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5 Powerful Marketing Activities: Lessons From Successful Brands



5 Powerful Marketing Activities: Lessons From Successful Brands

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes.

There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market.

Yet there are some activities that seem to stand out from the rest by bringing great results for many companies and standing the test of time.

In this article, I’ll show you five such marketing activities and five companies that tested them in real-life conditions. Since each of those activities can be an article on its own (or a book), I’ll be focusing on explaining why they are worth your time.

Here they are:

1. Finding product-market fit

Finding product-market fit (PMF) means making sure a product can satisfy an existing demand in a market with high potential. Basically, a telltale sign of achieving PMF is when people are willing to buy your product, actively use it, and recommend it to others.

Some may think that PMF is outside of marketing’s scope or that it’s irrelevant to marketing performance. But that cannot be further from the truth. There are two reasons:

  1. Without market research, it’s unlikely a company can build a great product that answers consumers’ needs and wants.
  2. Without such a product, no marketing tactics can generate sufficient demand to support the company.

It’s quite obvious if you look at it from the customer’s point of view. A company tries to sell a new type of hydrogen car, but there are no hydrogen stations nearby. If that’s the case, what kind of marketing can convince a customer to buy that car? That product just won’t fit the market.

That is why achieving PMF matters the most. Without it, you can’t build sustainable growth, and scaling anything simply won’t make sense. You’ll just waste your time and money.

In other words, a PMF is to a business what foundations are to a house. 

There are essentially five steps to achieving PMF. The core element of that five-step process is building a minimum viable product (MVP).

An MVP is a “product development” phase in which you test whether the core functionality of your product can satisfy the market demand by interacting with real users.

That’s how Spotify started—a business valued at $54 billion today.

Instead of going for a “big bang” launch with a perfect product that has all the features people dream of, Spotify creators decided to build an MVP and test it similar to how a scientist tests a hypothesis.

This is also how this metaphorical drawing came to life, capturing the lesson from that process.

So here’s how to build an MVP:

5 Powerful Marketing Activities Lessons From Successful Brands

Translation: An MVP (or the “earliest testable/usable/lovable product,” as the illustrator of this picture prefers to call it) is about offering the earliest version of a product that can satisfy users’ needs and iteratively working your way up to something great.

This is opposed to delivering something great one piece at a time.

In Spotify’s case, here’s how the metaphorical skateboard looked like:

1642608683 417 5 Powerful Marketing Activities Lessons From Successful Brands

This MVP was designed to test the idea of streaming music and its performance with consumer technology.

The team didn’t even run complex market research to test those aspects. Initially, team members just needed some feedback from family and friends. Afterward, they took that MVP to record labels and convinced them to put music on the platform.


Find the product market before scaling any other operations. And that includes marketing. The market always wins, and you can save yourself a lot of time and money learning what it “wants” as soon as possible—just as Spotify did.

2. Influencing word of mouth

Inspiring word of mouth refers to word-of-mouth marketing (WOMM), i.e., the process of influencing and encouraging natural discussions about a product, service, or company. To put it simply, influencing word of mouth is about giving people a reason to talk.

Just so we’re on the same page, word of mouth is not some old-fashioned marketing theory. We’re talking about recent studies proving the effect recommendations from friends and family have on consumer behavior.

Also, let’s not forget that the digital era has given us new, measurable forms of word of mouth:

  • Conversations and shares on social media
  • User reviews on sites like G2, Capterra, etc
  • User-generated content about brands and their products (e.g., photos on Instagram with a branded hashtag)

Word of mouth is a powerful marketing channel that may be elusive. Yet it’s not entirely out of control. Because while marketers can’t control what people say about their brands, they can inspire brand-related conversations and even recommendations.

It boils down to delighting users with the product and spreading positive experiences.

And it’s worth it. Many companies have used that channel to grow and sustain their business: Tesla, Github, Evernote, Uber, etc. There are too many to mention. In fact, positive word of mouth is one of the signs of achieving PMF, as discussed in the section above.

Fortunately, we can speak from our own experience here. Ahrefs is an eight-figure ARR company, and word of mouth is one of our top three customer acquisition channels.

So how do we influence word of mouth? The most important component is the product. For many people, Ahrefs is the go-to toolset for SEO. Some like it enough to say things such as:

Quote from customer saying they'd quit if Ahrefs didn't exist

That’s why we never stop improving Ahrefs. People see that and appreciate our effort enough to recommend our tools to others:

And if you’ve got a complex product like ours, you also need to put a lot of effort into educating your audience. And that’s what we do with articles and videos on this blog, on our YouTube channel, and in our Academy. These types of content are also a tried-and-tested way to inspire some word of mouth:

This brings us to creating positive experiences via marketing. They captivate your customers and followers and help ensure those experiences will be shared.

