SEO
Advice And Inspiring Resources You Should Follow
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half.
One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some.
Like any average person, especially those in marketing and SEO, I’ve had my fair share of ups and downs – and a lot of life lessons. Some of them might prove useful for you.
I’ve also reached out to some influential colleagues in the SEO industry to share their experiences.
I wanted to compare their stories to mine or show a broader perspective on this career path, and how to make your life easier in such a high-demand market.
In this post, I’ll share my own experience as a woman and insights from remarkable women and non-binary colleagues in the SEO industry, as well as highlight some useful resources.
With this article, I want to celebrate female and non-binary SEO pros because of their personas and accomplishments (not just because of their gender or identification).
My goal is to inspire you to explore the content crafted by these experts who shape the SEO industry and share knowledge that we all – regardless of gender – can benefit from.
Now, I’m ready to share my personal experience.
Some Of My Personal Wins
For some SEO professionals, their biggest wins are growing their projects and their company’s or client’s website.
Others see success in leading a company or a team. And there are also those for whom it’s all about overcoming personal limits or fears. I have a bit of everything.
First, managing the brand’s website, especially when it’s an SEO platform, is quite a responsibility. This website is feeding a huge team, and it can’t go wrong any time – you can’t let things go wrong.
I’ve experienced a traffic drop after the December 2022 update. And it was the first drop in my career that I was fully responsible for.
Our team recovered after that update and has significantly grown our organic traffic since then.
It was a stressful experience, but going through it makes you less afraid of failures or such unpredictable turns – you’ve already experienced one of your deepest fears as an SEO of a brand website.
Becoming the head of SEO and a team manager was one of my biggest professional challenges that became one of my biggest personal wins.
Before I got into this position, I thought it involved too much responsibility that I might not be able to handle. Leading, indeed, means taking complete responsibility for people, processes, and results.
But this position is also empowering, and it opened up new opportunities for my growth.
Some Of My Personal Struggles
I can highlight two struggles many people in SEO or other demanding and dynamic jobs can relate to.
Burnout
As a perfectionist, I tend to raise the bar high for myself and my performance. And I also love my job so I put a lot of effort into it.
But as a manager, I usually have to juggle tasks, meetings, requests, and deadlines. I believe the combination of these factors has led me to burnout a couple of times. Recovery is a long process, but I’ve overcome it.
Some of my tips here are to multitask, switch tasks less during the day/week, and focus more on important ones while delegating.
Otherwise, you’ll just get more tired and won’t be able to accomplish much. Also, limit your work hours, which might be harder when you work remotely.
Spend more time being outside your working space (a.k.a. on your laptop).
For instance, I try to have long walks every day, do workouts or yoga regularly during the work week, and try to spend my weekends outside my apartment.
Imposter Syndrome Or Feeling Not Good Enough
Before becoming a manager, I thought a good manager had to be the smartest and the most stress-resistant person in the room, which didn’t align with my perception of myself.
But after taking this role, I’ve built a more mature vision of what it means to be a team leader. This helped me overcome my imposter syndrome.
Now, being a good manager for me means delivering results while keeping my team happy.
And this doesn’t mean you should do everything yourself and be the best at everything – but you surely need to be a problem-solver and a good communicator.
Some Advice That Might Make Your Life As An SEO Pro Easier
Do Less To Get More
Since my student years, I’ve pushed myself into the hustle culture. I combined my studies with a part-time job (or even full-time) and some side projects.
After graduating and starting a full-time job, I often took some online courses and freelance projects after work or on the weekends. I felt guilty when I wasn’t doing something useful or wasn’t productive all the time.
Now, I realize this means doing a lot and not reaching the best results.
Last year, I shifted to a more focused and quality-based mode, which helped me achieve more while being in a better mental state.
But be ready that, in choosing this path, you’ll need to say “No” to some opportunities or people more often. This is something I’m also still learning.
Those were some of my experiences that I believe could be useful to my SEO colleagues.
As you read this, I hope you feel that you’re not alone, even if you’re working remotely as a one-person-team in-house SEO professional.
