SEO
A Blueprint From Beginner To Advanced

There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots of different stories.
It can be frustrating because if your business has any online presence at all, you need to know at least some SEO.
Maybe you’ve just launched that amazing new website and want Google to rank you on the first page.
Or maybe your existing website isn’t getting the traffic you want. Or you just want to start a new, in-demand career.
Whatever the reason you want to learn SEO, you’re in the right spot.
Right now, some of you are probably a little bit intimidated. All this talk of search algorithms and keyword research and reciprocal links sounds complicated.
Relax, despite all the technical jargon, SEO isn’t that hard to learn, even for a complete beginner. You just have to be willing to put in the time and effort.
This article will give you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge.
And while we can’t promise you a top ranking in Google, we promise that if you do the work, you’ll see results.
Your Guide To Learning SEO
Before we dive into the first step on your path to becoming an SEO Jedi, let’s take a quick look at what exactly we mean by search engine optimization.
According to Google’s developer’s guide:
“Search engine optimization is the process of making your site better for search engines.”
In other words, it’s figuring out exactly what changes you need to make to your website to make it more relevant to search queries.
The elements of SEO fall under two main categories: on-page and off-page.
As you might expect, on-page SEO elements are the parts that are on your website. These include:
- Crawlability and indexability, i.e., how easy it is for search engines to find and map your content.
- Content quality and keyword usage.
- Usability factors such as loading time and responsiveness, known as Core Web Vitals.
- Mobile responsiveness.
- E-A-T: expertise, authority, and trustworthiness.
- Images.
- Tags.
Off-page SEO elements, on the other hand, are the ranking factors that come from outside your domain. This primarily focuses on link building and getting other high-quality websites to link to your content.
Now that we have that out of the way, let’s dive into the step-by-step process of mastering SEO.
Step 1: Master The Basics
One of the best things about Google is its extensive amount of available information. While they won’t give away the secret sauce of what exactly drives its algorithm, the search engine giant is surprisingly forthcoming about what does and doesn’t get factored into rankings.
And even better, they’ve provided an extremely helpful SEO starter guide for people just starting in the field. This is a high-level view of how search engine optimization works, including definitions of common terms and the basics of getting ranked.
If you’re starting your SEO education completely from scratch, this is the perfect place to start.
It will tell you how to get your site on Google, the best ways to control crawling so the search engine can find your content, and indexability, which will help it understand what your content is about – and what sort of queries it will be a good fit for.
Every year at SEJ, we produce multiple ebooks on various SEO and digital marketing topics. One such ebook is our SEO For Beginners Guide, a comprehensive starter guide and how-to for many common SEO tasks.
Step 2: Dive Deeper Into The Technical Side
Once you feel confident that you have the fundamentals of SEO down, it’s time to move on to more technical concepts.
Once again, Google has provided several excellent resources for your educational purposes.
One good spot to further your education is the webmaster guidelines for maintaining your site’s SEO. It can help get you started with intermediate to advanced techniques for boosting your ranking or dealing with other SEO issues.
This includes information on how to deal with duplicate content and canonical pages, using robots.txt files to tell Google which pages to crawl and index, building and submitting sitemaps, and other ways you can help Google better understand your site.
Depending on what type of content you have on your site, you may need to use different strategies to maximize its exposure.
For example, videos are a popular form of content requiring extra SEO work to ensure they rank as highly as possible.
If you’re using anything outside of plain text (and you should be – no one wants to scroll through a wall of text), make sure you check Google’s content-specific guidelines.
Step 3: Create An SEO Process
By this point, you hopefully have a reasonably good understanding of what SEO is and how it works.
And now, it’s time to put that education into practice by developing and implementing your very own SEO process.
If you’re working on an existing site, the very first thing you need to do is perform an SEO audit. This is a fairly extensive undertaking, but once again, Search Engine Journal to the rescue!
We’ve created an ebook that will walk you through the entire process of evaluating your current SEO efforts using a helpful checklist.
After you’ve understood where you stand now, it’s time to build a strategy. If only there were another helpful ebook you could use to guide you through that process – oh wait, we have one.
This is a step-by-step guide (plus a template) to building your year-long SEO strategy, with month-by-month guidance to help you measure results and improve your rankings.
And regarding monitoring performance, Google Search Console gives you a ton of analytics and information you can use to improve site traffic. It would greatly behoove you to become familiar with this tool.
Step 4: Optimize Your Content
It is impossible to overstate how important your website’s content is. Content is what drives people to your site, encourages them to take action, and is the entire reason for your site to exist in the first place.
So, after you’ve done the backend, technical and strategic work necessary to boost your ranking, it’s time to focus on your content.
Your content strategy should have been a big part of your overall strategy, as discussed in the last step, but this is where the rubber meets the road.
This is where you’ll create the keyword-rich (but not overstuffed) copy, build a solid structure that’s easy for bots and humans to read, and improve your overall content experience.
