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8 Types of Marketing Campaigns (With Examples)

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8 Types of Marketing Campaigns (With Examples)

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal.

Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big and small brands alike:

1. Product marketing campaign

Product marketing campaigns are used by companies to introduce a product (or a product feature) into the market.

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They are one of the most important and complex campaigns in the life cycle of a product. This is because a newly introduced product (or service) needs effective marketing communication to impact sales. It also requires cooperation between different departments to make sure every part of the user experience is covered.

This kind of campaign should stem from your go-to market strategy.

But besides the typical process of bringing a product to the market, there are also agile methods often used by startups, such as a minimum viable product (MVP).

Example

Product launch campaigns tend to be costly and bloated with all kinds of tactics and channels that big money can buy. But that doesn’t mean you have to dedicate $200M to a product launch of Windows 95 proportions.

While the marketing communication aspect is important when launching a product, what ​​matters most is how well your product fits the market. To achieve product-market fit, you don’t need to operate on a colossal budget or have 20 years of experience in the field.

Among many inspirational product-market fit case studies, there’s one that stands out: Buffer. Its product marketing campaign was designed to verify the value hypothesis of its MVP. It didn’t even have to build a product to achieve that.

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To verify its MVP, Buffer used a landing page that explained the soon-to-be product and collected emails for a waiting list. Afterward, it used the waiting list to gather feedback on what features to build.

Buffer's MVP

2. Sales promotion campaign

Sales promotion campaigns are short-term initiatives used to stimulate demand for a product or service.

Most often, the goal of a sales promotion campaign is to increase sales. Think flash sales, limited-time offers, coupons, etc. The idea is to decrease the friction of making a purchase (price, shipping costs, etc.) and speed up the decision process by creating a sense of urgency.

As temporary discounts often bring fast results, it may be tempting for marketers to use these campaigns on many occasions. This is especially when the company doesn’t meet its sales quota. Yet running these campaigns too often has its downsides. Namely, discounts can devalue a brand and make it harder to sell products/services at regular prices in the future.

An alternative to offering discounts is increasing the value of a product. For example, you can add more products to make a bundle, offer some freebies, or provide free shipping.

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Example

Toyotathon is Toyota’s annual sales event (since 1969). It takes place in the U.S. at the end of each year.

https://www.youtube.com/watch?v=_41DogSxlAA

It’s a really big event. In December 2020, “toyotathon” was searched for an estimated 35K times in Google. That month, Toyota sold 211,378 vehicles (about 11.5% of its total annual sales).

Car manufacturers and dealers hold these kinds of events because when the current year passes, that year’s car stock becomes less valuable (customers prefer newer models). So they try to sell as many cars as possible before the cars lose their value.

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As I’ve already mentioned, discounts can undermine the perceived value of the brand and, in this case, the cars. To solve this problem, Toyota has created a brand for discounted cars. That way, customers are not just buying a discounted Toyota. They’re taking part in a Toyotathon. This is a win-win for all parties.

Sidenote.

These types of regular sales promotions (including Black Friday and Cyber Monday) can block sales for months, as many people will simply wait for the event to come.

3. Brand awareness campaign

Brand awareness campaigns highlight the brand and what it stands for to improve its recognizability among the target audience.

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Essentially, brand awareness campaigns are more subtle, often indirect ways that impact sales. So instead of offering discounts, marketers will remind their audience that their brand is climate-neutral, designed for people who aren’t afraid to “think different,” etc.

Colorful Apple logo with words, "think different"

Price is not the only factor that motivates consumer behavior. Sometimes, we buy things because they make us feel good. Or maybe it’s because a company shares our values. Or perhaps the product makes us feel like we joined an elite club. Other times, it’s an emotion we just can’t explain.

Brands are these emotional and cognitive triggers that are used to evoke those various purchase factors. And the more consumers are aware of a given brand, the more likely they are to recall it when shopping.

Another thing about building brand awareness is it works best when it’s a systematic effort. The cost of “forgetting” a brand can be high. But there are ways to save a brand from oblivion even when the timing isn’t ideal for consumers to make a purchase.

Example

Nobody promotes cold drinks in the cold season better than Coca-Cola. The Coca-Cola Santa, the truck, the polar bears—these are the brand codes consumers have been exposed to for decades.

Red truck with picture of Santa Claus on it traveling through a snowy area

There is even a dedicated page on the brand’s website that answers the question: “Did Coca-Cola create Santa Claus?” Amazingly enough, this page gets an estimated 900 monthly organic visits in the U.S. alone.

During those multimillion-dollar campaigns, Coca-Cola doesn’t do hard selling. Instead, it tries to find its way to our tables by introducing its brand.

With the Christmas campaigns, Coca-Cola tries to create a mental association between the brand and the Christmas season. Let’s oversimplify it a bit: If Coke can be associated with Christmas, it can be associated with the emotions this holiday evokes.

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And those typically are the joy, warmth, and safety of a community. These emotions are important parts of Coca-Cola’s brand positioning.

SEO campaigns are a course of coordinated actions to improve the search engine ranking of a website.

By improving the search engine ranking, your website can get to the first page of the search engine results page (SERP) and take advantage of the organic traffic potential (and that’s over 99% of searchers’ clicks, according to this study).

To illustrate, ranking number #1 for the keyword “backlink checker” and related keywords (like “check backlinks” or “free backlinks checker”) can drive an estimated 14K visits monthly from organic search alone.

Because search engines like Google use many ranking factors, SEO campaigns can target one or multiple factors to achieve their goal.

Here are some of the known ranking factors:

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  • Backlinks
  • Search intent
  • Topical authority
  • Page speed

Example

An example of an SEO campaign goal is building links. Links (aka backlinks) are one of the most important ranking factors for search engines like Google. That’s why building links can improve your rankings on the SERPs. And the higher you rank, the more organic traffic you get (generally).

Plus, you can use your links to pass link equity to other pages. SEOs call it the middleman method.

In 2020, Ahrefs ran such a campaign. We created a list of 63 SEO statistics by featuring “link worthy” statistics and then asked other site owners to link to our article.

Once the article was ready, we sent 515 emails and got 36 backlinks from 32 websites. On top of that, our curated list of statistics ranks #1 for “seo statistics” in the U.S. and remains in the top five for related keywords.

List of keywords with corresponding data

We explain the whole process of this SEO link building campaign in this three-part video:

https://www.youtube.com/watch?v=eTF6OBwidhc

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5. Email marketing campaign

Email marketing campaigns are simply marketing campaigns that are disseminated through the email channel.

This type of campaign is often used for the following:

  • User onboarding
  • Generating traffic
  • Lead nurturing
  • Sales promotion
  • Newsletters
  • Cart abandonment (example shown below)

The great thing about email marketing is it uses an owned marketing channel to communicate with a “qualified” audience (i.e., people who know your brand and gave permission for direct communication).

Another great thing about email marketing is you can fully automate it by creating workflows that are automatically engaged (or stopped) based on specified triggers. For example, clicking a link in the email or putting together a list of clients who abandoned their carts. So an email workflow can look something like this:

Example of an email workflow

Example

Cart abandonment emails can help regain 8% of abandoned carts and drive 4% more sales.

Tuft & Needle, a bed products brand, shows us how to do a cart abandonment campaign without being too salesy. It sends a three-part email campaign to shoppers who have put products into their cart but left without buying.

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The first email empathizes with the customer on the problem of buying the right mattress. The company knows that “mattress shopping sucks” and that it’s OK to take even a few weeks to decide—but not without reading “The 12 answers to your top fears of buying a mattress online” first.

Excerpt of article assuring customers returning mattress is easy, providing steps on doing returns

The second email highlights the company’s “value for money” mattresses and introduces an innovative mattress foam. Next, it invites customers to another landing page where it compares Tuft & Needle to other companies.

Excerpt of landing page where Tuft & Needle compares itself to competitors

Finally, in the third email, Tuft & Needle reassures that if the customer doesn’t like the mattress during the first 100 nights, the company will pick it up and reimburse the customer.

