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6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong

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6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong

Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world.

However, even though Facebook is the most popular social media platform, it doesn’t mean your ads will reach millions of people.

Nor should that be your goal, since that would expand past your budget and you’d end up targeting audiences who wouldn’t resonate with your brand.

How can you carve out an influential audience and customer base on Facebook?

Let’s take a look at some common mistakes that hurt ROI and how to avoid them, as well as some Facebook ad campaign strategy tips.

1. Deciding Facebook Is Not Suited To My Company

Some companies may choose to write off Facebook altogether since they may think it might not be best for their brand and complicated to incorporate or manage. But this would be a mistake.

Another reason brands may disregard Facebook Ads is because they believe it’s too expensive, but with a realistic budget and smart strategy, that’s far from the truth.

If your brand is considering Facebook ads, then it’s valuable to start by breaking down what your budget for Facebook Ads would be, including taking time to understand the different campaign potentials.

There are three crucial aspects of a Facebook campaign to consider when planning, such as the daily budget option, lifetime budget, and overall campaign budget optimization.

As we stated earlier, companies may think that Facebook ads aren’t for them because they might not be compatible with company branding for both B2B and B2C companies.

But both company types are sure to reach their target audience if they take the time to cultivate a strategy and get a bit creative.

For B2B brands, companies may believe their ads won’t attract professionals because the ad would appear on social media.

If this is a concern, then you might want to try lookalike audiences which are audiences that may be interested in your brand outside of the initial target audience.

A lookalike audience has the potential to broaden the scope of your audience and reach more businesses or individuals you didn’t initially consider.

This is a strategy to extend your reach through Facebook algorithms which have the ability to monitor multiple touchpoints as people and companies interact with Facebook.

The Facebook Lookalike Audience is the main feature that can help you connect with more people with similar qualities as your intended target audience.

This capability looks at what pages people like and interact with as well as their interests.

You can get more engagement with your content by adjusting it to answer questions they may have to engage with the audience on a topic, then creating additional supporting content to generate more engagement and traffic.

Then, based on this engagement, you can create a lookalike audience on social media.

For B2C companies that think they are more traditional or have non-digital products, it’s still a great way to build an audience and engage with individuals who may want to purchase your product.

It also builds brand authority to have a presence they recognize when searching for your product on social media.

You can create excitement, trust, and general interest that can turn into leads and long-term customers.

Whether you want sales or traffic, Facebook ads can be an effective tool, and Facebook makes the process more accessible through its algorithms and simple ad platform.

Now, let’s dive into strategy and objectives a bit more.

2. Having The Wrong Campaign Objective

The beginning of every strategy is setting your objective, and then you can decide the milestones and resources required to achieve it.

Facebook divides these objectives into three categories: awareness, consideration, and conversions.

If your goal is brand awareness, then you want to get people interested in your product or service through your ads and get them excited about your brand.

What makes your brand unique? What problem or problems does it solve? How can you best reach people, so they connect your product or service to your brand each time they see it?

Consideration is where you want to entice people to learn more about your brand and seek more information.

Get them intrigued to visit your website to learn more and potentially generate leads. Get people to like, comment, or message your brand to learn more.

Conversion, of course, is getting more sales. That strong and creative copy that prompts your call to action so they make a purchase.

Your objectives can change over time, but it’s crucial to select one objective for each campaign to evaluate its effectiveness since each strategy will have different goals and milestones.

Within the three groups, there are thirteen campaign objectives:

  1. Store Traffic
  2. Reach
  3. Brand Awareness
  4. Traffic
  5. Engagement
  6. Lead Generation
  7. Video Views
  8. Messenger
  9. Catalog Sales
  10. Conversions
  11. Event Response
  12. Page Likes
  13. App Installation

It’ll be essential to evaluate and consider each one to make sure you’re making the most out of your Facebook ad strategy.

It can seem overwhelming, so testing a few different ones may be the correct route for your brand.

After some practice, you’ll be able to see which ones are giving you the results you’re looking for, especially if you test multiple objectives over time.

Another vital component of setting a brand’s objectives is aligning the company’s objectives with its needs.

Correctly completing this aspect can help you optimize your budget, efforts for bidding options, and ad unit options.

Now we talked about milestones, and unfortunately, some companies wrongly measure their success simply through page likes or only consider a high click-through rate, but there’s more to it than that.

There are numerous platforms to analyze the analytics, which will get into a bit later.