To show you that we’re not alone in the challenges we face, I’m excited to share personal stories and lessons from some amazing people from the industry.
Insights From My Female And Non-Binary Colleagues
“Get Comfortable With Being Uncomfortable” – Shelley Walsh, SEO Content Strategist, Search Engine Journal
The first to share is Shelley Walsh, SEJ SEO content strategist, founder of ShellShock SEO content services, and SEO Pioneers content producer. She came to SEO after taking on many different creative roles.
After years of offline marketing, creative and business experience, she started in SEO at the bottom again in her late 30s, which was quite a challenge. Walsh recalls:
“I remember attending my first conference at Brighton and not knowing anyone, feeling intimidated and overwhelmed.
I had to push myself hard to introduce myself and talk to people. A few years later, I was speaking at the conference, and most of the people I admired were friends.”
Shelley confesses that she suffers from imposter syndrome. One of the reasons is that the SEO industry constantly evolves at light speed, and you can’t learn at the same light speed. And the more you know, the more you realize you don’t know.
“From speaking to many successful people, I don’t think that fear of not being good enough ever goes away – but it can be a positive to drive you to be good at what you do.
The payback is that I hover on the edge of burnout constantly. However, I feel driven to keep learning and be the best version of myself.”
For women in SEO, although I think this tip is useful for everyone, Shelley advises networking and stepping out of your comfort zone.
“Invest in your network. I invest a lot of time to connect and keep in touch, and I have a fantastic worldwide network of contacts who are also friends.
And get comfortable with being uncomfortable. To achieve anything, you have to step out of your comfort zone and be able to deliver even under less-than-ideal circumstances.”
“Take The Time To Find Out What Works For You” – Tory Gray, CEO & Founder, Gray Dot Company
Tory Gray, CEO and Founder of Gray Dot Company, also suffered burnout. But in her case, it was the first step towards the creation of her company.
“Burnout was certainly a challenge, but it – very fortunately – led me to freelancing. Freelancing turned into building my company, so taken altogether, I’m very grateful. The biggest way I recovered was taking the time to calmly explore my interests and options.”
She applied the same approach to finding the best tactics for dealing with stress: Take the time to find out what works for you.
“What works for me, personally, is sleep; ideally, 9+ hours of it per night. I very much don’t subscribe to the ‘wake up at 5 a.m. to answer emails and workout’ philosophy.
Learn about what works: dancing, rest, exercise, meditation, etc. But how much and when and which of those options to explore is a very personal decision. Don’t get hung up on the rules others place on you – take the time to find your own right fit.”
“Find Things That Bring You Joy” – Lazarina Stoy, SEO & Data Science Consultant
For Lazarina Stoy, an SEO & Data Science Consultant who grew her personal brand and became a manager and a professional mentor, burnout has been the most challenging thing to overcome so far.
“I had to take a hard break and reframe how to prioritize wellbeing and life over work. This has helped me become more in-tune with the aspects of work that I enjoy and how to pursue them more actively, set healthy boundaries, and champion myself a bit better.”
Lazarina has also found a way to balance work and life and deal with stress. Her advice to those struggling with it now is to find things that bring you joy outside of work.
“Prioritize rest and deep relaxation, including digital detox. Limit the information intake for work-related things to working hours.
Always try reframing news and industry events as a passing occurrence – part of the job – not as something that defines you as a person or threatens your role or existence.”
“Prioritize What Truly Matters To You” – Myriam Jessier, SEO Executive, PRAGM
Myriam Jessier, SEO Executive at PRAGM, says that imposter syndrome has been a persistent challenge throughout their career.
“I could tell you that I overcame it by surrounding myself with supportive peers, but that’s not the truth.
I learned to embrace uncertainty and be comfortable with being uncomfortable. I see new challenges as opportunities to keep learning and to improve my skill set.”
They also had to deal with a toxic manager, which was the reason why they decided to open their own agency. Ultimately, it turned out to be one of Myriam’s biggest wins.