Surely, there isn’t much more you can do to win a customer back. If a customer gets “cold feet” in the buying process, there must have been some objections. And if you address those objections and provide reassurance that the purchase is truly risk-free, that may be enough to get that customer back on the purchase path.

While we’re at it, here’s a word of caution for offering discounts in cart abandonment emails. Follow Tuft & Needles’ example and don’t offer discounts at this point, as this may quickly backfire. Imagine your customers discovering this way of getting discounts and abandoning carts on purpose.

Just like with email campaigns, what sets social media campaigns apart from other types is that they employ social media platforms to reach the target audience.

Also like email marketing, social media allows you to interact directly with an audience who follows your brand. But unlike email, messages on social media can spread quickly beyond your followers to reach a huge audience organically. (Note: Organic reach has been decreasing over the years, especially on Facebook and Instagram.)

What’s more, you can (and often should) amplify your message with paid advertising on social media. To do that, you can take advantage of targeting based on many factors, such as location, age, or interest.

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Social media offers many possibilities, making it a great fit for different kinds of goals, including:

  • Generating traffic.
  • Building a community.
  • Building brand awareness.
  • Generating revenue.
  • Encouraging user-generated content.

Example

Apple started its Instagram account in 2017 with the #shotoniphone campaign. In this campaign (still ongoing), the company has been posting quality photos and videos taken on iPhones. It’s a great way to promote those crucial selling points of its products.

Additionally, Apple encourages Instagram users to share their iPhone-made photography under the same hashtag.

Apple's Instagram post

Launching this campaign, which centers on user-generated content, has engaged iPhone users, given the campaign additional organic reach on Instagram, and given Apple a never-ending stream of free content to use. To this day, the #shotoniphone campaign has featured over 23 million posts.

List of hashtags and no. of posts for each hashtag

Public relations (PR) campaigns are used to positively influence the way a brand is perceived by managing communications with the media and the general public.

Whether PR can be deemed as part of marketing is debatable. But what is certain is that PR campaigns, just like marketing campaigns, can affect the demand for a product and, hence, significantly impact sales.

What is unique about PR, though, is it uses a different type of communication compared to marketing. For instance, while marketing campaigns are notorious for generating demand directly via discounts and all sorts of “special deals,” PR campaigns are never about that.

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Instead, a PR campaign will generate demand by sending out press releases about how a product is valuable to its target users (e.g., product introduces a new kind of technology while still being affordable).

PR campaigns are especially effective for:

  • Promoting an idea important to the brand.
  • Building brand image.
  • Increasing brand credibility and status.
  • Providing added value.
  • Inspiring word of mouth.
  • Getting attention from the media (and taking advantage of their reach).

Example

Dumb Ways to Die” was a 2012 PR campaign promoting railway safety in Australia. According to the creative director of the campaign, “The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message, and we think dumb ways to die will.”

https://www.youtube.com/watch?v=IJNR2EpS0jw

As you can see, the campaign is a creative and humorous approach to the problem of railroad accidents. It makes you think about death in a way that is, let’s say, bearable. This is so you could actually imagine how dumb it would be to die in one of the depicted ways.

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While this campaign has been criticized by some for the risk of causing the opposite effect, “Dumb Ways to Die” gained a lot of industry acclaim (most awarded campaign in Cannes Lions ever) and went viral on the internet.

What’s more, the campaign is said to have reduced “near-miss” railroad accidents by 30% in Australia.

8. 360 marketing campaign

The so-called 360 marketing campaigns are about promoting a product or service using a cohesive message through multiple marketing channels.

To compare, while social media and email campaigns use one channel, 360 marketing campaigns use both of these channels and more to get the message across. Furthermore, some other types of campaigns, such as the product marketing campaigns discussed earlier, can become 360 campaigns as long as they use multiple channels and have a unified message.

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Multiple channels and a cohesive message. These may sound quite trivial. But campaigns designed this way have two advantages over their single-channel alternatives:

  1. More marketing channels mean more people reached during the campaign and more convenience for your potential clients to contact you.
  2. One cohesive message repeated multiple times is easier to understand, remember, and act upon.

These two advantages make 360 campaigns ideal candidates for rebranding, introducing a new product, or simply maximizing the reach and impact of your message.

Example

At Ahrefs, one of the things we promote most often is our free Ahrefs Webmaster Tools. We promote it through an always-on, integrated campaign, spanning all of our marketing channels. Here are a few examples of the campaign’s components.

Starting from organic search, we can see Ahrefs Webmaster Tools’ landing page gets an estimated 1.7K organic search visits. This is passive, almost free traffic without additional promotion.

Overview data for AWT landing page

Data via Ahrefs’ Site Explorer.

Furthermore, content marketing is one of the pillars of our marketing efforts. And since we mostly focus on SEO-related topics, we have all sorts of occasions to feature this tool.

To illustrate, this article on SEO for startups provided an opportunity to mention Ahrefs Webmaster Tools as an easy, beginner-friendly way to tackle technical SEO problems.

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Excerpt of article on SEO for startups

Naturally, there is also content dedicated to this product, such as this video explaining how to use it to improve SEO:

https://www.youtube.com/watch?v=ipTk-qGrNlc

In addition to organic channels, we also promote the tool via various paid channels. One of them is sponsorship. Here’s an excerpt of a sponsored newsletter sent by one of the biggest magazines in the SEO industry, Search Engine Journal.

SEJ newsletter promoting Ahrefs and AWT

This kind of message can result in more sign-ups for Ahrefs Webmaster Tools because:

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  • Search Engine Journal is a highly qualified audience for a product like ours.
  • Our call to action is focused on getting people to try out a free product. The act of asking someone (who’s not even on our subscriber list) to commit to a paid subscription just because we sent them an email causes a lot more friction.

Final thoughts 

I hope the examples discussed in this article will give you an idea of which type of marketing campaign you should use next.

Above all, think about the goal you want to achieve with your campaign, as no marketing campaign is a panacea on its own. For instance, if you want to give your sales a quick boost, a sales promotion campaign will offer better results in a shorter time than, let’s say, a brand awareness campaign.

If you’re confused about what goals to prioritize, start with a marketing strategy. And if you need more inspiration, hone in on choosing the right marketing goals.

Got questions? Ping me on Twitter.




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7 Easy SEO Tips for Small Businesses

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7 Easy SEO Tips for Small Businesses

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients.

SEO is how you do that, and the basics are quick and easy.

Follow these tips to rank your small business higher in no time.

If you only do one thing as a small business owner, make it to claim and optimize your GBP.

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A Google Business Profile helps users find and learn about your business in Google search and maps. It’s free to set up and lets you share important details about your business with customers, like its phone number, opening times, and offerings.

But here’s the real beauty of Business Profiles: People don’t have to search for your business to see your profile. They can appear for broader searches like “pizza restaurant near me.”

Example of a Google Business Profile in the 'map pack ' resultsExample of a Google Business Profile in the 'map pack ' results

This makes them a powerful way to attract new customers searching for what you do.

Here are the basics of optimizing your profile:

  • Set the right business category and type
  • Add opening hours (and keep them up to date!)
  • Add contact details
  • Add photos
  • Add your products or services

Learn more in our 30-minute Business Profile optimization guide.

People don’t always turn to Google to find small businesses. They also search popular business directories and trusted review websites.

Even if they do search Google, they’ll often end up browsing a popular directory anyway because that’s often what ranks.

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For example, I was recently searching for a cat sitter for an upcoming vacation. I started my search by typing “cat sitter near me” into Google. But I soon ended up browsing a niche directory because that’s what all the top results were.

Local directories and niche sites rank for "cat sitter near me"Local directories and niche sites rank for "cat sitter near me"

In fact, I even ended up booking a cat sitter through one of these websites:

Booking I made on a local niche site after finding it in GoogleBooking I made on a local niche site after finding it in Google

Long story short, if you’re not listed on popular niche or local directories, you’re losing out on second-hand search traffic and customers.

