SEO

A Guide To Getting Started

Published

12 months ago

December 12, 2022

Most forms of marketing are expensive.

Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run into the millions, once you include the cost of production and placement.

Let’s face it: most small businesses can’t afford that.

But what if there was a way to reach your desired audience for much less – perhaps as little as $9 a month?

You don’t need a fairy godmother. You just need to harness the power of email marketing.

Why Use Email Marketing For Your Small Business?

When it comes to reaching new audiences, heating up cold leads, or staying top of mind with existing customers, there’s nothing quite like email marketing – and not just because it’s cost-effective.

The main reason you need to be using email campaigns is that they’re extremely effective.

The average open rate for marketing emails in 2021 was a whopping 21.5% – a growth of 3.5% in just one year. That makes it by far one of the most effective ways to advertise.

Professional marketers know it works – that’s why 41.5% consider it a very critical factor in their company’s success.

In 2019, email marketing provided a return on investment (ROI) of an unbelievable $52 for every dollar spent. That means you can’t afford not to use it.

While price and effectiveness are two key selling points for running email marketing campaigns, one that tends to appeal to busy small business owners is that it’s something you can do yourself.

You don’t have to outsource your email campaigns to an agency or hire someone in-house.

With a little elbow grease and the information you gain here, you’ll be able to create and launch your own effective campaign in no time.

Ready to get started? Let’s go.

How To Start Email Marketing For Your Small Business

1. Choose The Right Email Marketing Platform For You

Having the right tools is an essential part of any job, whether it’s carpentry or marketing. And for business marketing, that means selecting the right email marketing software.

You could forgo this step and build all of your lists and campaigns manually in Gmail, Outlook, or whatever other email service provider you’re using, but you have a business to run.

Manual list building is a tedious, time-consuming process that takes your attention and energy away from other areas.

Plus, an email platform gives you the opportunity to personalize your messages while collecting performance metrics. These things alone make it worth the investment.

When deciding between the dozens of programs available, you need to find one that has the right functionality for you.

Some features you should consider are:

Personalization features – Targets are 26% more likely to open personalized emails. Look for a platform that can parse your list for names and automatically insert them into emails.
Custom branding – Your customers associate your small business with certain colors and a logo. The software you choose should make it easy for you to customize your emails with your brand.
A/B testing – Version testing is one of the pillars of modern marketing. You should select a platform that allows you to try different subject lines and other content to find what works best for your field.
Drag-and-drop – If you don’t know how to code, you’ll want software that lets you create great-looking emails without a thorough knowledge of HTML or CSS.
Responsive design – 81% of emails are opened on mobile devices; Make sure your email builder automatically scales them to different screen sizes.
Segmentation tools – To get the best results, you’ll want to target different groups with different messages. Look for a platform with a segmentation tool that allows you to divide your list into smaller groups.

Some of the most popular email marketing platforms include:

2. Build Your List

Successful email marketing depends on getting your messages in front of the right people. To do this, you need a good marketing list.

There are a few ways you can get one.

The first is to build it yourself.

Go through your contacts, pull out the business cards you gathered at industry conferences, and comb the internet for the contact information of the people you want to reach. This can be time-consuming.

To expedite the process, add a signup form to your website. This makes it quick and easy for interested visitors (who are hopefully hot leads) to get on your mailing list.

Consider offering a discount to encourage those who are hesitant. You’ll be shocked by how many new emails you can generate just by adding an interstitial to your site offering a 10% discount in exchange for an email address.

You should also leverage the power of your social media accounts to generate subscribers.

Create interesting, relevant content that will attract the right type of people. Put a link in your profile bio that directs to a signup landing form.

People who are following you on social media are probably already at least a little interested in your offering. It’s up to you to get them on your mailing list.

Another option is to buy a list.

Ranging from $100 to $600 CPM (cost per mille, i.e., cost for 1000 addresses), there are a number of places to buy these lists available with a simple Google search. Just be aware that there can be variable quality to these lists.

Furthermore, it’s very easy to run afoul of spam guidelines when you’re buying lists. In some places, it’s illegal to send people emails without their consent.

You may also end up hurting your sender reputation, which, in some cases, can even result in your IP being blacklisted.

If you’re buying email marketing lists, you do so at your own risk.

3. Plan Your Campaign

Now that you have your targets assembled, it’s time to start figuring out what you want your email campaign to achieve.

What are your goals? Do you want to send promotional emails promoting sales and special offers? Do you want to send transactional emails like abandoned cart messages or upsells? Are you soliciting referrals or reviews from existing customers?