“It pushed me to confront personal fears and embrace my entrepreneurial spirit. I had been told for years I should have my own agency, but I never dared.
This journey has been incredibly rewarding, allowing me to build a company that reflects my values and work with clients I’m passionate about.”
As an agency owner, Myriam sees the biggest challenges in burnout and productivity dysphoria.
“You should not let it eat you alive. If you do, you may lose your love of SEO and that would be a disaster if you make a living with those skills.”
Their tips for better work-life balance don’t require a lot of effort to put them into practice. Still, they can make a difference.
This end-of-working-day routine is something I should try.
“The one tip I have for those of you who are sedentary is to have a closing ritual for the day. Light a special candle or play a song that signals your work day has ended.
I used to meditate a bit, and it helps, but I absolutely dislike doing it since my dog will always find a way to climb on top of me and try to lick my nostrils.”
Here’s one more piece of advice that will come in handy when planning a vacation. We all have been there: You come back from vacation and start raking up your backlog, but your colleagues are there with tons of new requests.
“My last tip is: Tell people you are going on vacation a week earlier than you truly are and return maybe a week later than you truly are.
Let me explain. You don’t have to lie; just say that you are unavailable from that date to that date. It will give you time to ease back into work and handle a few things that accumulated during your break … before the horde attacks you with a bunch of new requests.”
Myriam’s advice to colleagues in SEO is to prioritize what truly matters to you so that you don’t waste your energy on things that don’t align with your values or vision.
“This sometimes means being comfortable being disliked by the person in front of you because it will lead to you getting more out of the deal than if you were bending over backward to please them.
But you have to be in a position where you can afford to do that. This means that you have to invest in yourself, in your skills, and in your reputation.”
Valuable Resources From Influential Women In SEO
The powerful voices of numerous influential women make the SEO industry thrive. They are educators, innovators, and community builders who share their knowledge and experience and drive changes.
In this section, I’ll share valuable podcasts, trusted communities, illuminating newsletters, and insightful YouTube channels created and ranked by female SEO leaders. These are sources of SEO wisdom and inspiration.
- Marie Haynes’ community platform is a place where SEO professionals can find a wealth of useful information and stay connected. Marie runs the “Search News You Can Use” newsletter and podcast that covers the latest industry trends and updates.
- Aleyda Solis, an internationally praised SEO consultant, shares her expertise through various channels, including podcasts, newsletters, educational YouTube videos, and an SEO community. Aleyda does whatever she can and more to foster a supportive network for SEO enthusiasts.
- SEOSLY by Olga Zarr demystifies complex SEO concepts and strategies. In her podcasts, newsletters, and YouTube channel, Olga covers complex SEO topics and explains how to stay ahead of industry shifts.
- MarketingSyrup SEO Academy and Smart SEO newsletter by Kristina Azarenko help professionals navigate the dynamic SEO landscape with confidence and expertise.
- Kate Toon is a business mentor, writer, speaker, and award-winning digital marketing coach who equips her audience with the skills and knowledge to excel in SEO, copywriting, and digital marketing.
- Tech SEO Tips by Nikki Halliwell provides targeted advice and updates, enabling SEO professionals to stay at the forefront of technical SEO developments.
- Women in Tech SEO community is a go-to resource for women in the SEO and tech industries, offering a supportive space for sharing knowledge, networking, and professional growth.
- Sisters in SEO is another vibrant community that fosters collaboration and empowerment among women in the SEO field, encouraging members to share insights and experiences.
- The SEO Mindset Podcast is hosted by self-confessed SEO nerd Sarah McDowell and Tazmin Suleman, a life coach with an SEO background. It gives SEO professionals actionable personal growth and career development tips and offers deep insights into SEO strategies, mindset shifts, and industry trends.
- Confessions of an SEO podcast by Carolyn Holzman offers an intimate look at the SEO industry, blending professional insights with personal stories. Carolyn’s podcast feels like a heart-to-heart with a seasoned expert, providing practical tips and real-world experiences that resonate.
- SEO Pioneers YouTube channel by Shelley Walsh is a series of interviews with industry pioneers and influencers that share their personal stories about how they helped to shape the industry and their advice and tips about SEO. Lots of valuable insights from some of the best SEO professionals.
- Search Engine Journal contributors like me, Martha van Berkel, Motoko Hunt and Sherry Bonelli share high-value advice on SEO and building business in the digital space.
Wrapping Up
Building your career in the SEO industry isn’t an easy road to take. It’s filled with ups and downs, challenges and victories.
As my own story and the stories of my incredible colleagues show, it’s all about our resilience and creativity in finding solutions to problems.
At the end of the day, working in SEO isn’t just about website optimization, rankings, and algorithms.
It’s also about the connections we build, the support we offer, the knowledge we share, and the issues we overcome.
More resources:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
How Compression Can Be Used To Detect Low Quality Pages
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO.
Although the following research paper demonstrates a successful use of on-page features for detecting spam, the deliberate lack of transparency by search engines makes it difficult to say with certainty if search engines are applying this or similar techniques.
What Is Compressibility?
In computing, compressibility refers to how much a file (data) can be reduced in size while retaining essential information, typically to maximize storage space or to allow more data to be transmitted over the Internet.
TL/DR Of Compression
Compression replaces repeated words and phrases with shorter references, reducing the file size by significant margins. Search engines typically compress indexed web pages to maximize storage space, reduce bandwidth, and improve retrieval speed, among other reasons.
This is a simplified explanation of how compression works:
- Identify Patterns:
A compression algorithm scans the text to find repeated words, patterns and phrases - Shorter Codes Take Up Less Space:
The codes and symbols use less storage space then the original words and phrases, which results in a smaller file size. - Shorter References Use Less Bits:
The “code” that essentially symbolizes the replaced words and phrases uses less data than the originals.
A bonus effect of using compression is that it can also be used to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords.
Research Paper About Detecting Spam
This research paper is significant because it was authored by distinguished computer scientists known for breakthroughs in AI, distributed computing, information retrieval, and other fields.
Marc Najork
One of the co-authors of the research paper is Marc Najork, a prominent research scientist who currently holds the title of Distinguished Research Scientist at Google DeepMind. He’s a co-author of the papers for TW-BERT, has contributed research for increasing the accuracy of using implicit user feedback like clicks, and worked on creating improved AI-based information retrieval (DSI++: Updating Transformer Memory with New Documents), among many other major breakthroughs in information retrieval.
Dennis Fetterly
Another of the co-authors is Dennis Fetterly, currently a software engineer at Google. He is listed as a co-inventor in a patent for a ranking algorithm that uses links, and is known for his research in distributed computing and information retrieval.
Those are just two of the distinguished researchers listed as co-authors of the 2006 Microsoft research paper about identifying spam through on-page content features. Among the several on-page content features the research paper analyzes is compressibility, which they discovered can be used as a classifier for indicating that a web page is spammy.
Detecting Spam Web Pages Through Content Analysis
Although the research paper was authored in 2006, its findings remain relevant to today.
Then, as now, people attempted to rank hundreds or thousands of location-based web pages that were essentially duplicate content aside from city, region, or state names. Then, as now, SEOs often created web pages for search engines by excessively repeating keywords within titles, meta descriptions, headings, internal anchor text, and within the content to improve rankings.
Section 4.6 of the research paper explains:
“Some search engines give higher weight to pages containing the query keywords several times. For example, for a given query term, a page that contains it ten times may be higher ranked than a page that contains it only once. To take advantage of such engines, some spam pages replicate their content several times in an attempt to rank higher.”
The research paper explains that search engines compress web pages and use the compressed version to reference the original web page. They note that excessive amounts of redundant words results in a higher level of compressibility. So they set about testing if there’s a correlation between a high level of compressibility and spam.
They write:
“Our approach in this section to locating redundant content within a page is to compress the page; to save space and disk time, search engines often compress web pages after indexing them, but before adding them to a page cache.
…We measure the redundancy of web pages by the compression ratio, the size of the uncompressed page divided by the size of the compressed page. We used GZIP …to compress pages, a fast and effective compression algorithm.”
High Compressibility Correlates To Spam
The results of the research showed that web pages with at least a compression ratio of 4.0 tended to be low quality web pages, spam. However, the highest rates of compressibility became less consistent because there were fewer data points, making it harder to interpret.
Figure 9: Prevalence of spam relative to compressibility of page.
The researchers concluded:
“70% of all sampled pages with a compression ratio of at least 4.0 were judged to be spam.”
But they also discovered that using the compression ratio by itself still resulted in false positives, where non-spam pages were incorrectly identified as spam:
“The compression ratio heuristic described in Section 4.6 fared best, correctly identifying 660 (27.9%) of the spam pages in our collection, while misidentifying 2, 068 (12.0%) of all judged pages.
Using all of the aforementioned features, the classification accuracy after the ten-fold cross validation process is encouraging:
95.4% of our judged pages were classified correctly, while 4.6% were classified incorrectly.
More specifically, for the spam class 1, 940 out of the 2, 364 pages, were classified correctly. For the non-spam class, 14, 440 out of the 14,804 pages were classified correctly. Consequently, 788 pages were classified incorrectly.”
The next section describes an interesting discovery about how to increase the accuracy of using on-page signals for identifying spam.
Insight Into Quality Rankings
The research paper examined multiple on-page signals, including compressibility. They discovered that each individual signal (classifier) was able to find some spam but that relying on any one signal on its own resulted in flagging non-spam pages for spam, which are commonly referred to as false positive.
The researchers made an important discovery that everyone interested in SEO should know, which is that using multiple classifiers increased the accuracy of detecting spam and decreased the likelihood of false positives. Just as important, the compressibility signal only identifies one kind of spam but not the full range of spam.
The takeaway is that compressibility is a good way to identify one kind of spam but there are other kinds of spam that aren’t caught with this one signal. Other kinds of spam were not caught with the compressibility signal.
This is the part that every SEO and publisher should be aware of:
“In the previous section, we presented a number of heuristics for assaying spam web pages. That is, we measured several characteristics of web pages, and found ranges of those characteristics which correlated with a page being spam. Nevertheless, when used individually, no technique uncovers most of the spam in our data set without flagging many non-spam pages as spam.
For example, considering the compression ratio heuristic described in Section 4.6, one of our most promising methods, the average probability of spam for ratios of 4.2 and higher is 72%. But only about 1.5% of all pages fall in this range. This number is far below the 13.8% of spam pages that we identified in our data set.”
So, even though compressibility was one of the better signals for identifying spam, it still was unable to uncover the full range of spam within the dataset the researchers used to test the signals.
Combining Multiple Signals
The above results indicated that individual signals of low quality are less accurate. So they tested using multiple signals. What they discovered was that combining multiple on-page signals for detecting spam resulted in a better accuracy rate with less pages misclassified as spam.
The researchers explained that they tested the use of multiple signals:
“One way of combining our heuristic methods is to view the spam detection problem as a classification problem. In this case, we want to create a classification model (or classifier) which, given a web page, will use the page’s features jointly in order to (correctly, we hope) classify it in one of two classes: spam and non-spam.”
These are their conclusions about using multiple signals:
“We have studied various aspects of content-based spam on the web using a real-world data set from the MSNSearch crawler. We have presented a number of heuristic methods for detecting content based spam. Some of our spam detection methods are more effective than others, however when used in isolation our methods may not identify all of the spam pages. For this reason, we combined our spam-detection methods to create a highly accurate C4.5 classifier. Our classifier can correctly identify 86.2% of all spam pages, while flagging very few legitimate pages as spam.”
Key Insight:
Misidentifying “very few legitimate pages as spam” was a significant breakthrough. The important insight that everyone involved with SEO should take away from this is that one signal by itself can result in false positives. Using multiple signals increases the accuracy.
What this means is that SEO tests of isolated ranking or quality signals will not yield reliable results that can be trusted for making strategy or business decisions.
