline: The event has moved to an online domain.
  • EventPostponed: The event has been postponed; new dates are TBA.
  • EventRescheduled: The event has been rescheduled to a new date.
  • EventScheduled: The event is still scheduled to proceed as planned.

Event information can be pulled into your business profile through event schema on your website or external sources like Facebook events, Eventbrite, and Meetup.

5. Audit Your Listings

Always audit your listings to identify the following:

  • Auto-updates to operating status (“Temporarily Closed,” etc.).
  • Pending or suggested changes to operating hours.
  • Pending or suggested changes to attributes.
  • Pending or suggested changes to business details.
  • Any other indicators of pending or suggested updates.
  • Disabled listings.

Google values the feedback it receives from users and will often make changes to your business listing based on their feedback.

Unfortunately, Google users do not always get it right, so it is imperative to regularly check your listing for these suggested updates to verify that they are valid.

6. Manage Your Reputation

Having positive reviews and a good customer experience is critical to ranking high in the Local Map Pack. I have seen countless companies that have negative and positive reviews with no responses from the business.

If I wanted to hire a painter and saw 20 four-star reviews and five unanswered two-star reviews, I might be hesitant about hiring that painter.

People trust reviews, and bad reviews are worse when the owner does not take the time to respond.

If they do, that response potentially builds up more trust from other users and could also possibly help generate more business.

The Takeaway: Always monitor and respond to your reviews – both good and bad – and focus on getting natural unsolicited reviews. Also, add first-party reviews to your website.

12 Proven Local SEO Tips To Dominate The SERPs And Map PackScreenshot from search, Google, December 202212 Proven Local SEO Tips To Dominate The SERPs And Map Pack

7. Use Hyper-Local Content

SEO is all about providing a positive content experience across all devices and platforms to help end-users satisfy their information need.

Always focus on adding unique quality content catered to individual locations. This hyper-local content can help improve visibility among potential customers located nearby.

Also, be sure to include hyper-local terms in your on-page optimization strategy. This includes headings, titles, metadata, image alt text, and text.

In addition, always have COVID-related content.

This will build up trust from an end-user perspective and also help you get great reviews.

Demonstrating that taking the right precautions can help sell more products and services when customers come to pick up food or shop in the store.

Utilize Google Posts on your business listing to increase awareness for special events or the latest business offerings.

Consistent use of the Post feature can increase user activity on your listing, which will help to increase your local ranking.

Posts are also a great way to mention offerings that might not be obviously related to your primary or secondary business categories.

8. Connect With Customers Via Always-On Messaging

Download the Google Business Profile app and turn on messaging as a way to help your customers reach you.

If you are not available by phone or it is after business hours, messaging can help customers get the support they need.

Bonus Tip: Draft an automatic welcome message to let customers know your business status.

9. Monitor Trends

Closely monitor Google Trends to understand shifts in search interest and behavior around relevant keywords and topics for your brand and industry since we live in an uncertain world and things can change quickly.

Analyze the most valuable keywords for your business and see how searches are trending for those items.

Then, monitor website performance to understand how users are converting during this time and update forecasting and reporting to factor in the impact of world events.

Bonus Tool Tip: ExplodingTopics.com shows trending or “exploding” topics sourced from Google Trends data. It is useful for market research and discovering new areas of business.

10. Optimize For Voice Search & Mobile

We live in a world where users are constantly asking questions, and your brand should provide the answer even when consumers are asking a digital assistant.

In addition, your website must be well-optimized to deliver answers to common questions about your products and/or services.

For hints on what to include, look at your internal search metrics and analytics to see what common questions people ask about your business.

Also, use third-party tools, and Google’s People Also Ask (PAA) feature.

And since most local queries take place on mobile devices, ensure your site is optimized for mobile with high-quality images, content, and quick load times.

11. Track Rankings & Build Out Local Landing Pages

Rankings are not the end-all and be-all, but they can help you track the success of your local search campaign at the location and zip code level.

Always make sure you build out local landing pages that offer a good user and page experience, including responsiveness, quick load times, the latest schema code base, calls-to-action, and design elements.

All of this can help your brand rank for all locations and improve conversions.

Bonus Tip: Most local platforms already have optimized landing pages that can be built up quickly rather than having your internal team build out new page templates. They also host the pages for you, which is even better and will require very little involvement from your internal teams.

12. Don’t Forget Links Are Still Very Important

Always get high-quality links by researching local and general sites, blogs, etc.

Getting high-quality links from reputable sources with good content and helping users solve problems creates trust and credibility, i.e., the Authority and Trust factor in EAT.

Aim to get listings from locally targeted listings and blogs, too.

It is still a very important factor that can improve your visibility.

Having a strong local search presence is more important than ever, given today’s competitive SERPs.

Consumers are searching for products and services related to your brand, so you need to be visible and in front of your target audience to drive incremental visibility, sales, and performance.

Following these proven tips can help you get to the top of the SERPs and dominate the local results.

If your restaurant is still open for takeaway, however, you can use local search to let customers know the dining room is closed, but the kitchen is still open.

In addition, Google has started displaying store operating status attributes within Maps.

12 Proven Local SEO Tips To Dominate The SERPs And Map PackScreenshot from search, Google, December 202212 Proven Local SEO Tips To Dominate The SERPs And Map Pack

Final Takeaway

All brands that have physical locations need to be in front of their target audience when end users are searching for your products and services or store locations.

Keeping on top of the changes in local search and optimizing your listings and content can help your brand dominate the local search results, reach more customers, and drive incremental performance year over year.

More Resources:


Featured Image: silverkblackstock/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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