For detailed information on how to perform this, watch this webinar.
Step 5: Build Your Backlinks
This has been touched on already, but it warrants its own step.
Your incoming links tell Google a lot about how trustworthy your site is.
For example, if you fall for one of those link farms, pay-per-link scams (which, of course, you never would), Google will probably ignore those links.
On the other hand, if the Chicago Tribune is directing people to your page, Google may well view that endorsement in a good light and consider that link valuable.
But how exactly do you build links? Did you really expect us to ask that question and then not have another great ebook that answers that question in-depth?
Download and read this for everything you need to know about building and maintaining a fruitful link-building campaign.
Step 6: Don’t Forget About Humans
With all the technical parts to search engine optimization, it can be really easy to forget about the primary purpose of your website: to provide value for actual people.
And lest you think Google search is entirely comprised of a variety of computer programs, don’t forget actual humans are verifying the algorithm’s work.
These people are known as Search Quality Raters. They follow an extensive guide to determine how well Google search results meet the needs of the querier and evaluate your pages’ quality.
So, always keep that in the back of your mind – that even with all the title tag and image optimization and responsive design work you’ve put in, at the end of the day, SEO is all about people.
Step 7: Never Stop Learning
Whew, that was a lot. Now you can just sit back and relax, enjoying your new title of sixth-degree SEO black belt, right? Not even a little.
Search engine algorithms are constantly undergoing changes.
Some of these are so small you won’t notice, while others make a big change in the kind of returns queries generate. And this constant state of flux means the last thing you can do is rest on your laurels.
But where do you go from here?
Luckily, there is a vast ocean of SEO resources out there, including this very website, where you’ll find all the news, as well as regular updates and blog posts on a variety of topics related to search engines.
But we’d be remiss if we didn’t tell you about some of the great online courses to help you take your search engine optimization skills to the next level.
For your convenience, we’ve provided a select list here, and you can check out some of them in more detail in this post about SEO certifications.
Free SEO Courses For Beginners
Coursera’s Search Engine Optimization Fundamentals: This 13-hour, 4-module digital course (created by the University of California, Davis) is designed to help you understand how search algorithms affect organic search results. It covers everything from building an effective strategy to analyzing and optimizing your existing website.
Ahrefs’ SEO Training Course: This program, presented by SEO tools software provider Ahrefs, consists of 14 lessons split into four modules, comprising two hours in total length. It will teach you the fundamentals of SEO, including how to perform keyword research, technical SEO, and link building for beginners.
Shopify’s SEO Training for Beginners: The ecommerce platform Shopify offers a 30-minute course designed to help online entrepreneurs get up to speed on the fundamentals of SEO fast. This course will give you a repeatable framework you can apply to help improve your business’s search engine ranking.
Yoast’s SEO for Beginners Training: Another SEO tools provider, Yoast’s beginner’s course in SEO features two hours of instructional videos, PDF files, and quizzes to train you in what you’ve learned.
WP Courses’ Intro to Search Engine Optimization: This free course is designed to teach you how to improve your site for both search engines and human visitors. It covers the basics of SEO, including performing keyword research, creating great content, and optimizing your site for maximum ranking and traffic.
Bruce Clay SEO Training: Bruce Clay is known as the programmer of the first webpage analysis tool. Now, he runs a search marketing company (Bruce Clay, Inc.) that provides a wide range of digital marketing services. This online course will teach you how to improve your website’s ranking with an emphasis on E-A-T. It includes more than 15 hours of instruction across 48 videos.
Next.js’ Introduction to SEO: This text-based course offered by production framework Next.js provides a quick, four-page overview of SEO. It covers search systems and robots and web performance topics, emphasizing using them alongside Next.js.
Hubspot’s SEO Training Course: This short course offers free certification and focuses on the business impacts of SEO. With six lessons built around 22 videos and three quizzes, it uses Hubspot’s blogging strategy as its core example when explaining how SEO works.
Intermediate To Advanced SEO Resources
Got the fundamentals down and are ready to move on to more advanced topics? There are plenty of great resources out there, including:
Semrush Digital Courses: Online visibility and content marketing SaaS provider Semrush has put together one of the best libraries of SEO content available anywhere. These free lessons, which generally run one hour in length, are hosted by various experts and cover nearly every aspect of digital marketing you can think of – including a dozen on search engine optimization.
Ahrefs’ Advanced Link Building Course: This 14-lesson course can be completed in under two hours. It’s designed to equip you with strategies for building links at scale – that go beyond traditional backlinking tactics. It will teach you how to structure and distribute outreach emails, validate campaigns, and manage your link-building team more effectively.
Coursera’s Advanced Search Engine Optimization Strategies: This free 25-hour course focuses on technical, mobile, and social strategies for improving your website’s traffic. It will teach you more advanced SEO skills like improving site architecture, evaluating competitors, and developing global strategies.
LinkedIn Learning: Formerly Lynda.com, the educational portion of the social networking site LinkedIn offers a variety of SEO topics, from beginner to advanced. It offers a free trial but then costs $19.99 per month for unlimited access. LinkedIn Learning has 86 SEO-related videos, many of which specialize in one particular aspect, for example, SEO for ecommerce sites or structuring data for web crawlers.