Once you have decided what you hope to accomplish, it’s time to create your campaign. There are five common types of emails that will suit most of your needs:

Blast emails – used for general announcements to a large audience.
Monthly newsletters – to keep your business top of mind and update your audience about new developments.
Welcome emails – For new subscribers or customers.
Promotional emails – offering sales, benefits, or incentives to encourage transactions.
Reminder emails – encourage targets to complete purchases or make another.

One of the more common sequences consists of a welcome email after initial signup, one or several promotional emails enticing sales, followed by promotional emails or reminder emails.

Email marketing is also an effective way to re-engage past customers or warm up leads who have gone cold.

A typical sequence for this consists of a reintroduction email, reminding them of your brand, followed by a “we miss you” message that offers a discount or other incentive to use your business again.

There are many other uses for emails, too.

Perhaps you’re hosting an open house and want to invite the recipients. Maybe you have a monthly newsletter that helps establish your credibility and authority.

The beauty of this medium is its versatility. All you need to do is customize your messaging to your goals.

4. Create Your Emails

This is where your emails become reality.

A common mistake many inexperienced marketers make is wanting to add too many bells and whistles. Not only does an overly elaborate design distract from your key message, but it also confuses customers.

Keep your design clean and simple. Some businesses opt for plain text emails, which contain no graphics aside from maybe a logo in the signature.

This may be too extreme for you, however. It’s okay to brand your emails, just make sure you keep them simple.

Once you have settled on a design, it’s time to focus on messaging.

The first battle is getting your message opened, and that means a compelling subject line.

Try to inspire curiosity or offer some other motivation, e.g., “You won’t believe this deal,” “25% off sitewide,” or “Mistakes that can cost you.”

Now that you have your reader’s attention, it’s time to make your case.

Avoid overwriting and keep it simple. Explain what you’re offering or hoping to achieve, then include a call to action (CTA).

Any salesperson worth their salt will tell you, you have to ask for the sale. CTAs in emails and other collateral are the marketing equivalent.

While writing your emails, keep in mind your target demographic and write to them. Email Marketing For Small Businesses: A Guide To Getting Started

Email Marketing For Small Businesses: A Guide To Getting Started

Some people find it helpful to imagine writing to a specific customer they know well.

It’s okay to use industry jargon, but only if it’s something everyone in your field will understand.

5. Send The Campaign And Analyze The Results

The email platform you selected back in step one should provide you with all the information you want about how your messages are performing – and this should give you an idea of where you can improve them in the future.

Are you not getting enough opens? You could have a bad list or maybe you need to try a different subject line.

Are you getting opens, but no conversions? Try changing your content.

Are you seeing a lot of unsubscribes? You could be sending too many emails and becoming annoying.

If your results are poor, don’t worry. Email marketing is an art and no one gets it right the first (or second, or third) time. That’s why you want to take advantage of A/B testing.

But if you put in the work, you’ll get a feel for what does and doesn’t work in no time and start generating the results you want.

Bonus Tips

Here are some additional ideas to help you maximize your email campaigns:

Focus on quality, not quantity.
Encourage signups wherever it makes sense (social media, on your website, etc.).
Segment your list so your messages are more targeted.
Automate messages where you can. This includes welcome messages, purchase confirmations, and re-engagement emails.

Email Marketing Is A Powerful Tool For Small Business

Email marketing provides the opportunity for a massive ROI, without a lot of upfront costs.

But you can’t just send out messages willy-nilly and hope for results.

Plan your strategy, do the work, track your results and tweak your messages (in other words, follow the tips provided here), and you’ll find your campaigns getting great responses in no time.

More resources:

Featured Image: Billion Photos/Shutterstock

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SEO

Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs

Published

1 hour ago

December 5, 2023

Max

Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs

Security researchers at Wordfence detailed a critical security flaw in the MW WP Form plugin, affecting versions 5.0.1 and earlier. The vulnerability allows unauthenticated threat actors to exploit the plugin by uploading arbitrary files, including potentially malicious PHP backdoors, with the ability to execute these files on the server.

MW WP Form Plugin

The MW WP Form plugin helps to simplify form creation on WordPress websites using a shortcode builder.

It makes it easy for users to create and customize forms with various fields and options.

The plugin has many features, including one that allows file uploads using the [mwform_file name=”file”] shortcode for the purpose of data collection. It is this specific feature that is exploitable in this vulnerability.

Unauthenticated Arbitrary File Upload Vulnerability

An Unauthenticated Arbitrary File Upload Vulnerability is a security issue that allows hackers to upload potentially harmful files to a website. Unauthenticated means that the attacker does not need to be registered with the website or need any kind of permission level that comes with a user permission level.

These kinds of vulnerabilities can lead to remote code execution, where the uploaded files are executed on the server, with the potential to allow the attackers to exploit the website and site visitors.

The Wordfence advisory noted that the plugin has a check for unexpected filetypes but that it doesn’t function as it should.

According to the security researchers:

“Unfortunately, although the file type check function works perfectly and returns false for dangerous file types, it throws a runtime exception in the try block if a disallowed file type is uploaded, which will be caught and handled by the catch block.

…even if the dangerous file type is checked and detected, it is only logged, while the function continues to run and the file is uploaded.

This means that attackers could upload arbitrary PHP files and then access those files to trigger their execution on the server, achieving remote code execution.”

There Are Conditions For A Successful Attack

The severity of this threat depends on the requirement that the “Saving inquiry data in database” option in the form settings is required to be enabled in order for this security gap to be exploited.

The security advisory notes that the vulnerability is rated critical with a score of 9.8 out of 10.

Actions To Take

Wordfence strongly advises users of the MW WP Form plugin to update their versions of the plugin.

The vulnerability is patched in the lutes version of the plugin, version 5.0.2.

The severity of the threat is particularly critical for users who have enabled the “Saving inquiry data in database” option in the form settings and that is compounded by the fact that no permission levels are needed to execute this attack.

Read the Wordfence advisory:

Update ASAP! Critical Unauthenticated Arbitrary File Upload in MW WP Form Allows Malicious Code Execution

Featured Image by Shutterstock/Alexander_P

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SEO

How SEOs Make the Web Better

Published

18 hours ago

December 4, 2023

Entireweb News Bot

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone.

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many parts of the web have become extremely commercialized, with paid advertising and big brands displacing organic and user-generated content.

But while there are situations where SEOs have made things worse, to fixate on them is to ignore the colossal elephant in the room: in the ways that really matter, the web is the best it’s ever been:

It’s the easiest it has ever been to find information on the internet. Searchers have a staggering array of tutorials, teardowns, and tips at their fingertips, containing information that is generally accurate and helpful—and this was not always the case.
Bad actors have a smaller influence over search. Search is less of a Wild West than it used to be. Once-scam-ridden topics are subject to significant scrutiny, and the problems and loopholes in search that need fixing today—like big brands and generic content receiving undue prominence—are smaller and less painful than the problems of the past.
More people use search to their benefit. Online content is the most accessible it has ever been, and it’s easier than ever to grow a local business or expand into international markets on the back of search.

SEOs have played a crucial role in these improvements, poking and prodding, building and—sometimes—breaking. They are Google power users: the people who push the system to extremes, but in doing so, catalyze the change needed to make search better for everyone.

Let’s explore how.

SEOs are much-needed intermediaries between Google and the rest of the world, helping non-technical people acquire and benefit from search engine traffic.

There is a huge amount of valuable information locked up in the heads of people who have no idea how to build a website or index a blog post. A carpet fitter with a bricks-and-mortar business might have decades of experience solving costly problems with uneven subfloors or poor moisture management, but no understanding of how to share that information online.

SEOs provide little nudges towards topics that people care about and writing that’s accessible to people and robots. They help solve technical problems that would hinder or completely block a site from appearing in search results. They identify opportunities for companies to be rewarded for creating great content.

It’s a win-win: businesses are rewarded with traffic, searchers have their intent satisfied, and the world is made a little richer for the newfound knowledge it contains.

SEOs do many things to actively make the web a better place, tending to their own plot of the Google garden to make sure it flourishes.

Take, for example, the myriad standards and guidelines designed to make the web a more accessible place for users. The implementation of these standards—turning theoretical guidelines into real, concrete parts of the web—often happens because of the SEO team.

Technical SEOs play a big part in adhering to the Web Content Accessibility Guidelines, a set of principles designed to ensure online content is “perceivable, operable, understandable, and robust” for every user. Every SEO’s fixation with Core Web Vitals fuels a faster, more efficient web. Content teams translate Google’s helpful content guidelines into useful words and images on a page.

(Case in point: check out Aleyda Solis’ Content Helpfulness Analyzer.)

Screenshot: Aleyda Solis' helpful content GPT

There is a lot of overlap between “things that help users” and “things that improve search performance.” Even if the motive behind these changes is as simple as generating more traffic, a well-optimized website is, generally speaking, one that is also great for real human beings trying to engage with it.

The biggest criticism leveled at SEOs is that they break things. And they do! But that breakage acts as a type of pressure testing that strengthens the system as a whole.

Abuse of spintax and keyword stuffing forced Google to develop a better understanding of on-page content. Today, that loophole is closed, but more importantly, Google is much better at understanding the contents of a page and its relationship to a website as a whole.

Hacks like hiding keywords with white text on a white background (or moving them beyond the visible bounds of the screen) forced Google to expand its understanding of page styling and CSS, and how on-page information interacts with the environment that contains it.

Even today’s deluge of borderline-plagiarised AI content is not without benefit: it creates a very clear incentive for Google to get better at rewarding information gain and prioritizing publishers with solid EEAT credentials. These improvements will make tomorrow’s version of search much better.

This isn’t just Google fixing what SEOs broke: these changes usually leave lasting benefits that extend beyond any single spam tactic and make search better for all of its users.

Illustration: how fixing problems leads to smaller future problems and improved search experience

This is not to argue that blackhat SEO is desirable. It would be better to make these improvements without incurring pain along the way. But Search is huge and complicated, and Google has little incentive to spend money proactively fixing problems and loopholes.

If we can’t solve every issue before it causes pain, we should be grateful for a correction mechanism that prevents it—and more extreme abuse—from happening in the future. SEOs break the system, and in doing so, make future breakages a lot less severe.

Some SEOs take advantage of the loopholes they discover—but many don’t. They choose to raise these issues in public spaces, encourage discussion, and seek out a fix, acting like a proxy quality assurance team.

At the small end of the spectrum, SEOs often flag bugs with Google systems, like a recent error in Search Console reporting flagged independently by three separate people, or Tom Anthony famously catching an oversight in Google’s Manual Actions database. While these types of problems don’t always impact the average user’s experience using Google, they help keep search systems working as intended.

Screenshot from Patrick Stox's presentation, How Search Works

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SEO

12 Creative Lead Magnet Ideas For Law Firms

Published

21 hours ago

December 4, 2023

Max

12 Creative Lead Magnet Ideas For Law Firms

Lead magnets have long been an effective tactic for generating more leads and growing an email list.

Popular in the marketing industry, lead magnets can also be used by independent business owners to attract more clients and build online authority.

This is also true for law firms, which often rely on their content to build trust, increase traffic, and generate more leads.

However, law firms face unique challenges given the complexity of their subject matter and the restrictions regarding soliciting new clients.

That’s why we are sharing some of the most creative (and effective) lead magnet ideas law firms can use to grow their email lists and get more leads.

1. Educational Ebooks

The legal process can be confusing for many clients. They might venture to Google in search of resources, information, services, and tips for their case.

What better way to build your authority and draw in potential clients than to share educational content via ebooks?

Ebooks are generally in-depth guides or reports that cover a particular topic in detail. For law firms, ebooks can provide beginner-friendly insights, case studies, and/or step-by-step guidance regarding legal issues.

Not a designer? No problem! There are tons of free tools you can use to create ebooks. One of the most popular options is Canva.

Here’s how to create an ebook using Canva:

Select a template: Canva offers a variety of ebook templates for different styles and themes. You can view and decide which pages to keep, discard, or edit to suit your needs.
Customize the design: Use Canva’s stock photos, illustrations, icons, and graphics, or upload your own images to personalize your ebook. Experiment with colors, backgrounds, fonts, and photo effects.
Add content: Fill in your design with helpful content. Add a descriptive title. Consider linking to supporting resources, including eye-catching images, adding “bonus tips,” and more to make your ebook engaging.
Publish and share: Once the ebook is finalized, you can download and save it as a JPEG or PNG. Then, you can upload it to your website and put it behind a subscription wall.

2. Free Legal Templates

Templates are predesigned forms that make it easy for users to create, edit, and save their own documents. Templates can be used to create wills, lease agreements, contracts, non-disclosure agreements, parenting plans, and more.

As an attorney, you have the legal know-how to help clients create detailed and accurate legal documents.

While there are limitations – you should recommend users get their documents reviewed by an attorney – providing templates can help people head in the right direction.

When clients download the template, they can provide their email addresses, allowing your firm to follow up and offer to assist them in completing or reviewing the document.

