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16 Best Readability Checkers To Improve SEO Content

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16 Best Readability Checkers To Improve SEO Content

Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people.

Personally, I’ve tried to tackle “Moby-Dick” on three separate occasions, only to abandon it not long after the Pequod sets out on its ill-fated voyage. Despite being acclaimed as one of, if not the, best American novel, it’s just too dense to be an enjoyable read for me.

And it’s not just novels that put people off when they’re difficult to read and understand – webpages that are poorly written, wordy, or have other readability issues are often quickly abandoned by visitors.

And let’s not forget search engines love a well-written and well-structured copy. Quality content is still the name of the game, and it’s hard to rank highly without it.

While dwell time is not a direct Google ranking factor, alongside click-through and bounce rate, it does offer a good metric for tracking the health of a webpage.

And, of course, difficult-to-read texts will drive visitors away before they can take action on your page.

So, as an SEO professional, you need to be aware of your copy’s readability and actively take steps to increase it.

There are a lot of factors that go into how easy it is to consume written information on a webpage, including the font, layout, and color schemes, but for this piece, we’re going to focus on just the copy.

What Makes Good Readability?

Readability is based on many factors, including words per sentence and the length and difficulty of the words used. 

Words with higher syllable counts are generally more challenging to read than their shorter synonyms. For example, “went” is considered easier to read than “progressed” or “proceeded.”

The most common measurement for readability in English is the Flesch-Kincaid test, which is two tests: one measuring reading ease and one measuring grade level. 

For reading ease, the higher the score, the easier it is to read. Grade level indicates which level of education is required to understand it. 

So, you’ve run a check, and it came back with poor scores. What do you do? 

You can go through it manually and identify places where your content gets bogged down, splitting sentences, swapping longer words for easier-to-understand synonyms, and changing passive constructions to active ones. Or you can put technology to work for you. 

16 Tools To Improve Your Readability

1. Microsoft Word Editor

If you’re already somewhat familiar with Flesch-Kincaid scores, there’s a good chance it’s because of Microsoft Word. 

Reading ease is included in the features of the popular word processing software, and it’s a great way to get a good overview of how your piece reads.

From the Review tab, click on Spelling and Grammar. After completing the spellcheck, you’ll be able to view Document stats.

Under the Readability section, you’ll get stats for reading ease, grade level, and passive sentences.

This feature comes free with the software, so if you’re using Word, you should take advantage of it.

If you’re not using Word, don’t worry – there are still quite a few good tools you can use to check readability stats. Read on to learn about them.

2. Readable Readability Tools

Readable is “the world’s most powerful readability scoring tool.” It offers many features, including functionality specifically designed for websites.

Rather than using the Flesh-Kincaid score, it has its standards, which assign a grade (A through E) to your text. It also provides reach metrics to help you understand what percentage of your audience can understand the content.

Its website readability tool scans, scores, and continually monitors the content of your website, including headers, footers, and non-content text.

It also allows you to check keyword density to help you avoid getting dinged by Google for keyword stuffing.

Using Readable requires a subscription. Individuals can access its tools for $4/month, while its small business and agency plans are $24/month and $69/month, respectively.

Website scoring is only available in the two higher tiers.

3. WebFX Readability Test

WebFX’s Readability Test is a quick way to check how your content scores. You can copy and paste text, enter a page’s URL, or embed code to test an entire page or a single area.

Screenshot from WebFX, August 2022

This provides a quick overview of reading ease and the age group it can be understood by, as well as several scores for your text.

You get statistics on sentences, complex words, words per sentence, and average syllables per word.

Opinions vary about which readability standard is the most accurate, so WebFX gives you five choices.

In addition to Flesch-Kincaid, it also calculates your Gunning Fog score, the SMOG index, the Coleman-Liau index, and the Automated Readability index. 

The WebFX Readability Test is free to use. 

