Connect with us


A Simple Tried & Tested Guide



A Simple Tried & Tested Guide

You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels.

Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketing.

In this article, you’ll learn the following:

So follow along and replicate our success.

What is word-of-mouth marketing?

The terms “word of mouth” and “word-of-mouth marketing” are sometimes used interchangeably. But they’re not the same thing, and we need to define the first to understand the second.

Word of mouth (WoM) is the act of telling people about a product or a brand. For the purpose of this article, we’ll only talk about positive WoM.

Word-of-mouth marketing (WoMM) is the process of influencing and encouraging natural discussions about a product, service, or company. It refers to the incentivization of WoM.

Why is word-of-mouth marketing important?

Research from Nielsen shows that 83% of people trust recommendations from their friends and family. It’s simply the most trustworthy and authentic marketing channel that you can’t beat no matter how great your marketing communication is.

The fact that 14,000 new customers in 2020 told us they were referred to Ahrefs by their friends is the best proof of the importance of WoMM.

Person said in registration form they learned about Ahrefs through friends

But it’s not just people you know personally who can have such an impact on your product choices. Authorities and influencers can play a similar role. For example, a well-known SEO authority, Matthew Woodward, brought us more than 500 new customers in 2020:

No. of people who found Ahrefs because of Matt

And these numbers are lowballing the WoM impact. That’s because all of these are recalled attributions. Many people don’t remember how they found out about Ahrefs, or they just don’t tell us.

Flywheel principle behind word-of-mouth marketing

WoMM doesn’t become a crucial part of your marketing mix the moment you start focusing your attention and resources on it. It takes time, a lot of time, and flywheels can explain why.

WoMM can be referred to as a self-reinforcing marketing channel. In the beginning, you won’t see any huge effects. But as you go along, it becomes much easier to get the results. The effects can even start compounding.

You can basically use a flywheel as an analogy here. Rand Fishkin popularized the term “marketing flywheel.” You can see one of the flywheels containing WoM here:

Truly, the main marketing driver behind Ahrefs’ growth is the long-term compounding effect of WoMM combined with SEO and content marketing.

And this brings us to the tips.

Five tried and tested tips for word-of-mouth marketing

Everything listed here is what has worked for us. You’ll generally do pretty well if you apply these practices to your marketing, but it’s not an exhaustive list of tactics. I’ll reference other noteworthy tips in the “final thoughts” section.

Tip 1. Have a superb product offering

I’ll break it to you right away. You need a great product to incentivize WoM. All the other tips and tactics won’t make up for it if you don’t.

The Ahrefs product has been at the forefront of our marketing from the start. We penetrated the SEO tools market as a backlink analysis tool back in 2010. From there, we quickly built our reputation of being the best in the market. A few years and many features later, we’ve become one of the two most used all-in-one SEO toolsets.

Your product positioning, i.e., how you portray your product to potential customers, also plays a role here. The key to this is proper market research that should guide both the product roadmap and your positioning.

Last but not least, if you’re in the SaaS industry as we are, it also helps to offer trials and/or a freemium version of your product.

For example, introducing the free Ahrefs Webmaster Tools has helped us increase product awareness and valuable WoM for our Site Audit tool. We faced some challenges when many SEOs didn’t think of Ahrefs as a technical SEO solution.

But that’s not the case anymore:

Affiliate SEO Mastermind poll showing most people use Ahrefs' Site Audit

Tip 2. Manage your brand properly

WoM consists of how people experience your products and how they perceive your brand. The point here is that people are unlikely to recommend a good product if they don’t like the company selling it.

I can’t even remotely fit a guide to brand management here, so I just want this to be a reminder that you should always think about the bigger picture and plan for the long run.

In fact, research shows that most companies would achieve the greatest marketing effectiveness if they invested around 60% into brand-building and 40% into sales-boosting campaigns:

Line graph showing long-term brand-building is more effective than short-term sales-boosting

Here’s what proper branding looks like in our hands:

Photo of Ahrefs team and banner with rough sketches on it with words "We've been working on our product so much that we didn't have time to design this banner"

You already know it, and many other marketers know it too—the product comes first in Ahrefs. And we don’t shy away from emphasizing this in somewhat unique ways.

It’s much easier said than done, but do your best to be a likable brand. Invest in your online reputation management. The better you are at this, the more WoM you’ll get from your target audience. That group is always much larger than your customer base.

Tip 3. Focus on product-led content marketing

Content marketing is the process of creating and distributing content to attract and retain customers. Our content is the most important marketing asset we have because it generates around 1 million visits every month from organic search alone:

Site Explorer overview of

What may not be so obvious is that it’s also the main driver of our WoMM. Let me show you what I mean.

Check out this tweet, for example:

Us becoming an SEO industry authority and a go-to learning resource is actually intertwined with our rapid business growth. That’s because the content we produce is product-led. Since the Ahrefs toolset can help you solve all sorts of SEO and marketing problems, it’s easy and natural for us to pitch the product in our content.

Remember the flywheel principle? In our case, the more traffic our content gets, the more people are aware of how Ahrefs can help them, and the more they start recommending both our product and learning resources. That leads to more mentions, more links, and more traffic.

Then the circle starts again.

These are the four steps to successfully replicate this tactic:

Step 1. Do keyword research

I’m sure you can come up with many problems your product can solve or help with. Some are more common than others, and keyword research will help you identify those.

For example, the keyword “word of mouth marketing” is searched for approximately 11K times a month globally:

Keywords Explorer overview of "word of mouth marketing"

Since I can create a valuable piece of content with unique information (our own experience with WoMM) and naturally pitch Ahrefs at the same time, it’s a great topic to target.

Recommended reading: How to Do Keyword Research for SEO

Step 2. Focus on topics with high business potential

Your keyword research will reveal tons of content ideas. You’ll need to prioritize them, so here are the criteria to assess:

  • High business potential so that you can easily pitch your product
  • High traffic potential so that you’d get a lot of organic traffic if you ranked well
  • Low Keyword Difficulty (KD) score so that it’s relatively easy to rank well

Let’s be real, though. You’ll almost never encounter topics that meet all three of these criteria. But out of those three, we generally prioritize high business potential. Because if your content isn’t product-led, your WoM will likely end at recommending your content, not your product.

We use the following scale to classify the keywords, and I recommend you use a similar approach:

Table with scores 3 to 0. And explanation of criteria to meet each score

Recommended reading: How to Choose the Right Keywords for SEO

Step 3. Double down on proper content distribution

Creating great content takes a lot of time and effort. However, clicking the “Publish” button is only half the battle.

You should have a proper content distribution strategy that makes use of multiple marketing channels to gain traction on your content even before it manages to rank in the SERPs.

Here’s what we generally do with our content:

  • Share it on our company and personal social media accounts
  • Include it in our newsletter
  • Repurpose it into stand-alone social media posts and/or videos
  • Promote it with ads

I’d also highlight launching an outreach campaign here. We rarely do it these days. But outreach can be essential to your success, especially when you’re not that well known in the industry yet. Getting your content in front of media and industry authorities can get you great backlinks and recognition if it’s done right.

Step 4. Optimize, rinse, and repeat

Of course, creating superb product-led content isn’t a panacea to your SEO and WoMM. You’ll need a lot of patience. Also, you should apply the best SEO practices on your whole website and also follow the rest of the WoMM tips here.

Tip 4. Create or hire brand ambassadors

I believe that having brand ambassadors is the best approach to influencer marketing, which in turn can be a great boost to your WoMM.

A brand ambassador is anyone who’s regularly in the spotlight representing a company. This is often an employee with the power to influence the community. But you can form these long-term partnerships with anyone. I’m sure you follow some influencers who’ve been promoting certain products for years.

For example, we have Patrick Stox. He’s one of the most well-known technical SEOs. He often speaks at SEO events, organizes them, and even moderates a popular industry subreddit called TechSEO.

In terms of paid campaigns, the best sponsorships and honest recommendations of our product come from our long-term customers:

Email about a podcast sponsorship request

Now, keep in mind that you won’t get the WoM benefits if you run one-off or short-term campaigns. Get the influencers and brand ambassadors to promote your products regularly.

You have the best chance by reaching out to people who are already your customers. Again, if you have a superb product, they may already be spreading the word for free anyway.

Tip 5. Build an engaged community

Having a large social media following doesn’t imply a significant WoM impact. To make this work, encourage members of your audience to engage with each other, talk about everything company- and product-related, and generally make them feel closer to you.

Here are a few community-building tips that can amplify your WoMM.

Create a group for your customers

Ahrefs Insider is our “customers only” Facebook group. At the time of writing, it has ~16,500 members:

Ahrefs Insider FB group showing 16.5K members

Over the years, we’ve shaped this into an engaged community, with members eager to share their knowledge, answer questions, and provide input on our toolset.

You could make the argument that the bigger the group, the better for WoM. Yet we only let our customers in. Why? Well, there are two huge benefits that help spread WoM even better.

First, anyone paying even for our cheapest monthly plan must be somehow serious about SEO and familiar with our product. This ensures that there are usually good, relevant discussions that members want to engage in.

And second, once the group provides value to its members, it may create a FOMO effect for those who are not members or customers yet.

Keep your audience up to date with your product development

Got a new feature? Is it a new generation of your product? Or has something changed based on the feedback of your community? Use every distribution channel available to let them know.

There’s almost never enough exposure, so make sure you use all your social media profiles, blog updates, videos, newsletters and, of course, your own group.

In our case, members of Ahrefs Insider know about our product updates as soon as they come out:

Tim's FB post about new updates

Rest assured, this information then gets shared on all the other distribution channels mentioned earlier.

Initiate conversations in your community

The best-case scenario for your community and WoM growth is when people engage with each other organically. This happens both inside and outside our FB group. But finding common topics and initiating those conversations amplify WoM further.

For example, we often ask our members about their opinions on certain product features or SEO and marketing topics. On top of that, we run “SEO speed dating” every month:

FB post encouraging members to interact and find work & other SEO-related opportunities

Be open, be receptive, and reflect on their feedback

Make your customers and fans feel like they’re heard (as they should be), and you’ll get closer to them as a company. This can be done via employees and brand ambassadors, making the interactions feel even more personal.

Here’s an example of our CMO, Tim Soulo, asking for product feedback in a popular SEO Reddit:

Tim's Reddit post on Big SEO asking for feedback

Needless to say, we sometimes get negative messages and feedback. That’s totally expected and natural. What may not be so common is when we say that we’ll run the feedback and suggestions by the team, we really mean that. I recommend you adopt a similar approach.

Genuinely engaging with your audience is something that only has upsides anyway. This can be even in the form of a video that responds to an FAQ:

Distribute high-quality and useful merchandise

Let’s be real. It’s likely most of the branded swag you get ends up somewhere in a drawer. But what if you produced stuff that people want to use and are even willing to pay for?

Selling your merchandise can be considered over the top. But creating some scarcity definitely drives up the demand if it’s worth it. If only a few people in a community event have a cool piece of merchandise, it can definitely spark conversations.

I often wear our t‑shirts and hoodie to industry events. Many SEOs approached me, asking how they could get the swag for themselves. I can assure you that some of them didn’t know who I am or that I work for Ahrefs.

By the way, there are multiple ways to get our merch. One of them is public giveaways.

That being said, telling you about the other ways won’t add to the scarcity and FOMO, so let’s leave it here.

Final thoughts

You can succeed in WoMM as we did regardless of your business, especially if you already have a top-notch product.

If we look beyond the tactics mentioned here, you may also want to consider assessing and improving your Net Promoter Score (NPS), encouraging customers to leave reviews across important platforms, or planning a gift-giving campaign with no strings attached.

All of these tactics combined are more than enough to achieve success with WoMM.

Got any questions? Ping me on Twitter.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


SEO Trends You Can’t Ignore In 2024



SEO Trends You Can’t Ignore In 2024

Most SEO trends fade quickly. But some of them stick and deserve your attention.

Let’s explore what those are and how to take advantage of them.

If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.

This is super impressive, but there are a couple of issues:

  • Everyone else using ChatGPT is creating the same content. It’s the same for users of other GPT-powered AI writing tools, too—which is basically all of them.
  • The content is extremely dull. Sure, you can ask ChatGPT to “make it more entertaining,” but it usually overcompensates and hands back a cringe version of the same boring content.

In the words of Gael Breton:

How to take advantage of this SEO trend

Don’t use AI to write entire articles. They’ll be boring as heck. Instead, use it as a creative sparring partner to help you write better content and automate monotonous tasks.

For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)—and it does a pretty decent job.


Create an outline for a post entitled “[working title]” based on these keywords: [list]


ChatGPT's outline for a blog post. Pretty good!ChatGPT's outline for a blog post. Pretty good!

When you’ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.

ChatGPT proofreading my content and making it betterChatGPT proofreading my content and making it better

Then you can automate the boring stuff, like creating more enticing title tags…

ChatGPT writing enticing title tagsChatGPT writing enticing title tags

… and writing a meta description:

ChatGPT writing a meta descriptionChatGPT writing a meta description

If you notice a few months down the line that your content ranks well but hasn’t won the featured snippet, ChatGPT can help with that, too.

For example, Ahrefs tells us we rank in position 3 for “affiliate marketing” but don’t own the snippet.