Some other legal template ideas include:

Power of attorney.
Advance healthcare directives.
Employment contracts.
Business formation documents.
Partnership agreements.
Service agreements.
Release or waiver forms.
Prenuptial agreements.
Intellectual property assignments.
Demand letters.
Cease and desist letters.
Settlement agreements.
Complaints or petitions.
Loan agreements.
Promissory notes.

3. Exclusive Webinars And Interviews

Live or pre-recorded webinars are another great way to offer value to potential clients. People love the interactive nature of live webinars and the ability to re-watch informational videos.

You can host online seminars, interviews, or sessions regarding important legal topics, helping your audience know what steps to take during the legal process.

For example, you can talk about how to navigate the divorce process, how to get started with a will, or what to know about real estate law.

Here are a few examples of titles you can use for your webinar:

“Understanding Your Rights: [Legal Topic] Explained.”
“Navigating [Legal Issue]: Your Step-by-Step Guide.”
“Legal Essentials: How to Protect Your [Assets/Business/Family].”
“How to Avoid Legal Pitfalls in [Scenario/Situation].”
“[Legal Topic]: A Lawyer’s Tips for Success.”
“Legal Questions Answered: [Topic] Q&A Session.”
“What Every [Entrepreneur/Parent/Homeowner] Should Know About [Legal Topic].”
“What Every [Person/Business Owner] Should Know About [Legal Topic].”

Once you have your idea for your webinar or interview, you can promote your session on social media, your website, or via your email list.

Then, people can register for the webinar by providing their contact information and expressing their interest in the topic.

This will allow you to follow up with them after the session, opening the door to them becoming new clients.

4. Downloadable Checklists

Simplify complex legal topics and processes with easy-to-follow checklists.

Checklists help prospective clients organize their tasks, prepare for their cases, and remember important details regarding legal proceedings.

Checklists provide a ton of value, making them a smart pick for a potential lead magnet.

Say, for example, that you’re a will and probate attorney. You could create a checklist titled “X-Step Checklist for Estate Planning.”

You could design this document to include helpful resources, tasks, and graphics that support people navigating the estate planning process.

Some steps on this type of checklist might include:

Download our free Estate Plan Template.
Create a list of your family members and other beneficiaries.
Take inventory of your assets, such as real estate, bank accounts, and investments.
Take inventory of your liabilities, such as debts, mortgages, and loans.
Record the information from your insurance policies (life, health, and property).
Choose your power of attorney designation.
Hire a will and probate attorney to help you draft your last will and testament.
Schedule for reviewing and updating the estate plan.

You can offer checklists as downloadable content in exchange for contact information, which will help you build a database of potential clients.

Plus, a necessary step in the checklist could be for someone to contact an attorney (i.e., you) for more support; you can then provide your direct contact information.

5. Actionable Worksheets

Similar to checklists, worksheets are interactive tools that help potential clients understand the legal process, assess their situation, prepare for a legal consultation, and even calculate estimated attorney costs.

Worksheets can be particularly helpful if you are used to getting new clients who don’t yet have their information or documents in order.

People can opt into using the worksheet, which provides value to them and makes them a better client for you!

You could even have people fill out the worksheets in exchange for personalized feedback or consultation offers, creating an opportunity for you to engage with them directly.

6. Tools And Resource Lists

If you have the technical skills to create web applications (or the resources to hire someone to do this for you), digital tools are a great way to garner user interest and generate leads.

Resource lists are perhaps the simplest version of this. You can design and publish a list of relevant resources someone might need and then host this list on your website.

For example, some resources might include document templates, links to government websites, links to case studies, and links to helpful videos.

Another approach is to create online tools such as calculators or apps. Some ideas include:

As an interactive “checkup” tool that evaluates users’ legal needs.
A cost calculator that estimates the costs for certain proceedings (like starting a business, filing for divorce, hiring an attorney, etc.) based on the user’s specifications.
An e-document generator, which creates basic legal documents like non-disclosure agreements or letters of intent.
Visual timeline “maps” that show the typical timeline of various legal processes.
Case studies, where users can input different variables to see the possible legal outcomes for their situation.

There may be many more ideas that we haven’t been able to think of here, so get creative and consider what might be most relevant to your audience!

Remember that the key is to capture users’ information so you can follow up with them later as a possible lead.

7. Video Tutorials

Unlike webinars, video tutorials are usually pre-recorded videos in which you instruct users on a particular process from start to finish. This usually includes detailed steps and examples instead of interviews or sound bites.

Consider some scenarios in which clients might need help navigating a task, such as filing a small claims case or trademarking their logo.

Then, create an outline for your video, detailing the steps you want people to take.

Finally, record your video, edit the content, and then host the video – likely as a private video on YouTube (which can be sent to subscribers via email) or behind an opt-in wall on your website.

8. Legal Case Studies

Case studies are common lead magnets for the legal industry. This is because potential clients want to see examples of when you have succeeded in a case and what the outcome was for your client.

Case studies can build trust and convince people that you are the attorney to work with.

In your case study, explain the problem the client was facing, how the case was handled, what the outcome was, and (ideally) your client’s review of your services.

Highlight the benefits of your client working with an attorney to get the guidance and support they need to navigate this stressful and challenging situation.

You can put these case studies behind an opt-in wall or have them express interest via social media, with you sending them the case study in exchange for their email address.

Interested readers can then request more information or a consultation, becoming a potential lead!

9. Interactive Quizzes

Quizzes are usually used to prompt users to answer questions and receive a “score.”

But in their application to the legal field, quizzes can be used to help people assess their legal situation and receive answers, next steps, or considerations from a trusted legal professional.

These “answers” could be auto-generated based on certain criteria or (most effectively) crafted by your legal team and sent to the recipient via email.

The user receives their personalized assessment, with recommendations and/or precautions for their case, and you generate a potential new lead.

Keep in mind that there are limits to what degree you can provide legal counsel to someone who is not yet a client. Your “answers” might need to include more general advice and a recommendation to seek out legal counsel.

10. Mini-Courses

Similar to tutorials, courses can be used to help people understand their rights, learn how to navigate the legal process, or know the steps they need to take to hire an attorney.

A course does not necessarily need to be on video but could consist of an email series, downloadable PDF, or a series of worksheets.

Course hosting platforms like Teachable and Kajabi make it easy to publish your course materials, drive sign-ups, and even follow up with your subscribers.

You can publish mini course videos, add “homework,” link to related resources, and so much more.

Remember that creating a course is often more involved than just a single tutorial. That’s why we recommend creating a “mini” course that provides just enough value to get people interested in your services.

Here are some example course topics you could use:

Legal Fundamentals: X Steps to Understanding Your Rights.
Navigating Contracts: What You Need to Know Before Signing.
Estate Planning Basics: How to Plan Your Legacy.
Small Business Law: Protect Your Company the Right Way.
Intellectual Property 101: How to Safeguard Your Ideas.
Mini-Course: How to Buy and Sell Property (Tips From a Real Estate Attorney).
Employment Law for Employees: Know Your Workplace Rights.

11. Trend Reports

Trends reports offer analysis, findings, and opinions regarding trending legal topics or stories.

If there’s a hot topic in your industry – and people are searching for it – it could be an interesting idea to publish your very own trends report.

For example, say you are a real estate attorney. A common trending topic is the real estate market: is it going up or down?

You could host a “market watch” report summarizing your findings and connecting the market to what buyers/sellers need to know about real estate law.

You can advertise your specialized report and grow your email list by enticing users to opt into your report or newsletter.

Then, you can notify your audience of special events, promotions, blog posts on your website, upcoming webinars, and so much more. That way, you have a growing list of potential leads!

12. Facebook Groups

People are constantly searching for information — on Google, on social media, and yes, even in Facebook Groups. If you have knowledge to share, creating a Facebook Group could be a way to generate more leads.

When you create a Facebook Group, you are able to prompt new members to answer questions when they sign up.

These can be questions like, “Why are you interested in [legal topic]?” “Would you like to provide your email address to receive more information?” or “What other topics are you interested in?”

These questions can help you not only grow your list but also come up with more topic ideas for your group.

For example, you could create a Facebook Group called “Real Estate Watch” if you are a real estate attorney, “Small Business Tips” as a business attorney, or “Contracts 101” as a contracts attorney.

While you can’t give out personalized legal advice, you can point people in the right direction if they have questions about complex legal matters.

Think Of Your Own Creative Lead Magnet Ideas

When it comes to lead generation, the possibilities aren’t only limited to this list!

You know your audience the best, so you might have your own ideas for how to engage with them and what content they might be interested in.

Don’t hesitate to think outside the box to come up with your own lead magnet ideas.

Lead magnets can be an effective tool for increasing engagement, growing your audience, and attracting new leads. Law firm marketing doesn’t have to be boring.

Try to think of new ways to reach your audience and get them excited to work with you.

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