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7 Biggest Causes Of Stress For Digital Marketers

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Working in digital marketing, stress is inevitable. It’s part of the job description.

You can’t be effective without pushing your personal limits from time to time.

But, if you’re always stressed out, then maybe it’s time to reevaluate the causes and tackle your biggest stressors head-on.

Below you will find seven of the biggest causes of stress for digital marketers and some tips on how to deal with them.

1. Measuring Metrics

The Stress

Measuring metrics in itself isn’t exactly stressful. The stressful part of metrics comes in two forms.

First, you have the result of metrics.

Say you’ve been working on a campaign for the past six months and you’ve put your whole marketing heart and soul into it.

You’ve devoted more than full-time hours to the campaign and have done everything you were supposed to, and then some.

Then the campaign comes to an end and the results are calculated. The metrics come back to inform you that unfortunately, despite your efforts and doing everything the pros suggested, goals weren’t met.

You’ve utilized the last of the budget and spent the past six months on a campaign that didn’t produce results. Insert sad sigh.

So, you take the data that you have from the campaign, and you say it wasn’t a complete loss because you’ve at least learned more about the user behavior or the targeting, or the ad copy, or the keywords.

Now, it’s time to go plead for more budget and try again. Insert stress.

The second part of metric stress is the part I see digital marketers struggle with the most. This is the part of having no metrics at all! Yes, it happens. Like a lot.

Take content metrics for example. Fully 81% of marketers integrate content into their marketing strategies, but 65% of marketers are struggling to measure the impact of their content marketing strategies.

That’s more than half who don’t understand (or are at the very least having a difficult time trying to figure out) what metrics they’re supposed to measure.

How To Deal

Set yourself up for success, and not stress, right away.

In the beginning stages of your strategy development, you need to be defining what is the most important part of this campaign.

Is it direct sales? Increase video views? Perhaps it’s as simple as doubling engagement and not tied directly to a dollar amount.

Either way, you need to define what the primary goal is, and then the secondary, the tertiary, and so on.

It’s important to go past just defining the main goal of the campaign because the primary goal isn’t always met, especially in the first round.

Plus, you want to have a few other metrics to measure in order to quantify some success or total failure, not just focusing on a primary or secondary.

2. Low-to-No Budgets

The Stress

Oh boy. Not having a budget or having an extremely low budget to work with makes a digital marketer’s job extra stressful.

Lots of times the low-to-no budgets are paired with extra-high expectations.

These expectations could be something like generating 10,000 new leads by making a homemade video on YouTube and having no advertising budget to promote the video. Talk about a stressful situation!

How To Deal

Not everyone is gifted with large or “experimental” budgets.

As digital marketers, though, we need to be prepared to work with both players, the big and the small.

By clarifying realistic expectations from the beginning, you’ll be able to inform your boss or client what they can expect to receive by spending X amount.

No, we can’t predict the future.

Yes, we certainly hope and work hard for the best, but by making it known from the get-go what can actually happen with a specific budget range you’re avoiding extreme amounts of disappointment and stress.

After the budget meeting, head back to your desk and run your own numbers on what you’ve seen as a result in the past.

Get an idea of how much it took for similar goals to be achieved and how long it took.

Then, prepare a report clarifying what has worked, under what conditions, and a prediction of what your boss or client should be able to expect to receive based on X budget.

3. Google Updates

The Stress

Oh, Google. We are constantly trying to stay on top of every update that you make.

We even try to prep before the updates and algorithm changes happen. Yet, you still cause us, digital marketers, an insane amount of stress with every new update, Google.

Within the blink of an eye, a major change could have just happened and our websites or our clients’ websites are affected by it. Most of the time they’re affecting negatively, too.

So, yes Google, you do occasionally bring on the stress.

How To Deal

One of the best ways to deal with the Google stress is to stay on top of anything and everything that happens within the industry, just as Google does.

Google takes note of things like user behavior, cyber bugs, spam, and a handful of other web issues.

You should, too. Doing so will help you better predict when changes are going to happen and what kind of changes are most likely to come next.

Subscribe to the top SEO blogs. These blog posts are written by the experts, some of which have great connections with Google and long-term histories giving them better chances of predicting, adapting, and sharing strategies with other marketers.

Take it a step further and follow SEO experts who not only know their stuff but are great sources for SEO predictions.

4. Wearing Too Many Hats

The Stress

Whether you work in-house, agency, or own your own business I can bet all of the money in my wallet ($4 and change) on the fact that you wear way more than just one hat.

In-house marketers are generally trying to do it all, acting as the SEO, UX designer, social media specialist, PPC expert, and content marketer.

At the agency, employees have their unique specialty that they focus on but often find themselves assisting other departments.

The business owner, well they know very well what it’s like to balance 50 different types of hats on their heads at once better than anyone else.

How To Deal

Zone in and truly focus on your area of expertise.

Yes, stay on top of the millions of updates happening in all realms of the digital marketing world, but put your primary focus and research toward perfecting the craft of your niche.

Prioritize what the main objectives are for your specific niche and then, if time allows, see how you can assist in other departments.

A good example of this is if you’re a social media marketer to subscribe to both overarching digital marketing podcasts like Edge of the Web and more focused podcasts like the Perpetual Traffic Podcast that focuses on just Facebook.

This will keep you informed of both the industry and your specific niche’s trends, updates, and strategies.

5. Lack Of Strategy Development

The Stress

The pressure is always on to hurry up and produce results.

Even though it’s become common knowledge now that digital marketing takes T-I-M-E, we all still want results to happen yesterday.

This is why so many budgets are wasted because we go headfirst into trying to produce results and forget about first developing a strategy that will get us to those results.

How To Deal

Define your goals, what your needs are, and then define a strategy that should be able to get you there. Don’t work backward.

A new project or campaign flow should look like the following:

  • Define the audience: Who is this campaign going to be for? Who are you trying to reach?
  • Define the goal: What do you need to accomplish with this campaign? What’re the primary and secondary objectives?
  • Define the budget: How much can you afford to spend on this campaign? How much do you think it will take for you to achieve the goal?
  • Define the strategy: What is the best method to get there? What kind of marketing will help you accomplish the goal? Do you need ads? What kind of content do you need?
  • Implement the strategy: Put one to four together and give the chosen method a shot.
  • Define the results: Were any results produced? Did you collect any data? How close or how far did you align with the goal?
  • Do it again.

6. Not Generating Conversions

The Stress

You finally found the sweet spot with your PPC campaign and were able to drop the cost per click by 40%. Clicks are flying in and they’re coming from exactly where you want them to come from.

Yet, no one is buying. Traffic is at an all-time high and still, no one is converting on the website. Why?!

How To Deal

Usually, when it comes to gaining clicks and no conversions there is something wrong with the actual landing page or website.

Check the following to see if you can diagnose what’s causing people to leave without converting:

  • Page Speed: How fast is the page loading? If it’s taking too long to load, people aren’t going to wait and you’re going to gain the click without the conversion. Former Googler Maile Ohye says, Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.” 
  • Design: Is it overwhelming coming to your site? When I land on a website, I’ll leave it without even digesting the content if it’s too overwhelming. What I mean by too overwhelming is a pop-up box that takes 3/4 of the page and isn’t clear how I can close it, a site that is 90% of text and no clear path on what text box to read first, and videos that play automatically only to freeze within the first two to three seconds. If you think your design is great and still aren’t receiving conversions, send the site to 10 different people (a variety of people) and gather feedback.
  • Content: Is what they clicked on what they’re actually going to get from the landing page/website? If you promise a 50% off coupon and send users to your “New Shoes” category page, then you can’t be too shocked when you receive a ton of clicks and zero conversions. Have your message actually match the page content.

7. Grammar Errors

The Stress

The to-do list is piling up and we need to get that piece of content published, like yesterday. So, we scram together and add the final pieces, give it a little branding flair and then send it off.

Within about 24.5 seconds, your phone goes off with a Twitter notification mentioning the brand and a screenshot of the subject line spelled, “How to Tackle Technical SEO on a Low Budget.” Your heart sinks, but you’re not the only one.

“Oopsie” subject lines, social media post corrections, and ad headline mistakes happen all of the time.

How To Deal

Slow down!

I promise you, it takes a lot less time to just re-read your copy before you publish or ask a colleague to check it over than it does to send out an apology social media post, an oopsie email newsletter, and restart the campaign.

Don’t pride yourself on being perfect. We’re all human and mistakes happen, but fewer mistakes will happen if you take an extra minute and double-check your work before publishing.

Conclusion

Did you notice that most of the “how to deal” tips in this article are ways to improve the organization or set clearer expectations?

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don’t spark joy.

Whether it’s fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

More Resources:


Featured Image: fizkes/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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