3. Narrowing Down Into Too Wide (Or Too Specific) Targeted Audiences

Defining your target audience is key.

Even though you picked your objective, you still need to specify your audience, and it can be a bit tricky to make sure it’s not too large or too small.

You want to make sure your content targets audiences interested in your ad, and one of the best ways to do this is to create a customer profile of someone you would like to attract to your brand. This profile should be all-encompassing.

While it’s good to start with age, gender, income, marital status, and education level, you want to go further into what their hobbies, values, and interests are as well.

To really connect with people, you’ll have to consider more detailed factors to create your content for your ads.

Even though you establish a customer profile, you don’t want to go too narrow and target solely based on an office type, job title, or daily budget.

On the other hand, if you go too broad, you can target people who wouldn’t be interested in your brand and spend more money retargeting.

To solve this conundrum, here are some tips for the best way to build your audience for Facebook ads.

Let’s talk about content.

Focus on the different order for each ad, and try to tell a story through each iteration.

How will the customer journey evolve for each ad you present? And what is your intention for each ad along the way?

Then, once you’ve selected your audience and started your campaign, you can use the audience insights to better target people and redefine your reach. And, you want to observe how the audience is interacting with your page and content.

Additionally, you can layer different audience components such as their interests to reach more audiences in each ad.

It’s important to keep in mind some changes Meta is making to Facebook Ad Targeting for 2022.

These changes revolve around how brands connect with audiences based on health causes, sexual orientation, religious practices and groups, and political beliefs.

People were concerned with data privacy, especially when it comes to ad targeting, and Meta has made changes to resolve this issue.

However, Meta may also make further changes down the line, so it’s essential to keep these shifts on your radar.

4. Using The Wrong Ad Type

There are numerous ad types you can use on Facebook. These include pictures, infographics, videos, carousels which are multiple images or a video, and product displays such as a collection.

Once you figure out your objective, audience, and the way in which you would like your customer journey to unfold, it’ll be easier to select the ad type that will work best for your campaign.

Then, over time as you measure and track engagement for different pieces of content, you’ll be able to see which types resonate best with your audience.

Make sure to check the requirements for each format type since there are different view options based on a mobile device, computer, and small pop-up ads.

Also, it’s important to consider how your audience will view your content on each device to make sure it’s effective.

Myth: Assuming You Need To Have A Big Budget For Image/Video

You can create impactful, high-quality ads with simple tools such as Canva, which has preset templates where you can add your brand color and logo, and photos to your ads.

These types of platforms simplify ad creation and are generally cost-effective.

Additionally, you can use the carousel format to give your audience multiple stock photo images to browse through or create a compelling video.

5. Not Measuring Conversions

If you’re not monitoring your campaign or end up abandoning the ad, it’ll be hard to measure its true return on investment to better inform future campaigns.

It’s the only way to really see if your ads are working or find ways to pivot and re-strategize. Don’t let an initial campaign discourage you.

One effective tool to monitor analytics is to use Google Analytics to track various aspects such as consumer location, content, conversions, mobile engagement, and more.

You can check out the guide to Google Analytics here for a step-by-step tutorial.

Facebook will also give you insightful analytics to see the engagement you’re receiving for each ad and how it performs compared to others throughout the weeks.

Additionally, through Facebook Business Suite, you can manage campaigns in one location for both your Facebook and Instagram posts, as well as customize or adjust your campaign.

Check out some additional simple tips for driving more conversions once you have set your benchmark, such as remarketing engagement and other capabilities and experimenting by reviewing your data and retargeting ads.

So, maybe you’ve tried some tactics, and your Facebook Ads aren’t converting. Here are some reasons why your ads may not be converting and some tips to improve.

One reason is that your brand might not have enough audience data yet.

If this is your first campaign or you’re a newer brand, you might need to gather more analytics and comprehensive audience data to target your ads better.

You can accomplish this through Google Analytics, Microsoft Ads PPC, Facebook analytics, surveys, and questionnaires.

You may also need to take another look at your targeting parameters.

As stated earlier, going too wide or too narrow can diminish the effectiveness of your campaign.

You can improve this by redefining the three boundaries: demographics, psychographics, and behaviors.

Additionally, if customers aren’t buying your product or service, it can be impactful to focus on Facebook lead ads.

6. Not A/B Testing

When creating a Facebook ad campaign, it’s crucial not to assume you know what will automatically appeal to your intended audience.

Try completing some A/B Testing, and you might be surprised.

For example, you can make minor changes such as switching the call to action, messaging, or image selection to see which best engages with your audience.

Make sure to use the Facebook Ad Library for comparisons with other brands as well as to see trends and longevity.

Look at competitors’ ads to see what’s working for them within their ad messaging or format to connect with your similar audience.

Timing is also key to ensuring you’re reaching your audience at the right time.

Keep in mind the upcoming holidays that you might want to incorporate into your campaign.

Funnel mapping is also great to see where your audience is going when they go to your call to action.

When you look at the ad journey from the customer’s perspective, you can pinpoint areas for improvement.

Conclusion

When brands take the time to strategize and consider their objective, needs, audience, content type, and ad journey, Facebook ads become a more manageable option.

They are a cost-effective way to engage and grow a brand’s audience and have the potential for a great return on investment.

When you’re just getting into social media marketing, learning from your mistakes is an excellent opportunity for growth. It offers the chance to pinpoint areas for improvement.

Then you can course-correct to better connect with and expand your audience and customer base.

Facebook ads can become an influential tool in a brand’s market strategy.

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Response to ChatGPT $20 Plan: Take My Money!

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Response to ChatGPT $20 Plan: Take My Money!

OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Fans of OpenAI were wildly enthusiastic about the prospect for a more reliable service.

Many users around the world were pleased to know that the free version will continue to be offered.

OpenAI ChatGPT

ChatGPT is a useful AI tool for writing-related tasks, as well as for obtaining general information.

The free version is used by millions of users. Although it is hosted on Microsoft data centers the service falters during periods of peak usage and becomes unavailable.

OpenAI benefits from the usage because the feedback is useful for training the machine to become better.

The new subscription model is intended to subsidize the free users.

OpenAI Subscription Model

The new subscription version, called ChatGPT Plus, will cost $20/month.

Initially, ChatGPT will be available to users in the United States and will expand to other countries and regions “soon.”

There is no estimate or indication of how soon the service will be available outside of the United States.

But the fact that there’s a waitlist for United States users to subscribe might be an indication.

The Public Is Enthusiastic

To say that potential customers are enthusiastic about ChatGPT Plus is an understatement.

The response on Twitter could be boiled down to one phrase: Shut up and take my money.

 

One person applauded OpenAI for keeping a free version available:

Multiple people asked about plans for non-profits and for students.

This tweet is representative of the requests for student plans:

Future of ChatGPT

ChatGPT will be launching a ChatGPT API waitlist soon, which will open up the service to new ways of interacting with it.

OpenAI also plans to learn more about user needs and how to best serve users during the course of the new subscription service.

Once they have more experience with it, OpenAI plans to offer additional plans, including lower cost versions.

They shared:

“…we are actively exploring options for lower-cost plans, business plans, and data packs for more availability.”

This could have been Google’s win.But OpenAI and Microsoft beat them with a useful product and have captured the fascination and admiration of users worldwide.

2023 is going to be an exciting year of AI driven innovation.

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Email Marketing: An In-Depth Guide

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Email Marketing: An In-Depth Guide

Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life.

It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer’s journey.

In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email.

Providing an average return on investment of $36 for every $1 spent, email marketing is one of the most profitable and effective ways of reaching your targets.

Globally used by more than 4 billion people, it has unparalleled reach and is perfect for every step of the buyer’s journey, from generating awareness to encouraging brand loyalty.

If you’re not currently using email marketing to promote your business, you should be.

But to reap the biggest benefits, you need to do more than just dash off a message and sending it out to your contacts. You need a strategy that will help you nurture relationships and initiate conversations.

In this piece, we’ll take an in-depth look at the world of marketing via email and give you a step-by-step guide you can use to launch your own campaigns.

What Is Email Marketing?

If you have an email address of your own – and it’s probably safe to assume that you do – you’re likely already at least somewhat familiar with the concept of email marketing.

But just to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services.

Why Should You Use Email Marketing?

If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business:

  • Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it.
  • It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns.
  • You can segment your audience to target highly specific demographics, so you’re sending messages to the people they will resonate with most.
  • Email marketing is one of the easiest platforms to version test on, so you can determine exactly what subject lines and calls-to-action (CTAs) work best.

Even better, you own your email campaigns entirely.

With email, you own your marketing list and you can target your leads however you like (so long as you stay compliant with CAN-SPAM laws).

There is no question that you should be using email marketing as part of your overall marketing outreach strategy.

Now let’s look at some of the different ways you can do that.

What Are The Types Of Email Marketing?

For every stage of the sales funnel, there’s a corresponding type of email marketing. Here are some of the different types you can use to engage your audience and generate results.

Promotional Emails

When you think about email marketing, these types of messages are probably what you think of.

Used to promote sales, special offers, product releases, events, and more, these are usually one of the least personalized types of emails and tend to go out to a large list.

Usually, promotional campaigns consist of anywhere from 3 to 10 emails sent over a specified time frame. They have a clear CTA that encourages the recipient to take the next step of visiting your site, booking an appointment, or making a purchase.

Informational Emails

This type of email includes company announcements as well as weekly/monthly/quarterly newsletters.

They may include information about new products, company achievements, customer reviews, or blog posts.

The CTA is usually to visit your website or blog to learn more about what’s happening.

Welcome Emails

Sent to new customers or people who have filled out a form on your website, welcome emails encourage recipients to learn more about your company or offering.

These commonly include trial offers, requests to book a demo, or other offerings a new customer will find valuable.

Nurturing Emails

Any salesperson will tell you the importance of creating multiple touchpoints with potential customers.

Lead nurturing emails focus on building interest in people who are drawn to a particular offering.

The goal of these messages is to push them to the consideration stage of the buying journey.

Re-engagement Emails

Nurturing emails’ slightly more aggressive brother, re-engagement emails are used to warm up customers who haven’t been active lately.

These tend to be more personalized, as you’ll want to show the subscriber that you know and understand the challenges they’re facing.

Survey/Review Emails

User generated content (UGC) lends your brand an authenticity you simply can’t achieve on your own.

One of the best ways to generate this is via emails soliciting feedback from your customers.

This type of email also gives you insights into your brand’s relative strengths and weaknesses, so you can improve your offerings.

There are a number of other types of emails you can use as part of your marketing efforts, including seasonal emails designed to capitalize on holidays or events, confirmation emails to reassure recipients their purchase was completed or their information received, and co-marketing emails that are sent with a partner company.

In fact, it’s email marketing’s sheer versatility that makes it the cornerstone of any successful marketing strategy. You merely need to decide what you hope to accomplish, then create your campaign around it.

Now, let’s take a closer look at creating and managing your own email marketing.

How Do You Perform Email Marketing?

Step 1: Establish Your Goals

The section above should have made it clear that the type of email campaign you’ll run will depend on what you’re hoping to accomplish. Trying to do everything with one email will lead to confused recipients and a watered-down CTA.

Set one goal for your campaign, and make sure every email in the series works toward it.

Step 2: Build Your List

Now it’s time to determine who will be on the receiving end of your campaign. You do this by building your email marketing list – a process you can approach from several directions.

The most basic way to build an email list is by simply importing a list of your contacts into your chosen email marketing platform (more on that later).

One caveat: Before you add anyone to your list, make sure they have opted into receiving emails from you – otherwise you’ll run afoul of the CAN-SPAM Act guidelines mentioned above.

Other options for building a list from scratch via a lead generation campaign: provide potential customers with discounts, compelling content, or something else of value and make it easy for them to subscribe and you’ll generate high-quality leads.

Some marketers buy or rent email lists, but in general, this isn’t an effective way to perform email marketing.

The primary reason you don’t want to do this is because of lead quality. You’re not going after people who are interested in your brand but instead are blindly targeting leads of questionable quality with emails they haven’t opted in to.

In addition to violating consent laws, which could potentially hurt your IP reputation and email deliverability, you risk annoying your targets instead of encouraging them to try your offering.

Step 3: Create Your Email Campaign

Now that you know who you’re targeting and what you’re hoping to achieve, it’s time to build your campaign.

Email marketing tools like HubSpot, Constant Contact, and Mailchimp include drag-and-drop templates you can employ to create well-designed and effective email campaigns.

We’ll dive deeper into these platforms a bit later, but now, let’s talk about some fundamentals and best practices to help you get the best results:

  • Make your emails easy to read – No one wants to read a long wall of text. Structure your emails using strategically placed headers and bulleted lists for easy scanning.
  • Use images – Ideally, you want your emails to capture the reader’s eye and attention. Visuals are a great way to do this.
  • Write a compelling subject line – The best-written email in the world is useless if no one opens it. That makes a compelling, intriguing subject line paramount. Don’t be afraid to try different iterations, just be sure to keep it short.
  • Add personalization – Emails that are targeted to a specific person, including addressing them by name, are more likely to generate responses. Your email marketing platform should allow you to do this with relative ease.
  • Make conversion easy – If you want click-throughs, you need to make it easy for readers. Make sure your CTA is prominent and clear.
  • Consider your timing – As with most types of marketing, email campaigns tend to perform better when they’re properly timed. This could mean a specific time of day that generates more opens, a time of the week when purchases are more likely, or even a time of year when your content is most relevant. This will probably require some experimentation.

Step 4: Measure Your Results

You’re not going to get your email campaigns right the first time. Or the second. Or the fifth. In fact, there’s really no endpoint; even the best campaigns can be optimized to generate better results.

To track how yours are performing, you’ll want to use the reports section of your email marketing platform. This will help you understand how people are interacting with your campaigns.

Use A/B testing to drill down into what’s working best.

Generally, you’ll want to look at key metrics like:

  • Open rate and unique opens.
  • Click-through rate.
  • Shares.
  • Unsubscribe rate.
  • Spam complaints.
  • Bounces (the number of addresses your email couldn’t be delivered to).

Choosing An Email Marketing Platform

Manually sending out emails is fine if you’re only targeting three or four people. But if you’re trying to communicate with dozens, hundreds or even thousands of targets, you’re going to need some help.

But there are currently hundreds of email marketing platform on the market. How do you choose the right one for your unique needs?

Should you just go with one of the big names like HubSpot,  Klaviyo, or Mailjet? How do you know which one is right for you?

While it may initially feel overwhelming, by answering a few questions you can narrow down your options considerably.

The very first thing you need to determine is your budget. If you’re running a small business, the amount you’re willing to spend on an email service platform is probably considerably less than an enterprise-level company.

If you’re an entrepreneur, you’ll probably find that a lower-priced version of a platform like Sendinblue or Constant Contact provides you with all the functionality you need.

Larger companies with bigger marketing budgets may wish to go with an email marketing platform that provides higher levels of automation, more in-depth data analysis and is easier to use. In this case, you may prefer to go with a platform like Mailchimp or Salesforce’s Pardot.

The good thing is that most of these email service providers offered tiered pricing, so smaller businesses can opt for more inexpensive (or even free) versions that offer less functionality at a lower price.

The next thing to consider is the type of email you want to send.

If your primary send will be newsletters, a platform like SubStack is a great choice. If you’re planning on sending transactional emails, you may want to check out Netcore Email API or GetResponse.

For those of you planning on sending a variety of marketing emails, your best choice may be an option that covers multiple email types like ConvertKit or an omnichannel marketing tool like Iterable.

You can narrow down your options by determining your must-have features and internal capabilities.

Some things you’ll want to consider include:

  • The size of your lists.
  • Your technical skill level.
  • Your HTML editing requirements.
  • Template variety.
  • Your need for responses/workflows.
  • A/B testing needs.
  • Industry-specific features.

While there is significant overlap in functionality between email marketing platforms, each has some variation in capabilities.

Ideally, you want something that will integrate with your other marketing tools to help take the guesswork out of the equation.

You should request demos and trials of your finalists to find which is best for your needs. If you’re working with a team, be sure to loop them in and get their feedback.

Tips For Maximizing Your Results

Email marketing is a powerful tool for any business. But there’s both science and art to it.

Here are some additional tips to help you get the most from your campaigns:

  • Avoid being marked as spam – According to HubSpot, there are 394 words and phrases that can identify your email as junk mail. These include “free,” “lowest price,” “no catch” and “all new.” You should avoid these whenever possible. To be doubly safe, have your recipients add you to their safe senders list.
  • Run integrated campaigns – Email marketing serves to amplify the power of other marketing channels. If you’re running sales or promotions, you should include an email aspect.
  • Clean up your list regularly – Keep your email database up to date to ensure deliverability and higher engagement. If a subscriber hasn’t responded to your re-engagement efforts after six months, it’s probably safe to scrub them from your list.
  • Harness the power of automation – Autoresponders are a great way to follow up with customers and subscribers, or strategically target someone after a certain event or action. Learn how to set this up on your email marketing platform and it will save you lots of time while boosting returns.

Email Marketing Is A Powerful Tool

There’s a reason why email marketing is prevalent in the modern world – it works.

And that means you should be using it to promote your brand and drive sales.

Hopefully, by this point, you have a good idea of not only what email marketing can do for you, but how it works, and how to create and optimize your own campaigns.

There’s really no better way to connect with our audience and convey the value of your brand.

Now get to work – you have customers to attract.

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.


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