Let’s look at a couple of ways to find the best directories to get listed on.

Search Google

Head over to Google and search for “[what your business does] in [location]”, then add your business to directories that rank on the first page.

For example, if you’re a cat sitter in Seattle, you’ll probably want to get listed on:

  • Meowtel
  • Rover.com
  • Yelp
  • Care.com
Local niche sites and directories ranking in Google searchLocal niche sites and directories ranking in Google search

Find the directories your competitors are listed on

Most directory listings also link to your website, which means you can use your competitors’ backlink profile to find relevant directories.

Here’s how to do it in Ahrefs:

  1. Go to our Competitive Analysis tool
  2. Select the “referring domains” mode
  3. Enter your site in the “Not linking to target” field
  4. Enter the sites of a few competing businesses in the “But linking to these competitors” fields
  5. Hit “Show link opportunities”
Finding local and niche directories in AhrefsFinding local and niche directories in Ahrefs

You should see a list of domains that link to your competitors but not you. Eyeball this list for sites that look like relevant directories and add your business to them.

Examples of local directories linking to competitorsExamples of local directories linking to competitors

Not sure who your competitors are?

Search Google for “[what your business does] in [location]” and go to Maps. Follow the website links on their profiles to find their domains, then copy and paste them into Ahrefs.

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How to find competitorsHow to find competitors

Having technical SEO issues can hurt your rankings, so it’s worth checking that your website is technically sound and fixing any major issues.

The easiest way to do this is with an SEO audit tool like Ahrefs’ Site Audit. You can use this free of charge with an Ahrefs Webmaster Tools (AWT) account. Just sign up, follow the steps to crawl your site, then filter the All issues report for Errors:

How to find website errors in Ahrefs' Site AuditHow to find website errors in Ahrefs' Site Audit

For advice on what the issues mean and how to fix them, hit the tooltip:

How to find advice on fixing the issuesHow to find advice on fixing the issues

For example, Site Audit found eight 404 pages on our blog during a recent crawl:

Example of a 404 page issueExample of a 404 page issue

To fix this issue, we can either reinstate, redirect, or remove internal links to the pages.

If you also schedule regular crawls in Site Audit, you’ll get alerts about new SEO issues so you can fix them before they cause problems.

Email alert from Ahrefs' Site AuditEmail alert from Ahrefs' Site Audit

People often search for specific products or services rather than what your business does. For example, they might search for “bathroom remodel near me” instead of “plumber near me.”

If they do this, Google tends to show pages about that service, not plumbers’ homepages.

Google tends to service pages rather than homepages when searching for specific servicesGoogle tends to service pages rather than homepages when searching for specific services

You might struggle to rank for these terms unless you have these pages.

But you might be thinking, “I offer lots of services. I don’t have enough time to create pages for all of them.”

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Keyword research is the answer. This is the process of discovering what words and phrases your customers are typing into Google. You can use it to find the products or services they’re searching for the most and then prioritize creating pages about them.

Here’s how to do it:

  1. Brainstorm all the products or services you offer
  2. Paste them into Ahrefs’ Keywords Explorer (make sure to select the country you’re in)

You’ll see the keywords sorted by their estimated monthly search volumes from high to low:

Plumbing keywords sorted by popularity, via Ahrefs' Keywords ExplorerPlumbing keywords sorted by popularity, via Ahrefs' Keywords Explorer

This should give you a good idea of relative interest in the products or services you offer and the pages you should prioritize creating.

Sidenote.

These are national volumes, but that shouldn’t really matter. If a service is more popular than another nationally, it’s probably more popular in the local area where your business operates, too. The only caveat is if you offer something like HVAC services and the climate in your country differs greatly from region to region.

For example, it would make sense to have a page for boiler servicing if it’s something you offer.

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Having pages about your products and services is one thing, but you also need to make sure they tell searchers what they want to know. If you know your customers well, you can probably get halfway there easily. But it’s always best to do a bit of research.

For example, I was recently searching for someone to repair our boiler…

My process went a little like this:

  • Searched Google for “boiler repair near me”
  • Had a quick look at the reviews and websites of the top-ranked businesses
  • Called the most promising ones

I knew that our boiler brand isn’t very common, so I was specifically looking for engineers who mentioned working with our brand on their websites. Out of a dozen sites I checked, only one mentioned this:

Example of a site giving searchers what they wantExample of a site giving searchers what they want

As a result, this was the first company I called.

If the other engineers had only done a bit of keyword research, they’d have known this is something customers care about and included it on their pages.

Here’s how you can do that in Ahrefs:

  1. Go to Keywords Explorer
  2. Search for your product or service (e.g., “boiler repair”)
  3. Go to the Matching Terms report
  4. Go to the “Cluster by terms” tab
Use term clustering in Ahrefs' Keywords Explorer to find what customers care aboutUse term clustering in Ahrefs' Keywords Explorer to find what customers care about

From here, skim the list for similar terms that might indicate the kind of information searchers are looking for.

For example, the highlighted terms below are all boiler brands:

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Customers searching for boiler repair care about boiler brandsCustomers searching for boiler repair care about boiler brands

I also see mentions of different types of boilers, like oil, gas, and electric:

Customers searching for boiler repair care about boiler typesCustomers searching for boiler repair care about boiler types

From this quick skim alone, it’s clear that searchers are looking for engineers who can repair their type and brand of boiler.

If you’re a local boiler engineer, having this information not only helps searchers but also saves wasted time answering the phone to give your “Oh… I don’t work with that brand of boiler, sorry!” response.

Can this also help you rank higher?

In all likelihood, yes.

For example, had I searched Google for local engineers who work with our brand of boiler, the engineer’s website that actually mentions the brand ranks in position #3:

Giving searchers what they want seems to pay offGiving searchers what they want seems to pay off

Backlinks are a known ranking factor. The only problem is that high-quality backlinks are far from easy to get. (This is what makes them such a good ranking factor.)

For small businesses, taking advantage of existing relationships is a good starting point.

Here are a few ideas:

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  • Give suppliers testimonials. These often get featured on their sites along with a link.
  • Publish client spotlights. For example, if you’re a plumber who recently helped renovate your local church, write it up and ping them about it. They might feature it on their website.
  • Pitch stockist pages. For example, if your store stocks a local craft beer, see if the brewery lists its stockists on its website. If its does, you can usually get featured just by asking.

I would also recommend trying to replicate your competitors’ best backlinks. To find these, plug their site into Ahrefs’ Site Explorer and check the Backlinks report.

How to find your competitors' backlinks in Ahrefs' Site ExplorerHow to find your competitors' backlinks in Ahrefs' Site Explorer

Sidenote.

If there is a lot to go through, toggle the “Best links” filter to narrow things down.

For example, this local plumber has two links from sites listing small businesses that offer discounts to health and other key workers:

Example of easy-to-replicate backlinks to a plumber's websiteExample of easy-to-replicate backlinks to a plumber's website

Both of these would be pretty easy links to replicate (assuming you’re happy to offer this discount!)

Google itself advises small business owners to remind customers to leave reviews and reply to them to build trust:

Google's advice on reviews for small businessesGoogle's advice on reviews for small businesses

As Google says, the easiest way to do this is to create and share a link to your Business Profile with customers. You can do this in “thank you” emails, at the end of customer support interactions, or simply by including a link or QR code on receipts.

This is also likely to help with your “map pack” rankings, at least according to BrightLocal’s survey. It states that 17% of SEOs deem reviews to be the most important ranking factor.

17% of SEOs think reviews is the most important ranking factor for the 'map pack'17% of SEOs think reviews is the most important ranking factor for the 'map pack'

But don’t limit yourself to asking for and replying to reviews on your Google Business Profile. Many customers also trust other websites. If you’re wondering which review sites matter most for your small business, Google its name and look for other review sites in the results.

For example, reviews on TripAdvisor are clearly important for my favorite pizzeria:

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TripAdvisor is an important place to get reviews for restaurantsTripAdvisor is an important place to get reviews for restaurants

For my favorite local craft bottle shop, niche review sites like RateBeer and Untapped seem more important:

Untappd is an important place to get reviews for bottle shopsUntappd is an important place to get reviews for bottle shops

FAQs

What is small business SEO?

Small business SEO is the process of improving your online presence to get more customers from Google and other search engines. It almost always revolves heavily around optimizing for local searches.

What are the benefits of small business SEO?

There are three main benefits of doing SEO for your small business:

  • More brand awareness. Showing up in more places online means more people will become familiar with your business.
  • More traffic. Ranking higher in Google and other search engines leads to more traffic.
  • More customers. As long as your traffic is targeted, it’ll bring in more customers or clients.

What’s the difference between small business SEO and local SEO?

Unless you sell products or services beyond your local area, not much.

If your small business sells products nationally or internationally, check out our guide to ecommerce SEO or our guide to international SEO.

If your small business sells services in multiple locations (e.g., car hire), read our guide to local keyword research to learn how to optimize for that.

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A Comprehensive On-Page SEO Checklist for 2024

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A Comprehensive On-Page SEO Checklist for 2024

If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results.

Even better, many on-page improvements are super quick and easy to do.

Follow this checklist for perfect on-page SEO every time:

If you’re looking for a reusable interactive checklist to use time and time again, here are a few other formats

Let’s run through everything real quick.

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Google says it’s best to use words that are relevant to your content in page URLs, so you don’t want random gobbledygook urls like domain.com/734/834753956756 if you can avoid it. It’s better to use something short and descriptive like domain.com/mens/shirts.

Short, descriptive URLs are best for SEOShort, descriptive URLs are best for SEO

It only takes a few seconds to change this in most content management systems:

You can change URL structures in most CMS's in secondsYou can change URL structures in most CMS's in seconds

If you’re not sure what words or phrases to use, the main keyword you’re targeting is usually a good bet. That’s what we do on the Ahrefs blog 90% of the time.

For example, our target keyword for this post is “on page SEO checklist,” so that’s what the post’s URL is:

Using the target keyword is never a bad idea for a URL slugUsing the target keyword is never a bad idea for a URL slug

Few best practices to keep in mind:

  • Avoid repeating words. If your page is about mens shirts and it’s nested in the /mens/ subfolder, you don’t need to repeat the word “mens.” domain.com/mens/shirts/ is better than domain.com/mens/mens-shirts/
  • Avoid dates. If a searcher comes across domain.com/blog/2020/fashion-tips/ in 2024, they’re going to assume it’s out-of-date even if you updated the content yesterday. So domain.com/blog/fashion-tips/ would be better.
  • Avoid being too specific. If your URL is domain.com/blog/20-best-fashion-tips/, it’s going to look weird if you add more tips to your post later on. Using the less specific domain.com/blog/best-fashion-tips/ gives you more future freedom.

Google says that title tags are often the main piece of information searchers use to decide which result to click on. If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank.

It’s the same story for meta descriptions, which Google often uses for the descriptive snippet.

Pages with compelling title tags and meta descriptions get more clicksPages with compelling title tags and meta descriptions get more clicks

There’s no one-size-fits-all approach for title tags, but the ABC formula is a decent starting point for blog posts:

Use the ABC formula to craft more compelling title tagsUse the ABC formula to craft more compelling title tags

For your meta description, my best advice is to try to expand on your title tag to give searchers more detail and context.

If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options.

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Use Ahrefs' free AI and meta description generators to craft compelling copy in secondsUse Ahrefs' free AI and meta description generators to craft compelling copy in seconds

Remember to keep them both short and swee, too. If they’re too long, they’ll get cut-off in search. This looks odd and makes them less compelling. You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site.

Google recommends using one H1 tag per page. It makes sense to use this for your page title as H1 is the highest level heading there is.

Most content management systems do this automatically, but you can double-check your title is indeed a H1 for free using Ahrefs SEO toolbar. Just click the Content tab:

Use the Ahrefs SEO Toolbar to check the structure of your contentUse the Ahrefs SEO Toolbar to check the structure of your content

If the copy you’d expect to be wrapped in a H1 tag isn’t, hit up your developer!

People want what you promised them in your title and meta description, so don’t kick things off with a load of fluff. Get straight to the point and give the reader what they came for in the first sentence.

There’s no one-size-fits-all way to do this. It all depends on what searchers are looking for.

For example, when people search for “toxic backlinks,” they’re overwhelmingly looking for a definition above all else. That’s why I made the very first paragraph of my article the definition:

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People have short attention spans; get to the point fastPeople have short attention spans; get to the point fast

But when people search for “best snow blower,” they just want a recommendation—so that’s what Wirecutter gives them in the first paragraph:

Wirecutter is great at getting to the point in their introsWirecutter is great at getting to the point in their intros

Sidenote.

I think Wirecutter’s opening paragraph could be even better because there’s no point in that first sentence. If you’re searching for “best snow blower,” you already know the benefits of the product. You just want to know which one is best!

Google’s John Mueller said that the search giant uses headings to help better understand the content on a page. This is why you need to make sure they’re clear and descriptive.

It’s easy to miss the mark here. We’ve even been guilty of it ourselves.

For example, look at these two subheadings from our list of blogging tips:

Some of our rather cryptic subheadings from our list of blogging tipsSome of our rather cryptic subheadings from our list of blogging tips

Do you have any idea what those mean at first glance?

Me neither. And many of the other subheadings in our post were also unclear.

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If you suspect the same might be true for your subheadings, try this: ask ChatGPT to rewrite them for clarity.

Asking ChatGPT to rewrite subheadings for clarityAsking ChatGPT to rewrite subheadings for clarity

This is exactly what Sam did for our post, and it made them much clearer in seconds.

For example, “Create a ‘Do 100’ project” became “Start a ‘write 100 blog posts’ project”:

Example of a subheading rewritten by ChatGPTExample of a subheading rewritten by ChatGPT

Make sure your subheadings have proper hierarchy, too. It helps Google to understand the structure and makes it easier to skim for readers.

Headings improve user experience by creating hierarchyHeadings improve user experience by creating hierarchy

Search intent is the reason behind the search. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.

To show just how important this is, look at this graph:

Our rankings for "backlink checker" shot up after we matched search intentOur rankings for "backlink checker" shot up after we matched search intent

This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.

How? By optimizing our page for search intent.

Here’s what the page looked like before:

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Our original "backlink checker" landing pageOur original "backlink checker" landing page

Here’s what it looks like now:

Our current "backlink checker" landing pageOur current "backlink checker" landing page

Minor design tweaks aside, there’s one important difference: there’s now a free backlink checker embedded. Before it just asked visitors to start a trial of our SEO software.

By catering to what searchers actually wanted, we improved the page’s rankings and its estimated search traffic from ~18K to ~215K monthly visits. That’s a 12X improvement!

Traffic increased by 12X when we improved search intent. That's huge!Traffic increased by 12X when we improved search intent. That's huge!

But how did we know what searchers wanted?

Back then, we had to do a manual analysis of the top search results. While you can still do that, it’s much easier just to click the “Identify intents” button in Keywords Explorer:

Use the "Identify intents" button in Keywords Explorer to quickly understand what searchers are looking forUse the "Identify intents" button in Keywords Explorer to quickly understand what searchers are looking for

This uses the power of AI to analyze the top search results and tell you what searchers are looking for.

Broadly aligning your content with search intent isn’t enough. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.

To find what searchers are looking for, look for common subtopics among top-ranking pages.

There are a few ways you can do this.

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Manually check the top-ranking pages

Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities.

For example, many top results for “best running shoes for flat feet” give a budget option:

Many first-page results for "best running shoes for flat feet" talk about the best budget option
Many first-page results for "best running shoes for flat feet" talk about the best budget option

Check the keyword rankings of top-ranking pages

Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover.

Here’s how to find these keywords:

  1. Go to the Competitive Analysis tool in Ahrefs
  2. Enter your page’s URL in the “This target doesn’t rank for” field. (If you haven’t published your page yet, enter the URL you plan to use.)
  3. Enter the URLs of a few similar top-ranking pages in the “But these competitors do” fields
  4. Look for keywords that represent subtopics

For example, the top three results for “best running shoes for flat feet” also rank in the top 10 for many keywords related to men and women’s shoes:

Keyword rankings for top-ranking pages often reveal important subtopicsKeyword rankings for top-ranking pages often reveal important subtopics

This tells you that the best picks for men and women is an important subtopic to include.

Find subtopics with the help of AI

It’s currently in beta, but the new AI Content Grader in Ahrefs finds “missing” subtopics. It does this by comparing the content of the three top-ranking pages for your target keyword to your content.

To use it, just enter your target keyword and your page’s URL. (If you haven’t published your page yet, enter the URL you plan to use).

For example, here’s one of its suggestions for the keyword “best running shoes for flat feet”:

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AI suggestions for subtopics to include, via Ahrefs' Content GraderAI suggestions for subtopics to include, via Ahrefs' Content Grader

Information gain is a measure of how unique your content is. Google describes a mechanism for scoring this in a patent granted in June 2022.

Two months later, in August 2022, Google launched the helpful content update, which they described as “part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”

Are these two things related? Nobody knows. But what we do know is that Google cares about the originality of your content, and almost certainly has mechanisms in place for identifying it. 

This means that covering what other top-ranking pages cover isn’t enough for a well-optimized page. It also needs to bring something new and valuable to the table.

For example, my colleague Chris collected data on how folks deal with low-quality backlinks for his post on removing backlinks:

Research Chris did for his post on removing backlinksResearch Chris did for his post on removing backlinks

Ryan interviewed three B2B marketers for unique insights for his post on B2B content marketing:

Research Ryan did for his post on B2B content marketingResearch Ryan did for his post on B2B content marketing

And I worked with Patrick Stox to create an interactive workflow and template for my content audit guide:

Template I made for my post on how to do a content auditTemplate I made for my post on how to do a content audit

None of these posts are completely unique. They contain plenty of information that you can probably find elsewhere—and that’s fine. What matters is that we’re bringing at least something new to the table.

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Google’s algorithms are designed to surface content that demonstrates E-E-A-T: Experience, Expertise, Authority, and Trust.

If you’re an expert in your field or crafted your content from personal experience, your page already has E-E-A-T. But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page. Let’s look at two ways to do this.

Flash your credentials

Healthline does this extremely well. The very first thing you see on their page about rheumatoid arthritis is that the content was reviewed by a rheumatologist:

Healthline flashes author's credentials right in the introHealthline flashes author's credentials right in the intro

Put your uniqueness front and center

If you’ve put time and effort into adding “information gain” to your content, don’t bury it. Make sure searchers see it right away so they know they can trust you.

For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites. Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.

Always put your uniqueness front and centerAlways put your uniqueness front and center

For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. This isn’t going to happen if the copy is hard to read.

You can use free tools like Hemingway and Grammarly to fix this.

For example, Hemingway gives my recent guide to toxic backlinks a reading grade level of 7:

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Use tools like Hemingway and Grammarly to improve readabilityUse tools like Hemingway and Grammarly to improve readability

Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers. If we could bring the reading grade level down, more people would be able to read it.

Sidenote.

This isn’t absolutely necessary for every topic. It depends on who your audience is. If they’re technical folks, don’t worry about it. But if you’re publishing content for the masses, accessibility matters.

Here are a few more tips to improve readability:

  • Use short sentences and paragraphs
  • Use bulleted lists
  • Use images

Featured snippets give searchers a short answer right in the search results.

Featured snippets in search resultsFeatured snippets in search results

But here’s the cool thing: Google pulls the snippet from one of the top-ranking pages. This means that if your page already ranks in the top 10 for keywords where Google shows a featured snippet, there might be an opportunity to steal it without much effort.

This is exactly what I managed to do a couple of months ago, which led to a ~38.9% jump in estimated search traffic to our page:

Traffic improvement of 38.9% by optimizing for featured snippetsTraffic improvement of 38.9% by optimizing for featured snippets

Here’s what happened:

In Ahrefs’ Site Explorer, I used the Organic Keywords report to find the page’s top 10 keyword rankings with featured snippets we didn’t own.

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How to find featured snippet opportunitiesHow to find featured snippet opportunities

Right away, I noticed a trend: many of the keywords were people searching for the most searched thing in Google (singular) rather than a list of top searches (plural):

Example of an obvious opportunity to optimize for featured snippetsExample of an obvious opportunity to optimize for featured snippets

After searching for a few of these keywords in Google, I saw that the snippet was pretty much always pulled from this very short paragraph in a competing post:

Example of copy Google was using for a featured snippetExample of copy Google was using for a featured snippet

So… I added a similar paragraph to our post (using our data instead):

The copy I added to our page to optimize for featured snippetsThe copy I added to our page to optimize for featured snippets

This quick big of on-page SEO won our page 163 more featured snippets:

Results of optimizing - 163 more featured snippetsResults of optimizing - 163 more featured snippets

Images on your page can rank in Google Images and send you more traffic. There are three things you need to do to optimize them.

Filenames are descriptive

Google says that these give clues about the subject matter, so avoid random file names like IMG_5497.jpg in favor of something short and descriptive like brown-dog.jpg.

How to name image files for SEOHow to name image files for SEO

Alt text is present and descriptive

Google also says that image alt text helps them understand subject matter, so the same rules apply as filenames: keep them short and descriptive.

How to write alt text for SEOHow to write alt text for SEO

Most content management systems have a place to add alt text in the UI, so there’s no need to mess around with HTML:

Most CMS's make it easy to add alt textMost CMS's make it easy to add alt text

Images are compressed

Compressed images are smaller and faster to load. Some platforms like Shopify claim to do this automatically, but the results aren’t always great. It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel.

Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.

For this reason, when you publish a new page, it pays to internally link from there to other relevant pages. This won’t help the new page’s rankings, but it might help the rankings of the pages you internally link to.

To find relevant opportuntities, use Ahrefs’ Site Audit:

  1. Go to the Internal Link Opportunities tool
  2. Enter the URL of your newly-published page in the search box
  3. Choose “Source page” from the dropdown
How to find internal linking opportunitiesHow to find internal linking opportunities

Sidenote.

Site Audit needs to have crawled your site since you published the new page, otherwise this won’t work.

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Pay attention to these columns:

  • Source page → your newly-published page, where you will add the link
  • Keyword context → where on the page to add the link
  • Target page → where to link to

For example, here the report is suggesting that I link from my post on toxic backlinks to our bad links guide:

Example of an internal linking opportunityExample of an internal linking opportunity

Citing valuable resources is helpful for readers. Even Google says so.

Does that mean it’s a “ranking factor?” No. But it does improve your content’s credibility with readers, and that can impact things that do matter like links and shares.

This is something we regularly do on the Ahrefs blog:

Example of us linking to sources on the Ahrefs blogExample of us linking to sources on the Ahrefs blog

If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site.

To find relevant opportunities, use Ahrefs’ Site Audit:

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  1. Go to the Page Explorer tool
  2. Enter your target keyword (or part of it) in the search box
  3. Choose “Page text” from the dropdown
How to find internal linking opportunities on other pagesHow to find internal linking opportunities on other pages

This will find pages on your site that mention your target keyword, which may be good places to add internal links.

For example, it tells us that our guide to removing backlinks mentions the word “toxic”:

Example internal linking opportunityExample internal linking opportunity

If we search that page, this is the mention:

Perfect place to add an internal linkPerfect place to add an internal link

That looks like the perfect place to internally link to our guide to toxic backlinks.

Schema markup is code that helps search engines understand the information on a page. It also powers many rich snippets you see in Google, which can lead to more clicks.

What rich results look likeWhat rich results look like

If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it.

Most of the results for this term show rich snippets, so it's probably worth optimizing for themMost of the results for this term show rich snippets, so it's probably worth optimizing for them

If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually.

Keep learning

Check out even more of our on-page SEO resources:

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Marketing Calendar 2024 With Template To Plan Your Content

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Marketing Calendar 2024 With Template To Plan Your Content

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.

Pulling that information together takes time and effort, so we’ve done the legwork for you.

Our complete marketing calendar for 2024 with a template gives you all the information you need to plan your content.

You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2024 marketing calendar.

For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.

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These range from big sporting events to awareness months that you can plan content around, to public holidays so you can leverage them for engagement.

Free Marketing Calendar And Template For 2024

Below, we have listed some of the major holiday highlights for 2024. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.

The full 2024 marketing calendar and template are available at the end of the article, with a breakdown of each month.

This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.

Your 2024 Holiday Marketing Calendar

January

January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.

It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.

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There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.

Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2024 engagement.

Monthly Observances

  • International Creativity Month
  • National Blood Donor Month
  • National Braille Literacy Month
  • National Hobby Month
  • Dry January
  • Veganuary

Weekly Observances

  • January 1-7 – New Year’s Resolutions Week
  • January 1-7 – Celebration of Life Week
  • January 1-7 – Diet Resolution Week
  • January 8-14 – Home Office and Security Week

Days

  • January 1 – New Year’s Day
  • January 1 – Mexican Independence Day
  • January 1 – Global Family Day
  • January 2 – National Science Fiction Day
  • January 4 – World Braille Day
  • January 6 – Epiphany
  • January 7 – Orthodox Christmas
  • January 10 – Golden Globes
  • January 13 – Korean American Day
  • January 13 – Stephen Foster Memorial Day
  • January 14 – Orthodox New Year
  • January 14 – Ratification Day
  • January 15 – Martin Luther King Jr. Day
  • January 15 – Civil Rights Day
  • January 17 – Ditch New Year’s Resolutions Day
  • January 17 – Benjamin Franklin Day
  • January 18-28 – Sundance Film Festival
  • January 20 – World Religion Day
  • January 24 – Tu BiShvat
  • January 26-29 – Winter X Games
  • January 27 – International Holocaust Remembrance Day
  • January 28 – Data Privacy Day

Popular Hashtags for January:

  • #NewYearsDay
  • #ScienceFictionDay
  • #NationalTriviaDay
  • #NationalBirdDay
  • #NationalStickerDay
  • #GetToKnowYourCustomersDay
  • #CheeseLoversDay
  • #MLKDay
  • #NationalHuggingDay
  • #PieDay
  • #NationalComplimentDay
  • #PrivacyAware

February

Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.

The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.

Spread the love on Valentine’s Day, celebrate the Lunar New Year, and embrace Black History Month as we enjoy a slightly longer February with 2024’s Leap Year.

Monthly Observances

  • Black History Month
  • American Heart Month
  • National Heart Month
  • National Weddings Month
  • National Cancer Prevention Month
  • National Library Lovers Month
  • Celebration of Chocolate Month

Weekly Observances

  • February 7-13 – African Heritage and Health Week
  • February 9-14 – New York Fashion Week
  • February 11-17 – Freelance Writers Appreciation Week
  • February 11-17 – International Flirting Week
  • February 11-17 – Random Acts of Kindness Week
  • February 18-24 – Engineers’ Week
  • February 19-25 – National Pancake Week
  • February 28-March 5 – National Eating Disorders Awareness Week

Days

  • February 1 – First Day of Black History Month
  • February 1 – National Freedom Day
  • February 1 – National Change Your Password Day
  • February 2 – Groundhog Day
  • February 4 – Rosa Parks Day
  • February 4 – World Cancer Day
  • February 4 – The Grammy Awards
  • February 7 – National Girls and Women in Sports Day
  • February 10 – Lunar New Year
  • February 11 – Super Bowl Sunday
  • February 11 – International Day of Women and Girls in Science
  • February 12 – Abraham Lincoln’s Birthday
  • February 12 – Red Hand Day
  • February 12 – Georgia Day
  • February 12 – Darwin Day
  • February 13 – Mardi Gras
  • February 13 – International Pancake Day
  • February 14 – Valentine’s Day
  • February 14 – Ash Wednesday
  • February 14 – Arizona State Day
  • February 15 – Susan B. Anthony’s Birthday
  • February 18 – NBA All-Stars
  • February 18 – Daytona 500
  • February 19 – Presidents’ Day
  • February 22 – George Washington’s Birthday
  • February 29 – Leap Day

Popular Hashtags for February

  • #GroundhogDay
  • #WorldCancerDay
  • #NationalWeatherpersonsDay
  • #SendACardToAFriendDay
  • #BoyScoutsDay
  • #NationalPizzaDay
  • #ValentinesDay
  • #RandomActsOfKindnessDay
  • #PresidentsDay
  • #LoveYourPetDay

March

March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Easter is on its way, there are plenty of exciting events to get your content involved with.

Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.

Monthly Observances

  • Women’s History Month
  • Nutrition Month
  • Music in Our Schools Month
  • Craft Month
  • American Red Cross Month
  • The Great American Cleanup
  • Ramadan begins on March 10

Weekly Observances

  • March 10-16 – Girl Scout Week
  • March 10-16 – National Sleep Awareness Week
  • March 17-23 – National Agriculture Week
  • March 24-30 – National Cleaning Week

Days

  • March 1 – Employee Appreciation Day
  • March 1 – Zero Discrimination Day
  • March 1 – Global Unplugging Day
  • March 3 – World Wildlife Day
  • March 3 – National Anthem Day
  • March 4 – International HPV Awareness Day
  • March 8 – International Women’s Day
  • March 10 – Daylight Savings
  • March 10 – Ramadan
  • March 12 – 96th Academy Awards Ceremony
  • March 14 – Pi Day
  • March 15 – The Ides of March
  • March 17 – St. Patrick’s Day
  • March 17 – NCAA March Madness
  • March 17 – World Sleep Day
  • March 18 – Global Recycling Day
  • March 19 – Nowruz
  • March 19 – Spring Equinox
  • March 22 – World Water Day
  • March 24 – Palm Sunday
  • March 24 – Purim
  • March 26 – Epilepsy Awareness Day
  • March 27 – World Theatre Day
  • March 28 – MLB Opening Day
  • March 28 – Maundy Thursday
  • March 29 – Good Friday
  • March 30 – Holy Saturday
  • March 31 – Easter Sunday

Popular Hashtags for March

  • #PeanutButterLoversDay
  • #EmployeeAppreciationDay
  • #ReadAcrossAmerica
  • #DrSeuss
  • #WorldWildlifeDay
  • #NationalGrammarDay
  • #BeBoldForChange
  • #DaylightSavings
  • #PiDay
  • #StPatricksDay
  • #FirstDayofSpring
  • #WorldWaterDay
  • #NationalPuppyDay
  • #PurpleDay
  • #NationalDoctorsDay
  • #EarthHour

April

April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.

Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.

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You also might want to get your cape out of storage on April 28th for National Superhero Day.

Monthly Observances

  • Earth Month
  • National Autism Awareness Month
  • Parkinson’s Awareness Month
  • Celebrate Diversity Month
  • Stress Awareness Month
  • Ramadan ends on April 8

Weekly Observances

  • April 15-21 – Animal Cruelty/Human Violence Awareness Week
  • April 21-27 – National Volunteer Week
  • April 21-27 – Administrative Professionals Week
  • April 22-26 – Every Kid Healthy Week

Days

  • April 1 – April Fool’s Day
  • April 1 – Easter Monday
  • April 2 – World Autism Awareness Day
  • April 2 – International Children’s Book Day
  • April 5 – Lailat al-Qadr
  • April 6 – National Walking Day
  • April 7 – National Beer Day
  • April 7 – World Health Day
  • April 8 – Total Solar Eclipse
  • April 10 – Eid-Al-Fitr
  • April 11-14 – Masters Tournament PGA
  • April 11 – National Pet Day
  • April 12-21 – Coachella Music Festival
  • April 13 – Thomas Jefferson’s Birthday
  • April 13-15 – Songkran
  • April 15 – American Sign Language Day
  • April 15 – Tax Day
  • April 15 – Boston Marathon
  • April 15 – Patriots’ Day
  • April 16 – Emancipation Day
  • April 21 – World Creativity and Innovation Day
  • April 22 – Earth Day
  • April 22 – Passover starts
  • April 26 – Arbor Day
  • April 27 – World Design Day
  • April 28 – National Superhero Day
  • April 30 – National Honesty Day
  • April 30 – Passover ends

Popular Hashtags For April:

  • #AprilFools
  • #WAAD
  • #FindARainbowDay
  • #NationalWalkingDay
  • #LetsTalk
  • #EqualPayDay
  • #TaxDay
  • #NH5D
  • #NationalLookAlikeDay
  • #AdministrativeProfessionalsDay
  • #DenimDay
  • #EndMalariaForGood
  • #COUNTONME
  • #ArborDay
  • #NationalHonestyDay
  • #AdoptAShelterPetDay

May

May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.

Monthly Observances

  • ALS Awareness
  • Asthma Awareness
  • Asian Pacific American Heritage Month
  • Jewish American Heritage Month
  • National Celiac Disease Awareness Month
  • Clean Air Month
  • Better Sleep Month
  • Lupus Awareness Month

Weekly Observances

  • May 5-11 – National Pet Week
  • May 19-25 – National Travel & Tourism Week
  • May 5-11 – Drinking Water Week
  • May 6-12 – Nurse’s Week
  • May 12-18 – Food Allergy Awareness Week

Days

  • May 1 – May Day
  • May 1 – Law Day
  • May 1 – Lei Day
  • May 2 – World Password Day
  • May 4 – Star Wars Day
  • May 4 – International Firefighters Day
  • May 4 – Kentucky Derby
  • May 5 – Cinco De Mayo
  • May 5-10 – French Open
  • May 6 – National Nurses Day
  • May 6 – Yom HaShoah
  • May 8 – World Red Cross and Red Crescent Day
  • May 10 – World Lupus Day
  • May 11 – World Fair Trade Day
  • May 12 – Mother’s Day
  • May 13-19 – PGA Championship
  • May 14 – Yom Ha’atzmaut
  • May 15 – International Day of Families
  • May 17 – NASCAR Day
  • May 17 – Malcolm X Day
  • May 17 – Internet Day
  • May 19 – HIV/AIDS Awareness Day
  • May 20 – World Bee Day
  • May 20 – Victoria Day (Canada)
  • May 21 – World Meditation Day
  • May 25 – Geek Pride Day
  • May 26 – Trinity Sunday
  • May 26 – Indianapolis 500
  • May 27 – Memorial Day
  • May 28 – World Hunger Day
  • May 29 – Memorial Day

Popular Hashtags For May:

  • #RedNoseDay
  • #MayDay
  • #WorldPasswordDay
  • #StarWarsDay & #Maythe4thBeWithYou
  • #InternationalFirefightersDay
  • #CincoDeMayo
  • #MothersDay
  • #BTWD
  • #MemorialDay & #MDW

June

Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.

Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

  • LGBTQ Pride Month
  • Caribbean-American Heritage Month
  • Great Outdoors Month
  • Men’s Health Month
  • National Safety Month
  • National Zoo and Aquarium Month

Weekly Observances

  • June 2-8 – National Garden Week
  • June 2-8 – National Headache Awareness Week
  • June 10-16 – National Men’s Health Week
  • June 16-22 – National Roller Coaster Week

Days

  • June 1 – Global Parents Day
  • June 5 – Hot Air Balloon Day
  • June 5 – World Environment Day
  • June 6 – D-Day
  • June 8 – Belmont Stakes
  • June 8 – World Oceans Day
  • June 8 – National Best Friends Day
  • June 9 – Donald Duck Day
  • June 10 – Chinese Dragon Boat Festival
  • June 11 – Kamehameha Day
  • June 12 – Shavuot
  • June 13-16 – Bonnaroo Music Festival
  • June 14 – Flag Day
  • June 14 – Flag Day
  • June 16 – Father’s Day
  • June 16 – Tony Awards
  • June 13-16 – U.S. Open PGA
  • June 19 – Juneteenth
  • June 20 – Summer Solstice
  • June 23 – International Widows Day
  • June 29 – July 21 – Tour de France
  • June 30 – International Asteroid Day

Popular Hashtags For June:

  • #NationalDonutDay
  • #FathersDay
  • #NationalSelfieDay
  • #TakeYourDogToWorkDay
  • #HandshakeDay
  • #SMDay

July

July presents lots of opportunities for savvy marketers, from the 4th of July to the International Day of Friendship.

As we enter the summer slow-down period, there’s lots to celebrate that can help to feed your social media content to keep customers engaged.

So celebrate your independence, indulge in a little ice cream, and bring people together with one of the many events in July.

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Monthly Observances

  • Family Golf Month
  • Ice Cream Month
  • National Parks and Recreation Month
  • National Picnic Month
  • National Independent Retailer Month
  • National Blueberry Month

Weekly Observances

  • July 15-21 – Capture the Sunset Week

Days

  • July 1 – International Joke Day
  • July 1-11 – Wimbledon
  • July 2 – World UFO Day
  • July 4 – Independence Day
  • July 6 – International Kissing Day
  • July 7 – World Chocolate Day
  • July 8 – National Video Games Day
  • July 11 – World Population Day
  • July 12 – Pecan Pie Day
  • July 16 – Moon Landing Anniversary
  • July 16 – MLB All-Star Game
  • July 17 – World Emoji Day
  • July 17 – Ashura
  • July 18 – Nelson Mandela International Day
  • July 20 – International Chess Day
  • July 20 – National Moon Day
  • July 21 – National Junk Food Day
  • July 24 – Amelia Earhart Day
  • July 26 – Aunt and Uncle Day
  • July 26 – August 11 – Summer Olympics
  • July 28-30 – Summer X Games
  • July 28 – Parents’ Day
  • July 28 – World Hepatitis Day
  • July 30 – International Day of Friendship
  • July 31 – World Ranger Day

Popular Hashtags For July:

  • #NationalPostalWorkerDay
  • #WorldUFODay
  • #WorldEmojiDay
  • #DayOfFriendship

August

We’ve hit the hottest days by August as back-to-school looms, and we welcome the return of football.

While many are topping up their tans and making the most of the final Summer days, August still provides lots of opportunities to align your content with wider events.

Make sure you’re using your marketing calendar to the fullest extent to post any sunny seasonal content promptly before fall arrives.

Monthly Observances

  • Back to School Month
  • National Breastfeeding Month
  • Family Fun Month
  • Peach Month

Weekly Observances

  • August 1-7 – International Clown Week
  • August 4-10 – National Farmers’ Market Week
  • August 25-31 – Be Kind to Humankind Week

Days

  • August 1 – National Girlfriends Day
  • August 1 – NFL Hall of Fame Game & Preseason
  • August 2 – International Beer Day
  • August 4 – National Friendship Day
  • August 7 – Purple Heart Day
  • August 8 – International Cat Day
  • August 9 – Book Lover’s Day
  • August 11 – National Son and Daughter Day
  • August 12 – Victory Day
  • August 13 – Left Hander’s Day
  • August 15 – Assumption of Mary
  • August 17 – National Honey Bee Day
  • August 19 – World Humanitarian Day
  • August 19 – Raksha Bandhan
  • August 20 – National Radio Day
  • August 21 – Senior Citizens Day
  • August 26 – Women’s Equality Day
  • August 30 – Frankenstein Day
  • August 30 – National Beach Day

Popular Hashtags For August:

  • #InternationalCatDay
  • #NationalBookLoversDay
  • #WorldElephantDay
  • #LefthandersDay
  • #WorldPhotoDay
  • #WorldHumanitarianDay
  • #NationalLemonadeDay
  • #NationalDogDay
  • #WomensEqualityDay

September

As fall begins, some of the bigger events happening in September are Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.

There are also plenty of other events to inspire you, from Oktoberfest to National Yoga Month. Plus, a National Coffee Day for those who struggle to start their day without a caffeine fix.

Monthly Observances

  • Wilderness Month
  • National Food Safety Education Month
  • National Yoga Month
  • Whole Grains Month
  • Hispanic Heritage Month (September 15 – October 15)

Weekly Observances

  • September 8-14 – National Suicide Prevention Week
  • September 15-21 – National Indoor Plant Week
  • September 16-22 – Pollution Prevention Week
  • September 24-30 – National Dog Week

Days

  • September 2 – VJ Day
  • September 2 – Labor Day
  • September 4 – National Wildlife Day
  • September 5 – International Day of Charity
  • September 6 – National Fight Procrastination Day
  • September 8 – Pardon Day
  • September 8 – National Grandparents Day
  • September 11 – 9/11
  • September 11 – Patriot Day
  • September 12 – Video Games Day
  • September 13 – Uncle Sam Day
  • September 15 – Greenpeace Day
  • September 17 – Constitution Day
  • September 21 – Oktoberfest Begins
  • September 21 – International Day of Peace
  • September 22 – World Car-Free Day
  • September 22 – September Equinox
  • September 24 – World Bollywood Day
  • September 24–29 – Presidents Cup PGA
  • September 27 – Native American Day
  • September 27 – World Tourism Day
  • September 29 – National Coffee Day (US)
  • September 29 – Confucius Day
  • September 29 – World Heart Day

Popular Hashtags For September:

  • #LaborDay
  • #NationalWildlifeDay
  • #CharityDay
  • #ReadABookDay
  • #911Day
  • #NationalVideoGamesDay
  • #TalkLikeAPirateDay
  • #PeaceDay
  • #CarFreeDay
  • #WorldRabiesDay
  • #GoodNeighborDay
  • #InternationalPodcastDay

October

It’s that time of year when pumpkin spice lattes roll around again.

While October is known as the spooky season to many, there’s much more to this month than just Halloween – there’s Teacher’s Day, World Mental Health Day, and Spirit Day, to name a few, around which your organization can look to create content.

Monthly Observances

  • Breast Cancer Awareness Month
  • Bully Prevention Month
  • Halloween Safety Month
  • Financial Planning Month
  • National Pizza Month

Weekly Observances

  • October 8-14 – Fire Prevention Week
  • October 13-19 – Earth Science Week
  • October 20-26 – National Business Women’s Week

Days

  • October 1 – International Coffee Day
  • October 1 – World Vegetarian Day
  • October 3 – National Techies Day
  • October 5 – World Teacher’s Day
  • October 6 – Oktoberfest Ends
  • October 7 – Child Health Day
  • October 10 – World Mental Health Day
  • October 11 – National Coming Out Day
  • October 12 – Yom Kippur
  • October 14 – Indigenous Peoples’ Day
  • October 14 – Columbus Day
  • October 14 – Thanksgiving Day (Canada)
  • October 16 – World Food Day
  • October 19 – Sweetest Day
  • October 20 – Spirit Day (Anti-bullying)
  • October 22 – Make a Difference Day
  • October 24 – United Nations Day
  • October 30 – Mischief Night
  • October 31 – Halloween

Popular Hashtags For October:

  • #InternationalCoffeeDay
  • #TechiesDay
  • #NationalTacoDay
  • #WorldSmileDay
  • #WorldTeachersDay
  • #WorldHabitatDay
  • #WorldMentalHealthDay
  • #BossesDay
  • #UNDay
  • #ChecklistDay
  • #Halloween

November

During the month in which we all give thanks, there is also a wide range of causes you can help out with or raise awareness for, like Movember and America Recycles Day.

You should also mark your marketing calendar for arguably the biggest sales events of the year – Black Friday and Cyber Monday (Dec. 2) – which are sure to be on everyone’s radar.

Monthly Observances

  • Native American Heritage Month
  • Movember
  • World Vegan Month
  • Novel Writing Month
  • National Gratitude Month

Weekly Observances

  • November 11-16 – World Kindness Week (second week: Monday – Sunday)
  • November 18-22 – American Education Week
  • November 18-24 – Game and Puzzle Week

Days

  • November 1 – Day of the Dead/Día de los Muertos
  • November 1 – All Saint’s Day
  • November 1 – World Vegan Day
  • November 2 – Melbourne Cup
  • November 3 – Daylight Savings Time Ends
  • November 5 – Election Day
  • November 8 – STEM Day
  • November 9 – World Freedom Day
  • November 10 – Marine Corps Birthday
  • November 11 – Veterans Day
  • November 13 – World Kindness Day
  • November 14 – World Diabetes Day
  • November 15 – National Entrepreneurs Day
  • November 24 – Evolution Day
  • November 28 – Thanksgiving Day
  • November 29 – Native American Heritage Day
  • November 29 – Black Friday

Popular Hashtags For November:

  • #WorldVeganDay
  • #NationalSandwichDay
  • #DaylightSavings
  • #CappuccinoDay
  • #STEMDay
  • #VeteransDay
  • #WKD
  • #WDD
  • #BeRecycled
  • #EntrepreneursDay
  • #Thanksgiving
  • #ShopSmall

December

December is here, and the end of the year is in sight.

Although 2025 is right around the corner, and you might want to start planning your content calendar for next year, don’t neglect your content in the run-up to the holidays.

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Send your year off in style with marketing campaigns dedicated to events like Nobel Prize Day, Rosa Parks Day, Green Monday, and more.

You can even do a content wrap-up of your best moments from the year – and make sure to get your 2025 marketing calendar sorted early before the post-Christmas wind-down.

Monthly Observances

  • Human Rights Month
  • Operation Santa Paws
  • Safe Toys and Gifts Month
  • World Food Service Safety Month

Weekly Observances

  • December 9-15 – Human Rights Week
  • December 25 – January 2 – Hanukkah (Chanukah)
  • December 26 – January 1 – Kwanzaa

Days

  • December 1 – World AIDS Day
  • December 1 – Rosa Parks Day
  • December 2 – Cyber Monday
  • December 3 – International Day of Persons with Disabilities
  • December 6 – St. Nicholas Day
  • December 7 – Pearl Harbor Remembrance Day
  • December 7 – National Letter Writing Day
  • December 8 – Feast of the Immaculate Conception
  • December 9 – Green Monday
  • December 10 – Nobel Prize Day
  • December 10 – Human Rights Day
  • December 11 – UNICEF Anniversary
  • December 15 – Bill of Rights Day
  • December 18 – National Twin Day
  • December 21 – Winter Solstice
  • December 22 – Forefathers Day
  • December 23 – Festivus
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 25 – Hanukkah
  • December 26 – Kwanzaa
  • December 26 – Boxing Day
  • December 31 – New Year’s Eve

Popular Hashtags For December:

  • #IDPWD
  • #NationalCookieDay
  • #NobelPrize
  • #WinterSolstice
  • #NYE

The Complete Marketing Calendar And Template To Plan 2024

You can find the link to our complete marketing calendar and template for 2024 right here.

By having a content plan set out months in advance, you can rest assured that you’ll have great ideas to work with throughout the year.

And just because you have a plan doesn’t mean you can’t adapt if something interesting happens later in the year.

Simply rearrange your calendar and work your trending content around key dates.

Keep track of what ideas work throughout the year and use them to help guide your marketing calendar for 2025, so you can double down on successful content ideas.

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Featured Image: Paulo Bobita/Search Engine Journal

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