Getting Started with Programmatic Advertising

Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to…

Key Google Analytics Features For Effectively Analyzing Data

Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data…

[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes

Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your…