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A Simple (But Complete) Guide



A Simple (But Complete) Guide

Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete a page, or simply move a page to a new location.

However, the world of redirects is a murky one, as different types of redirects exist for different scenarios. So it’s important to understand the differences between them.

In this guide, you’ll learn:

Redirects are a way to forward users (and bots) to a URL other than the one they requested.

Why should you use redirects?

There are two reasons why you should use redirects when moving content:

  • Better user experience for visitors – You don’t want visitors to get hit with a “page not found” warning when they’re trying to access a page that’s moved. Redirects solve this problem by seamlessly sending visitors to the content’s new location.
  • Help search engines understand your site – Redirects tell search engines where content has moved and whether the move is permanent or temporary. This affects if and how the pages appear in their search results.

When should you use redirects?

You should use redirects when you move content from one URL to another and, occasionally, when you delete content. Let’s take a quick look at a few common scenarios where you’ll want to use them.

When moving domains

If you’re rebranding and moving from one domain to another, you’ll need to permanently redirect all the pages on the old domain to their locations on the new domain.

When merging websites

If you’re merging multiple websites into one, you’ll need to permanently redirect old URLs to new URLs.

When switching to HTTPS

If you’re switching from HTTP to HTTPS (strongly recommended), you’ll need to permanently redirect every unsecure (HTTP) page and resource to its secure (HTTPS) location.

When running a promotion

If you’re running a temporary promotion and want to send visitors from, say, to, you’ll need to use a temporary redirect.

When deleting pages

If you’re removing content from your site, you should permanently redirect its URL to a relevant, similar page where possible. This helps to ensure that any backlinks to the old page still count for SEO purposes. It also ensures that any bookmarks or internal links still work.

Redirects are split into two groups: server-side redirects and client-side redirects. Each group contains a number of redirects that search engines view as either temporary or permanent. So you’ll need to use the right redirect for the task at hand to avoid potential SEO issues.

Server-side redirects

A server-side redirect is one where the server decides where to redirect the user or search engine when a page is requested. It does this by returning a 3XX HTTP status code.

If you’re doing SEO, you’ll be using server-side redirects most of the time, as client-side redirects (we’ll discuss those shortly) have a few drawbacks and tend to be more suitable for quite specific and rare use cases.

Here are the 3XX redirects every SEO should know:

301 redirect

A 301 redirect forwards users to the new URL and tells search engines that the resource has permanently moved. When confronted with a 301 redirect, search engines typically drop the old redirected URL from their index in favor of the new URL. They also transfer PageRank (authority) to the new URL.

302 redirect

A 302 redirect forwards users to the new URL and tells search engines that the resource has temporarily moved. When confronted with a 302 redirect, search engines keep the old URL indexed even though it’s redirected. However, if you leave the 302 redirect in place for a long time, search engines will likely start treating it like a 301 redirect and index the new URL instead.

Like 301s, 302s transfer PageRank. The difference is the transfer happens “backward.” In other words, the “new” URL’s PageRank transfers backward to the old URL (unless search engines are treating it like a 301).

303 redirect

A 303 redirect forwards the user to a resource similar to the one requested and is a temporary form of redirect. It’s typically used for things like preventing form resubmissions when a user hits the “back” button in their browser. You won’t typically use 303 redirects for SEO purposes. If you do, search engines may treat them as either a 301 or 302.

307 redirect

A 307 redirect is the same as a 302 redirect, except it retains the HTTP method (POST, GET) of the original request when performing the redirect.

308 redirect

A 308 redirect is the same as a 301 redirect, except it retains the HTTP method of the original request when performing the redirect. Google says it treats 308 redirects the same as 301 redirects, but most SEOs still use 301 redirects.

Client-side redirects

A client-side redirect is one where the browser decides where to redirect the user. You generally shouldn’t use it unless you don’t have another option.

307 redirect

A 307 redirect commonly occurs client-side when a site uses HSTS. This is because HSTS tells the client’s browser that the server only accepts secure (HTTPS) connections and to perform an internal 307 redirect if asked to request unsecure (HTTP) resources from the site in the future.

Meta refresh redirect

A meta refresh redirect tells the browser to redirect the user after a set number of seconds. Google understands it and will typically treat it the same as a 301 redirect. However, when asked about meta redirects with delays on Twitter, Google’s John Mueller said, “If you want it treated like a redirect, it makes sense to have it act like a redirect.”

Either way, Google doesn’t recommend using them, as they can be confusing for the user and aren’t supported by all browsers. Google recommends using a server-side 301 redirect instead.

JavaScript redirect

A JavaScript redirect, as you probably guessed, uses JavaScript to instruct the browser to redirect the user to a different URL. Some people believe a JS redirect causes issues for search engines because they have to render the page to see the redirect. Although this is true, it’s not usually an issue for Google because it renders pages so fast these days. (Though, there could still be issues with other search engines.) All in all, it’s still better to use a 3XX redirect where possible, but a JS redirect is typically fine if that’s your only option.

Best practices for redirects

Redirects can get complicated. To help you along, here are a few best practices to keep in mind if you’re involved in SEO.

Redirect HTTP to HTTPS

Everyone should be using HTTPS at this stage. It gives your site an extra layer of security, and it’s a small Google ranking factor.

There are a couple of ways to check that your site is properly redirecting from HTTP to HTTPS. The first is to install and activate Ahrefs’ SEO Toolbar, then try to navigate to the HTTP version of your homepage. It should redirect, and you should see a 301 response code on the toolbar.

A Simple But Complete Guide

The problem with this method is you may see a 307 if your site uses HSTS. So here’s another method:

  1. Go to Ahrefs’ Site Audit
  2. Click + New Project
  3. Click Add manually
  4. Change the Scope to HTTP
  5. Enter your domain

You should see the “Not crawlable” error for both the www and non-www versions of your homepage, along with the “301 moved permanently” notification.

Checking for redirects in Ahrefs' Site Audit

If there isn’t a redirect in place or you’re using a type of redirect other than 301 or 308, it’s probably worth asking your developer to switch to 301.


Whichever method you use, it’s worth repeating it for a few pages so that you can be confident proper redirects are in place across your site.

Use HSTS (to create 307 redirects)

Implementing HSTS (HTTP Strict Transport Security) on your server stops people from accessing non-secure (HTTP) content on your site. It does this by telling browsers that your server only accepts secure connections and that they should do an internal 307 redirect to the HTTPS version of any HTTP resource they’re asked to access.

This isn’t a substitute for 301 or 302 redirects, and it’s not strictly necessary if those are properly set up on your site. However, we argue that it’s best practice these days—even if just to speed things up a bit for users.

Learn more: Strict-Transport-Security — Mozilla


After implementing HSTS, consider submitting your site to the HSTS preload list. This enables HSTS for everyone trying to visit your website—even if they haven’t visited it before.

Avoid meta refresh redirects

Meta refresh redirects aren’t ideal, so it’s worth checking your site for these and replacing them with either a 301 or 302 redirect. You can do this easily enough with a free Ahrefs Webmaster Tools account. Just crawl your site with Site Audit and look for the “meta refresh redirect” error.

1641314976 339 A Simple But Complete Guide

If you then click the error and hit “View affected URLs,” you’ll see the URLs with meta refresh redirects.

Redirect deleted pages to relevant working alternatives (where possible)

Redirecting URLs makes sense when you move content, but it also often makes sense to redirect when you delete content. This is because seeing a “404 not found” error isn’t ideal when a user tries to access a deleted page. It’s often more user friendly to redirect them to a relevant working alternative.

For example, we recently revamped our blog category pages. During the process, we deleted a few categories, including “Outreach & Content Promotion.” Rather than leave this as a 404, we redirected it to our “Link Building” category, as it’s a closely related working alternative.

You can’t do this every time, as there isn’t always a relevant alternative. But if there is, doing so also has the benefit of preserving and transferring PageRank (authority) from the redirected page to the alternative resource.

Most sites will already have some dead or deleted pages that return a 404 status code. To find these, sign up for a free Ahrefs Webmaster Tools account, crawl your site with Site Audit, go to the Internal pages report, then look for the “4XX page” error:

1641314976 952 A Simple But Complete Guide


Enable “backlinks” as a source when setting up your crawl. This will allow Site Audit to find deleted pages with backlinks, even if there are no internal links to the pages on your site.

Crawl sources in Ahrefs' Site Audit

To see the affected pages, click the error and hit “View affected URLs.” If you see a lot of URLs, click the “Manage columns” button, add the “Referring domains” column, then sort by referring domains in descending order. You can then tackle the 404s with the most backlinks first.

404s with backlinks in Ahrefs' Site Audit

Avoid long redirect chains

Redirect chains are when multiple redirects take place between a requested resource and its final destination.

What a redirect chain looks like

Google’s official documentation says that it follows up to 10 redirect hops, so any redirect chains shorter than that aren’t really a problem for SEO.

Googlebot follows up to 10 redirect hops. If the crawler doesn’t receive content within 10 hops, Search Console will show a redirect error in the site’s Index Coverage report.

However, long chains still slow things down for users, so it’s best to avoid them if possible.

You can find long redirect chains for free using Ahrefs Webmaster Tools:

  1. Crawl your site with Site Audit
  2. Go to the Redirects report
  3. Click the Issues tab
  4. Look for the “Redirect chain too long” error
1641314978 243 A Simple But Complete Guide

Click the issue and hit “View affected URLs” to see URLs that begin a redirect chain and all the URLs in the chain.

Redirect chain URLs in Ahrefs' Site Audit

Avoid redirect loops

Redirect loops are infinite loops of redirects that occur when a URL redirects to itself or when a URL in a redirect chain redirects back to a URL earlier in the chain.

What a redirect loop looks like

They’re problematic for two reasons:

  • For users –They cut off access to an intended resource and trigger a “too many redirects” error in the browser.
  • For search engines – They “trap” crawlers and waste the crawl budget.

The simplest way to find redirect loops is to crawl your site with a tool like Ahrefs’ Site Audit. You can do this for free with an Ahrefs Webmaster Tools account.

  1. Crawl your site with Site Audit
  2. Go to the Redirects report
  3. Click the Issues tab
  4. Look for the “Redirect loop” error
1641314978 243 A Simple But Complete Guide

If you then click the error and click “View affected URLs,” you’ll see a list of URLs that redirect, as well as all URLs in the chain:

Redirect chain URLs in Ahrefs' Site Audit

The best way to fix a redirect loop depends on whether the last URL in the chain (before the loop) is the intended final destination.

If it is, remove the redirect from the final URL. Then make sure the resource is accessible and returns a 200 status code.

How to fix a redirect loop when the final URL is the intended final destination

If it isn’t, change the looping redirect to the intended final destination.

How to fix a redirect loop when the final URL isn't the intended final destination

In both cases, it’s good practice to swap out any internal links to remaining redirects for direct links to the final URL.

Final thoughts

Redirects for SEO are pretty straightforward. You’ll be using server-side 301 and 302 redirects most of the time, depending on whether the redirect is permanent or temporary. However, there are some nuances to the way Google treats 301s and 302s, so it’s worth reading these two guides if you’re facing issues:

Got questions? Ping me on Twitter.

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Firefox URL Tracking Removal – Is This A Trend To Watch?




Firefox URL Tracking Removal - Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and should marketers be concerned?

Is it possible that blocking URL tracking parameters in the name of privacy will become a trend industrywide?

Firefox Announcement

Firefox recently announced that beginning in the Firefox Browser version 120.0, users will be able to select whether or not they want URLs that they copied to contain tracking parameters.

When users select a link to copy and click to raise the contextual menu for it, Firefox is now giving users a choice as to whether to copy the URL with or without the URL tracking parameters that might be attached to the URL.

Screenshot Of Firefox 120 Contextual Menu

Screenshot of Firefox functionality

According to the Firefox 120 announcement:

“Firefox supports a new “Copy Link Without Site Tracking” feature in the context menu which ensures that copied links no longer contain tracking information.”

Browser Trends For Privacy

All browsers, including Google’s Chrome and Chrome variants, are adding new features that make it harder for websites to track users online through referrer information embedded in a URL when a user clicks from one site and leaves through that click to visit another site.

This trend for privacy has been ongoing for many years but it became more noticeable in 2020 when Chrome made changes to how referrer information was sent when users click links to visit other sites. Firefox and Safari followed with similar referrer behavior.

Whether the current Firefox implementation would be disruptive or if the impact is overblown is kind of besides the point.

What is the point is whether or not what Firefox and Apple did to protect privacy is a trend and if that trend will extend to more blocking of URL parameters that are stronger than what Firefox recently implemented.

I asked Kenny Hyder, CEO of online marketing agency Pixel Main, what his thoughts are about the potential disruptive aspect of what Firefox is doing and whether it’s a trend.

Kenny answered:

“It’s not disruptive from Firefox alone, which only has a 3% market share. If other popular browsers follow suit it could begin to be disruptive to a limited degree, but easily solved from a marketers prospective.

If it became more intrusive and they blocked UTM tags, it would take awhile for them all to catch on if you were to circumvent UTM tags by simply tagging things in a series of sub-directories.. ie.<tag1>/<tag2> etc.

Also, most savvy marketers are already integrating future proof workarounds for these exact scenarios.

A lot can be done with pixel based integrations rather than cookie based or UTM tracking. When set up properly they can actually provide better and more accurate tracking and attribution. Hence the name of my agency, Pixel Main.”

I think most marketers are aware that privacy is the trend. The good ones have already taken steps to keep it from becoming a problem while still respecting user privacy.”

Some URL Parameters Are Already Affected

For those who are on the periphery of what’s going on with browsers and privacy, it may come as a surprise that some tracking parameters are already affected by actions meant to protect user privacy.

Jonathan Cairo, Lead Solutions Engineer at Elevar shared that there is already a limited amount of tracking related information stripped from URLs.

But he also explained that there are limits to how much information can be stripped from URLs because the resulting negative effects would cause important web browsing functionality to fail.

Jonathan explained:

“So far, we’re seeing a selective trend where some URL parameters, like ‘fbclid’ in Safari’s private browsing, are disappearing, while others, such as TikTok’s ‘ttclid’, remain.

UTM parameters are expected to stay since they focus on user segmentation rather than individual tracking, provided they are used as intended.

The idea of completely removing all URL parameters seems improbable, as it would disrupt key functionalities on numerous websites, including banking services and search capabilities.

Such a drastic move could lead users to switch to alternative browsers.

On the other hand, if only some parameters are eliminated, there’s the possibility of marketers exploiting the remaining ones for tracking purposes.

This raises the question of whether companies like Apple will take it upon themselves to prevent such use.

Regardless, even in a scenario where all parameters are lost, there are still alternative ways to convey click IDs and UTM information to websites.”

Brad Redding of Elevar agreed about the disruptive effect from going too far with removing URL tracking information:

“There is still too much basic internet functionality that relies on query parameters, such as logging in, password resets, etc, which are effectively the same as URL parameters in a full URL path.

So we believe the privacy crackdown is going to continue on known trackers by blocking their tracking scripts, cookies generated from them, and their ability to monitor user’s activity through the browser.

As this grows, the reliance on brands to own their first party data collection and bring consent preferences down to a user-level (vs session based) will be critical so they can backfill gaps in conversion data to their advertising partners outside of the browser or device.”

The Future Of Tracking, Privacy And What Marketers Should Expect

Elevar raises good points about how far browsers can go in terms of how much blocking they can do. Their response that it’s down to brands to own their first party data collection and other strategies to accomplish analytics without compromising user privacy.

Given all the laws governing privacy and Internet tracking that have been enacted around the world it looks like privacy will continue to be a trend.

However, at this point it time, the advice is to keep monitoring how far browsers are going but there is no expectation that things will get out of hand.

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How To Become an SEO Expert in 4 Steps



General SEO

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in the topic, it’s down to you to carve your own path in the industry.

There are many ways to do this; some take longer than others.

In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. 

1. Take a beginner SEO course

Understanding what search engine optimization really is and how it works is the first state of affairs. While you can do this by reading endless blog posts or watching YouTube videos, I wouldn’t recommend that approach for a few reasons:

  • It’s hard to know where to start
  • It’s hard to join the dots
  • It’s hard to know who to trust

You can solve all of these problems by taking a structured course like our SEO course for beginners. It’s completely free (no signup required), consists of 14 short video lessons (2 hours total length), and covers:

  • What SEO is and why it’s important
  • How to do keyword research
  • How to optimize pages for keywords
  • How to build links (and why you need them)
  • Technical SEO best practices

Here’s the first lesson to get you started:

Lesson 1: SEO Basics: What is SEO and Why is it Important? Watch now

2. Make a website and try to rank it

It doesn’t matter how many books you read about golf, you’re never going to win a tournament without picking up a set of clubs and practicing. It’s the same with SEO. The theory is important, but there’s no substitute for getting your hands dirty and trying to rank a site.

If you don’t have a site already, you can get up and running fairly quickly with any major website platform. Some will set you back a few bucks, but they handle SEO basics out of the box. This saves you time sweating the small stuff.

As for what kind of site you should create, I recommend a simple hobby blog. 

Here’s a simple food blog I set up in <10 minutes: 

A blog that I set up in just a few minutes. It's nothing special, but it does the jobA blog that I set up in just a few minutes. It's nothing special, but it does the job

Once you’re set-up, you’re ready to start practicing and honing your SEO skills. Specifically, doing keyword research to find topics, writing and optimizing content about them, and (possibly) building a few backlinks.

For example, according to Ahrefs’ Keywords Explorer, the keyword “neopolitan pizza dough recipe” has a monthly traffic potential of 4.4K as well as a relatively low Keyword Difficulty (KD) score:

Keyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords ExplorerKeyword metrics for "neopolitan pizza dough" via Ahrefs' Keywords Explorer

Even better, there’s a weak website (DR 16) in the top three positions—so this should definitely be quite an easy topic to rank for.

Page from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keywordPage from a low-DR website ranking in the top 3. This indicates an easy-to-rank-for keyword

Given that most of the top-ranking posts have at least a few backlinks, a page about this topic would also likely need at least a few backlinks to compete. Check out the resources below to learn how to build these.

3. Get an entry-level job

It’s unlikely that your hobby blog is going to pay the bills, so it’s time to use the work you’ve done so far to get a job in SEO. Here are a few benefits of doing this: 

  • Get paid to learn. This isn’t the case when you’re home alone reading blog posts and watching videos or working on your own site.
  • Get deeper hands-on experience. Agencies work with all kinds of businesses, which means you’ll get to build experience with all kinds of sites, from blogs to ecommerce. 
  • Build your reputation. Future clients or employers are more likely to take you seriously if you’ve worked for a reputable SEO agency. 

To find job opportunities, start by signing up for SEO newsletters like SEO Jobs and SEOFOMO. Both of these send weekly emails and feature remote job opportunities: 

SEO jobs in SEOFOMO newsletterSEO jobs in SEOFOMO newsletter

You can also go the traditional route and search job sites for entry-level positions. The kinds of jobs you’re looking for will usually have “Junior” in their titles or at least mention that it’s a junior position in their description.

Junior SEO job listing exampleJunior SEO job listing example

Beyond that, you can search for SEO agencies in your local area and check their careers pages. 

Even if there are no entry-level positions listed here, it’s still worth emailing and asking if there are any upcoming openings. Make sure to mention any SEO success you’ve had with your website and where you’re at in your journey so far.

This might seem pushy, but many agencies actually encourage this—such as Rise at Seven:

Call for alternative roles from Rise at SevenCall for alternative roles from Rise at Seven

Here’s a quick email template to get you started:

Subject: Junior SEO position?

Hey folks,

Do you have any upcoming openings for junior SEOs?

I’ve been learning SEO for [number] months, but I’m looking to take my knowledge to the next level. So far, I’ve taken Ahrefs’ Beginner SEO course and started my own blog about [topic]—which I’ve had some success with. It’s only [number] months old but already ranks for [number] keywords and gets an estimated [number] monthly search visits according to Ahrefs.

[Ahrefs screenshot]

I checked your careers page and didn’t see any junior positions there, but I was hoping you might consider me for any upcoming positions? I’m super enthusiastic, hard-working, and eager to learn.

Let me know.


You can pull all the numbers and screenshots you need by creating a free Ahrefs Webmaster Tools account and verifying your website.

4. Specialize and hone your skills

SEO is a broad industry. It’s impossible to be an expert at every aspect of it, so you should niche down and hone your skills in the area that interests you the most. You should have a reasonable idea of what this is from working on your own site and in an agency.

For example, link building was the area that interested me the most, so that’s where I focused on deepening my knowledge. As a result, I became what’s known as a “t-shaped SEO”—someone with broad skills across all things SEO but deep knowledge in one area.

T-shaped SEOT-shaped SEO
What a t-shaped SEO looks like

Marie Haynes is another great example of a t-shaped SEO. She specializes in Google penalty recovery. She doesn’t build links or do on-page SEO. She audits websites with traffic drops and helps their owners recover.

In terms of how to build your knowledge in your chosen area, here are a few ideas:

Here are a few SEOs I’d recommend following and their (rough) specialties:

Final thoughts

K Anders Ericsson famously theorized that it takes 10,000 hours of practice to master a new skill. Can it take less? Possibly. But the point is this: becoming an SEO expert is not an overnight process.

I’d even argue that it’s a somewhat unattainable goal because no matter how much you know, there’s always more to learn. That’s part of the fun, though. SEO is a fast-moving industry that keeps you on your toes, but it’s a very rewarding one, too. 

Here are a few stats to prove it:

  • 74.1% of SEOs charge clients upwards of $500 per month for their services (source)
  • $49,211 median annual salary (source)
  • ~$74k average salary for self-employed SEOs (source)

Got questions? Ping me on Twitter X

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A Year Of AI Developments From OpenAI




A Year Of AI Developments From OpenAI

Today, ChatGPT celebrates one year since its launch in research preview.

From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI for almost any task.

In this article, we take a journey through the past year, highlighting the significant milestones and updates that have shaped ChatGPT into the versatile and powerful tool it is today.

ChatGPT: From Research Preview To Customizable GPTs

This story unfolds over the course of nearly a year, beginning on November 30, when OpenAI announced the launch of its research preview of ChatGPT.

As users began to offer feedback, improvements began to arrive.

Before the holiday, on December 15, 2022, ChatGPT received general performance enhancements and new features for managing conversation history.

Screenshot from ChatGPT, December 2022ChatGPT At One: A Year Of AI Developments From OpenAI

As the calendar turned to January 9, 2023, ChatGPT saw improvements in factuality, and a notable feature was added to halt response generation mid-conversation, addressing user feedback and enhancing control.

Just a few weeks later, on January 30, the model was further upgraded for enhanced factuality and mathematical capabilities, broadening its scope of expertise.

February 2023 was a landmark month. On February 9, ChatGPT Plus was introduced, bringing new features and a faster ‘Turbo’ version to Plus users.

This was followed closely on February 13 with updates to the free plan’s performance and the international availability of ChatGPT Plus, featuring a faster version for Plus users.

March 14, 2023, marked a pivotal moment with the introduction of GPT-4 to ChatGPT Plus subscribers.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, March 2023ChatGPT At One: A Year Of AI Developments From OpenAI

This new model featured advanced reasoning, complex instruction handling, and increased creativity.

Less than ten days later, on March 23, experimental AI plugins, including browsing and Code Interpreter capabilities, were made available to selected users.

On May 3, users gained the ability to turn off chat history and export data.

Plus users received early access to experimental web browsing and third-party plugins on May 12.

On May 24, the iOS app expanded to more countries with new features like shared links, Bing web browsing, and the option to turn off chat history on iOS.

June and July 2023 were filled with updates enhancing mobile app experiences and introducing new features.

The mobile app was updated with browsing features on June 22, and the browsing feature itself underwent temporary removal for improvements on July 3.

The Code Interpreter feature rolled out in beta to Plus users on July 6.

Plus customers enjoyed increased message limits for GPT-4 from July 19, and custom instructions became available in beta to Plus users the next day.

July 25 saw the Android version of the ChatGPT app launch in selected countries.

As summer progressed, August 3 brought several small updates enhancing the user experience.

Custom instructions were extended to free users in most regions by August 21.

The month concluded with the launch of ChatGPT Enterprise on August 28, offering advanced features and security for enterprise users.

Entering autumn, September 11 witnessed limited language support in the web interface.

Voice and image input capabilities in beta were introduced on September 25, further expanding ChatGPT’s interactive abilities.

An updated version of web browsing rolled out to Plus users on September 27.

The fourth quarter of 2023 began with integrating DALL·E 3 in beta on October 16, allowing for image generation from text prompts.

The browsing feature moved out of beta for Plus and Enterprise users on October 17.

Customizable versions of ChatGPT, called GPTs, were introduced for specific tasks on November 6 at OpenAI’s DevDay.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

On November 21, the voice feature in ChatGPT was made available to all users, rounding off a year of significant advancements and broadening the horizons of AI interaction.

And here, we have ChatGPT today, with a sidebar full of GPTs.

ChatGPT At One: A Year Of AI Developments From OpenAIScreenshot from ChatGPT, November 2023ChatGPT At One: A Year Of AI Developments From OpenAI

Looking Ahead: What’s Next For ChatGPT

The past year has been a testament to continuous innovation, but it is merely the prologue to a future rich with potential.

The upcoming year promises incremental improvements and leaps in AI capabilities, user experience, and integrative technologies that could redefine our interaction with digital assistants.

With a community of users and developers growing stronger and more diverse, the evolution of ChatGPT is poised to surpass expectations and challenge the boundaries of today’s AI landscape.

As we step into this next chapter, the possibilities are as limitless as generative AI continues to advance.

Featured image: photosince/Shutterstock

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