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25 Best SEO-Friendly Alternatives To WordPress Websites

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25 Best SEO-Friendly Alternatives To WordPress Websites

There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And it can be great for SEO, too.

If you know what you’re doing, you can use it for structuring, managing, and publishing content in a way that generates traffic.

It’s a sort of a one-stop shop for blogging, content management, ecommerce, and website building. And maybe best of all – it’s free.

But, running your own WordPress site isn’t without its drawbacks.

For one thing, you’re responsible for your own updates, security, and backups. Click the wrong box in the settings section, and you could be vulnerable to hackers.

And you will be dealing with frequent updates because it relies so heavily on plugins to provide the functionality you want.

It can also be problematic for web developers. If you have a high degree of skill in creating websites, you may find WordPress’ templated approach restricting.

On the other end of the spectrum, you may struggle without drag and drop functionality if you don’t know how to code.

Finally, WordPress is a jack-of-all-trades type of platform. It does many things well but is not exceptional in any area. This means you may want more functionality in an area that’s important to you.

In this piece, we’ll look at 25 SEO-friendly WordPress alternatives separated by primary functionality and give you a quick rundown of each, so you can make the best choice for your needs.

Ready to get started?

Web Design Platforms

1. Wix

If you’re looking for an easy, all-in-one, fully customizable platform that doesn’t require third-party sites and plugins, look no further than Wix.

This option houses everything you need within the Wix platform, from hosting to handling structured data. Their step-by-step guide helps beginners create a beautiful website without any prior experience.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available for all plans.
  • Free custom domain available with paid plans.
  • Customer support.

Cons:

  • No option to retain full control of your site as you can with WordPress.
  • No access to source code.

2. Squarespace

This all-in-one option allows you to easily create a website on Squarespace’s fully hosted platform. You do not need prior experience to use this intuitive site builder.

Squarespace hosts all its features in-house, meaning you can’t install third-party extensions or use custom coding.

It’s a great solution for hobbyists and small businesses to build a professional site themselves, although it can be an expensive solution if all you’re doing is running a basic website.

Key Features:

  • Full hosting solution (including video).
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available for all plans.
  • Free custom domain available with an annual subscription.
  • Customer support.

Cons:

  • No option to retain full control of your site as you can with WordPress.
  • No custom coding.
  • No access to source code.
  • No third-party extensions.

3. Weebly

If you’re looking for simple and affordable, Weebly might be up your alley.

This site builder takes an all-in-one approach to make website creation accessible for everyone, not just programmers and web developers.

Weebly is revered for being user and SEO-friendly, but if you’re on the free plan, your website will be limited to only five pages.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available.
  • Inexpensive premium plans are as low as $6.00 per month.
  • Free custom domain available with premium plans.
  • Customer support.

Cons:

  • No option to retain full control of your site as you can with WordPress.
  • No access to source code.
  • The free version restricts you to a maximum of five pages.

4. Google Sites

Google’s webpage and wiki creation tool, Google Sites is a free and easy way to build a website.

Because it was developed by the search engine giant, it integrates smoothly with all other Google products, including Gmail, YouTube, and Fitbit.

It is free to build, host, and maintain with a Google account, with no web hosting fees.

However, if you want to link your site with Google Apps, it costs $50 per user per year.

Key Features:

  • Creator has full control over page access and permissions.
  • Tools can be accessed anywhere.
  • It can be used as a basic project management program.
  • Plenty of web development and deployment options.
  • Real-time editing.
  • Uses website speed optimization tools to minimize loading times.

Pros:

  • Fast to get started and easy to use.
  • Free to use.
  • Integrated with other Google products.

Cons:

  • Limited functionality compared to other website builders.
  • It may not work with non-Google apps.
  • Limited customization options.
  • No SEO tools and you can’t edit metadata.
  • It cannot integrate Facebook pixels.

5. Jekyll

Jekyll was designed to be a lightweight alternative to other website creation platforms, including only necessary components so you can run your website without database access or other additional software.

It’s an open-source platform that allows you to quickly create and launch a website.

Key Features:

  • No programming involved.
  • SEO is built-in.
  • GitHub manages redirects.
  • Easy setup of custom domains.

Pros:

  • No server maintenance.
  • Very fast.
  • Secure.
  • Free hosting.
  • Free SSL certificate.
  • Works with GitHub as CMS.

Cons:

  • It can’t create contact forms.
  • No dynamic content options.
  • Posts cannot be scheduled.
  • Does not include image manipulation functionality.

6. Hugo

Billing itself as “the world’s fastest framework for building websites,” Hugo is an open-source platform for creating static sites.

It can generate most webpages in under one millisecond, with new pages built every time you create or update content.

Its goal is to provide an optimal viewing experience for users and authors.

Key Features:

  • Can build most websites in seconds.
  • Cross-platform with easy installation.
  • Allows you to host your site anywhere.
  • Customizable URLs.
  • “Minutes to Read” and “WordCount” functionality.
  • Integrated Google Analytics and Disqus comment support.

Pros:

  • It easily integrates with Google Calendar and other apps.
  • Easy to use with responsive customer service.
  • Multilingual capabilities built-in.
  • Extendable as needed.

Cons:

  • It can’t create one-off tasks.
  • It can be confusing upon initial use, particularly in templating syntax.
  • No plugins are available.
  • Limited text formatting features.

7. Webflow

Webflow is a responsive tool for web design that lets you create websites without the required coding knowledge.

It includes a visual designer, which lets you see the changes you’re making in real-time and includes significant versatility.

You can create nearly any website you need, including ecommerce, blogs, and business sites.

Key Features:

  • More than 100 templates to choose from.
  • Design is prioritized, with animation, interaction, and parallax scrolling options.
  • Offers automatically generated sitemaps and customizable 301 redirects.
  • Multiple payment options for ecommerce sites and automatic tax calculation.

Pros:

  • Affordable, with plans ranging from free to $235 for top-tier ecommerce plans.
  • Free starter plan.
  • Numerous learning and help resources.
  • Good range of templates.
  • Good security.

Cons:

  • Steep learning curve.
  • Integration with social media can be frustrating.
  • Advanced capabilities aren’t built-in and require integration.

Content Management Systems (CMS)

8. Joomla

Like WordPress, Joomla is an open-source content management system (CMS).

Joomla is free, but you have to pay for your web hosting.

Joomla’s appeal is its broad range of functionality that allows you to run any type of website – blogs, ecommerce, portfolios, informational websites, and more.

The downside to Joomla is that it isn’t ideal for beginners, so it’s best if you have some experience.

Key Features:

  • Almost 6,000 extensions are available.
  • Traditional content editing (no drag-and-drop visual editor).
  • Optimized for mobile (depending on the template).
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • Free, open-source software.
  • Premade designs and templates.
  • Access to source code.

Cons:

  • No free subdomains or custom domains are available.
  • No customer support.
  • Requires a PHP-enable server to run.
  • Fewer templates and extensions than WordPress.

9. Drupal

Like WordPress and Joomla, Drupal is a CMS platform. The software is free, although you’ll have web hosting fees.

Drupal is one of the most technical and powerful CMS options on the market, but it requires more skills to tap into Drupal’s full potential.

This site-building option is best suited for advanced users.

Key Features:

  • Content Management System (CMS).
  • Over 47,000 modules are available.
  • Traditional content editing (no drag-and-drop visual editor).
  • Optimized for mobile (depending on the theme you choose).
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • Free, open-source software.
  • Premade designs and templates.
  • Access to source code.
  • Strong security and data encryption.

Cons:

  • No free subdomains.
  • No customer support.
  • Requires a PHP-enabled server to run.

10. DataLife Engine

DataLife Engine, often referred to as DLE, is a multifunctional CMS. Primarily designed for mass media websites and blogs, it allows you to manage news, articles, and users. 

Flexible and customizable, it can be used to create websites that can handle high levels of visitors with minimal load on your servers.

DLE emphasizes SEO and security, which has led to its adoption by more than 100,000 organizations.

Key Features:

  • Content Management System (CMS).
  • Designed for multiple users.
  • SEO-focused.
  • Tracks statistics.
  • Automatically filters words in comments.
  • It supports an unlimited number of categories.
  • Low server load.
  • Allows plugins.

Pros:

  • Stores data using MySQL.
  • Excellent user experience
  • Websites load quickly, even on low-end servers.
  • Excellent for publishing news and blog posts.

Cons:

  • No free version licenses vary from $79 for basic to $199 for unlimited.
  • English users are a secondary focus.
  • A limited number of plugins and themes.
  • The lowest license doesn’t include customer support.

11. Sitefinity

Progress’ Sitefinity is a CMS and digital experience platform that allows you to create multi-channel marketing experiences.

Sitefinity allows you to create, store, manage, and publish content on your website. It lets you operate across departments, units, locations, and brands from one platform.

Key Features:

  • Manage multiple sites from one location.
  • Sync assets across pages and sites.
  • It makes personalization simpler.
  • Integrated analytics and optimization.
  • Four versions include basic, marketing-focused, PaaS, and ecommerce.
  • Multilingual capabilities.

Pros:

  • Low-cost license compared to other CMS.
  • No setup fee.
  • Minimal coding is required for integration.
  • Flexible deployment time shortens time to market.
  • Options for marketing automation.

Cons:

  • Free trial, but no free version.
  • Setup and administration can be challenging.
  • No mobile interface.

12. Hubspot CMS

Hubspot is one of the biggest names in marketing software, so it should be no surprise that they also have a CMS tool.

Combining website creation with a customer relationship management (CRM) tool lets you cover the entire buying journey from one place.

And because it was built for cross-departmental use, it doesn’t require extensive development knowledge.

Key Features:

  • Cloud-based.
  • Includes SEO recommendations.
  • Includes numerous themes and responsive templates.
  • Fully integrated CRM.
  • Drag-and-drop webpage editor.
  • Built-in security.

Pros:

  • Adaptive A/B testing helps you identify the best page layout.
  • All-in-one publishing tools.
  • Built-in SEO tools.
  • Supports smart content with personalized rules.
  • Mobile pages supported with Google AMP.

Cons:

  • Steep learning curve.
  • Does not support ecommerce.
  • No automatic backup and recovery.

13. Contentful

Contentful is a backend-only CMS. Intended to allow users to create content at scale, it integrates various tools, giving you the freedom to publish across channels.

A cloud-native platform, it has a clean interface and was designed to be API-first, which provides serious flexibility.

Features:

  • RESTful API gives you full control over assets, translations, and versions.
  • Customizable interface and framework that works across third-party component providers.
  • It provides regional autonomy, so pieces in multiple languages and time zones can be published globally.
  • Content modeling allows you to structure content by channel.
  • Single sign-on and secure access.

Pros:

  • Focus on integration simplifies the technology stack.
  • User-friendly with a clean interface.
  • Free version for up to five users.
  • Good scalability.

Cons:

  • Expensive for an upgraded version ($489/month).
  • Poor internal search tools.
  • Modeling content can be tricky.

14. Adobe Experience Manager

Combining the functionality of a CMS with a digital asset management (DAM) platform, Adobe Experience Manager is intended to be an all-in-one platform for building websites, managing marketing content, and overseeing media libraries.

It offers cloud integration and plays well with other programs, including its own flagship creative suite.

Key Features:

  • Comprehensive marketing platform.
  • End-to-end digital document solution.
  • Enterprise-level security.
  • Analytics included.
  • Intelligent search.
  • Scalable to your needs.

Pros:

  • Streamlines workflows by keeping everything on one platform.
  • Authoring and publishing can be handled by individual marketers.
  • Easy authorization of workflow.
  • Can handle massive content loads.
  • Can manage multiple sites at once.

Cons:

  • Steep learning curve.
  • Requires different sign-ins to access different areas.
  • Doesn’t integrate well with external DAMs.
  • Not ideal for communities and forums.

Ecommerce Platforms

15. BigCommerce

If you’re looking for scalability in an SEO-friendly WordPress alternative, BigCommerce might be the right option for you.

It features strong SEO support and smooth multi-channel integration, and there are no platform fees or commissions.

However, customer reviews weren’t overly favorable regarding setup, and this ecommerce-targeted platform isn’t the best for small businesses or stores with tight margins.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • High level of customization options.
  • Over 100 themes to choose from (including some free).
  • No platform commission fees.
  • Free subdomain available.
  • Customer support.

Cons:

  • No free version is available.
  • No access to source code.
  • Pricing is based on revenue, which isn’t great if you have tight margins.

16. Shopify

One of the most popular ecommerce platforms on the market, Shopify, is designed to help you sell products.

That gives this option a major edge in the post-COVID digital shopping era, especially if your Shopify site is optimized for SEO.

Although Shopify can handle blogging and other niches, it isn’t the best solution for anything outside of ecommerce needs.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Premade designs and templates.
  • Free subdomain available.
  • Customer support.

Cons:

  • No free version is available.
  • No access to source code.
  • Platform commission fees.

17. Magento

Magento is an ecommerce-based platform with more bells and whistles than Shopify.

And while it offers a ton of business features especially suited to large-scale enterprises, it’s not the easiest platform to use.

Magento specializes in ecommerce and not much else. If you want a website that capitalizes on different features, your investment in Magento probably isn’t worth your time.

Key Features:

  • Option to pay for Magento Commerce for a full hosting platform or download the free, open-source software to install on your own web server.
  • Drag-and-drop visual builder.
  • Extensions are available.
  • Optimized for mobile.
  • Ecommerce store.
  • Social media tools.

Pros:

  • All-in-one ecommerce platform or open-source ecommerce software package.
  • Free version available.
  • Designed for large-scale ecommerce.
  • Premade designs and templates.
  • Free subdomain available (mainly for setup and testing purposes).
  • Customer support (paid version only).
  • Access to source code with the downloadable version.

Cons:

  • No blog module, although you can add it as an extension.
  • Not optimized for web projects or website purposes outside of ecommerce.
  • The steep learning curve for inexperienced users.
  • A large investment for small-scale ecommerce.

18. Prestashop

Prestashop is a freemium open-source ecommerce platform that allows you to set up stores on your host or via the cloud. 

Available in 65 languages, it offers a powerful interface that is responsive to mobile users.

Prestashop has a variety of add-on features and provides a reliable online shopping solution.

Key Features:

  • Customizable to your needs, including themes and features.
  • Includes backend tools like payments, shipping and data.
  • Community of translators for multilanguage digital stores.
  • Secure payment modules.
  • Scalable.
  • Includes demographic assistance.

Pros:

  • Free version available.
  • Open source, so you can customize your site to your needs.
  • 5,000+ themes, modules, and services are available with the premium plan.
  • Excellent user experience.

Cons:

  • Limited scalability.
  • No support team.
  • Initial setup requires some programming knowledge.

19. OpenCart

A PHP-based ecommerce solution, OpenCart is free to use. Flexible and customizable, it comes with access to a dedicated community to help you troubleshoot.

Because it’s open source, there are extensive add-ons and modules for just about anything.

Features:

  • The administrator dashboard gives you information at a glance.
  • User management allows you to assign permissions and separate access.
  • Allows you to run multiple stores from one dashboard.
  • Customizable variables let you include options for sizes, colors, or anything else.

Pros:

  • The platform is completely free, as are many add-ons.
  • Extensive metrics and reports provided.
  • Works with your current payment gateway.
  • Comes with dedicated technical support.
  • Flexible.

Cons:

  • Often creates duplicate pages, which can cause SEO problems.
  • Not all extensions, modules, plug-ins, and add-ons work well together.
  • Checkout can be slow, particularly if you have numerous plug-ins.
  • Can be difficult to import a list of inventory.
  • Requires some degree of technical ability for optimal use.

Blogging Platforms

20. Medium

Rather than joining the others on this list as a site builder or web software, Medium stands alone as a publishing platform with its own community and user base.

This is a great solution if you’re a blogger looking for an inexpensive way to publish content.

But remember that you don’t have customization options, meaning you can’t brand your own website.

If you need a unique website with design control, Medium isn’t going to suit your requirements.

Key Features:

  • Full hosting solution.
  • No software to self-install.
  • Optimized for mobile.
  • Blog module.
  • Limited social media tools.

Pros:

  • A community site for blogs.
  • Free version available.
  • Medium Partner Program to earn revenue.
  • Customer support.

Cons:

  • No extensions.
  • No ecommerce stores.
  • No premade designs or themes.
  • No free subdomains.
  • No third-party extensions.
  • No access to source code.

21. Ghost

This platform is a WordPress contender for blogging, but Ghost’s capabilities are limited for anything more.

Ghost is a simple and straightforward platform to suit your needs if you’re in the right niche.

But if you know your website might grow, remember that Ghost isn’t designed to scale a blog up into a business website or complex project.

Key Features:

  • Option to subscribe through Ghost’s hosting platform or download the free open source software to install on your own web server.
  • Basic drag-and-drop visual builder.
  • Extensions are available through integrations with other tools.
  • Optimized for mobile.
  • Blog module.
  • Ecommerce store (subscription only).
  • Social media tools.

Pros:

  • All-in-one website builder and platform.
  • Free version available.
  • Premade designs and templates.
  • Free subdomain available with the paid version.
  • Customer support.
  • Access to source code.

Cons:

  • Not compatible with all third-party web hosts.
  • Highly specialized with limited capabilities beyond blogging.
  • Not built to scale up into a business site or complex website.

22. Tumblr

Tumblr is a unique blend of social media and microblogging.

Like a traditional social media platform, it allows you to post status updates and share images, as well as re-blog posts your audience may find relevant.

Customizable to your needs, it has a unique tagging system that helps you accurately target an audience and build a community.

Key Features:

  • Features strong social media functionality.
  • Customizable.
  • Google Analytics Integration.
  • Unlimited storage.
  • Ad-free blog themes.
  • Free SSL certification.

Pros:

  • Free to use; no upgrades are required to access all features.
  • Free web hosting.
  • User-friendly and easy to set up.
  • No storage limits.
  • Can post audio, video, images, gifs, and more.

Cons:

  • Daily posting limit (250/day).
  • Files must be under 10 MB.
  • No plugins.
  • Safety and security leave something to be desired.
  • Unsuited to long-form content.

23. Bluehost

After Typepad stopped accepting new signups in 2020, EIG began directing people to Bluehost for their web hosting needs.

Bluehost supports over 80 open-source projects beyond WordPress, including Drupal, Joomla, and phpBB. It’s currently used by more than 2 million websites.

Key Features:

  • Domain names can be purchased through Bluehost.
  • Versatile hosting options let you choose what works best for you.
  • Dedicated servers and virtual private servers are available.
  • A variety of plans are available based on your needs.
  • Comes with customer service chat options.

Pros:

  • The first term is inexpensive.
  • Lots of storage and unlimited bandwidth.
  • Good uptime.
  • Free SSL certificates.

Cons:

  • Extra features come with added costs, which can get pricey.
  • High renewal rates.
  • Speed could be better.
  • All servers are U.S.-based.

24. Blogger

If you’re going to name your company “Blogger,” you better be good at blog hosting; it shouldn’t be surprising that Blogger delivers.

Acquired by Google in 2003, Blogger is more than just one of the oldest blogging platforms; it’s also a CMS.

Free to use, it lets you publish everything in your own personal space, whether it’s a business blog or a series of posts about your favorite Harry Potter characters.

Your site can be hosted at yourname.blogspot.com or your own domain.

Features:

  • Clear analytics.
  • Included layout/themes.
  • Monetization options, including Google Adsense integration.
  • Uses Google security.
  • Unlimited storage.

Pros:

  • Free to use.
  • Extremely user-friendly.
  • Free SSL security.
  • Good uptime.

Cons:

  • You don’t own your website.
  • Fewer options and control over design.
  • Limited support.
  • Hard to port to a different platform.

Community Management

25. vBulletin

If your site’s primary purpose is to create a community and host forums and message boards, vBulletin may be the right choice for you.

Easily installed on any web hosting service or run from vBulletin’s cloud, its primary focus is on community websites, though it does include tools for content discovery and site management.

It comes with various templates, graphics, and styles, so you can customize your forum to your brand.

Key Features:

  • Built-in SEO and security.
  • Includes a chat app.
  • Easy to get started.
  • Built-in applications.
  • Optimized for mobile users.
  • Blogging functionality.
  • Fully customizable.

Pros:

  • Frequent patches and bug fixes.
  • Customer support.
  • Easy to install and get started.
  • Designed to host forums.
  • Includes templates.

Cons:

  • No free option.
  • Limited features compared to some other platforms.
  • Requires some tech skills to take full advantage of the functionality.
  • It can’t customize code for the cloud-based version.

Which One Is Right For You?

Including WordPress, you have 26 options for building your website.

So, how do you know which one is right for you? It comes down to your needs and what you want your website to accomplish.

If you’re looking to create a website that is ecommerce-first, you’d be well served to pick from one of the options listed in that section.

On the other hand, if you’re primarily interested in blogging, you’ll want a platform that focuses on that.

And if you want one that does everything, well, there are a few on the list.

Hopefully, by reading this, you’ve gained a little insight into which platform will work best for you.

More Resources:


Featured Image: GaudiLab/Shutterstock



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SEO

20 Confirmed Facts About YouTube’s Algorithm

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20 Confirmed Facts About YouTube's Algorithm

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch.

This article examines how YouTube’s algorithms work to help users find videos they like and keep them watching for longer.

We’ll explain how YouTube selects videos for different parts of its site, such as the home page and the “up next” suggestions.

We’ll also discuss what makes some videos appear more than others and how YouTube matches videos to each person’s interests.

By breaking this down, we hope to help marketers and YouTubers understand how to work better with YouTube’s system.

A summary of all facts is listed at the end.

Prioritizing Viewer Satisfaction

Early on, YouTube ranked videos based on watch time data, assuming longer view durations correlated with audience satisfaction.

However, they realized that total watch time alone was an incomplete measure, as viewers could still be left unsatisfied.

So, beginning in the early 2010s, YouTube prioritized viewer satisfaction metrics for ranking content across the site.

The algorithms consider signals like:

  • Survey responses directly asking viewers about their satisfaction with recommended videos.
  • Clicks on the “like,” “dislike,” or “not interested” buttons which indicate satisfaction.
  • Overall audience retention metrics like the percentage of videos viewed.
  • User behavior metrics, including what users have watched before (watch history) and what they watch after a video (watch next).

The recommendation algorithms continuously learn from user behavior patterns and explicit satisfaction inputs to identify the best videos to recommend.

How Videos Rank On The Homepage

The YouTube homepage curates and ranks a selection of videos a viewer will most likely watch.

The ranking factors include:

Performance Data

This covers metrics like click-through rates from impressions and average view duration. When shown on its homepages, YouTube uses these traditional viewer behavioral signals to gauge how compelling a video is for other viewers.

Personalized Relevance

Besides performance data, YouTube relies heavily on personalized relevance to customize the homepage feed for each viewer’s unique interests. This personalization is based on insights from their viewing history, subscriptions, and engagement patterns with specific topics or creators.

How YouTube Ranks Suggested Video Recommendations

The suggested videos column is designed to keep viewers engaged by identifying other videos relevant to what they’re currently watching and aligned with their interests.

The ranking factors include:

Video Co-Viewing

YouTube analyzes viewing patterns to understand which videos are frequently watched together or sequentially by the same audience segments. This allows them to recommend related content the viewer will likely watch next.

Topic/Category Matching

The algorithm looks for videos covering topics or categories similar to the video being watched currently to provide tightly relevant suggestions.

Personal Watch History

A viewer’s viewing patterns and history are a strong signal for suggesting videos they’ll likely want to watch again.

Channel Subscriptions

Videos from channels that viewers frequently watch and engage with are prioritized as suggestions to keep them connected to favored creators.

External Ranking Variables

YouTube has acknowledged the following external variables can impact video performance:

  • The overall popularity and competition level for different topics and content categories.
  • Shifting viewer behavior patterns and interest trends in what content they consume.
  • Seasonal effects can influence what types of videos people watch during different times of the year.

Being a small or emerging creator can also be a positive factor, as YouTube tries to get them discovered through recommendations.

The company says it closely monitors success rates for new creators and is working on further advancements like:

  • Leveraging advanced AI language models to better understand content topics and viewer interests.
  • Optimizing the discovery experience with improved layouts and content pathways to reduce “choice paralysis.”

Strategies For Creators

With viewer satisfaction as the overarching goal, this is how creators can maximize the potential of having their videos recommended:

  • Focus on creating content that drives high viewer satisfaction through strong audience retention, positive survey responses, likes/engagement, and low abandon rates.
  • Develop consistent series or sequel videos to increase chances of being suggested for related/sequence views.
  • Utilize playlists, end screens, and linked video prompts to connect your content for extended viewing sessions.
  • Explore creating content in newer formats, such as Shorts, live streams, or podcasts, that may align with changing viewer interests.
  • Monitor performance overall, specifically from your existing subscriber base as a baseline.
  • Don’t get discouraged by initial metrics. YouTube allows videos to continuously find relevant audience segments over time.
  • Pay attention to seasonality trends, competition, and evolving viewer interests, which can all impact recommendations.

In Summary – 20 Key Facts About YouTube’s Algorithm

  1. YouTube has multiple algorithms for different sections (homepage, suggested videos, search, etc.).
  2. The recommendation system powers the homepage and suggested video sections.
  3. The system pulls in videos that are relevant for each viewer.
  4. Maximizing viewer satisfaction is the top priority for rankings.
  5. YouTube uses survey responses, likes, dislikes, and “not interested” clicks to measure satisfaction.
  6. High audience retention percentages signal positive satisfaction.
  7. Homepage rankings combine performance data and personalized relevance.
  8. Performance is based on click-through rates and average view duration.
  9. Personalized relevance factors include watch history, interests, and subscriptions.
  10. Suggested videos prioritize content that is co-viewed by the same audiences.
  11. Videos from subscribed channels are prioritized for suggestions.
  12. Consistent series and sequential videos increase suggestions for related viewing.
  13. Playlists, end screens, and linked videos can extend viewing sessions.
  14. Creating engaging, satisfying content is the core strategy for recommendations.
  15. External factors like competition, trends, and seasonality impact recommendations.
  16. YouTube aims to help new/smaller creators get discovered through recommendations.
  17. AI language models are improving content understanding and personalization.
  18. YouTube optimizes the discovery experience to reduce “choice paralysis.”
  19. Videos can find audiences over time, even if initial metrics are discouraging.
  20. The algorithm focuses on delivering long-term, satisfying experiences for viewer retention.

Insight From Industry Experts

While putting together this article, I reached out to industry experts to ask about their take on YouTube’s algorithms and what’s currently working for them.

Greg Jarboe, the president and co-founder of SEO-PR and author of YouTube and Video Marketing, says:

“The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. So, to optimize your videos for discovery, you should write optimized titles, tags, and descriptions. This has been true since July 2011, when the YouTube Creator Playbook became available to the public for the first time.

However, YouTube changed its algorithm in October 2012 – replacing ‘view count’ with ‘watch time.’ That’s why you need to go beyond optimizing your video’s metadata. You also need to keep viewers watching with a variety of techniques. For starters, you need to create a compelling opening to your videos and then use effective editing techniques to maintain and build interest through the video.

There are other ranking factors, of course, but these are the two most important ones. I’ve used these video SEO best practices to help the Travel Magazine channel increase from just 1,510 to 8.7 million views. And these video SEO techniques help the SonoSite channel grow from 99,529 views to 22.7 million views.

The biggest recent trend is the advent of YouTube Shorts, which is discoverable on the YouTube homepage (in the new Shorts shelf), as well as across other parts of the app. For more details, read “Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

Brie E. Anderson, an SEO and digital marketing consultant, says:

“In my experience, there are a few things that are really critical when it comes to optimizing for YouTube, most of which won’t be much of a surprise. The first is obviously the keyword you choose to target. It’s really hard to beat out really large and high authority channels, much like it is on Google. That being said, using tools like TubeBuddy can help you get a sense of the keywords you can compete for.

Another big thing is focusing on the SERP for YouTube Search. Your thumbnail has to be attention-grabbing – this is honestly what we test the most and one of the most impactful tests we run. More times than not, you’re looking at a large face, and max four words. But the amount of contrast happening in the thumbnail and how well it explains the topic of the video is the main concern.

Also, adding the ‘chapters’ timestamps can be really helpful. YouTube actually shows these in the SERP, as mentioned in this article.

Lastly, providing your own .srt file with captions can really help YouTube understand what your video is about.

Aside from actual on-video optimizations, I usually encourage people to write blog posts and embed their videos or, at the very least, link to them. This just helps with indexing and building some authority. It also increases the chance that the video will help YOUR SITE rank (as opposed to YouTube).”

Sources: YouTube’s Creator Insider Channel (1, 2, 3, 4, 5, 6), How YouTube Works

More resources: 


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7 Strategies From Medical SEO Pros

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7 Strategies From Medical SEO Pros

Healthcare SEO is the secret to helping your organization reach more patients and clients.

SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.

To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content creators. We asked them to share their best advice for helping healthcare businesses grow through effective, ethical SEO:

The core principles of SEO are the same for every type of company. You need to create high-quality content, earn backlinks, and make sure your site is free of technical problems.

But healthcare SEO has some unique challenges:

  • Popular keywords are dominated by huge international brands.
  • Many healthcare companies only serve a particular local area.
  • Google expects medical content to be reviewed by healthcare experts.
  • There can be strict rules and regulations governing how medical information is shared.
  • Healthcare companies often need to market simultaneously to patients, businesses, and clinicians.

In this article, we’ll show you how to solve these problems: from building .gov backlinks to medically reviewing your content.

Content creation is a core part of healthcare marketing, but most medical topics are what Google calls YMYL topics—Your Money or Your Life.

For any topic that “could significantly impact the health, financial stability, or safety of people”, Google tries to prioritize content that demonstrates obvious expertise, experience, authority, and trust (also known as EEAT).

In practice, that means that most top-ranking medical content is reviewed by medical experts. Here are some of the top results from the SERP (search engine results page) for osteoarthritis treatments.

Healthline lists the author bios and medical reviewers for each article:

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Cleveland Clinic includes a “medically reviewed” badge, and links to a list of editorial standards:

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WebMD highlights each post’s medical reviewer:

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And The Mayo Clinic links to their huge list of medical editors:

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Medical review is so common across health-related SERPs that Caitlin adopted a simple rule for her content creation process: get every article medically reviewed—even a topic like drinking water to lose weight.

If creating hundreds of articles and subjecting them to rigorous medical review sounds complicated, well… it can be. Here’s how the experts handle it:

Create content with non-experts

You might think that all medical content needs to be written by medical experts, but after talking to our experts, most articles were created by writers with no medical qualifications—or even generated with AI.

For many medical topics, it’s easy to find objective, accurate information. Add in a few interviews with healthcare professionals—as Sarah asks her team of freelance writers to do—and properly cite medical references, and non-experts can write decent SEO content.

For more research-heavy or cutting-edge topics, it’s necessary to do deeper research and work with specialized medical writers. Here’s how Caitlin tackled this process, dividing her content into two “buckets”:

  • Common knowledge topics (~70% of all articles): for topics with lots of existing information, Caitlin worked with the content marketing agency Verblio. In a similar vein, Geoff uses AI to write straightforward first drafts.
  • Cutting-edge topics (~30% of all articles): for topics that required heavy research (like the impact of CBD oil on anxiety), Caitlin worked with a specialized medical writer from the agency Writing Studio. When writing about ozempic, Sarah sought feedback from four separate professionals.

Source expert medical reviewers

The SEOs I interviewed sourced their medical reviewers in two different ways:

  • In-house experts: Sarah at Hinge Health had content reviewed by “in-house, member-facing employees”, a mixture of physical therapists, medical reviewers and clinical reviewers depending on the topic.
  • Freelancers: Without the luxury of in-house experts, Caitlin built a network of freelance doctors on Upwork. These were generally fully licensed doctors and medical professionals, half from within the United States and half from other countries.

In all cases, Caitlin notes, it’s important to ask your medical reviewers to check their indemnity insurance. In most countries, clinicians are accountable to medical regulators. Once they put their byline on an article, they are responsible for the advice it offers.

Review for medical accuracy

Medical reviewers should vet your content for accuracy and suggest edits where needed. That often means:

  • Flagging errors and misinformation (like incorrect medical terminology).
  • Adding extra context and information (like extra details about symptoms or treatments).
  • Softening language (avoiding phrases like “best treatment” or “guaranteed to work”).

Caitlin’s workflow looks like this:

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Learn more about Caitlin’s process in our article, 7 Content Automations used by Real Content Pros.

Publish with clear author and reviewer attribution

It’s crucial to make the medical review as obvious to readers and search engines as possible. Here’s a great example from Caitlin’s previous company, HealthMatch:

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And another from Sarah’s company, Hinge Health:

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These examples highlight three best practices:

  • Include a clear, obvious reviewer bio on every article, including their photograph, name, qualifications, and even their area of medical speciality.
  • Link to a dedicated reviewer page, showing the author’s credentials and past experience, and linking to other relevant bylines on the web.
  • Use relevant schema data for the authors and reviewers (but more on that later).

Everyone I interviewed shared the same core challenge: medical SEO is dominated by a handful of internationally recognized brands, like Cleveland Clinic, Healthline, WebMD, NHS, and Mayo Clinic.

With strong link profiles and brand recognition, these companies generally dominate most healthcare SERPs.

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A 92 DR score means these companies can be very difficult to compete against in the search results.

To work around this constraint, everyone I interviewed chose to focus on low-competition long-tail keywords, before gradually targeting more competitive terms as they started to see results.

You can find these terms easily with Ahrefs. To start, here’s a short-tail keyword, headache, with 121,000 monthly searches and a “Super hard” keyword difficulty:

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A top-three ranking would be out of reach for most companies, but we can use the Related terms report in Keywords Explorer to find less competitive variations that might be worth targeting.

Here, we’ve set the keyword difficulty to a maximum of 40, and surfaced 976 keywords:

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To stand an even better chance of ranking, we can also filter our results with the Lowest DR filter. In the screenshot below, we’ve limited our search solely to keywords that already have low DR websites (in this case,

In other words, these are all keywords a fledgling website would have an excellent chance of ranking for:

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The topic cluster framework is a way to organize and link between related articles on a website. It makes it easy for both visitors and search engines to easily navigate between related content—other relevant articles are only a single click away.

Caitlin explained that healthcare is “natively suited” to the topic clustering technique. Every medical condition generally has a similar set of patient questions associated with it, making it easy to use similar content templates for many different medical conditions.

Geoff shared a framework he commonly uses with his healthcare clients. For most medical conditions, you can usually group your content into three topic clusters: pre-intervention, intra-intervention, and post-intervention:

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Pre-intervention

These are questions people ask before treatment or surgery:

  • Diagnosis: do I need a hip replacement
  • Treatment options: which method of hip replacement is the best?
  • Cost: how much does a hip replacement cost
  • Images: hip replacement surgery pictures
  • Outcomes: how long does a hip replacement last

Intra-intervention

These are questions people ask about the treatment or surgery itself:

  • Anesthesia: are you awake during hip replacement surgery
  • Duration: how long does hip replacement surgery take

Post-intervention

These are questions people ask after having treatment:

  • Recovery period: how long to recover from hip replacement
  • Anxieties: what are the symptoms of nerve damage after hip replacement
  • “Can I do X”: how long after hip replacement can you drive

You can use Ahrefs to research these topic clusters.

Start by entering a medical condition or topic into Keywords Explorer. Click the Matching terms report to see similar keywords, and then Questions to find related keywords in the form of, you guessed it, questions:

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Here, we’re looking at hip replacement.

With this process, we’ve already found 5,163 keywords relating to hip replacements, like how long does a hip replacement last and how long after hip replacement can i tie my shoes:

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You can click Clusters by Parent Topic to group these keywords together into clusters, groups of keywords that can likely be targeted by the same article. Now we’ve refined our list of potential articles from 5,000 down to 270:

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Backlinks are a core component of effective SEO—and that remains true in healthcare SEO.

If the idea of doing “shady” outreach for a healthcare company gives you shivers, don’t worry: healthcare companies have unique strengths that make it relatively easy to build great backlinks.

Many healthcare companies have strong relationships with government bodies, charitable organizations, and educational institutions, making it possible to earn links from high-DR .gov and .edu domains.

Despina shared the example of HammondCare, an Australian aged care provider. A quick look at their backlink profile reveals 33 referring .gov domains:

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They’ve also snagged 24 referring .edu domains:

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Looking at their backlink profile as a whole, we can identify several easy-to-replicate strategies suitable for all types of healthcare companies:

As Despina pointed out, most healthcare providers are already sitting on a small goldmine of interesting research and accomplishments. Link building can be as simple as asking: what have we already done that we can use to get links?

Many healthcare organizations are local businesses with bricks-and-mortar premises. The process of attracting interest in a specific area is known as local SEO (and we have a full guide here: Local SEO: The Complete Guide).

There are three local SEO strategies that are particularly crucial for healthcare companies: optimizing your Google My Business profile, building NAP citations in healthcare directories, and building local landing pages.

Optimize your Google My Business profile

Most local searches include a “map pack”, a collection of top local business listings in your area. To stand a chance of appearing in these results, you’ll need to claim and optimize your Google My Business (GMB) profile.

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Once you’ve claimed your profile (head to https://www.google.com/business/ and click “Manage now”), you’ll need to fill out as much relevant information as possible:

  • Business or practice name
  • Address
  • Phone number
  • Website
  • Business type (the more specific, the better: orthopedic surgeon is better than surgeon or doctor)
  • Hours of operation
  • Medical services offered
  • Photos of your practice and team

Depending on the nature of your healthcare organization, there may be other types of information you can share. Here’s the GMB profile for The Royal London Hospital, complete with hospital-specific profile information, like number of beds and parent organization:

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For a detailed walkthrough of setting up your GMB profile, read our guide: How to Optimize Your Google My Business Listing in 30 Minutes.

Be careful when asking for reviews

Earning and responding to reviews is a key part of managing your Google My Business Profile… but there’s a catch for healthcare companies.

In many countries, there are strict rules and regulations dictating how healthcare providers can (or cannot) solicit reviews from patients.

So before you hand out a hundred feedback leaflets to your patients, read up on laws and regulations (like HIPPA) in your location.

Build NAP citations and submit your company to healthcare directories

NAP citations refer to mentions of your organization on relevant third-party websites (including your organization’s name, address, and phone number—hence NAP).

These citations create more ways for potential customers to find you, and they can help improve your site’s overall search performance.

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As a starting point, get your healthcare company listed with the main data aggregators (sites that provide business listings to popular directories), like Data Axle, Localeze, and Foursquare.

It’s also worth getting listed on other popular websites like Apple Maps, Yelp, Yellow Pages, Bing Places, and Facebook.

Geoff shared some of the UK-specific medical directories he sees most often in local healthcare search results (in many cases, these directories have international versions too):

You can learn more about building NAP citations in our guide: How to Build Local Citations (Complete Guide).

Tip

You can use the Link Intersect report in Ahrefs to quickly find relevant medical directories. Enter the homepages for similar healthcare organizations and hit “Show link opportunities.” You’ll see a list of websites that link to some—or all—of these competitors.

Here I’ve run the report using three private hospitals from my local area:

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Based on this result, I’d immediately try to secure a link from the CQC (the UK’s independent healthcare regulator) and Doctify (a review and feedback platform specifically for the healthcare industry).

Create locations and services pages

Despina recommends that most healthcare organizations create location landing pages: web pages that tell visitors (and Google) where your business operates.

Here’s an example from my local sports physiotherapy clinic. For each of the major locations they serve, they’ve created a dedicated website page.

Here’s one focused on the town of Aylesbury, helping them to rank for keywords like “physiotherapy aylesbury”:

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To create great location pages, Despina shares her advice:

  • Use a localized URL structure, like website.com/service/location.
  • Localize your page’s title tags and page header, like Aylesbury Sport Physiotherapy | Elite Sports Expertise.
  • Include sign-up buttons and contact forms near the start of the page (“above the fold”).
  • Showcase social proof, reviews and images.
  • Link between your location pages to help visitors find the best location for their needs (and improve your chances of ranking for location-specific keywords).
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Read Despina’s deep-dive into location landing pages: Location Landing Pages: 6 Crucial Elements Of Local Visibility.

Schema markup is a type of code that allows search engines to better understand the contents of your page. Schema markup can sometimes make your page eligible for rich results, which can help you earn more clicks from search.

Schema markup is particularly important for local businesses. After searching for family practice physician near me, the top spot in the search results is taken up by a local pack SERP feature:

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One of the top results is using Physician schema markup—a specific schema type designed to tell Google that the author is a doctor:

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Here’s the top result for private hospital near me using another type of medical schema markup, Hospital:

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Schema.org also lists a few other medical-specific schema types, like MedicalCondition (for information about specific medical conditions), Drug (for information about a medical drug), and MedicalWebPage (for webpages about specific medical topics).

Here’s the NHS using the MedicalWebPage schema on their #2 ranking article about hip replacement:

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(Although the #1 ranking article from Johns Hopkins doesn’t use any schema—so although it’s useful, using relevant medical schema is obviously not essential for good search performance.)

The healthcare industry has largely relied on self-regulation to prevent the spread of inaccurate content and misinformation, but this is changing.

We’ve already covered Google’s increasing emphasis on EEAT in search content. In a similar vein, Virginia shared that YouTube (also owned by Google) has started to verify content from medical professionals:

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Medical video content with a “From a licensed doctor in the UK” banner.

They promote this content more heavily through their “Health shelf” feature. Here’s the YouTube results page for asthma, prominently highlighting videos “From health sources”:

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As YouTube explains, to be eligible for these enriched search features (and likely earn more clicks and views), content needs to be from “credible health sources”. These sources are vetted in different ways:

“Vetting mechanisms include accreditation, academic journal indexing and government accountability rules.”

Virginia recommends healthcare companies apply for PIF TICK certification. Created by the Patient Information Forum, the PIF TICK is the only independently assessed standard for both print and digital healthcare content creators.

While it won’t guarantee improved rankings through either Google Search or YouTube search, it seems like a smart proactive move given Google’s increased emphasis on EEAT content in healthcare.

Final thoughts

Healthcare SEO is competitive and involves solving unique challenges, like medical review of content, competing with industry giants, and staying compliant with tons of regulations.

This guide should arm you with everything you need to connect with patients and clients and grow your healthcare business—while making the world a little smarter (and healthier) in the process.

Want to ask a question? Connect with me on LinkedIn or X.



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11 Copyscape Alternatives To Check Plagiarism

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11 Copyscape Alternatives To Check Plagiarism

Are you certain that the content you’re publishing on your website is 100% original?

Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things.

While Copyscape has long been one of the most well-known and popular options for plagiarism checking, the range of available tools has expanded significantly, with various features designed to meet people’s unique needs.

In this article, we will cover the basics of plagiarism – what it is, why you should check for it, how to check, and what to do if someone plagiarizes your content – before highlighting some of the top alternatives to Copyscape, helping you keep your content unique and valuable.

What Is Plagiarism? 

Plagiarism is when you use someone else’s work, whether words or ideas, and present it as your own without proper attribution.

Plagiarism can range from directly copying someone’s work to closely paraphrasing something without acknowledging the source. Sometimes, it’s purposeful, while other times, the perpetrator might not even realize they’re doing it.

Regardless of intent, plagiarism is a widespread problem that is difficult to combat – but the first step is detecting it.

Why It’s Important To Check For Plagiarism

The consequences of plagiarism can be severe – you can lose credibility, harm your reputation, and even face legal repercussions.

Here are a few reasons why it’s essential to check for (and avoid) plagiarism:

  • Prevent legal problems. Engaging in plagiarism or copyright infringement can expose you to a range of potential legal issues.
  • Maintain your reputation. Trust is vital. But why should audiences trust you if you’re stealing somebody else’s work? Checking for plagiarism is crucial to preserving your reputation and trust with your audience or customers.
  • Preserve your SEO efforts. Google and other search engines are actively trying to crack down on plagiarism and will penalize any plagiarized content. This can hurt your website’s ranking and visibility.

How You Can Check For Plagiarism

There are a handful of different ways to check for plagiarism, including:

  • Manual checks. This is precisely what it sounds like: manually reviewing content for plagiarism by cross-checking text using search engines and academic databases. If you’re examining a small chunk of text, this can work, but it can get unwieldy fast.
  • Use alerts. It’s possible to create your own plagiarism checker by setting up Google Alerts. Simply enter your content into the search query field and let Google know how frequently you want it to alert you of copied content. While not a totally accurate or complete method, it can be effective at times.
  • Monitoring services. You can use existing tools that help flag unauthorized use of your content. They do so by scanning the internet and leveraging algorithms to detect plagiarized content.
  • Online plagiarism checker tools. Software and tools designed specifically to analyze content and run a comprehensive check for plagiarism.

While checking text for direct plagiarism is one thing, identifying paraphrased content or ideas is much more complicated.

And while we will highlight many useful tools in this article, it’s worth remembering that no tool is perfect.

With the sheer amount of content available and more being produced and published every second, it’s nearly impossible to complete a full check. Hence, why plagiarism is an ongoing issue.

What To Do If Someone Plagiarized Your Content

So, what do you do if you discover that somebody else has plagiarized your content? Here are a few steps you can take:

  • Collect evidence. Take screenshots, make notes, and save any URLs as proof of the offense.
  • Contact the perpetrator. As we mentioned earlier, sometimes, plagiarism can be an innocent mistake. No matter the situation, we recommend contacting the offending party and requesting that they either remove your content or label it with the proper attribution.
  • File a complaint. If that doesn’t work, you can file a Digital Millennium Copyright Act (DMCA) takedown complaint, which will send notice to the service provider (e.g., Google or web hosting companies) to remove the content or face legal liability.
  • Seek legal advice. If the case is particularly egregious, or the above steps fail, you can consider speaking with a legal professional.

Top 11 Plagiarism-Checking Alternative Tools To Copyscape

1. Grammarly

Screenshot from Grammarly.com, June 2024

While most people know Grammarly for its spelling and grammar check capabilities, it also offers a useful plagiarism checker tool.

Grammarly’s free plagiarism checker will compare your text (up to 10,000 characters) against academic databases and billions of webpages, then give you an immediate report that lets you know whether it found any plagiarized content.

As a helpful bonus, it will also flag if it finds problems with grammar, spelling, punctuation, conciseness, readability, word choice, or other writing issues.

If you want to take it a step further, Grammarly offers a Premium version of the tool with more advanced capabilities. The paid version will highlight specific sentences of concern, include source information, give you deeper writing feedback, and even allocate your text an “overall originality score.”

Cost

  • Free version available with limited plagiarism detection as well as basic grammar, spelling, etc. checks.
  • Premium Grammarly membership starts at $12/month and includes advanced plagiarism detection.

2. Plagiarisma

Screenshot of Plagiarisma homepage showing a text box for URL input, file upload options, and various supported languages icons. The page includes detailed information about the tool and highlights its effectiveness.Screenshot from Plagiarisma.net, June 2024

If you’re looking for a plagiarism checker that works in several languages, look no further than Plagiarisma. It supports 190+ languages and offers both free and paid versions.

Users can enter text into Plagiarisma in a variety of ways, including uploading documents, entering URLs, or pasting text directly into the tool. Once you’ve shared your copy, it will check it against sources like books, websites (you can choose between Google and Bing as your search engine of choice), and academic papers.

With the free version, users can run plagiarism checks up to three times in one day. You can also upgrade to a Premium membership for access to more features, including a Synonymizer (which helps you leverage synonyms to recreate sentences), a Similarity Checker (which compares documents for similarity), and unlimited access to plagiarism checks.

Cost

  • Free version with up to three plagiarism checks per day.
  • Premium membership starts at $5/month and offers unlimited plagiarism checks and more advanced features.

3. ProWritingAid

1720970763 998 11 Copyscape Alternatives To Check PlagiarismScreenshot from ProWritingAid.com, June 2024

Similar to Grammarly, ProWritingAid is an AI-powered writing assistant tool that analyzes your copy and suggests areas for improvement. It also offers a helpful plagiarism checker – and while there is no free version, it’s still reasonably affordable.

According to ProWritingAid, its plagiarism detection tool can compare your text (up to 2,000 words) against billions of sources, both online and offline, including databases, periodicals, and websites.

It will flag directly copied content and give similarity percentages to show areas needing improved paraphrasing or citation.

You can use ProWritingAid’s online editing tool to conduct your check or leverage its Microsoft Word Add-In.

Unlike some other tools, you pay for ProWritingAid based on the number of checks you want to conduct versus a monthly or yearly subscription – so that is worth noting, and might be a benefit if you only have a specific number of documents you need to look at.

Cost

  • No free version.
  • Pricing starts at $10 for 10 checks, $40 for 100 checks, $120 for 500 checks, and $200 for 1,000 checks.

4. Plagiarism Checker

Screenshot of Plagiarism Checker tool showing a text box to insert text, options to check plagiarism via URL, and buttons for grammar checking, paraphrasing, and various other settings.Screenshot from Plagiarism-Checker.me, June 2024

Plagiarism Checker is a fairly straightforward plagiarism detection tool that’s both free and easy to use. If you need a quick and simple option, this is worth checking out.

It boasts a simple user interface and allows users to insert their text directly into the web-based editor, share a URL, or upload a document. You can even denote a URL you want it to exclude, which is a helpful feature if there are particular pages on your site that you want to ignore for now.

Plagiarism Checker scans your text against blogs, websites, and academic papers to detect plagiarism, which it delivers as a percentage. It’s compatible with Mac, Windows, and Android, and supports multiple file formats, including .rtf, .pdf., .docx, .odt, and txt.

Note that there is a limit of 1,000 words per check. The tool also includes a grammar checker and word counter, and you can download the reports it gives you.

Cost

5. CopyGator

Screenshot of CopyGator website explaining how it helps monitor and track content feeds.Screenshot from CopyGator.com, June 2024

CopyGator is a free service designed to help bloggers and content creators monitor and detect duplicate versions of their content on other blogs or websites.

It works by monitoring your website’s RSS feed to see whether content has been republished elsewhere – and automatically notifying you if it finds plagiarism or quotations.

There are two different options for using CopyGator:

  • Image badge: By copying and pasting some code into your site, you can add a CopyGator image badge to your blog that will monitor your feeds for you. When you want to run a check, simply click the badge. If it turns red, CopyGator has detected plagiarized versions of your content.
  • RSS feed: Your other option is to input an RSS feed directly into CopyGator’s tool and ask it to watch the feed. It will create your own custom overview page where you can get updates.

Cost

6. PlagScan

1720970763 752 11 Copyscape Alternatives To Check PlagiarismScreenshot from PlagScan.com, June 2024

PlagScan is quite a robust plagiarism detection tool most commonly used by academic institutions and professional writers. One thing to note upfront: There is no free version of this tool.

PlagScan compares your text to a massive database of websites, academic resources, and journals to find plagiarism and compiles a report to help you understand the results.

You’ll receive a PlagLevel score, which summarizes the level of duplicate text found within a document, as well as colored highlighting for possible plagiarism:

  • Red for direct matches.
  • Blue for potentially altered copy.
  • Green for correctly cited text.

With PlagScan, you get a list of sources that match your document to help you with proper citation. You can also compare two documents side-by-side to find similarities. It works with most file types, and your data is protected.

Cost

  • No free version.
  • PlagScan uses a prepaid pricing model based on the number of words/pages. Pricing starts at $6.5 for 6,000 words/24 pages.

7. Copyleaks

Screenshot of the CopyLeaks Plagiarism Detector homepage, displaying highlighted text sections within an example showing potential plagiarized content. Various partner logos are visible below the displayed text.Screenshot from Copyleaks.com, June 2024

Copyleaks is a more sophisticated plagiarism detection tool than many of the options used on this list, making it a popular choice for businesses, educational institutions, and individuals around the world.

According to Copyleaks, it uses “advanced AI” to detect instances of plagiarism across over 100 languages, including paraphrasing, plagiarism in programming code, and even AI-generated plagiarism. Each scan checks content against 60 trillion websites, more than 16,000 journals, over 1 million internal documents, and 20+ code data repositories.

The tool has a very user-friendly interface, allowing you to choose from different types of files you might want to scan – text, documents, code, URLs, etc. You can also use the “compare” option to compare two documents or URLs to each other.

Another handy feature within Copyleaks is the ability to schedule recurring scans so that it will automatically check for duplicate content on a regular basis. It also offers easy and flexible API integration,

Cost

  • Free trial available.
  • Paid plans start at $8.99/month for up to 1,200 credits (equal to 300,000 words). For $13.99/month, you’ll get access to both the plagiarism detection and AI content detection tools in one.

8. Plagium

Screenshot of Plagium's plagiarism detection interface, featuring options for quick search, deep search, and file search with pricing details below. Screenshot from Plagium.com, June 2024

Plagium is a good choice if you’re looking for an easy and cost-effective plagiarism checker. It uses a simple web-based text box and offers both “quick search” and “Deep Search” functions, the latter of which is basically a term for a closer check and the ability to scan large documents.

A quick search is free and allows up to 500 characters – though the website appears to indicate that the number of quick searches is capped. In order to use the Deep Search feature, you’ll need to create an account – and these searches start at $0.08/page using Plagium’s credits system.

As a member, you’re able to upload different types of documents – such as PDFs – and Plagium also integrates with Google Drive and offers a Google Docs Add-on.

Cost

  • Free quick search up to 500 characters.
  • Paid plans start at $9.99/month for over 143,000 characters, with options for prepaid plans if that is more your speed.

9. Dupli Checker

1720970763 634 11 Copyscape Alternatives To Check PlagiarismScreenshot from DupliChecker.com, June 2024

Need a free, easy-to-use plagiarism checker that’s available in up to seven languages and accepts a variety of file formats? Dupli Checker could be for you.

Dupli Checker’s simple interface makes it easy to scan your documents for plagiarism. You can paste directly into the website or upload files from your computer, Dropbox, or Google Drive. Like other tools in this list, you can also share a URL you’d like the tool to check, and up to five URLs you want it to exclude.

The tool promises 100% privacy – meaning it doesn’t save any of your documents – and summarizes your results in a report that highlights duplicate copy, gives you a percentage rating, and offers more features like grammar issues.

Cost

  • Free version with up to 1,000 words per search.
  • Paid plans start at $10/month for increased searches, higher word limits, and other advanced features.

10. Quetext

1720970763 386 11 Copyscape Alternatives To Check PlagiarismScreenshot from quetext.com, June 2024

Quetext has become a popular plagiarism detection tool, and for good reason. It’s dependable and user-friendly, with some handy little features to help you spot plagiarism in your documents.

How does it work? You just enter your text into the web-based browser box and click “Check for plagiarism.” Quetext then uses its DeepSearch™ Technology (a machine-learning algorithm) to scan your text against billions of internet sources and spot plagiarism.

It provides you with a report that includes a plagiarism score and both exact matches and near matches to other existing text.

It highlights the latter using its ColorGrade™ feedback feature, which uses different colors to highlight exact match copy vs. “fuzzy” matches (or close matches) – a valuable tool for spotting plagiarism that might have otherwise flown under the radar.

It also offers a “Cite Source” feature, which helps you produce citations across Chicago, MLA, and APA formats.

Cost

  • Free version available, which includes up to 500 words, a website citation generator, and a citation assistant.
  • Paid tiers start at $8.80/month, which includes 100,000 words per month and a range of other advanced features.

11. PlagTracker

1720970763 220 11 Copyscape Alternatives To Check PlagiarismScreenshot from Plagtracker.com, June 2024

PlagTracker is an online, web-based plagiarism detector that bills itself as “the most accurate plagiarism checking service.” The tool lists students, teachers, publishers, and site owners as its intended users, and it checks text against over 14 billion webpages and “more than 20 million academic works.”

Using PlagTracker is pretty straightforward. Users upload a document into the tool, which scans it and then returns a detailed report that shows what percentage of their document is plagiarized and highlights specific sections with sources.

It supports multiple languages –English, German, French, Romanian, Spanish, and Italian – making it a versatile tool. PlagTracker has a 5,000-word limit for free users, though you can pay for a Premium membership for unlimited access.

Cost

  • Free version is available with a 5,000-word limit.
  • Premium subscription starts at $7.49/month for unlimited volume and other advanced features.

The Best Plagiarism Detection Tools On The Market

And there you have it: Copyscape is by no means the only option for plagiarism detection tools.

Those listed above are great alternatives that cater to a wide range of use cases, whether you’re looking for a cheap and easy solution or an all-in-one AI-powered writing assistant.

If you’re a content creator of any kind, you must produce work that’s original and unique – and these tools can help you do just that.

However, always remember that these tools are far from perfect; you should have other checks and balances in place to ensure the quality of your work.

Avoiding plagiarism will protect your credibility and reputation and ultimately drive more traffic to your website. Not to mention, it’ll keep you out of trouble.

More resources: 


Featured Image: VectorMine/Shutterstock

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