Getting Started with Programmatic Advertising

Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to…

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Key Google Analytics Features For Effectively Analyzing Data

Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data…

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[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes

Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your…

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