Takeaways
We don’t know for certain if compressibility is used at the search engines but it’s an easy to use signal that combined with others could be used to catch simple kinds of spam like thousands of city name doorway pages with similar content. Yet even if the search engines don’t use this signal, it does show how easy it is to catch that kind of search engine manipulation and that it’s something search engines are well able to handle today.
Here are the key points of this article to keep in mind:
- Doorway pages with duplicate content is easy to catch because they compress at a higher ratio than normal web pages.
- Groups of web pages with a compression ratio above 4.0 were predominantly spam.
- Negative quality signals used by themselves to catch spam can lead to false positives.
- In this particular test, they discovered that on-page negative quality signals only catch specific types of spam.
- When used alone, the compressibility signal only catches redundancy-type spam, fails to detect other forms of spam, and leads to false positives.
- Combing quality signals improves spam detection accuracy and reduces false positives.
- Search engines today have a higher accuracy of spam detection with the use of AI like Spam Brain.
Read the research paper, which is linked from the Google Scholar page of Marc Najork:
Detecting spam web pages through content analysis
Featured Image by Shutterstock/pathdoc
SEO
New Google Trends SEO Documentation
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers.
The new guide has six sections:
- About Google Trends
- Tutorial on monitoring trends
- How to do keyword research with the tool
- How to prioritize content with Trends data
- How to use Google Trends for competitor research
- How to use Google Trends for analyzing brand awareness and sentiment
The section about monitoring trends advises there are two kinds of rising trends, general and specific trends, which can be useful for developing content to publish on a site.
Using the Explore tool, you can leave the search box empty and view the current rising trends worldwide or use a drop down menu to focus on trends in a specific country. Users can further filter rising trends by time periods, categories and the type of search. The results show rising trends by topic and by keywords.
To search for specific trends users just need to enter the specific queries and then filter them by country, time, categories and type of search.
The section called Content Calendar describes how to use Google Trends to understand which content topics to prioritize.
Google explains:
“Google Trends can be helpful not only to get ideas on what to write, but also to prioritize when to publish it. To help you better prioritize which topics to focus on, try to find seasonal trends in the data. With that information, you can plan ahead to have high quality content available on your site a little before people are searching for it, so that when they do, your content is ready for them.”
Read the new Google Trends documentation:
Get started with Google Trends
Featured Image by Shutterstock/Luis Molinero
SEO
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”.
What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?”
Even as I nodded, I couldn’t get over how absolutely boring that sounded. So I’m going to do THIS instead: a curation of all the best things YOU loved about Ahrefs’ first conference, lifted directly from X.
Let’s go!
OUR HUGE SCREEN
The largest presentation screen I’ve ever seen! #ahrefsevolve pic.twitter.com/oboiMFW1TN
— Patrick Stox (@patrickstox) October 24, 2024
This is the biggest presentation screen I ever seen in my life. It’s like iMax for SEO presentations. #ahrefsevolve pic.twitter.com/sAfZ1rtePx
— Suganthan Mohanadasan (@Suganthanmn) October 24, 2024
CONFERENCE VENUE ITSELF
It was recently named the best new skyscraper in the world, by the way.
The Ahrefs conference venue feels like being in inception. #AhrefsEvolve pic.twitter.com/18Yjai1Cej
— Suganthan Mohanadasan (@Suganthanmn) October 24, 2024
I’m in Singapore for @ahrefs Evolve this week. Keen to connect with people doing interesting work on the future of search / AI #ahrefsevolve pic.twitter.com/s00UkIbxpf
— Alex Denning (@AlexDenning) October 23, 2024
OUR AMAZING SPEAKER LINEUP – SUPER INFORMATIVE, USEFUL TALKS!
A super insightful explanation of how Google Search Ranking works #ahrefsevolve pic.twitter.com/Cd1VSET2Aj
— Amanda Walls (@amandajwalls) October 24, 2024
“would I even do this if Google didn’t exist?” – what a great question to assess if you actually have the right focus when creating content amazing presentation from @amandaecking at #AhrefsEvolve pic.twitter.com/a6OKbKxwiS
— Aleyda Solis ️ (@aleyda) October 24, 2024
Attending @CyrusShepard ‘s talk on WTF is Helpful Content in Google’s algorithm at #AhrefsEvolve
“Focus on people first content”
Super relevant for content creators who want to stay ahead of the ever evolving Google search curve! #SEOTalk #SEO pic.twitter.com/KRTL13SB0g
This is the first time I am listening to @aleyda and it is really amazing. Lot of insights and actionable information.
Thank you #aleyda for power packed presentation.#AhrefsEvolve @ahrefs #seo pic.twitter.com/Xe3A9MGfrr
— Jignesh Gohel (@jigneshgohel) October 25, 2024
— Parth Suba (@parthsuba77) October 24, 2024
@thinking_slows thoughts on AI content – “it’s very good if you want to be average”.
We can do a lot better and Ryan explains how. Love it @ahrefs #AhrefsEvolve pic.twitter.com/qFqWs6QBH5
— Andy Chadwick (@digitalquokka) October 24, 2024
A super insightful explanation of how Google Search Ranking works #ahrefsevolve pic.twitter.com/Cd1VSET2Aj
— Amanda Walls (@amandajwalls) October 24, 2024
This is the first time I am listening to @aleyda and it is really amazing. Lot of insights and actionable information.
Thank you #aleyda for power packed presentation.#AhrefsEvolve @ahrefs #seo pic.twitter.com/Xe3A9MGfrr
— Jignesh Gohel (@jigneshgohel) October 25, 2024
GREAT MUSIC
First time I’ve ever Shazam’d a track during SEO conference ambience…. and the track wasn’t even Shazamable! #AhrefsEvolve @ahrefs pic.twitter.com/ZDzJOZMILt
— Lily Ray (@lilyraynyc) October 24, 2024
AMAZING GOODIES
Ahrefs Evolveきました！@ahrefs @AhrefsJP #AhrefsEvolve pic.twitter.com/33EiejQPdX
— さくらぎ (@sakuragi_ksy) October 24, 2024
Aside from the very interesting topics, what makes this conference even cooler are the ton of awesome freebies
Kudos for making all of these happen for #AhrefsEvolve @ahrefs team pic.twitter.com/DGzk5FSTN8
— Krista Melgarejo (@kimelgarejo) October 24, 2024
Content Goblin and SEO alligator party stickers are definitely going on my laptop. @ahrefs #ahrefsevolve pic.twitter.com/QBsBuY5Yix
— Patrick Stox (@patrickstox) October 24, 2024
This is one of the best swag bags I’ve received at any conference!
Either @ahrefs actually cares or the other conference swag bags aren’t up to par w Ahrefs!#AhrefsEvolve pic.twitter.com/Yc9e6wZPHn— Moses Sanchez (@SanchezMoses) October 25, 2024
SELFIE BATTLE
Some background: Tim and Sam have a challenge going on to see who can take the most number of selfies with all of you. Last I heard, Sam was winning – but there is room for a comeback yet!
Got the rare selfie with both @timsoulo and @samsgoh #AhrefsEvolve
— Bernard Huang (@bernardjhuang) October 24, 2024
THAT BELL
Everybody’s just waiting for this one.
@timsoulo @ahrefs #AhrefsEvolve pic.twitter.com/6ypWaTGDDP
— Jinbo Liang (@JinboLiang) October 24, 2024
STICKER WALL
Viva la vida, viva Seo!
Awante Argentina loco!#AhrefsEvolve pic.twitter.com/sfhbI2kWSH
— Gaston Riera. (@GastonRiera) October 24, 2024
AND, OF COURSE…ALL OF YOU!
#AhrefsEvolve let’s goooooooooooo!!! pic.twitter.com/THtdvdtUyB
— Tim Soulo (@timsoulo) October 24, 2024
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There’s a TON more content on LinkedIn – click here – but I have limited time to get this post up and can’t quite figure out how to embed LinkedIn posts so…let’s stop here for now. I’ll keep updating as we go along!
