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30 Crazy Social Media Facts Marketers Need To Know

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30 Crazy Social Media Facts Marketers Need To Know

Social media has become an integral part of our lives.

From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay updated with current events.

It wasn’t too long ago that social media was a small slice of the marketing pie, but now it’s impossible to ignore. You can now find social media content in just about any marketing campaign.

And it’s no wonder marketers are using these sites to reach potential customers and increase sales.

By the time you’re reading this, more than 3.2 billion images will be shared by social media users, 8 billion videos viewed on Facebook, and 65% of those views will come from mobile users – all in one day.

People are in love with social media platforms. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they’re trying to concentrate – literally.

If you’re a business owner or marketer looking for ways to boost your company’s visibility online, here are some facts about social media marketing that might change how you think about these platforms and their potential to reach your consumer.

30 Insane Social Media Facts

There are plenty of statistics out there to fill you in on all the details of social media, but many of them are – frankly – boring.

So, why not lighten things up a bit?

You need to optimize your social media strategy, and you need a few numbers to make it happen.

We want to make it easy for you to enjoy, remember, and apply what you learn, so here are 30 insane social media facts to light your marketing fire.

Social Media Usage Stats

1. We like to share the love. The average internet user has 8.6 social media accounts.

2. The number of social media users skyrocketed with 72% of adults using at least one social network.

3. Young adults were early adopters of social media platforms. However, older adult usage continues to increase in recent years with more 50-64-year-olds using Facebook than those 18-29.

4. Need evidence that we’re a visual species? Today in excess of 3.2 billion photos and 720,000 hours of video are shared per day across social media.

5. 59% of WhatsApp users and 53% of Facebook users in the United States post content to their accounts.

6. We spend an average of 145 minutes per day on social media worldwide.

Social Media Marketing Stats

7. As of the third quarter of 2020, 10 million brands are advertising on Facebook. This is a significant increase from 7 million advertisers in the first quarter of the previous year.

8. And it makes sense considering 73% of marketers believe their social media marketing efforts have been “somewhat effective” or “very effective” for their business.

9. This includes B2B marketers who ranked social media advertising second in success (29%) behind paid search (33%) for producing content marketing results.

10. Social media’s ad spend in the United States was $40.3 billion in 2020.

11. According to a report from Dentsu, spurred by an 18% growth in social media, global digital ad spending is projected to grow 10.1% YoY.

Remarkable Instagram Facts We Bet You Never Knew About

12. Instagram reports 50% of users are more interested in a brand when they see ads for it on Instagram.

13. There are 200+ million Instagram business accounts. From mid-sized companies like Fashion Nova (20M followers) to large corporate behemoths like Nike (90M followers), it’s the perfect social platform for visibility and engagement.

14. There are over 2 billion monthly active users on Instagram.

15. Companies use Instagram Stories or influencer marketing with an estimated 500,000 active influencers who are only on Instagram.

16. Instagram users spend 30 minutes each day on Instagram. And for any brand, this kind of social media usage is a marketer’s dream.

As an example, the fashion brand Adore Me saw great results with its influencer marketing campaign on Instagram and Facebook.

Content shared by influencers had a two times higher click-through rate, 7% higher sales conversion rate, and 37% lower cost per incremental purchase than traditional creative ads.

YouTube’s Hold On Social Media Users And How To Use It To Your Advantage

17. YouTube is responsible for more than 25% of total worldwide mobile traffic by volume.

18. It is no surprise given social media users upload 500+ hours of content every minute! That’s more content than ABC, CBS, and NBC combined, and enough to keep you glued to your screen – just what marketers need.

What’s more, even these broadcasting networks now use social media (YouTube included) and it’s not surprising that they do.

Why?

19. YouTube has 2 billion monthly active logged-in users worldwide. This makes it seem like the entire world is on YouTube; you’ve most likely even visited YouTube today.

Brands like Nectar use YouTube ads to increase brand visibility. After developing video ad creative that was geared for performance that resulted in a 382% lift in brand interest.

TikTok’s Fascinating Social Media Statistics

20. On average, TikTok users in the U.S. spend 68 minutes a day on the website; 50 minutes of 15-second videos are soundtracked by music clips. For the most part, the content revolves around lip-syncing, dancing, and comedy skits. It mostly appeals to young people.

21. TikTok has the youngest user base of all social media sites with 68% of its users under 30 and 28% under the age of 18.

22. This is a key reason TikTok increased its year-over-year revenue to $1.9 billion in 2020.

Looking at these statistics, the potential for social media marketing is striking.

23. Here’s a platform dominated by youngsters and available in 154 countries worldwide. Surprisingly, marketers are just catching up to it.

It’s where you go to find a younger, active global audience, exactly what Mango needed for its fashion brand.

Mango’s TikTok Strategy That Earned 14,000 Followers

When Mango, the Spanish fashion brand, needed to create more awareness, they turned to TikTok’s TopView – an advertising tool designed to present your videos as soon as users turn on the app.

TopView ads are 60 seconds long, full-screen, and play automatically with sound.

For this reason, Mango used the tool to showcase international influencers clad in their outfits. Their videos featured official music and a call to action asking viewers to join the Mango community.

The Game-Changing Results

By day one of going live, Mango’s videos had an engagement rate of 17.1%. The days after, the brand saw an astounding 1,900% rise in followers, from 700 to 14,000 TikTok followers.

A statistics-backed example of how to use social media.

Facebook’s Excellent Open Rate You Need to Know About

24. Businesses on Facebook Messenger exchange over 20 billion messages with consumers per month.

25. Facebook users spend 34 minutes a day checking their feeds, reacting to notifications, and responding to messages.

26. 49% of Facebook users log in to the network several times per day.

27. But that’s not all: 41% of American social media users use Facebook to share engaging content while 25% of them like a company’s post.

28. It’s no wonder there are more than 10 million advertisers on the platform.

29. Of the ad clicks generated by these advertisers, over 18% of U.S. adults complete a purchase.

30. All promising implications to a marketer looking to create ads for Facebook’s 81% of users with income between $60,000 and $70,000.

It’s social media facts like these that inform a digital marketer’s decision when selecting a platform.

And, when you’re looking to generate leads, create brand awareness, or increase conversions, you need a platform that’s designed for the job.

My English School’s Smart Facebook Strategy

Luigi Sguerri, Founder and CEO of My English School, needed an efficient way of generating leads for the 33 My English School branches across Italy. Not only that, he needed to turn those leads into conversions.

This meant finding people who were interested in learning English and were likely to enroll.

Sguerri decided to use Facebook for the platform’s ability to target a wide but relevant range of potential customers, encourage action, and guide potential clients throughout the customer journey.

The strategy involved three campaigns targeting different audiences and ThruPlay billing.

  • Mobile-friendly videos targeted people within 10 km of any of the branches.
  • Lead ads targeted travelers, travel professionals, and people interested in travel.
  • Conversion ads targeted teenagers as well as people aged 55-65 and interested in languages.
  • ThruPlay billing ensured they only paid for videos watched to completion.

Result Within A Month

My English School’s strategy earned them 4,000 quality leads within a month and at less than half the price of previous years’ campaigns.

This was twice as many leads as the past year, 58% cheaper, and the company’s best-ever performance.

Summary

Social media is constantly changing, and it remains critically important to your digital marketing strategy.

The first step is becoming familiar with these social media facts and some of the successful techniques that have been employed.

However, there is a lot more that goes into creating a successful digital marketing plan.

For example, you may need to understand each platform’s different strengths and weaknesses or the best approaches to use.

It isn’t enough to just show up. You need to also understand the rules of the game and know how to rise above the competition.

These 30 social media facts are just a jumping point. What you do with this information is completely up to you, but we know we’ll see some pretty impressive results.

More Resources:


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Google Quietly Ends Covid-Era Rich Results

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Google Quietly Ends Covid-Era Rich Results

Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog.

Home Activities Rich Results

The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded events and online events to be findable in Google Search.

The original documentation has been completely removed from the Google Search Central webpages and now redirects to a changelog notation that explains that the Home Activity rich results is no longer available for display.

The original purpose was to allow people to discover things to do from home while in quarantine, particularly online classes and events. Google’s rich results surfaced details of how to watch, description of the activities and registration information.

Providers of online events were required to use Event or Video structured data. Publishers and businesses who have this kind of structured data should be aware that this kind of rich result is no longer surfaced but it’s not necessary to remove the structured data if it’s a burden, it’s not going to hurt anything to publish structured data that isn’t used for rich results.

The changelog for Google’s official documentation explains:

“Removing home activity documentation
What: Removed documentation on home activity structured data.

Why: The home activity feature no longer appears in Google Search results.”

Read more about Google’s Home Activities rich results:

Google Announces Home Activities Rich Results

Read the Wayback Machine’s archive of Google’s original announcement from 2020:

Home activities

Featured Image by Shutterstock/Olga Strel

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Google’s Gary Illyes: Lastmod Signal Is Binary

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Google's Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps.

The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps.

When Mark Williams-Cook asked if Google has a “reputation system” to gauge how much to trust a site’s reported lastmod dates, Illyes stated, “It’s binary: we either trust it or we don’t.”

No Shades Of Gray For Lastmod

The lastmod tag indicates the date of the most recent significant update to a webpage, helping search engines prioritize crawling and indexing.

Illyes’ response suggests Google doesn’t factor in a website’s history or gradually build trust in the lastmod values being reported.

Google either accepts the lastmod dates provided in a site’s sitemap as accurate, or it disregards them.

This binary approach reinforces the need to implement the lastmod tag correctly and only specify dates when making meaningful changes.

Illyes commends the WordPress developer community for their work on version 6.5, which automatically populates the lastmod field without extra configuration.

Accurate Lastmod Essential For Crawl Prioritization

While convenient for WordPress users, the native lastmod support is only beneficial if Google trusts you’re using it correctly.

Inaccurate lastmod tags could lead to Google ignoring the signal when scheduling crawls.

With Illyes confirming Google’s stance, it shows there’s no room for error when using this tag.

Why SEJ Cares

Understanding how Google acts on lastmod can help ensure Google displays new publish dates in search results when you update your content.

It’s an all-or-nothing situation – if the dates are deemed untrustworthy, the signal could be disregarded sitewide.

With the information revealed by Illyes, you can ensure your implementation follows best practices to the letter.


Featured Image: Danishch/Shutterstock

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How to Persuade Your Boss to Send You to Ahrefs Evolve

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How to Persuade Your Boss to Send You to Ahrefs Evolve

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅).

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve.

About Ahrefs Evolve

  • 2 days in sunny Singapore (Oct 24–25)
  • 500 digital marketing enthusiasts
  • 18 top speakers from around the world

Learn more and buy tickets.

SEO is changing at a breakneck pace. Between AI Overviews, Google’s rolling update schedule, their huge API leak, and all the documents released during their antitrust trial, it’s hard to keep up. What works in SEO today?

You could watch a YouTube video or two, maybe even attend an hour-long webinar. Or, much more effective: you could spend two full days learning from a panel of 18 international SEO experts, discussing your takeaways live with other attendees.

How to Persuade Your Boss to Send You to AhrefsHow to Persuade Your Boss to Send You to Ahrefs
Evolve speakers from around the world.

Our world-class speakers are tackling the hardest problems and best opportunities in SEO today. The talk agenda covers topics like:

  • Responding to AI Overviews: Amanda King will teach you how to respond to AI Overviews, Google Gemini, and other AI search functions.
  • Surviving (and thriving) Google’s algo updates: Lily Ray will talk through Google’s recent updates, and share data-driven recommendations for what’s working in search today.
  • Planning for the future of SEO: Bernard Huang will talk through the failures of AI content and the path to better results.

(And attendees will get video recordings of each session, so you can share the knowledge with your teammates too.)

View the full talk agenda here.

There’s no substitute for meeting with influencers, peers, and partners in real life. 

Conferences create serendipity: chance encounters and conversations that can have a huge positive impact on you and your business. By way of example, these are some of the real benefits that have come my way from attending conferences:

  • Conversations that lead to new customers for our business,
  • Invitations to speak at events,
  • New business partnerships and co-marketing opportunities, and
  • Meeting people that we went on to hire.

There’s a “halo” effect that lingers long after the event is over: the people you meet will remember you for longer, think more highly of you, and be more likely to help you out, should you ask.

(And let’s not forget: there’s a lot of information, particularly in SEO, that only gets shared in person.)

The “international” part of Evolve matters too. Evolve is a different crowd to your local run-of-the-mill conference. It’s a chance to meet with people from markets you wouldn’t normally meet—from Australia to Indonesia and beyond.

How to Persuade Your Boss to Send You to AhrefsHow to Persuade Your Boss to Send You to Ahrefs
Evolve attendees by home country.

If you’re an Ahrefs customer (thank you!), you’ll learn tons of tips, tricks and workflow improvements from attending Evolve. You’ll have opportunities to:

  • Attend talks from the Ahrefs team, showcasing advanced features and strategies that you can use in your own business.
  • Pick our brains at the Ahrefs booth, where we’ll offer informal 1:1 coaching sessions and previews of up-coming releases (like our new content optimization tool 🤫).
  • Join dedicated Ahrefs training workshops, hosted by the Ahrefs team and Ahrefs power users (tickets for these workshops will sold separately).

As a manager myself, there are two questions I need answered when approving expenses:

  • Is this a reasonable cost?
  • Will we see a return on this investment?

To answer those questions: early bird tickets for Evolve start at $570. For context, “super early bird” tickets for MozCon (another popular SEO conference) this year were almost twice as much: $999.

There’s a lot included in the ticket price too:

  • World-class international speakers,
  • 5-star hotel venue,
  • 5-star hotel food (two tea breaks with snacks & lunch),
  • Networking afterparty, and
  • Full talk recordings to later share with your team.

SEO is a crucial growth channel for most businesses. If you can improve your company’s SEO performance after attending Evolve (and we think you will), you’ll very easily see a positive return on the investment.

Traveling to tropical Singapore (and eating tons of satay) is great for you, but it’s also great for your team. Attending Evolve is a chance to break with routine, reignite your passion for marketing, and come back to your job reinvigorated.

This would be true for any international conference, but it goes double for Singapore. It’s a truly unique place: an ultra-safe, high-tech city that brings together dozens of different cultures.

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Little India in Singapore

You’ll discover different beliefs, working practices, and ways of business—and if you’re anything like me, come back a richer, wiser person for the experience.

If you’re nervous about pitching your boss on attending Evolve, remember: the worst that can happen is a polite “not this time”, and you’ll find yourself in the same position you are now.

So here goes: take this message template, tweak it to your liking, and send it to your boss over email or Slack… and I’ll see you in Singapore 😉

Email template

Hi [your boss’ name],

Our SEO tool provider, Ahrefs, is holding an SEO and digital marketing conference in Singapore in October. I’d like to attend, and I think it’s in the company’s interest:

  • The talks will help us respond to all the changes happening in SEO today. I’m particularly interested in the talks about AI and recent Google updates. 
  • I can network with my peers. I can discover what’s working at other companies, and explore opportunities for partnerships and co-marketing.
  • I can learn how we can use Ahrefs better across the organization.
  • I’ll come back reinvigorated with new ideas and motivation, and I can share my top takeaways and talk recordings with my team after the event.

Early bird tickets are $570. Given how important SEO is to the growth of our business, I think we’ll easily see a return from the spend.

Can we set up time to chat in more detail? Thanks!

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