Advanced Technical SEO: A Complete Guide: You didn’t really think we were going to make this list and not include another of our ebooks, did you? Maybe we’re biased, but this free downloadable ebook will teach you everything you need to know about technical SEO, including finding the best hosting company, structuring your site to be web crawler-friendly, and best practices for pagination, alongside a wealth of other useful information.
Google Analytics Academy: While strictly speaking not an SEO course, if you’re serious about SEO and improving your skills, this certification is well worth earning. This free course will help you better understand the content and digital marketing industry while ensuring you get the most out of the tools the search engine giant makes available.
Stay Up To Date And Get Optimizing
As you can see, there’s quite a lot that goes into search engine optimization. And even experts are learning new things every day.
Hopefully, by this point, you’ve learned a bit about SEO basics and where to learn more about them.
And after you’ve perused some of the linked materials, then it’s time to put your new knowledge into action.
Don’t be discouraged if you don’t see results immediately – remember, search engine optimization is a marathon, not a sprint. Sometimes, it can take months for your changes to start showing up on search engine results pages (SERPs).
Just remember, this is a constantly shifting environment, and what worked yesterday may not work today. This is partly because of shady SEO specialists who gamed the algorithm through things like keyword stuffing and article spinning (i.e., recreating content with different words).
But the main reason you must stay on top of SEO is Google’s unending quest to provide better, more relevant results.
Currently, this means focusing more on search intent than keywords, but who knows what it will mean tomorrow?
The only way to stay on top is to keep working once you get there. Because if you kick your heels up, it won’t be long before your hard-earned ranking goes away to a harder-working, savvier optimizer.
Don’t ever stop learning, and now get out there and get to the top of search results!
More Resources:
Featured Image: fizkes/Shutterstock
SEO
4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.
magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce
RELEASE a6bbd9affe0c2725c1b7410d66833e24
— Mistral AI (@MistralAI) December 8, 2023
What Is Mixtral-8x7B?
Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.
Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.
A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.
This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.
Mixtral-8x7B Performance Metrics
Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.
It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.
New open weights LLM from @MistralAI
params.json:
– hidden_dim / dim = 14336/4096 => 3.5X MLP expand
– n_heads / n_kv_heads = 32/8 => 4X multiquery
– “moe” => mixture of experts 8X top 2 👀Likely related code: https://t.co/yrqRtYhxKR
Oddly absent: an over-rehearsed… https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh
— Andrej Karpathy (@karpathy) December 8, 2023
This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.
What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.
It’s like having an assistant who can understand complex ideas and express them clearly.
One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.
For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.
This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.
The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.
This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.
How To Try Mixtral-8x7B: 4 Demos
You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.
Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.
User feedback for new models like this one will help companies like Mistral AI improve future versions and models.
1. Perplexity Labs Playground
In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.
In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.


While the answer looks correct, it begins to repeat itself.


The model did provide an over 600-word answer to the question, “What is SEO?”
Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.


2. Poe
Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.
These bots cover a wide spectrum of capabilities, including text, image, and code generation.
The Mixtral-8x7B-Chat bot is operated by Fireworks AI.


It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.
When asked what the best backlinks for SEO are, it provided a valid answer.


Compare this to the response offered by Google Bard.


3. Vercel
Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.


It offers an interesting perspective on how each model interprets and responds to user questions.


Like many LLMs, it does occasionally hallucinate.


4. Replicate
The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”


In the example above, Mixtral-8x7B describes itself as a game.
Conclusion
Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.
As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.
Featured image: T. Schneider/Shutterstock
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.


The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.
OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
— Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
— Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAI’s community forums.


The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.


A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.


GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
— Nate Chan (@nathanwchan) December 9, 2023
The complaint:


In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”


The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.


This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.


Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).


Conclusion
OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still aren’t accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
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