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17 Actionable Content Marketing Tips for 2022

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17 Actionable Content Marketing Tips for 2022


Just can’t get your content marketing program to work?

Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales:

  1. Know who you’re creating content for
  2. Target topics with search traffic potential
  3. Tackle competitors’ best-performing topics
  4. Prioritize topics using “business potential”
  5. Match the 3 Cs of search intent
  6. Create a content calendar
  7. Promote your content
  8. Design shareable images
  9. Repurpose your content
  10. Add “link triggers”
  11. Update your content
  12. Do blogger outreach
  13. Be opinionated
  14. Shine new light on industry with other lenses
  15. Don’t obsess over word count
  16. Manage a portfolio of content
  17. Create content hubs

1. Know who you’re creating content for

A conversion rate optimization (CRO) agency writes about CRO and attracts other CRO professionals. But CRO professionals don’t need CRO services. So the agency’s blog attracts no useful leads, and the agency declares that content marketing doesn’t work.

But if the CRO agency had taken a few steps back and written down who it was trying to target, it would be clear what kind of content it had to create. Not “advanced CRO tactics,” but “how to optimize your homepage to get more leads.”

That is why the first step of creating any content strategy is to be clear on who you’re creating content for.

Content strategy canvas

If you already know who you’re targeting, make sure to get it down in writing and share it with your entire team. Otherwise, use the template below to figure it out for your business.

Recommended reading: How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

2. Target topics with search traffic potential

Traffic from email or social media is a great boost, but it is short-lived.

Spike of hope followed by flatline of nope

However, if you create content around topics that people are constantly searching for in Google, then there’s guaranteed continued interest. For as long as your article ranks in Google, you’ll receive consistent, passive search traffic.

Spike of hope followed by search traffic

Here’s how to find these topics:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a topic relevant to your industry
  3. Go to the Matching terms report
  4. Switch to the Questions tab
Questions report in Keywords Explorer

Here, you’ll see over 300,000 potential topics you could target. Look through the list and pick out those that are relevant to your website.

Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs

3. Tackle your competitors’ best-performing topics

Wouldn’t it be amazing if you knew which of your competitors’ articles got the most traffic so that you could replicate their success?

Well, good news. You can.

Here’s how:

  1. Go to Ahrefs’ Site Explorer
  2. Enter a competitor’s domain
  3. Go to the Top pages report
Top Pages report in Site Explorer

You’ll see all the pages ranked by organic traffic, plus the keyword that sends each page the most traffic.

For example, we can see that Beardbrand’s article on beard styles gets an estimated 105,000 organic visits per month. The keyword sending it the most traffic is “beard styles.”

If we owned a competing ecommerce store, we could tackle this topic too.

4. Prioritize topics using “business potential”

Search traffic alone is a vanity metric. If it doesn’t improve your business (i.e., more leads or more revenue), then getting more search traffic is pointless.

At Ahrefs, we score topics using “business potential.”

Business potential scale

Pairing “business potential” with “search traffic potential” keeps us focused on creating content that actually drives growth.

This is why our blog revolves around SEO and content marketing and not topics like “reverse image search.”

Search volume for 'reverse image search'

Even though it is a popular search query (~1.5 million monthly searches) and has the potential to drive tons of traffic, it has nothing to do with our product at all (“0” business potential).

5. Match the 3 Cs of search intent

Google’s aim is to provide its users with the most relevant search results for any search query. So, to rank high on Google, you need to show that you’re the most relevant search result. 

See also  The SEO Writers’ Guide to Google Algorithm Updates

That means matching search intent—the why behind a search query.

We can look at Google’s search engine results pages (SERPs) to figure out search intent. Do this by searching in Google for your target keyword, then analyze the top-ranking pages for the three Cs of search intent.

A. Content type

Content types usually fall into one of five buckets: blog post, product, category, landing page, or video. For example, if we search for “how to learn hangul,” we can see that the top few results are mostly videos.

Content type - search intent

If you want to rank for this keyword, you’ll likely have to create a video.

B. Content format

Content format applies mostly to blog posts, as they’re usually either how-tos, listicles, news articles, opinion pieces, or reviews.

For example, the top-ranking results for “best home workouts” are mostly listicles:

Listicle content format - search intent

Whereas the top results for “how to learn Korean grammar” are mostly how-tos and guides:

How to content format - search intent

To stand the best chance of ranking, follow suit.

C. Content angle

Content angle refers to the main “selling point” of the content. For example, people searching for “how to make sangria” want the recipe to be easy.

'Easy' content angle - search intent

Recommended reading: What is Search Intent? A Complete Guide for Beginners

6. Create a content calendar

We keep track of all our publishing efforts using a content calendar:

Example of Ahrefs' content calendar

Each calendar entry also lists information about an individual content piece, such as:

  • Topic
  • Author
  • Contributors
  • Status
  • Due date
  • Images
  • URL slug
  • Category

And so on.

Example of content calendar fields

This keeps everyone aligned on the entire content management process. The editor and every contributor know what stage they’re at, when the deadline is, and what needs to be done next.

This is the reason why we have been able to publish two or more blog posts every week for the past few years.

Even if you’re a solo content marketer, a content calendar keeps you honest about the process. No more writing only when inspiration strikes. Commit to a schedule and publish.

Recommended reading: How to Create a Content Calendar That Works for You

If you don’t put your content in front of people who care, your newly published content will be practically invisible.

At Ahrefs, we promote every piece of content we publish. At the minimum, we:

  • Send new blog posts to our newsletter subscribers.
  • Share it on all our social accounts (Facebook, Twitter, LinkedIn).
  • Reach out to people we mention in our content.
  • Run ads (Facebook, Twitter, Quora, etc.).

You’ll have to do at least this much to get your content out—or if you’re a new site, even more. We recommend following this content promotion checklist:

https://www.youtube.com/watch?v=PoVYweKH4ck

8. Design shareable images

We’re big fans of creating custom images for our content. These images help simplify complex concepts and improve our content’s readability.

Infographic about what makes a good link

One of our custom images.

Plus, they make amazing content to share on social media. Even in a “boring” niche like SEO, images like this can go viral.

Our images are created by our in-house illustrators. But there’s no need for you to break the bank just to design them. Custom images don’t have to be museum-worthy to be shareable. After all, the popular blog WaitButWhy uses only stick figures and hand-drawn cartoons. Tools like Canva also make it easy to create one.

Example of a shareable image from waitbutwhy

Before publishing, give your content a once-over. Pick out places where a custom image can add “value,” e.g., illustrate a concept better, push the narrative forward, keep the content entertaining, etc.

9. Repurpose your content

Make your content go the extra mile—turn it into multiple formats and share it on different platforms.

See also  12 Ways To Use Content Marketing To Build Brand Awareness

For example, we turned our guide to influencer marketing into a video and our video on getting more YouTube subscribers into a blog post.

We also:

As content marketer Ross Simmonds puts it, “Create once, distribute forever.”

10. Add “link triggers”

Links are one of Google’s top three ranking factors. If you want your content to rank high, you need links.

One way—besides link building—is to bake “link triggers” (the reason why people link to a certain piece of content) into your content when writing. Not only will this make it easier to reach out and build links, but it can also help in naturally attracting them.

Here’s how you do it:

  1. Go to Ahrefs’ Keywords Explorer
  2. Search for your target keyword and scroll to the SERP overview
  3. Find a similar article with lots of referring domains
  4. Click on the number in the Backlinks column
  5. Skim the Anchor and target URL column for commonalities
Top results for 'SEO copywriting' via Keywords Explorer

For example, if we do this for Backlinko’s (aka Brian Dean) post on SEO copywriting, we see quite a few people are linking because of some unique tips Brian wrote about—APP method, bucket brigades, etc.

Link triggers for 'SEO copywriting'

If we write about the same topic, we’ll have to create our own unique SEO copywriting tips too.

Content can go “bad.” Information can become outdated, your target keyword’s search intent can change, and your rankings can drop.

When that happens, you’ll have to update your content.

Do you update everything? No, especially if you have hundreds of blog posts like us. Instead, you’ll have to prioritize. Do that by following this flowchart:

Flowchart for deciding whether to republish content

Alternatively, you can also use our free WordPress SEO plugin to check your site for underperforming posts. Then follow the guide below to learn the best way to republish your content.

Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO

Blogger outreach is the process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails.

The goal: convince people with access to large audiences to talk about you and link to your website.

Now, blogger outreach is not spam. It’s not permission to scrape the emails of everyone in your industry and reach out to them begging for a link.

Instead, it’s something more long term. Sure, you want something from them—that’s why you’re reaching out. But you also want to network, remain on their radar, and befriend them. Rather than burn bridges for just a tweet, you’ll want to build on the relationship so that it may lead to something more in the future: a collaboration, partnership, etc.

So how do you do high-quality blogger outreach?

We wrote a start-to-finish guide on how to do it (and do it at scale too), so I recommend giving it a read.

Recommended reading: Blogger Outreach: How to Do It at Scale (Without Feeling Like a Jerk)

We all want our content to rank on Google and generate search traffic. But you can go too far playing that game. And unfortunately, many websites do. That’s why the SERPs are littered with pieces of content that look exactly like each other.

Don’t forget: Ranking is merely one part of the equation. Eventually, the reader needs to consume your content and buy into what you’re selling. If you’re just one of many, then there’s no reason to sign up for your email list, try a free trial, or purchase your product. You have to stand out.

Standing out means sharing an opinion. Wirecutter stands out from all other affiliate websites because it shares opinions, e.g., here’s the best non-stick pan, the best wireless earphone, the best DSLR camera, etc.

Example of an opinion on Wirecutter

We regularly share our opinions on our blog too. For example, my colleague, Michal Pecanek, confidently stated that there are some popular SEO metrics that just don’t matter:

See also  Shopify SEO Gets Easier With Yoast App
Example of an opinion on the Ahrefs blog

14. Shine a new light on your industry with other lenses

Finance is not really my thing. Yet I’ve read almost every article written by the finance writer Morgan Housel. You would too—if you read his articles:

Example of a well-written article

He’s writing about finance, but it isn’t a borefest written in Wall Street language. He educates you from a variety of angles: history, psychology, biology, space, and war. Finance is merely the canvas he paints on; his brushes are the other lenses he uses to introduce you to the topic.

Your industry may be “boring,” but don’t let your content be.

Find another lens you can use to look at your industry in a new way. For example, Animalz wrote about content marketing from the lens of a black hole.

As Morgan puts it:

The key to persuasion is teaching people something new through the lens of something they already understand. This is critical in writing. Readers want to learn something new, and they learn best when they can relate a new subject to something they’re familiar with. 

15. Don’t obsess over word count

Reading a recipe page today means finishing the equivalent of Leo Tolstoy’s “War and Peace” before finally learning how to cook that three-minute dish.

This happens because of the popular belief that longer articles mean more organic traffic. But according to our study of 900 million pages, there is a moderate negative correlation between word count and organic traffic for posts longer than 2,000 words.

In other words, the average 10,000-word post gets less search traffic than the average 2,000-word post.

The correlation between organic traffic and word count

So stop obsessing over word count. Nobody wants to read longer content. Cover as deep as needed, cut out the unimportant aspects, and get to the point.

16. Manage a portfolio of content

You cannot expect each piece of content you create to hit all your content marketing goals. Just like in finance, you need to diversify.

Depending on the goals and priorities of your business, you may need the following:

  • Search-optimized content
  • Linkbait
  • Sales enablement content
  • Thought leadership content

And more.

Even though ranking on Google is important for us, content designed for ranking isn’t the only type of content we create. We also publish data studies (for thought leadership and links), product updates (for retention), opinion pieces (for thought leadership), and free tools (for generating direct leads).

Recommended reading: Risk vs. Reward: How to Build a Diversified Content Portfolio

We recently organized our best free guides into one main starting point for all our readers.

Example of a content hub

This is known as a content hub. Content hubs are interlinked collections of content about a similar topic. Here’s how it looks like, in theory:

What a content hub looks like

Since our blog is displayed reverse chronologically, a hub page like this helps our readers discover more of our content in an organized manner.

If you have tons of amazing content, consider creating hub pages to link all of them together.

Recommended reading: Content Hubs for SEO: How to Get More Traffic and Links

Final thoughts

I hope you’ve walked away from this post with a handful of actionable content marketing tips you can apply to your business.

Did I miss out on any cool content marketing tips? If you have any to share, let me know on Twitter.





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Instagram Rolls Out Updates To Live Videos & Remixes

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Instagram Rolls Out Updates To Live Videos & Remixes


Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos.

Adam Mosseri, Head of Instagram, announced these updates while reiterating the company’s focus this year is building on video and messaging.

“We’re focused on building for teens and creators, and in the spaces of video and messaging. And these are within those themes.”

Mosseri first hinted at the new direction Instagram is headed in when he proclaimed last summer: “We’re no longer a photo sharing app.”

Instagram is bringing that vision to life this year starting with two updates that are focused on video — both live video and recorded video.

The updates include:

  • Promoting scheduled lives streams with a new banner
  • The ability to remix any video

Let’s take a look at these enhancements and what they can do for you as a creator.

Highlight Scheduled Live Videos On Your Profile

When you schedule a live video on Instagram, you can now highlight it on your main profile page with a new banner.

Mosseri explains:

“Creators have been able to schedule lives for a while now, but now, you can separate scheduling a live from creating a feed post, or even now a story post, about that live. You also get a little badge on your profile that’s lets followers know, or anybody know that goes to your profile, that there’s a Live coming up and they can subscribe to be reminded.”

You can create as many scheduled live videos as you’d like. This gives you the option to promote a livestream that runs every day at the same time, for example.

See also  What is Retargeting Marketing?

See an example of what the new banner looks like in the screenshot below:

Screenshot from twitter.com/mosseri, January 2022.

People visiting your profile can tap on the banner to create a reminder for your upcoming live video.

Remix Any Video On Instagram

Users now have the ability to remix any video on Instagram.

A “remix” on Instagram means taking videos published by others and responding to or reinventing them with your own video. It’s similar to TikTok’s video reactions.

In fact, when Instagram first rolled out the remix feature, it was basically a copycat of the reaction videos made popular on TikTok.

Previously, users could only remix the TikTok-inspired Instagram Reels.

Now, users can remix any public video on Instagram whether it’s a Reel or a feed post.

Simply tap the three-dot icon that appears in the top right corner and select “Remix this video.”

Instagram Rolls Out Updates To Live Videos & RemixesScreenshot from twitter.com/alexvoica, January 2022.

Remixing is an opt-in feature, so users can pick and choose which videos they want to allow others to remix.

Source: Adam Mosseri on Twitter


Featured Image: Mehaniq/Shutterstock





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Are SEOs Unwilling To Say “I Don’t Know”?

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Are SEOs Unwilling To Say "I Don't Know"?


Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers.

This topic came up in a discussion during the latest episode of Google’s SEOs & Devs video series.

Splitt is joined by Jenn Mathews, SEO manager at Github, to discuss how SEO professionals and web developers can better understand and communicate with each other.

One of the ways SEOs and developers can improve their working relationship, Splitt suggests, is if SEOs could more readily admit when they don’t know something.

He says it’s common for developers to say “I don’t know” and be open to learning new things through testing.

However, it’s rare hear those words from an SEO professional, Splitt says.

Why is that?

Mathews shares her insight as an SEO manager and enlightens Splitt to the fact that SEO professionals constantly have to be on the defensive.

SEO Professionals Always Have To Defend Their Work

The work of SEO professionals is constantly being questioned, Mathews explains.

This puts them on the defensive, and saying “I don’t know” will only lead to greater scrutiny.

Mathews states:

“SEOs are constantly questioned, so it gets to a point where we almost kind of get on the defensive. When we’re asked a question, or how is this going to work, or if we do this thing what’s the result going to be, it’s hard for us to say ‘I don’t know’ just for that reason. Because we’re constantly under scrutiny or constantly being questioned.

What I usually tell other SEOs is it’s okay to say ‘I don’t know’ because [developers] are going to say ‘I don’t know’ too sometimes.”

Or, if you’re not comfortable with saying “I don’t know,” you could suggest testing things together to see what happens.

See also  Why marketing automation is crucial to your success

Not only will that approach reduce friction between the SEO and the developer, it will help cover both parties down the road if a launch doesn’t work out as expected.

Mathews continues:

“When we do launch things, and they say ‘how come it’s not working,’ instead of us digging in and trying to understand which algorithm is not letting us rank, it’s okay to say ‘I don’t know’ and ‘let’s try something else and move on.’ But it’s very difficult for SEOs because we are constantly under scrutiny.”

Mathews adds that everyone within an organization scrutinizes the expertise of SEO professionals — from management, to developers, to content writers.

She talks about a time when she was advising a content writer to use a particular keyword so a webpage could rank for that keyword.

Rather than taking her advice, the writer pushed back because they preferred to use a different word. Apparently not understanding the importance of using keywords in copy.

While saying “I don’t know” may lead to a smoother working relationship, it would also help if people within an organization were more trusting of an SEO professional’s expertise.

That’s is just one of many points discussed in Google’s new video, which you can watch below in full:


Featured Image Khosro/Shutterstock





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10 Best Digital Marketing Facebook Groups

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10 Best Digital Marketing Facebook Groups


What makes a good Facebook marketing group?

To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and members engaged with each other.

Before getting into the list, do remember that many marketing groups require you to answer some simple questions before your request is approved, such as what you hope to get from joining the community.

Here are the 10 best Facebook marketing groups that made the list:

  1. Marketing Solved
  2. SaaS Growth Hacks
  3. CXL — Conversion Optimization, Analytics & Growth
  4. SaaS Products & Marketing
  5. Facebook Ad Hacks
  6. Sisters in SEO
  7. Google SEM Mastermind
  8. Dumb SEO Questions
  9. Local SEO Strategies & Google My Business Help with Tim Kahlert
  10. Superstar SEO

Founder: Kat Sullivan
Group type:
Private
Topics covered: General marketing, social media
Ideal for: Beginners to experienced marketers, founders
Member count:
23.6K
Sign-up link: Facebook

Are you in the social media space? Here’s a community for you to expand your network, grow your social media presence, and learn from some knowledgeable folks.

Founder Kat Sullivan noticed that few Facebook group founders actively engaged with members and sought to fill the gap through Marketing Solved. Its main point of difference is its focus on connecting small-business owners and marketers with useful resources.

From my observations, Kat is generous in sharing her experiences of working with entrepreneurs and brands. She’s also been featured in publications, including Inc., Entrepreneur, and Fast Company—and is the co-founder of social media management tool Tassi.

See also  Why marketing automation is crucial to your success
Kat's FB post about creating content people search for

In turn, members share a myriad of content, such as interesting marketing case studies, invitations to free marketing courses, and questions on entrepreneurship and monetizing online brands.

Group member's FB post asking for advice on putting together their first online course

As with most marketing groups I came across, self-promotions aren’t allowed unless they are on specific threads. These include Instagram Mondays and Pitch & Promote Your Biz (the latter happens at least once a month).

Founder: Aaron Krall
Group type:
Private
Topics covered: Entrepreneurship, general marketing, conversion rate optimization (CRO), growth hacking 
Ideal for: Mid-level to experienced marketers, founders
Member count:
27.4K
Sign-up link: Facebook

Just like Kat’s Marketing Solved, SaaS Growth Hacks was conceived when founder Aaron Krall noticed the lack of a quality community for SaaS founders.

As a SaaS conversion specialist, he’s helped convert expired trial users into paying customers through email nurture campaigns. Today, the Facebook group is an extension of Aaron’s experiences and includes the founders of established tech companies such as Intercom and AdEspresso.

From what I’ve gleaned, its members are happy to share insights on how to start or scale a SaaS business, as well as improve or build better products.

Group member's FB post asking how many subscriptions are required to sell their SaaS tool for $1 million

Other topics of discussion include growth strategies for email marketing and product launches. Considering this, the group is probably better suited to more experienced marketers.

3. CXL — Conversion Optimization, Analytics & Growth

Founder: Peep Laja 
Group type:
Private
Topics covered: Marketing, CRO, growth hacking
Ideal for: Mid-level to experienced marketers
Member count:
15.1K
Sign-up link: Facebook

Peep Laja is a big believer in evidence-based marketing, and he built growth platform ConversionXL (CXL) on this very premise. His Facebook community is just the same: Members are candid in sharing about their failed experiments and frequently run polls or seek advice on analytics, growth, tag managers, and more.

The bulk of discussions revolve around Google Analytics, CRO audits, Google Search Console, as well as recommended marketing reads. You may also stumble upon posts like this one:

Group member's FB post asking for examples of "high-conversion" landing pages

Given the depth of the conversations, you’re bound to learn something new from the sizable community of CRO-focused marketers. Peep also enforces a no-spam, no-link-dumping rule—something I reckon all of us will appreciate.

4. SaaS Products & Marketing

Founder: Tomer Aharon 
Group type:
Private
Topics covered: Marketing, entrepreneurship, social media
Ideal for: Beginners to experienced marketers
Member count:
15.8K
Sign-up link: Facebook

Run by Tomer Aharon—co-founder of software development platform Premio and SaaS product Poptin—this group helps SaaS founders and digital marketers of all levels share knowledge, ideas, and growth hacks.

I’ve found the community to be a helpful one. There are discussions on lead generation methods for SaaS startups, sharings on B2B marketing outreach tactics, as well as brainstorming threads on marketing outreach.

Group member's FB post asking for advice on reaching out to prospects

While promotional posts are allowed, these must be strictly SaaS-related. You’ll also find freelance and full-time job postings for marketing roles on occasion.

Founder: Catherine Howell
Group type:
Private
Topics covered: Marketing, Facebook ads
Ideal for: Mid-level and experienced marketers, agency owners
Member count:
148.8K
Sign-up link: Facebook

This group is ideal for anyone who’s interested in discussing marketing best practices, social media ad campaigns, and management of client relationships (for agencies). While there are many insightful discussions, these can get fairly technical. Thus, having prior marketing knowledge is probably useful.

Group member's FB post about their "Full Funnel Facebook Ads Strategy" that can help scale e-commerce brands

Founder Catherine Howell, who also helms social media agency Eight Loop Social and has been featured in the likes of Entrepreneur and Inc., is just as active in the community as the members.

For instance, she regularly poses questions or relatable memes.

Catherine's FB post asking members what the hardest thing about running FB ads is

If there’s one drawback of Facebook Ad Hacks, it’s the high volume of activity in the group. There are about 28 posts daily, which means questions tend to get washed down or go unanswered. I ultimately opted to turn off notifications for the group and visit it on occasion when I’m in need of advice or inspiration.

Founders: Kari DePhillipsSamantha Pennington 
Group type:
Private
Topics: Marketing, entrepreneurship, SEO
Ideal for: Beginners to experienced marketers, SEOs
Member count: 10K
Sign-up link: Facebook 

Sisters in SEO began in 2018 to support women, minorities, and gender-diverse folks in the tech space.

Its founding story is interesting too: After attending an SEO course by The Content Factory, Samantha Pennington reached out to agency owner Kari DePhillips. The pair soon found common ground in wanting a safe place to share SEO knowledge—and so set up the Facebook group.

Today, the community remains an inclusive and safe space for members to discuss general and technical SEO, career advice or job openings, and recommended SEO tools.

Group member's FB post sharing there's a job opportunity for freelance SEO content writers

The camaraderie is apparent and reminiscent of Women in Tech SEO’s. I also like that there’s plenty of support and encouragement from members, as well as occasional SEO jokes.

Group member's FB post about a light-hearted SEO joke

Founder: Schieler Mew 
Group type:
Private
Topics:
SEM, local SEO, Google Ads
Ideal for: Mid-level to experienced marketers, SEOs, Google Ads specialists
Member count: 56K
Sign-up link: Facebook

This marketing group is a little more niche, with a myriad of questions on redirects, Google Search Console, improving low click-through rates, and more. And there’s plenty to learn, with active engagement of up to 20 quality posts a day.

Founder Schieler Mew is a passionate SEO himself and has the experience to speak for it. After working as an affiliate marketer for tech majors Uber and Lyft, he turned his focus to local SEO to help small businesses thrive.

Today, he’s the co-founder of ServiceLifter.com, a marketing agency that helps home-service companies grow their online presence.

Schieler’s focus on sharing knowledge with Google SEM Mastermind members is clear. Apart from anecdotes and interesting findings, he runs educational polls to help marketers find further growth. There are also moderators who share interesting takeaways with the growing community.

Mike's FB post about link building tips

Founder: Jim Munro
Group type:
Open
Topics: SEO
Ideal for: Beginners to experienced marketers, SEOs
Member count: 15.2K
Sign-up link: Facebook  

With a name like Dumb SEO Questions, joining this group quashes any potential embarrassment about asking, well, dumb SEO questions. After all, this encourages more open discussions among members.

Expect healthy activity of up to seven posts daily, with discussions centering on technical SEO, Google Analytics, and Google Search Console.

Group member's FB post asking about adding keyword to domain name and the SEO impact of that

Given how open the community is to marketers of all levels, it’s an excellent space to pick up tips from experts while asking “green” questions without fear of being judged. It’s also nice that the page has a strict policy against self-promotions, ensuring that learnings and discussions are streamlined for members.

Founder Jim Munro maintains an active presence in the group too.

Every month, he compiles questions from the group and takes them to SEO experts like David Rosam and Tim Capper via a livestream session on his YouTube channel. The channel is currently on its 426th episode—that’s some real dedication.

9. Local SEO Strategies & Google My Business Help with Tim Kahlert

Founder: Tim Kahlert
Group type:
Private
Topics covered: SEO, entrepreneurship
Ideal for: Entrepreneurs, founders, business owners
Member count:
36.2K
Sign-up link: Facebook

Ready to learn some solid, local SEO strategies? This group may be a good starting point. As an SEO himself, founder Tim Kahlert faced multiple roadblocks when he got banned from several marketing groups for being overly helpful in responding to members’ questions.

In response, he built the Local SEO Strategies community to further his knowledge-sharing, as well as help businesses drive leads and conversions through local marketing strategies.

The community seems better suited to business owners and entrepreneurs who need basic SEO advice, although there are quite a few marketers who weigh in on discussions too. From what I’ve gathered, many questions are to do with Google My Business profiles, local area pages, ranking better in Google Maps, and SEO.

Group member's FB post about finding the right local SEO expert

To ensure the shared content is kept fresh and relevant, the community disallows the cross-sharing of Facebook posts and YouTube videos. That’s something I quite like, having scrolled past my share of unrelated or tired content in other marketing groups.

Founder: Chris M. Walker 
Group type:
Private
Topics covered: SEO, general marketing
Ideal for: Beginners to experienced marketers, SEOs
Member count:
74.8K
Sign-up link: Facebook

Want to get better at SEO? This Facebook group is built on the power of collective knowledge—with the aim of improving lives by building and growing better products and businesses.

That’s according to founder Chris Walker, whose shift to SEO was out of serendipity. After stints in IT and politics, he fell into affiliate marketing before setting up freelance marketplace Legiit and Superstar SEO.

The latter community comprises a healthy mix of SEOs, marketers, and agency owners. And the content is insightful, no matter your level of experience: discussions span technical SEO, portfolio-building tips, toolset recommendations, and then some.

Group member's FB post asking others for a simplified explanation of what SEOs do

Chris, too, poses SEO-related Q&As and occasional livestream sessions—and often receives positive responses from members.

Chris' FB post asking SEOs what else they do for their clients besides getting them their desired ranking on Google

Overall, I like that fellow members are respectful and generous in offering their thoughts. There’s no such thing as a bad question; rather, it’s all about gaining knowledge as a community.

Final thoughts

It’s far more beneficial to join a handful of quality Facebook groups than every group you stumble upon. Observe, engage, and don’t be afraid to be picky. Also, respect the community guidelines and always keep an open mind!

If you want to further expand your network, we’ve got more this way:

Did I miss anything out? Ping me on Twitter with your thoughts and suggestions.





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