4. Datayze Readability Analyzer

The Datayze Readability Analyzer is a copy-and-paste means of checking content.

After entering your copy, you’ll get statistics on overall readability and scores using Flesh-Kincaid, Gunning Fog, SMOG, Dale-Chall, and Fry Readability.

It also offers paragraph-level analysis to help you identify how your readability changes throughout a document, an extraneous word finder, passive sentence detection, and a spell checker.

This online tool is free to use.

Datayze Readability AnalyzerScreenshot from Datayze Readability Analyzer, August 2022

5. Hemingway App

Considered one of the greatest American writers, Ernest Hemingway was known for employing a straightforward approach to writing.

The Hemingway App honors Papa’s spirit and helps content writers streamline their work for increased clarity.

After entering your text, it provides a grade level score and highlights areas in which it could improve.

This includes identifying adverbs, passive constructions, phrases with simpler alternatives, and difficult-to-read sentences. 

Hemmingway AppScreenshot from Hemmingway App, August 2022

You can use this tool online for free or download the desktop app for $19.99.

6. Grammarly Online Writing Assistant

Grammarly is an app, cloud-based tool, and browser extension for identifying content issues like grammar, spelling, conciseness, and tone.

Using artificial intelligence, it suggests alternatives to difficult-to-understand words and phrases. It also checks for plagiarism.

Grammarly has a basic free plan, as well as two subscription plans that offer more expansive help for writers. 

7. ProWritingAid Writing Assistant

Another AI-powered tool for checking spelling, grammar, and readability, ProWritingAid Writing Assistant, has features designed to help you more accurately convey information.

It offers style suggestions and a contextual thesaurus, as well as 20 writing reports that identify everything from cliches and overused words to sentence length and consistency.

ProWritingAid also has browser extensions and integrates into several programs, including Word, Outlook, Google Docs, and Scrivener.

Pricing ranges from $20/month for a monthly subscription to a one-time $399 payment for lifetime access.

8. LanguageTool Writing Assistant

LanguageTool is a proofreading tool that checks for grammar and style mistakes. Available in 22 languages, it is available online, as an app or as a plugin.

It highlights writing issues in your content, helping you identify areas that could use improvement. It also gives you approximate reading time for a piece.

LanguageTool Writing AssistantScreenshot from LanguageTool, August 2022

The free version checks grammar, punctuation, and style.

Meanwhile, premium versions ($4.99/month for individuals or $9.48/month for teams of up to 20) provide suggestions for improving style and tone, as well as identifying incorrect names, titles, and numbers.

9. Ginger Writing Assistant

Ginger Writing Assistant uses artificial intelligence to identify and correct mistakes and improve the style of your copy. It suggests context-based corrections, including rephrasing alternatives. It can also offer synonyms, not just for single words but for entire phrases.

Ginger Writing Assistant is available as a browser plugin and desktop or mobile app. It also integrates directly into Microsoft Word.

Pricing ranges from $7.49/month for an annual plan to $13.99/month for monthly ones. Ginger also offers discounts for teachers and students, as well as customizable plans for organizations with more than 2000 users.

10. Yoast SEO Readability Analysis

A popular SEO plugin for WordPress, Yoast also includes a readability feature. Explicitly designed for search engine optimization, it checks your writing’s readability and highlights issues.

Your content’s readability is scored on a green-yellow-red scale, where green is good, yellow could be improved, and red needs work.

It checks for passive voice, transition words, subheading distribution, paragraph length, sentence length, and consecutive sentences. It provides your Flesch reading score, as well as allows you to analyze multiple keywords.

This feature is included in Yoast SEO premium, which costs $99/year.

11. Character Calculator Readability Scores

Character Calculator is an online tool for counting characters, words, sentences, and paragraphs. It also includes a Dale-Chall Readability Calculator to score your content.

Using this formula, it allows you to copy and paste text, which is then scored. Unlike Flesch-Kincaid, the lower your content scores on the Dale-Chall scale, the easier it is to read.

Character Calculator Readability ScoresScreenshot from Character Calculator, August 2022

Character Calculator provides your score, the reading grade level required, and a short note about reading difficulty. It is free to use. 

12. Copywritely Readability Checker

Copywritely is content software designed for search engine optimizers. In addition to scoring your content’s readability, it also checks for SEO issues to help ensure your copy works for both humans and search engines.

The SEO features detect content problems that impact your search rankings and recommend rewriting, replacing, or deleting content as needed.

The readability checker uses the Flesch-Kincaid formula to help you identify and fix dense content.

CopywritelyScreenshot from Copywritely, August 2022

The cost of Copywritely ranges from $18/month for individuals to $67/month for enterprise organizations. 

13. Semrush Writing Assistant

Designed to help you optimize your content for both human readers and search engines, Semrush’s SEO Writing Assistant measures readability and consistency while checking for plagiarism.

It uses copy-and-paste or import from the web functionality to score your content and offer recommendations. You can select your target audience by country and region, all the way down to a city level, and specify desktop or mobile users.

You can specify keywords for comparison with competitor content and are presented with visual information on readability, SEO, originality, and tone.

The SEO Writing Assistant is included in Semrush, with plans ranging from $119.95/month to $449/95/month.

14. Searchmetrics Content Experience

Another tool for search engine optimization professionals, Searchmetrics Content Experience, uses machine learning to help identify which content is most relevant to your audience.

It provides real-time feedback on a copy as you type and scores your content based on factors like word count, sentence structure, keyword coverage, and repetition.

You can also compare your website with competitors and discover which keywords you can add to increase your ranking.

Searchmetrics offers custom pricing.

15. Link Assistant SEO Content Editor

Link Assistant SEO Content Editor is a comprehensive tool for website content. In addition to keyword tools, it provides insights into optimizing copy for search engines and lets you create and track tasks for your team.

You can also analyze competing websites or use its built-in tools to generate new content ideas. Content Editor lets you download SEO guidelines and write tips for pages while reporting keyword usage.

A limited free version is available, as well as a professional edition ($299/year) and an enterprise version ($499/year).

16. Review Tools Content Analysis

SEO Review offers 60 free search engine optimization tools, including Content Analysis. It allows you to enter primary and secondary keywords and offers suggestions for other keywords and SEO optimization.

Items including page title and meta description are scored using red and green. It measures keyword density, headers and subheads, links, and other factors that come into play in search engine optimization.

Review Tools Content AnalysisScreenshot from SEO Review Tools, August 2022

Content Analysis is web-based and free to use.

Content Is Still King

Sometimes search engine professionals get so caught up in algorithms and keywords and metrics and forget the most important thing about any webpage: It should provide value for visitors.

And to do this, your content has to be easily digested. Good readability helps you attract attention to your site and communicate your message more effectively and drive action.

Making your webpages easier to read and understand helps keep your visitors engaged, which in turn helps your quality score with search engines.

But it’s hard to craft content that’s easy to read; even the most experienced writers struggle with it at times.

Luckily, all sorts of useful tools are available to help you punch up your copy, minimize confusion, and more accurately convey information, all of which will reap benefits for SEO.

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Response to ChatGPT $20 Plan: Take My Money!

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Response to ChatGPT $20 Plan: Take My Money!

OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Fans of OpenAI were wildly enthusiastic about the prospect for a more reliable service.

Many users around the world were pleased to know that the free version will continue to be offered.

OpenAI ChatGPT

ChatGPT is a useful AI tool for writing-related tasks, as well as for obtaining general information.

The free version is used by millions of users. Although it is hosted on Microsoft data centers the service falters during periods of peak usage and becomes unavailable.

OpenAI benefits from the usage because the feedback is useful for training the machine to become better.

The new subscription model is intended to subsidize the free users.

OpenAI Subscription Model

The new subscription version, called ChatGPT Plus, will cost $20/month.

Initially, ChatGPT will be available to users in the United States and will expand to other countries and regions “soon.”

There is no estimate or indication of how soon the service will be available outside of the United States.

But the fact that there’s a waitlist for United States users to subscribe might be an indication.

The Public Is Enthusiastic

To say that potential customers are enthusiastic about ChatGPT Plus is an understatement.

The response on Twitter could be boiled down to one phrase: Shut up and take my money.

 

One person applauded OpenAI for keeping a free version available:

Multiple people asked about plans for non-profits and for students.

This tweet is representative of the requests for student plans:

Future of ChatGPT

ChatGPT will be launching a ChatGPT API waitlist soon, which will open up the service to new ways of interacting with it.

OpenAI also plans to learn more about user needs and how to best serve users during the course of the new subscription service.

Once they have more experience with it, OpenAI plans to offer additional plans, including lower cost versions.

They shared:

“…we are actively exploring options for lower-cost plans, business plans, and data packs for more availability.”

This could have been Google’s win.But OpenAI and Microsoft beat them with a useful product and have captured the fascination and admiration of users worldwide.

2023 is going to be an exciting year of AI driven innovation.

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Email Marketing: An In-Depth Guide

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Email Marketing: An In-Depth Guide

Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life.

It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer’s journey.

In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email.

Providing an average return on investment of $36 for every $1 spent, email marketing is one of the most profitable and effective ways of reaching your targets.

Globally used by more than 4 billion people, it has unparalleled reach and is perfect for every step of the buyer’s journey, from generating awareness to encouraging brand loyalty.

If you’re not currently using email marketing to promote your business, you should be.

But to reap the biggest benefits, you need to do more than just dash off a message and sending it out to your contacts. You need a strategy that will help you nurture relationships and initiate conversations.

In this piece, we’ll take an in-depth look at the world of marketing via email and give you a step-by-step guide you can use to launch your own campaigns.

What Is Email Marketing?

If you have an email address of your own – and it’s probably safe to assume that you do – you’re likely already at least somewhat familiar with the concept of email marketing.

But just to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services.

Why Should You Use Email Marketing?

If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business:

  • Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it.
  • It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns.
  • You can segment your audience to target highly specific demographics, so you’re sending messages to the people they will resonate with most.
  • Email marketing is one of the easiest platforms to version test on, so you can determine exactly what subject lines and calls-to-action (CTAs) work best.

Even better, you own your email campaigns entirely.

With email, you own your marketing list and you can target your leads however you like (so long as you stay compliant with CAN-SPAM laws).

There is no question that you should be using email marketing as part of your overall marketing outreach strategy.

Now let’s look at some of the different ways you can do that.

What Are The Types Of Email Marketing?

For every stage of the sales funnel, there’s a corresponding type of email marketing. Here are some of the different types you can use to engage your audience and generate results.

Promotional Emails

When you think about email marketing, these types of messages are probably what you think of.

Used to promote sales, special offers, product releases, events, and more, these are usually one of the least personalized types of emails and tend to go out to a large list.

Usually, promotional campaigns consist of anywhere from 3 to 10 emails sent over a specified time frame. They have a clear CTA that encourages the recipient to take the next step of visiting your site, booking an appointment, or making a purchase.

Informational Emails

This type of email includes company announcements as well as weekly/monthly/quarterly newsletters.

They may include information about new products, company achievements, customer reviews, or blog posts.

The CTA is usually to visit your website or blog to learn more about what’s happening.

Welcome Emails

Sent to new customers or people who have filled out a form on your website, welcome emails encourage recipients to learn more about your company or offering.

These commonly include trial offers, requests to book a demo, or other offerings a new customer will find valuable.

Nurturing Emails

Any salesperson will tell you the importance of creating multiple touchpoints with potential customers.

Lead nurturing emails focus on building interest in people who are drawn to a particular offering.

The goal of these messages is to push them to the consideration stage of the buying journey.

Re-engagement Emails

Nurturing emails’ slightly more aggressive brother, re-engagement emails are used to warm up customers who haven’t been active lately.

These tend to be more personalized, as you’ll want to show the subscriber that you know and understand the challenges they’re facing.

Survey/Review Emails

User generated content (UGC) lends your brand an authenticity you simply can’t achieve on your own.

One of the best ways to generate this is via emails soliciting feedback from your customers.

This type of email also gives you insights into your brand’s relative strengths and weaknesses, so you can improve your offerings.

There are a number of other types of emails you can use as part of your marketing efforts, including seasonal emails designed to capitalize on holidays or events, confirmation emails to reassure recipients their purchase was completed or their information received, and co-marketing emails that are sent with a partner company.

In fact, it’s email marketing’s sheer versatility that makes it the cornerstone of any successful marketing strategy. You merely need to decide what you hope to accomplish, then create your campaign around it.

Now, let’s take a closer look at creating and managing your own email marketing.

How Do You Perform Email Marketing?

Step 1: Establish Your Goals

The section above should have made it clear that the type of email campaign you’ll run will depend on what you’re hoping to accomplish. Trying to do everything with one email will lead to confused recipients and a watered-down CTA.

Set one goal for your campaign, and make sure every email in the series works toward it.

Step 2: Build Your List

Now it’s time to determine who will be on the receiving end of your campaign. You do this by building your email marketing list – a process you can approach from several directions.

The most basic way to build an email list is by simply importing a list of your contacts into your chosen email marketing platform (more on that later).

One caveat: Before you add anyone to your list, make sure they have opted into receiving emails from you – otherwise you’ll run afoul of the CAN-SPAM Act guidelines mentioned above.

Other options for building a list from scratch via a lead generation campaign: provide potential customers with discounts, compelling content, or something else of value and make it easy for them to subscribe and you’ll generate high-quality leads.

Some marketers buy or rent email lists, but in general, this isn’t an effective way to perform email marketing.

The primary reason you don’t want to do this is because of lead quality. You’re not going after people who are interested in your brand but instead are blindly targeting leads of questionable quality with emails they haven’t opted in to.

In addition to violating consent laws, which could potentially hurt your IP reputation and email deliverability, you risk annoying your targets instead of encouraging them to try your offering.

Step 3: Create Your Email Campaign

Now that you know who you’re targeting and what you’re hoping to achieve, it’s time to build your campaign.

Email marketing tools like HubSpot, Constant Contact, and Mailchimp include drag-and-drop templates you can employ to create well-designed and effective email campaigns.

We’ll dive deeper into these platforms a bit later, but now, let’s talk about some fundamentals and best practices to help you get the best results:

  • Make your emails easy to read – No one wants to read a long wall of text. Structure your emails using strategically placed headers and bulleted lists for easy scanning.
  • Use images – Ideally, you want your emails to capture the reader’s eye and attention. Visuals are a great way to do this.
  • Write a compelling subject line – The best-written email in the world is useless if no one opens it. That makes a compelling, intriguing subject line paramount. Don’t be afraid to try different iterations, just be sure to keep it short.
  • Add personalization – Emails that are targeted to a specific person, including addressing them by name, are more likely to generate responses. Your email marketing platform should allow you to do this with relative ease.
  • Make conversion easy – If you want click-throughs, you need to make it easy for readers. Make sure your CTA is prominent and clear.
  • Consider your timing – As with most types of marketing, email campaigns tend to perform better when they’re properly timed. This could mean a specific time of day that generates more opens, a time of the week when purchases are more likely, or even a time of year when your content is most relevant. This will probably require some experimentation.

Step 4: Measure Your Results

You’re not going to get your email campaigns right the first time. Or the second. Or the fifth. In fact, there’s really no endpoint; even the best campaigns can be optimized to generate better results.

To track how yours are performing, you’ll want to use the reports section of your email marketing platform. This will help you understand how people are interacting with your campaigns.

Use A/B testing to drill down into what’s working best.

Generally, you’ll want to look at key metrics like:

  • Open rate and unique opens.
  • Click-through rate.
  • Shares.
  • Unsubscribe rate.
  • Spam complaints.
  • Bounces (the number of addresses your email couldn’t be delivered to).

Choosing An Email Marketing Platform

Manually sending out emails is fine if you’re only targeting three or four people. But if you’re trying to communicate with dozens, hundreds or even thousands of targets, you’re going to need some help.

But there are currently hundreds of email marketing platform on the market. How do you choose the right one for your unique needs?

Should you just go with one of the big names like HubSpot,  Klaviyo, or Mailjet? How do you know which one is right for you?

While it may initially feel overwhelming, by answering a few questions you can narrow down your options considerably.

The very first thing you need to determine is your budget. If you’re running a small business, the amount you’re willing to spend on an email service platform is probably considerably less than an enterprise-level company.

If you’re an entrepreneur, you’ll probably find that a lower-priced version of a platform like Sendinblue or Constant Contact provides you with all the functionality you need.

Larger companies with bigger marketing budgets may wish to go with an email marketing platform that provides higher levels of automation, more in-depth data analysis and is easier to use. In this case, you may prefer to go with a platform like Mailchimp or Salesforce’s Pardot.

The good thing is that most of these email service providers offered tiered pricing, so smaller businesses can opt for more inexpensive (or even free) versions that offer less functionality at a lower price.

The next thing to consider is the type of email you want to send.

If your primary send will be newsletters, a platform like SubStack is a great choice. If you’re planning on sending transactional emails, you may want to check out Netcore Email API or GetResponse.

For those of you planning on sending a variety of marketing emails, your best choice may be an option that covers multiple email types like ConvertKit or an omnichannel marketing tool like Iterable.

You can narrow down your options by determining your must-have features and internal capabilities.

Some things you’ll want to consider include:

  • The size of your lists.
  • Your technical skill level.
  • Your HTML editing requirements.
  • Template variety.
  • Your need for responses/workflows.
  • A/B testing needs.
  • Industry-specific features.

While there is significant overlap in functionality between email marketing platforms, each has some variation in capabilities.

Ideally, you want something that will integrate with your other marketing tools to help take the guesswork out of the equation.

You should request demos and trials of your finalists to find which is best for your needs. If you’re working with a team, be sure to loop them in and get their feedback.

Tips For Maximizing Your Results

Email marketing is a powerful tool for any business. But there’s both science and art to it.

Here are some additional tips to help you get the most from your campaigns:

  • Avoid being marked as spam – According to HubSpot, there are 394 words and phrases that can identify your email as junk mail. These include “free,” “lowest price,” “no catch” and “all new.” You should avoid these whenever possible. To be doubly safe, have your recipients add you to their safe senders list.
  • Run integrated campaigns – Email marketing serves to amplify the power of other marketing channels. If you’re running sales or promotions, you should include an email aspect.
  • Clean up your list regularly – Keep your email database up to date to ensure deliverability and higher engagement. If a subscriber hasn’t responded to your re-engagement efforts after six months, it’s probably safe to scrub them from your list.
  • Harness the power of automation – Autoresponders are a great way to follow up with customers and subscribers, or strategically target someone after a certain event or action. Learn how to set this up on your email marketing platform and it will save you lots of time while boosting returns.

Email Marketing Is A Powerful Tool

There’s a reason why email marketing is prevalent in the modern world – it works.

And that means you should be using it to promote your brand and drive sales.

Hopefully, by this point, you have a good idea of not only what email marketing can do for you, but how it works, and how to create and optimize your own campaigns.

There’s really no better way to connect with our audience and convey the value of your brand.

Now get to work – you have customers to attract.

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.


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