Ahrefs showing featured snippets that we don't own, despite ranking in the top 3Ahrefs showing featured snippets that we don't own, despite ranking in the top 3

If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.

ChatGPT rewriting a definition and making it betterChatGPT rewriting a definition and making it better

In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.

Nomadlist’s location pages are a perfect example:

Example of a page from NomadListExample of a page from NomadList

Each page focuses on a specific city and shares the same core information—internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in total.

Estimated monthly search traffic to NomadListEstimated monthly search traffic to NomadList

Programmatic SEO is nothing new. It’s been around forever. It’s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.

The problem? As John Mueller pointed out on Twitter X, much of it is spam:

How to take advantage of this SEO trend

Don’t use programmatic SEO to publish insane amounts of spam that’ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of time.

For example, Wise’s currency conversion pages currently get an estimated 31.7M monthly search visits:

Estimated monthly search traffic to Wise's currently conversion pages (insane!)Estimated monthly search traffic to Wise's currently conversion pages (insane!)

This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount…

The interactive currently conversion tool on Wise's pagesThe interactive currently conversion tool on Wise's pages

… the exchange rate over time…

The exchange rate over time graph on Wise's pagesThe exchange rate over time graph on Wise's pages

… a handy email notification option when the exchange rates exceed a certain amount…

The email notification option on Wise's pagesThe email notification option on Wise's pages

… handy conversion charts for popular amounts…

The handy conversion charts on Wise's pagesThe handy conversion charts on Wise's pages

… and a comparison of the cheapest ways to send money abroad in your chosen currency:

The useful comparison table on Wise's pagesThe useful comparison table on Wise's pages

It doesn’t matter that all of these pages use the same template. The data is exactly what you want to see when you search [currency 1] to [currency 2].

That’s probably why Wise ranks in the top 10 for over 66,000 of these keywords:

Wise's keyword rankings for currency conversion pagesWise's keyword rankings for currency conversion pages

Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide below.

People love ChatGPT because it answers questions fast and succinctly, so it’s no surprise that generative AI is already making its way into search.

For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.

Bing's search results for "definition of mental health"Bing's search results for "definition of mental health"
Bing's search results for "how to add drop down list in google sheets"Bing's search results for "how to add drop down list in google sheets"

In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It’s like featured snippets on steroids.

This might not be a huge deal right now, but when Google’s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a cliff.

How to take advantage of this SEO trend

Don’t invest too much in topics that generative AI can easily answer. You’ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.

How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it’s clearly an easy question.

For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the US:

Estimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords ExplorerEstimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords Explorer

If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty words.

ChatGPT's answer to the Google Sheets percentage calculation formulaChatGPT's answer to the Google Sheets percentage calculation formula

This is the perfect example of a topic where generative AI will remove the need to click on a search result for many.

That’s probably not going to be the case for a topic like this:

Example of a topic that AI shouldn't impact too muchExample of a topic that AI shouldn't impact too much

Sure. Generative AI might be able to tell you how to create a template—but it can’t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You’ll always have to click on a search result for a template created by that person.

These are the kinds of topics to prioritize in 2024 and beyond.


None of this means you should stop targeting “simple” topics altogether. You’ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.

Bonus: 3 SEO trends to ignore in 2024

Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.

People are using voice search more than ever

In 2014, Google revealed that 41% of Americans use voice search daily. According to research by UpCity, that number was up to 50% as of 2022. I haven’t seen any data for 2023 yet, but I’d imagine it’s above 50%.

Why you should ignore this SEO trend

75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you’re already optimizing for those things, there’s not much more you can do.

People are using visual search for shopping more than ever

In 2022, Insider Intelligence reported that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just 15% in 2021.

Why you should ignore this SEO trend

Much like voice search, there’s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages—but you should be doing this stuff anyway as it’s been a best practice since forever.

People are using Bing more than ever before

Bing’s Yusuf Mehdi announced in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.

Why you should ignore this SEO trend

Bing might be more popular than ever, but its market share still only stands at around ~3% according to estimates by Statcounter. Google’s market share stands at roughly 92%, so that’s the one you should be optimizing for.

Plus, it’s often the case that if you rank in Google, you also rank in Bing—so it really doesn’t deserve any focus.

Final thoughts

Keeping your finger on the pulse and taking advantage of trends makes sense, but don’t let them distract you from the boring stuff that’s always worked: find what people are searching for > create content about it > build backlinks > repeat.

Got questions? Ping me on Twitter X.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading