Connect with us

SEO

9 Examples of Highly Shareable Content

Published

2 years ago

on

9 Examples of Highly Shareable Content

Social media is a powerful tool for marketers.

Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. 

This, in turn, lets you speak directly to them, address their needs, and explain why you offer the best solution.

But to get this started, you have to have the type of content that will first get their attention and then encourage interactions. 

And for maximum exposure, you want something they’ll share.

This brand evangelizing lets you break out from your own circle of contacts and followers and tap into new groups to which you otherwise wouldn’t have been exposed. 

So, how do you create shareable content that others will want to repost?

That’s exactly what we’re going to look at in this guide. We’ll examine different types of shareable content, what makes content shareable, and give you examples of formats you can employ.

Ready to get started? Let’s go.

Creating Shareable Content

If you’re Beyoncé, you can probably skip this section.

For anyone else, who doesn’t have tens of thousands of adoring fans who will repost anything you share, let’s take a look at some of the common features you’ll find in highly-shared content:

  • It’s useful – People share content they find helpful with their friends and family, so they can also get help.
  • It’s entertaining or amusing – Everyone loves to laugh. If you can make your target audience laugh, they’ll pass on that tickling item to others. 
  • It tells a compelling story – Since the first cavepeople gathered around a fire, humans have always loved discovering and sharing stories.
  • It takes a clear stance about your values – No one will retweet something that says, “Both sides raise valid points.” Don’t be afraid to take a stand if it aligns with your values. Others who agree will share it.
  • It has a visual component – While it can go viral with a text-only post, it’s a lot harder than something with a visual component. 
  • It’s timely – Latching on to trending cultural topics will generate a lot more exposure than a stale and outdated reference or meme. This includes “Keep Calm & (literally anything)”, jokes about Harambe, and any references to “all the feels.”
  • It’s original – If you’re just recycling content that’s readily available, it will be largely ignored. Look for unique angles and make something new. 

Now that we’ve discussed what makes content shareable, let’s dive into different types of content you can use to generate shares.

Types Of Sharable Content

1. Infographics

32.5% of marketers say they use infographics more than any other type of visual in their visual content marketing efforts.

Why? Because they provide information in an easily understood and digestible format. 

Image from author, December 2022green endorsement infographic

A versatile medium that can be employed for many different purposes, infographics are visual storytelling tools. Some of their more common uses include:

  • Timelines – Used to show planned steps, tell the history of an organization, or discuss future projections.
  • Statistical – Numbers make a powerful point. Creating infographics with statistics gives your viewers an easy way to understand and retain specific data.
  • Flowcharts – Breaking down components into steps, flowchart infographics can be a great way to simplify complex tasks.
  • Comparison – Infographics can be the perfect way to list various options’ pros and cons or differences in a head-to-head format.
  • Maps – Nothing conveys geographical information quicker than a map, which makes them perfect as infographics.                             

2. How-To Guides

Life is full of problems and hassles – and most people are incredibly grateful for any tips that can help them save time or energy. 

They appreciate learning a new or better way to do things and want to share this new knowledge with their social or business circles. 

That’s why how-to guides are incredibly shareable on social media. They can be videos, blog posts, or even infographics. Here’s an example:

Whether you’re trying to show existing customers the easiest way to use your product, help them envision a better quality of life, or navigate a mechanical process, step-by-step guides are the answer. 

And that makes them popular shares. 

3. Lists/Listicles

Not to get too meta on you, but this piece is a great example of our next type of shareable content.

Known as a listicle (a portmanteau of list and article), posts like this one are a reliable way to generate social traction. 

There are two main reasons for this:

  • They set expectations upfront – A headline of “5 Foods That Fight Belly Fat,” immediately tells you what the article is about and what readers will receive from reading it. 
  • They’re scannable – A study from 2008 found web users only read around 28% of the words on a page. Most people are skimming for the highlights and main points, which list posts make clear. 

You can also share images with graphic representations of lists. 

4. Videos

Whether it’s a first-person view of what a downhill skier sees or videos of people using your product, videos are an effective and share-friendly form of content. 

Extremely easy to consume, video engages, entertains, and informs the audience in a familiar format.