One example of this is handing people free swag:

Gestures like this can later be noticed by important blogs in a particular niche and mentioned in social media conversations:

Also, doing something important or highly regarded by the target audience can spread quite fast:


Word of mouth has been the key to success for many companies. And it’s not a coincidence. Recommendations from customers have their weight in gold, and the only “costs” are improving your product, educating your audience about it, and leaving a trace of positive experiences.

3. Developing a content marketing machine

All marketers face the same challenge: how to attract people and convert them to customers. Of course, there is no silver bullet for that. But if there’s one type of marketing that comes close, it’s content marketing.

This is because content marketing can do these three things, among others:

  1. Drive the entire marketing funnel
  2. Bring compounding results
  3. Reinforce itself

Let’s break it down using Ahrefs’ content marketing machine as an example.

By driving the entire marketing funnel, we find that our content, in the form of blog posts, videos, cheat sheets, etc., can serve many different purposes when it comes to communicating with a target audience.

For example, a blog article can generate awareness by pulling people from a SERP to Ahrefs’ blog.

Another piece of content, e.g., a video, may show a step-by-step process of solving an SEO problem, thus making people more interested in Ahrefs’ product and eventually willing to try it.

And it gets even better. Often, a single piece of content can serve different stages of the funnel:

Table showing 4 questions with corresponding answers that are used to decide which stage(s) of the marketing funnel a blog article serves

Arguably, the most powerful thing about such content is its potential to pull people from search engines like Google. This can translate into huge amounts of organic traffic and, of course, considerable business potential.

Since organic search is a crucial marketing channel for us and for many other businesses, let’s see how it works for Ahrefs in a nutshell:

  1. We create SEO content based on search demand and the business value of a particular topic.
  2. Someone searches for a solution to an SEO or marketing problem via a search engine like Google.
  3. If our content ranks high enough, they read/watch our content that shows how to solve the problem through our product.
  4. If the content is convincing, it may make them want to try our product.

Search demand and business value mentioned in the first point are absolutely vital to the success of the whole operation. Without them, not enough people will find our brand through content, and we won’t be able to feature our product adequately.

This brings us to results, or rather, the compounding results of content marketing. Through the systematic publishing of content, our blog articles generate an estimated 326.7K visits per month—and that’s from organic search alone.

Every new article we publish adds to that result. And so, an article posted two weeks ago will bring new traffic, adding to the traffic generated by a blog post we published years ago.

For example, this article about top Google searches was published in 2017 and still generates traffic.

Site Explorer overview of Top Google Searches (2021)

The third special benefit of content marketing is it has the ability to reinforce itself. Meaning, it is easier to get results the more you do it because every additional action you take adds to the momentum.

Marketers call it the flywheel effect. The first push is the hardest. But as the “wheel” builds momentum, that same push will make the wheel spin a lot faster (i.e., think about how a salad spinner works).

To illustrate, this is what happens when you invest in long-term content marketing:

  1. If your content is good, people will recommend it, bringing in more readers. Chances are, the same people will come back to your blog to read your next article.
  2. Now your readership is growing. Each new post has a greater potential audience than the previous one because it borrows from the readership of past articles and pulls new readers from SERPs.
  3. A new thing happens. Someone links to your content on their website. Now you’re getting backlinks, which are, arguably, the principal ranking factor. As a result, your content ranks higher on SERPs, thus bringing more visitors and building your authority on the topic (another important ranking factor).
  4. As content gains links and ranks higher, it gets even more links, as more people are willing to link to a page with a higher ranking.
  5. Now you can link from your old content to your new content, passing on link equity. Your content then ranks higher and gets more readers. Those readers will bring new readers and new links. The cycle continues, and the flywheel gains momentum. Let’s not forget. New visitors mean new potential customers.

Of course, it’s easier said than done. But this is how content marketing contributed to making Ahrefs what it is today. If you want to learn more about building a content marketing machine like ours, check out these guides:


Content marketing is powerful. It can even function as a standalone, self-sufficient marketing tactic. Content allows you to attract new customers, nurture your leads, and educate your customers—sometimes even with the same piece of content. And it works best when you do it with organic search in mind.

If you ever wondered how much a community built around a brand and its products could be worth to a business, Adobe answered that in 2012 by acquiring Behance for about $150 million.

That is how much Adobe, the creator of Photoshop, paid to “transplant” a platform that had gathered 1 million active users and generated 90 million project views monthly.

So what kind of benefits could a community like Behance possibly offer to this software giant?

Number one: activating and retaining users. Let’s give the floor to Heidi Voltmer, Adobe’s then product marketing director, to explain why the company was in need of a solution like Behance:

We have tools, we have services, and if you’ve got all those things, you also need inspiration, you need to get that spark. … By bringing in Behance, we’re rounding out our offering and making this a one-stop destination for creative professionals.

Inspiring people to use a product (i.e., activating and then retaining users) is a common problem relating to productivity tools, and Adobe’s products were no exception.

Adobe had the best graphic design tools in class but still lacked something that would make people use those tools more frequently and effectively.

A user community is a great solution for that. Each new project uploaded to the platform can inspire multiple people to use Adobe’s products and encourage them to upload their own work. This, in turn, enriches the platform with more user-generated content and potentially inspires another group of people.

And we’re talking here about an endless stream of user-generated content:

Gif of scrolling through many photos

Number two: branding. Since Adobe now owns the platform, it can insert its logo and pitch its products in strategic places. Here are a few examples, starting from the welcome email:

Behance's welcome email

While creating an account on Behance is free, Adobe tries to put users on a conversion path ASAP. By clicking on the link in the image above, users are directed to a landing page where they can create a portfolio page that comes free with Adobe’s Creative Cloud paid solution:

Creative Cloud's paid plans

Then, on the Behance platform itself, there’s a whole lot of Adobe’s branding:

Behance platform showcasing Adobe Live's content
Behance platform showcasing Adobe's content

When we put it together with just the organic traffic this platform currently gets, we suspect that Behance is worth even more than what Adobe paid for it.

If you look at other branded communities, you will find other benefits of building them. Behance is an example of a community focused on showcasing work. But when a community is focused on conversations and sharing ideas about a product, this allows the brand to:

  • Get quality feedback on new products and features.
  • Gain an additional marketing channel. Brands can connect with users directly on these platforms, and the messages can go beyond the platform to spark word of mouth elsewhere (social media, forums, workplaces, etc.).
  • Offer added value to the product or service. For example, if a user has a problem, a request, or an idea, they can get feedback from other users in the community. 


For Adobe, a community connected to its brand was worth $150 million. And it’s not the only company that has invested heavily in this marketing asset. A branded community can be a source of many benefits. These include giving a company the ability to monetize traffic, get valuable feedback, and gain a new, direct marketing channel.

5. Conducting market research

Market research is the process of gathering, analyzing, and interpreting information about a given market. This is how marketers source crucial data for their marketing strategy, e.g., insights about potential customers, the competition, and the industry trends.

The importance of market research is hard to overestimate. Data is power, and it’s no different when it comes to marketing.

In fact, I’ll put it this way: Data should be the starting point of any decision-making. And if you don’t have enough data to make a move, your next move should be to get data.

Here are some popular methods to achieve that:

  • Interviews – Conduct face-to-face discussions with your users, potential customers, and other people with insight into your market (e.g., distributors).
  • Surveys – One of the most popular and cost-effective market research methods often done online. Surveys involve polling on things like feature desirability and user satisfaction.
  • Competitive analysis – By analyzing your competitors, you can quickly find out what works in your market and what doesn’t. Also, competitors make a great benchmark.
  • Commercial data – Think market reports and industry insights. You can learn things like the size of your market, market trends, and insights from people involved in your industry.

We go into further detail about the above and the tools/resources you can use in our guide on market research.

When it comes to companies that owe their success to market research, LEGO is a truly noteworthy example. In one of its research studies, the company found that only 9% of its users are female. LEGO understood that it had addressed that market segment wrong for decades.

But since a problem is an opportunity in disguise, LEGO set out to discover how it could approach that underserved market better.

It rolled out a massive study involving 3,500 girls and their mothers to understand the girls’ playing habits. It took LEGO four years to complete the study.

It found out that girls appreciate a different kind of playing experience. Namely, different kinds of scenarios (e.g., hair salons instead of police stations), more vibrant colors, and more expressive figurines than the LEGO classics. And so LEGO Friends was born in 2012.

1642608689 54 5 Powerful Marketing Activities Lessons From Successful Brands

Despite some criticism for the alleged reinforcing of gender stereotypes, the new product line became an instant hit. Today, LEGO Friends remains one of the biggest LEGO successes to date.

In the year the set launched, the company’s net profit rose 35%. And in the following years, Friends became one of the top five selling LEGO themes. 


Whether you’re trying to fix a problem in your marketing or looking for new opportunities in the market, chances are your answers are already out there. But you won’t find them until you reach for market research methods—a lesson we can learn from LEGO.

It’s worth noting that market research doesn’t have to be a huge, expensive project. It can also be done in a cost-effective, agile way.

Recommended reading: Market Research: What It Is and How to Do It

Final thoughts

I hope these five short examples inspired you to refine your marketing strategy. Seeing so many companies investing in these activities with great results, I think marketers should either try them at some point or have a really well-argued case for not doing them.

Naturally, these are not the only effective marketing activities out there. Here are a few more resources that feature other marketing ideas and tactics you can draw inspiration from:

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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