Now consider that Americans spend, on average, 6 hours and 23 minutes per day watching video content on their mobile devices. 

These run the gamut from music videos to influencer videos to sports clips. And they all have one thing in common (aside from being videos, obviously) – they generate a lot of shares.

5. Memes

Since the advent of the internet age, memes have been a big part of online culture. Memes are shareable cultural “inside jokes,” and are usually funny and relatable. 

They’re also extremely popular with younger people. 55% of internet users between ages 13 and 35 share memes every week, while 30% share them every day.

That’s a lot of brand exposure if you can get them to share something from your social accounts. 

Just make sure your meme content is with the times.

Nothing gives off “How do you do, fellow kids” vibes like a meme format that hasn’t been used since 2015.

6. Current Events/Limited Time Promotions

Breaking news makes for highly shareable social content.

Social media has become the dominant news platform, with 71% of Americans getting their news via Facebook, Twitter, and similar sites. 

But if you’re not in the news business – and most of you probably aren’t – it can be difficult to jump on these “hot” stories. And if you’re not in the news business, you probably don’t want to anyway.

So, what do you do?

The answer is to use limited-time offers. Create posts advertising a 30% off sale at your business, and your followers will share it with their friends who have similar needs for your product or services. 

Or use current events as a way to generate extra exposure. It can either be something related to your field or something completely random that you can link to your brand in a clever way. 

For example, who could ever forget Arby’s epic Twitter “beef” with Pharrell Williams? 

brand mention example for TwitterScreenshot from Twitter, January 2014brand mention example for Twitter

And keep an eye on trending hashtags to see if there are any you can use to your advantage.

7. Heartwarming Stories

People love feel-good stories. And just as important, they like passing them on so others can feel good too.

Content that can inspire strong positive emotions tends to get passed around.

This can either be things like posts about charitable work your business just did or even content that encourages others to dream about something good, for example, “how to make your wedding day the best ever.”

8. Interactive Content

Thanks to advances in technology, people expect to be able to engage with content. That means they don’t want marketing to speak at them; they want something they can interact with.

From BuzzFeed quizzes to playable ads to polls, the internet age has led to an audience that wants to be part of the story, not just listen to it.

 

Facebook engagement example pollScreenshot from Facebook, December 2022Facebook engagement example poll

Give your audience more than something to read; instead, give them experience. They’ll pass it along to their social media followers if it’s a good one. 

9. Controversial Opinions

It has been said that all publicity is good publicity.

With this in mind, if it suits your brand, don’t be afraid to rouse a little rabble. People love getting their blood up – it’s the principle talk radio was built around. 

And a study from the Wharton School at the University of Pennsylvania found that anything that evokes high-arousal emotions like anger or anxiety is often a conversation starter among audiences.

If it’s something that fits in with your brand’s image, a strategic attack on a popular stance can lead to a flood of shares, both from people who agree with your position, and those opposed to it.

In addition to the attention this type of content attracts, it also allows you to lead the conversation. Beware; it’s easy to cross the line from being controversial to being offensive. 

In general, if you’re going to use antagonism to your brand’s benefit, you need to do all the following:

  • Take a stance on a popular issue.
  • Explain why your stance is correct and the other is wrong.
  • Back up your argument with statistics and resources from reputable sources.
  • Stand by your convictions confidently.

You also need to understand that a misstep with this kind of content can have disastrous results, so use it with care. 

Optimize Your Sharable Content

There are countless types of content you can use to encourage social media shares, and as you can see, there can be some overlap between these types of content.

You could have a video that is also a how-to guide or an infographic that’s also a list. 

However, with planning and forethought (and a little luck), you can create the kind of social content that leads to more shares and improves your exposure.

And once you find something that’s working, don’t be afraid to use it more than once. 

More resources: 

Featured Image: Merkushev Vasiliy/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘sharable-content-examples’,
content_category: ‘creation social’
});
}
});

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Related Topics:
Click to comment

You must be logged in to post a comment Login

Leave a Reply

SEO

Google’s Guidance About The Recent Ranking Update

Published

16 hours ago

on

September 8, 2024

By

Google issues a statement about their recent algorithm update

Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after the last update.

Google’s Still Improving The Algorithm

Danny said that Google is still working on their ranking algorithm, indicating that more changes (for the positive) are likely on the way. The main idea he was getting across is that they’re still trying to fill the gaps in surfacing high quality content from independent sites. Which is good because big brand sites don’t necessarily have the best answers.

He wrote:

“…the work to connect people with “a range of high quality sites, including small or independent sites that are creating useful, original content” is not done with this latest update. We’re continuing to look at this area and how to improve further with future updates.”

A Message To Those Who Were Left Behind

There was a message to those publishers whose work failed to recover with the latest update, to let them know that Google is still working to surface more of the independent content and that there may be relief on the next go.

Danny advised:

“…if you’re feeling confused about what to do in terms of rankings…if you know you’re producing great content for your readers…If you know you’re producing it, keep doing that…it’s to us to keep working on our systems to better reward it.”

Google Cautions Against “Improving” Sites

Something really interesting that he mentioned was a caution against trying to improve rankings of something that’s already on page one in order to rank even higher. Tweaking a site to get from position six or whatever to something higher has always been a risky thing to do for many reasons I won’t elaborate on here. But Danny’s warning increases the pressure to not just think twice before trying to optimize a page for search engines but to think three times and then some more.

Danny cautioned that sites that make it to the top of the SERPs should consider that a win and to let it ride instead of making changes right now in order to improve their rankings. The reason for that caution is that the search results continue to change and the implication is that changing a site now may negatively impact the rankings in a newly updated search index.

He wrote:

“If you’re showing in the top results for queries, that’s generally a sign that we really view your content well. Sometimes people then wonder how to move up a place or two. Rankings can and do change naturally over time. We recommend against making radical changes to try and move up a spot or two”

How Google Handled Feedback

There was also some light shed on what Google did with all the feedback they received from publishers who lost rankings. Danny wrote that the feedback and site examples he received was summarized, with examples, and sent to the search engineers for review. They continue to use that feedback for the next round of improvements.

He explained:

“I went through it all, by hand, to ensure all the sites who submitted were indeed heard. You were, and you continue to be. …I summarized all that feedback, pulling out some of the compelling examples of where our systems could do a better job, especially in terms of rewarding open web creators. Our search engineers have reviewed it and continue to review it, along with other feedback we receive, to see how we can make search better for everyone, including creators.”

Feedback Itself Didn’t Lead To Recovery

Danny also pointed out that sites that recovered their rankings did not do so because of they submitted feedback to Google. Danny wasn’t specific about this point but it conforms with previous statements about Google’s algorithms that they implement fixes at scale. So instead of saying, “Hey let’s fix the rankings of this one site” it’s more about figuring out if the problem is symptomatic of something widescale and how to change things for everybody with the same problem.

Danny wrote:

“No one who submitted, by the way, got some type of recovery in Search because they submitted. Our systems don’t work that way.”

That feedback didn’t lead to recovery but was used as data shouldn’t be surprising. Even as far back as the 2004 Florida Update Matt Cutts collected feedback from people, including myself, and I didn’t see a recovery for a false positive until everyone else also got back their rankings.

Takeaways

Google’s work on their algorithm is ongoing:
Google is continuing to tune its algorithms to improve its ability to rank high quality content, especially from smaller publishers. Danny Sullivan emphasized that this is an ongoing process.

What content creators should focus on:
Danny’s statement encouraged publishers to focus on consistently creating high quality content and not to focus on optimizing for algorithms. Focusing on quality should be the priority.

What should publishers do if their high-quality content isn’t yet rewarded with better rankings?
Publishers who are certain of the quality of their content are encouraged to hold steady and keep it coming because Google’s algorithms are still being refined.

Read the post on LinkedIn.

Featured Image by Shutterstock/Cast Of Thousands

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Plot Up To Five Metrics At Once

Published

1 day ago

on

September 7, 2024

By

Plot Up To Five Metrics At Once

Google has rolled out changes to Analytics, adding features to help you make more sense of your data.

The update brings several key improvements:

  • You can now compare up to five different metrics side by side.
  • A new tool automatically spots unusual trends in your data.
  • A more detailed report on transactions gives a closer look at revenue.
  • The acquisition reports now separate user and session data more clearly.
  • It’s easier to understand what each report does with new descriptions.

Here’s an overview of these new features, why they matter, and how they might help improve your data analysis and decision-making.

Plot Rows: Enhanced Data Visualization

The most prominent addition is the “Plot Rows” feature.

You can now visualize up to five rows of data simultaneously within your reports, allowing for quick comparisons and trend analysis.

This feature is accessible by selecting the desired rows and clicking the “Plot Rows” option.

Anomaly Detection: Spotting Unusual Patterns

Google Analytics has implemented an anomaly detection system to help you identify potential issues or opportunities.

This new tool automatically flags unusual data fluctuations, making it easier to spot unexpected traffic spikes, sudden drops, or other noteworthy trends.

Improved Report Navigation & Understanding

Google Analytics has added hover-over descriptions for report titles.

These brief explanations provide context and include links to more detailed information about each report’s purpose and metrics.

Key Event Marking In Events Report

The Events report allows you to mark significant events for easy reference.

This feature, accessed through a three-dot menu at the end of each event row, helps you prioritize and track important data points.

New Transactions Report For Revenue Insights

For ecommerce businesses, the new Transactions report offers granular insights into revenue streams.

This feature provides information about each transaction, utilizing the transaction_id parameter to give you a comprehensive view of sales data.

Scope Changes In Acquisition Reports

Google has refined its acquisition reports to offer more targeted metrics.

The User Acquisition report now includes user-related metrics such as Total Users, New Users, and Returning Users.

Meanwhile, the Traffic Acquisition report focuses on session-related metrics like Sessions, Engaged Sessions, and Sessions per Event.

What To Do Next

As you explore these new features, keep in mind:

  • Familiarize yourself with the new Plot Rows function to make the most of comparative data analysis.
  • Pay attention to the anomaly detection alerts, but always investigate the context behind flagged data points.
  • Take advantage of the more detailed Transactions report to understand your revenue patterns better.
  • Experiment with the refined acquisition reports to see which metrics are most valuable for your needs.

As with any new tool, there will likely be a learning curve as you incorporate these features into your workflow.

FAQ

What is the “Plot Rows” feature in Google Analytics?

The “Plot Rows” feature allows you to visualize up to five rows of data at the same time. This makes it easier to compare different metrics side by side within your reports, facilitating quick comparisons and trend analysis. To use this feature, select the desired rows and click the “Plot Rows” option.

How does the new anomaly detection system work in Google Analytics?

Google Analytics’ new anomaly detection system automatically flags unusual data patterns. This tool helps identify potential issues or opportunities by spotting unexpected traffic spikes, sudden drops, or other notable trends, making it easier for users to focus on significant data fluctuations.

What improvements have been made to the Transactions report in Google Analytics?

The enhanced Transactions report provides detailed insights into revenue for ecommerce businesses. It utilizes the transaction_id parameter to offer granular information about each transaction, helping businesses get a better understanding of their revenue streams.

Featured Image: Vladimka production/Shutterstock



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024

Published

2 days ago

on

September 6, 2024

By

Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own.

It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale.

As such, affiliate marketing is an excellent low-cost and low-risk way for brands to drive sales and brand awareness without hiring an in-house advertising and marketing team of their own.

Affiliate marketing spending worldwide is estimated at around $14 billion in 2024 – and the industry is predicted to reach a worth of over $38 billion by 2031.

Affiliate Marketing And SEO

Affiliate marketing and search engine optimization (SEO) both share a common goal of attracting relevant and high-quality traffic to a site with the goal of increasing sales.

As such, both of these marketing activities shouldn’t be perceived as two separate, competing entities.

Instead, you should look at them as one and the same that work together in perfect harmony to increase website traffic and generate more revenue.

The most successful publishers in the affiliate marketing space combine the two to get the best of both worlds.

SEO affiliate marketing involves choosing the right products and affiliate programs that attract the most search traffic and offer the best commissions.

Publishers often make the most of affiliate marketing by creating content that adds real value for their readers and prioritizes their experience.

Publishers often do this by creating “Best of” or “Top X” oriented posts that address their audience’s needs and pain points, while, at the same time, allowing them to monetize their content by using affiliate links throughout the posts.

By adding relevant and contextual affiliate links in such posts, publishers foster an authentic user experience that puts their readers first.

This is one of the most significant advantages of affiliate marketing compared to alternative marketing methods such as sponsored posts.

Today’s consumers are increasingly distancing themselves from heavily business-oriented content, as it’s often perceived as inauthentic and disingenuous.

By focusing on high-quality content that adds value to readers and combining it with relevant and contextual affiliate links, everyone wins!

Additionally, Google rewards publishers who create original content and add real value for their readers.

They reward such publishers by placing them higher in search results and driving more traffic to them.

But, in today’s highly competitive and increasingly dynamic market, how can brands find the time to manage and grow their affiliate marketing program?

The answer is with the help of the right affiliate marketing software that streamlines the entire process.

Once upon a time, running a successful affiliate marketing program meant manually managing every aspect – a time-consuming and inefficient process.

Thankfully, these days, affiliate marketing software and solutions have evolved to offer all the necessary tools in a single place, which simplifies the whole process and enables brands to optimize their programs and focus on growth.

Therefore, brands need to utilize the right affiliate marketing software to stay competitive and maximize ROI in today’s highly competitive affiliate marketing space.

This article will go over what affiliate marketing software is and what makes a great affiliate software platform.

We’ll also review the top 10 affiliate marketing software platforms that brands can use to take their affiliate program to the next level.

What Is An Affiliate Marketing Software?

In a nutshell, affiliate marketing software is a comprehensive tool that facilitates all aspects of affiliate marketing program management.

It allows brands to track, manage, and grow their affiliate marketing campaigns.

Most affiliate marketing software platforms share standard features such as affiliate onboarding, collaboration with affiliate partners, affiliate tracking and reporting, and referral, cost, and commission payment management.

What Makes A Good Affiliate Marketing Software Platform?

Though most affiliate marketing software platforms share many of the same features, what sets apart the good platforms from the bad is what’s important.

For starters, the actual platform must have an intuitive and user-friendly interface.

An affiliate marketing platform can boast all of the best affiliate tools and features available.

Still, it’s a moot effort if the dashboard is complicated for most people.

Additionally, since brands usually utilize a variety of Software as a Service (SaaS) platforms for ecommerce and affiliate marketing, affiliate marketing software platforms need to offer tons of third-party SaaS integrations.

The best affiliate marketing software platforms offer robust tracking and reporting capabilities.

Brands need to be able to precisely track their affiliate sales and access real-time granular data to measure the ROI of their affiliate campaigns effectively.

Additionally, a good affiliate marketing platform will provide brands with all the affiliate tools they need to launch, manage, promote, and scale their affiliate programs, such as flexible commission management and customizable real-time affiliate tracking and reporting capabilities.

At the same time, they should offer their clients peace of mind by providing the highest level of fraud detection and other security features.

Lastly, the best affiliate marketing software platforms mean nothing if there isn’t quality customer service available 24/7 to back it up. Readily available customer assistance is equally important for brands as it is for affiliates.

Top 10 Affiliate Marketing Software

1. Refersion

Screenshot from refersion.com, August 2024

With over 60,000+ registered merchants, 6.6 million affiliates managed, and $2 billion in affiliate revenue tracked, Refersion is one of the leading affiliate marketing software platforms on the market.

Its robust and highly personalized dashboard allows brands to manage all aspects of their affiliate program, such as monitoring all aspects of their affiliate activity with extensive real-time reporting capability.

Refersion offers brands all the tools they need to scale and promote their affiliate programs, such as managing commissions, payouts, and providing simplified tax automation. It also offers easy integration with popular tools like Shopify, WooCommerce, and BigCommerce.

While Refersion does come with a higher price point than some competitors – starting at $99 per month – it’s hard to find a solution that offers the same level of top-notch affiliate tools, marketplace, and customer service.

Pricing:

  • The professional tier starts at $99/month (if paid annually) for up to 50 monthly order conversions.
  • The business tier starts at $249/month (if paid annually) for up to 200 monthly order conversions.
  • The enterprise tier is available with unlimited monthly order conversions – you’ll need to contact Refersion for pricing details.

2. Impact

ImpactScreenshot from Impact.com, August 2024

Impact is one of the biggest affiliate marketing software platforms for cloud automation.

Its signature product, the Impact Partnership Cloud, allows brands to automate their affiliate and influencer marketing campaigns. It offers a marketplace where brands can connect with a network of affiliates, influencers, ambassadors, and other possible partners.

The platform’s tools also include dynamic commissioning, reporting, advanced analytics, and third-party integrations for companies to track and manage their affiliate programs.

However, pricing is not readily available, and you must contact the Impact sales team for a custom quote.

Pricing:

  • Custom quotes are available upon request.

3. Tapfiliate

TapfiliateScreenshot from Tapfiliate.com, August 2024

For businesses primarily operating and generating their revenue on ecommerce SaaS platforms, Tapfiliate may be a great choice.

It features a range of automation capabilities, including an autopilot mode that can automate things such as onboarding new affiliates, sharing via social media, or even drip campaigns.

Tapfiliate easily integrates with major ecommerce players like Shopify and WooCommerce, and offers advanced tracking and reporting capabilities. However, most of the features are accessible only through the Pro plan, which starts at $149 a month – nothing to sneeze at.

Pricing:

  • The essential plan starts at $74/month for 1 team member and basic features.
  • The pro plan starts at $124/month for 5 team members and more advanced features.
  • The enterprise plan offers custom pricing for unlimited team members, unlimited tracking requests, a dedicated personal manager, and more.

4. Awin

AwinScreenshot from Awin.com, August 2024

Awin, previously known as Zanox, merged with Affilinet in 2017 to become one of the largest affiliate marketing platforms, providing “unlimited access to over 1M vetted partners.”

It features a handful of marketing and reporting features you’d expect from such an extensive network, like tools for cross-device tracking, real-time reporting, and automated compliance management.

The platform’s Awin Access program is an interesting option for smaller businesses or teams newer to affiliate marketing, as it offers a straightforward setup process and flexible pricing to make joining the network easier.

Registration is free on Awin, but it uses a performance-based pricing model. This means brands pay a predetermined cost-per-acquisition (CPA), and specific pricing details are only available upon request.

Pricing:

  • Custom quotes are available upon request.

5. CAKE

CAKEScreenshot from getcake.com, August 2024

CAKE is another SaaS-based affiliate marketing platform, meaning you can access it from anywhere (with an Internet connection).

CAKE partners with a bunch of partners to offer a variety of streamlined and automated features. It’s known for its great tracking and reporting capabilities, which enable you to follow and optimize your campaigns in real time.

The platform boasts more than 500 advertisers, networks, and publishers across 50+ countries, and it offers 24/7 customer support to its users. It has customizable features, granular data analysis, and impressive fraud protection to give customers peace of mind.

Unfortunately, CAKE’s pricing is not readily available on its website. It also doesn’t feature any pre-made promotional tools for marketers, which doesn’t make it quite suitable for novice users just starting out with their affiliate program

Pricing:

  • Custom quotes are available upon request.

6. ClickBank

ClickBankScreenshot from ClickBank.com, August 2024

ClickBank was one of the first affiliate platforms, launching all the way back in 1998. Since then, it’s grown to one of the largest affiliate marketplaces with over 200 million customers.

According to the company’s website, there are 300,000+ daily purchases made on ClickBank – and it boasts $4.2B in paid commissions.

ClickBank stands out for its native support for subscription services, which makes it easy for brands to create one-click, repeatable purchases. This allows them to provide monthly products without requiring manual monthly payments.

It also offers some of the standard features commonly found on most affiliate platforms, such as affiliate reporting, payments, commissions management, and third-party integrations. It’s quick and easy to list your products and set up affiliate programs on the platform.

However, compared to some of the other affiliate platforms on this list, it doesn’t offer a demo, free trial, or monthly pricing. Instead, ClickBank charges a one-time activation to list products on the platform and then a fee per sale.

Pricing:

  • One-Time Activation Fee: $49.95.
  • Transaction Fee: 7.5% + $1 per sale.

7. CJ Affiliate

CJ AffiliateScreenshot from cj.com, August 2024

CJ Affiliate is a well-known and reputable affiliate marketing platform. It offers access to hundreds of advertisers, publishers, and potential partners in one platform.

CJ Affiliate provides a customizable dashboard and a variety of reports and specialized tools, including advanced tracking and reporting capabilities. Most notably, it offers specialized tools, such as Deep Link Automation and Product Widgets, that enable brands to improve their affiliate program ROI.

While CJ Affiliate is a great choice for businesses of all sizes, it’s worth noting that the company doesn’t provide a free trial or demo, operates on a performance-based pricing model, and you’ll need to reach out for specific details.

Pricing:

  • Custom quotes are available upon request.

8. TUNE

TUNEScreenshot from Tune.com, August 2024

Designed for companies that require detailed tracking and analytics, TUNE allows brands to build, manage, and grow their affiliate partner networks through its proprietary marketing technology.

TUNE offers a flexible platform, which users can tweak and tailor to fit their needs. Within the platform, you have customizable tools, commissions, payments, and real-time affiliate tracking and reporting.

However, it doesn’t provide affiliate promotional tools like most other platforms, and there is no straightforward pricing listed on the website.

It does, however, list details on its different plans, including a Pro Plan with basic features up to an Enterprise Plan with features like custom integrations, premium support, enhanced fraud prevention, and more.

Pricing:

  • Custom quote available upon request.

9. LeadDyno

LeadDynoScreenshot from LeadDyno.com, August 2024

LeadDyno specializes in affiliate program promotion and perhaps offers the most promotional tools available in an affiliate marketing software platform.

LeadDyno offers tools that enable brands to create various promotional campaigns, such as email, newsletters, and social media campaigns, making it a wonderful choice for companies that want to expand the reach of their programs.

It provides a straightforward user experience that makes it easy to onboard affiliates, track your performance, and manage payouts. Extensive real-time tracking and reporting features give businesses the ability to monitor and optimize their campaigns.

Pricing is on the affordable side and LeadDyno offers a free trial – which not all tools on this list do!

Pricing:

  • The lite plan starts at $49/month for up to 50 active affiliates, one commission plan, one reward structure, and other basics.
  • The essential plan is $129.month and offers up to 150 active affiliates, three commission plans, and one reward structure, as well as other advanced features like a landing page, 1:1 call and video support, and more.
  • The advanced plan is $349/month and offers up to 500 active affiliates, unlimited reward structures and commission plans, and many other advanced features.
  • The unlimited plan is $749/month and offers unlimited active affiliates, unlimited reward structures and commission plans, and more.

10. ShareASale

ShareASaleScreenshot from ShareASale.com, August 2024

With over 20 years of experience, ShareASale has been around for quite some time. It’s a reliable solution for merchants and affiliates alike, and carries a variety of tools to help boost your affiliate marketing programs.

If you’re looking for an extensive network of affiliates and partners across a ton of industries, ShareASale is a good option for you. You’ll also get access to customizable affiliable management, real-time tracking, detailed reporting, custom banner, and link generation, and plenty more.

One thing to note: like a few of the other tools listed here, ShareASale uses a performance-based pricing model that includes a one-time network access fee and then transaction fees.

Pricing:

  • There is a one-time setup fee of $650.
  • Transaction fees: 20% of each affiliate commission, with a minimum of $35/month.

Wrapping Up

Great affiliate marketing solutions enable brands to easily launch and manage affiliate programs, as well as track referrals and sales made by their affiliate partners.

The best affiliate marketing software provides brands with all the tools needed to launch, promote, and grow their affiliate program.

At the same time, they provide customizable and easy-to-use reporting capabilities for real-time performance tracking.

Without reliable tracking and reporting tools, brands cannot effectively assess the success and profitability of their affiliate campaigns and partnerships.

More resources:

Featured Image: Panchenko Vladimir/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending