SEO
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Web 3.0 is here. Have you considered a social media audit?
Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?”
A social media audit is like a health and wellness check-up for your brand’s digital marketing results, business outcomes, public relations, and brand awareness.
Here are 12 tips for conducting a social media audit in a Web 3.0 world.
1. Schedule It
Instead of waiting until a potential problem is detected or failing results appear, proactively schedule an audit for your brand, a quarterly checkup, and an annual exam.
A social media audit will create an efficient and actionable update to an existing social media plan or a reset to a new social media strategy.
Social PR Secret: Keep your team accountable and transparent by scheduling the social media audits on a calendar with all stakeholders invited.
Follow the SMART method of goal setting when it comes to social media audits. Keep it.
- Specific.
- Measurable.
- Attainable.
- Realistic.
- Timeframe.
Like any action item tied to successful outcomes, it is important to access your social media audit’s requirements including:
- Create a timeframe. Set aside a realistic amount of time to complete the audit.
- Allow for research into new technologies and innovation.
- Know what resources are needed to complete the social media audit.
- Understand what team members or outside consultants need to be involved in order to achieve a successful social media audit.
2. Include PR, SEO & PPC, And New Innovations Of Web 3.0 In The Audit
Working remotely or living behind closed doors in the social media marketing room leads to dehydration and loss of healthy nutrients in a social media marketing plan.
Public relations, search, and PPC will add depth, optimization, and vital content to a social media plan.
Combining marketing agendas gives a sense of synchronicity and supplements social media planning with aligned business goals and objectives.
The emergence of Web 3.0 technology and innovation is impacting all areas of digital marketing including social media.
Web 3.0 is defined as the next generation of the internet only operating in a more decentralized environment.
This means marketers and brands can be less reliant on big techs, like Google and Facebook, and focus more on community, creators, and even crypto.
Social media marketers should have a third eye on new social networks bubbling up from Web 3.0, NFTs, virtual worlds, and how physical worlds blend with digital worlds.
“It’s also important to consider if all of your digital marketing is connected with your social strategy by evaluating relative to the digital marketing landscape,” says Krista Neher, CEO, and Founder of Boot Camp Digital.

3. Grading Scale
A process and methodology for a social media audit are essential for long-term success and efficiencies.
Whether it’s your own process using Excel, a template from a third-party source, or a platform such as Sprout Social, using consistent methods puts science behind the historical comparisons.
Considering 45% of content professionals say they’re challenged with managing content production workflow, Sarah Collins, Chief Marketing Officer at Landscape Management Network, shares her approach to a social media audit.


4. Headlines & Grades
“We start with competitors and look for ‘who’s to beat.’ Then we write the headline for what each competitor’s strategy appears to be. We map it on a quadrant to determine the white space for the brand we represent,” says Collins.
Taking the quantitative and qualitative factors, Collins breaks down a social media audit approach like this:
- Quantitative considers competitors, community size, engagement, native channels (including Meta insights, analytics), and paid channels (such as Iconosquare, Cubeyou, Nuvi, Rival IQ).
- Qualitative analysis content, paid social via Rival IQ, and engagement.
Looking at your competitors on social media, see what they are missing and what you can do that they are not doing.


5. Website & Blog Assessment
Check the relevant website and blog pages to check for social media factors, including:
- Shareability.
- Meta titles and descriptions.
- Formatting.
- Keywords.
- Visuals.
- Content performance.
- Links.
- Accessibility.
- Integration with paid media.
- Behavior.
- Security and privacy.
Questions To Ask
- Do you have a newsroom to feature media coverage and press releases on your website?
- Are your blog posts and pages easy to share?
- Do your titles and descriptions make sense in a share?
- How about those visuals? Are they shareworthy or boring?
- Have you experimented with the most popular types of content: videos, reels, augmented reality, filters, avatars, and Artificial Intelligence-enhanced content?
- What is the best performing content? (You might be surprised and want to rework the content strategy.)
- What is the top-performing social media network in Google Analytics?
- Are you integrating chatbots into your home page?
- Is there a place for 3D or immersive content?
6. Social Media Channel Review
This is where you want to review each channel, including this checklist:
- Page/profile optimization.
- Cover and profile image use.
- Visual assets.
- Video optimization (i.e. playlists, featured, etc.).
- Frequency and timing.
- Content types/mix.
- Comment sentiment and response time.
- Live video use.
- Engagement.
- Branding.
- Optimization.
- Chatbots and messenger use and strategy.
- Augmented reality use.
- Virtual reality.
- Creator coins.
- Web 3/NFT marketplaces such as OpenSea.
- Audio experiences such as Twitter Spaces and Clubhouse.
- Community platforms such as Discord.
- Security and privacy.
Integrate social media with your email marketing strategy.
Optimize email marketing by running retargeting campaigns. Share your email newsletter content on social media, including social media share opportunities within email marketing content.
Explore metaverse types of channels, including:
- Spatial.io.
- AltspaceVR.
- Horizons Worlds.
Tap Into Employees On Social
Don’t neglect to audit your customer-facing employees’ LinkedIn profiles.
Are they representing the brand well? Are they posting valuable content and building meaningful relationships?
“It’s no longer enough to focus on your company pages alone. You need to equip your team with the right strategies to build their personal brands on LinkedIn,” says Mandy McEwen, Founder & CEO of Mod Girl Marketing and Luminetics.
Considering four out of five LinkedIn members drive business decisions, LinkedIn is a gold mine right now for B2B organizations. The brands leading the pack to invest in building a tribe of industry thought leaders.
“I like to see how they handle the customer service on social media feeds,” says Melissa Fach, Lead SEO Content Manager at Kelley Blue Book & Autotrader.
Fach adds, “Many brands are using chatbots and Messenger wrong. They respond to everyone the same way. Chatbots will be a huge problem in the future if brands don’t start paying attention. Right now, it may look like they don’t care.”
Social PR Secret: Consider adding a chatbot strategy or SMS to your audit checklist.
See what the competition is doing and how you can improve social customer service, better serve website visits and improve messaging outreach using chatbots.
Social VR Secret: Consider investing in an Oculus headset and start exploring virtual worlds and landscapes to see where virtual reality content fits your social media strategy.
7. Competitive Social Media Review
Compare your brand’s social media channels with at least two competitors or like-minded brands.
Create a spreadsheet and make notations of:
- Publishing trends compared to competitors.
- Creative.
- Frequency.
- Content types.
- Influencers.
- Engagement.
- New social networks.
- New technologies.
- Use of Artificial Intelligence.
- Virtual worlds.
- Employee/team personal brands relate to your business brand and how they influence social media positively or negatively.
8. Content Style, Messaging & Optimization Analysis
This is an opportunity to see how well your content feeds social media results. Look at the overall content style and brand voice.
- Is your content robotic and informal, or is it personalized and conversational?
- Does your content reflect a strategic content calendar, or are you winging it?
- Are you using hashtags effectively to maximize reach?
- Is your social team considering trends?
- Are you paying attention to the latest features, bells, and whistles being introduced by channels? Make sure you are not using what worked last year versus what is performing the best this year.
- Be sure to claim social media profiles as new networks pop up so you can control the brand name on each channel.
Look at each social media network as its own search engine.
Social PR Secret: Brands need to optimize for each social media channel just like they would optimize using keywords, links, and images for Google.
Treat each channel like a search engine and optimize your content, images, video, and profiles.
“I look to see where social shares lead to,” says Fach.
“Is it helpful content versus something salesy? Offer a solution that will help the person – most brands make a promise and lead the audience back to misleading content. Avoid the bait and switch type of social content.”
Persona Review
When conducting your persona review, you might find your brand does not have any persona. Now is the time to add personas to your social media marketing regimen.
Every brand usually has several types of audience personas to target. If you don’t have personas, start with a template from xtensio or Hubspot.
Social PR Secret: Have a persona review with your team. Add insights, interests, and more details to make each persona as authentic as possible.
Remember to have one of the personas represent your brand’s targeted journalists, reporters, and media influencers.
Metaverse PR Secret: As we enter the Web 3.0 era, consider creating avatars to represent and interact with each persona (companies like Genies) or even as easy as using Bitmojis and Facebook avatars to interact and engage with your personas in a meaningful way.
9. Social Media Distribution & Publishing Assessment
Brand to self: “I’ve created amazing social media content! The only problem is it’s not getting exposure, reach, or results.”
Check to see the content channels and ensure the channels line up with your audience.
Consider additional distributions such as:
- Press Releases.
- Medium.
- LinkedIn.
- Guest posts.
- Events.
- Conferences.
- Trade shows.
- Webinars.
- Lives.
- Podcasts.
- Audio experiences such as Clubhouse, Twitter Spaces, and Discord.
- Communities such as Facebook Groups and Discord Servers.
“Make it easy for your team to share social media posts to their personal social media accounts, particularly LinkedIn and Twitter,” says McEwen.
Your employees’ personal social media channels are an overlooked distribution channel that can dramatically impact social ROI.
Social PR Secret: Content distribution is a critical step in social media success.
Many brands publish once and move on to the next piece of content. Guy Kawasaki’s famous advice for social media distribution is to publish, rinse, and repeat.
10. Visual Asset Audit, Including Video and 3D
Today’s social media visual trend mix includes all of the following:
- Live video.
- Vertical video.
- Square images.
- Stories.
- GIFs.
- Memes.
- Infographics.
- Augmented reality content.
- Lenses.
- Filters.
- Text overlay on images.
- Filtered images.
- NFTs.
- Virtual worlds.
- Digital goods and advertising.
- Avatars.
- PFP (picture for proof) and profile pic.
- Livestreams in digital experiences.
- 3D content on social and websites using platforms such as Threedium.
Make sure your video is optimized for each channel. Check out this cheat sheet for digital video optimization.
Match up today’s social media trends as to what is working and trending compared to your brand’s use of visuals.
Are you behind the times? Using last year’s famous trends? Are you keeping up with the Web 2.0 transition to Web 3.0?
Now is the time for a visual facelift to stay up to speed on what your audience is expecting and engaging in.
Sift through the trends and compare your visuals with this checklist:
- Types.
- Optimization (i.e., alt tags, titles, descriptions, playlists).
- Web/blog visuals.
- Social.
- Stories.
- AR/VR.
- Metaverse.
- Virtual worlds.
- Virtual events like Fashion Week in the Metaverse.
- Emerging tech such as virtual beings, holograms, NFTs, avatars, and using artificial intelligence.
“Make sure to keep your team up-to-date on the latest digital marketing,” says Neher. “Social media is always changing and evolving, so invest in yourself and your team with training, conferences, and events.”
Social PR Secret: Social media and digital marketing skills are the #1 in-demand skills for marketers. Investing in your skills future-proofs your career.
11. Dig Deep & Set-Up Accurate Tracking
You’ve got to be real when it comes to social media auditing.
Social media is full of “fluffy” metrics, such as likes and comments, commonly known as vanity metrics. These metrics types don’t really tell us a whole lot of meaningful insights.
“If you’re looking to dig a bit deeper and correlate actual ROI and money being made because of your social media efforts, you need to get nitty-gritty when defining your goals and metrics on social,” says Ashley Ward-Segura, Vice President Of Global Operations at TopHatRank.com.
One of the best ways to track an actual purchase from a social media post is to do any of the following:
- Use UTM codes within your social media posts with shortened links to product pages.
- Track the referral source in Google Analytics or Semrush.
- Create a unique promo code that you only share on a social media network. (Make sure you use a unique one for each social media network to track which network gives you the most purchases.)
- Leverage the power of QR codes.
Maybe purchases aren’t your thing, and those 500 likes are the gold mine for your business. That’s totally fine!
What’s important is defining a realistic goal, something actually measured from social media, and giving yourself a realistic timeline to do so, says Ward.
Let’s not forget that not everything is quantitative – there is the power of qualitative data.
It’s called “dark social,” meaning not everything in social can be tracked. Just because it’s not trackable does not mean it is not happening or having an impact.
12. Third-Eye Chakra
Consider bringing in a third-party outside source to review or facilitate a social media audit.
This independent insight can unlock fresh perspectives and ideas while also identifying problems and blocks your in-house team might not be able to see.
“We often conduct social media audits for brands already doing a great job,” says Neher.
“The outside perspective allows businesses to better benchmark and get a fresh set of eyes. Even businesses already doing a good job benefit from expert advice.”
A thorough analysis of the data is also key, says Neher. A strong social media audit from an outside consultant should include the following elements:
- A clear understanding of the business goals, objectives, and strategies.
- A deep dive into the analytics to review performance to date.
- Competitive analysis and data to support performance vs. competition.
- Industry expert best-practices assessment to determine opportunities.
- Addition of new trends and features to enhance results and performance.
Conclusion
Get on the scale, and see how your brand weighs in.
Are you overweight on Web 2.0 and lacking any muscle in Web 3.0?
This could be a social media health issue.
Brands that choose not to adapt to the rapid innovative changes moving away from the reliance on big techs like Google, Facebook, and Apple will have a lower survival rate.
Keeping your social media marketing healthy creates the most opportunity for audience retention and attention.
This is the Web 3.0 era of the social media community, creators, and utility.
It’s where your audience has more of a say so in your success than you do.
Adapt or die.
More Resources:
Featured Image: apghedia/Shutterstock
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SEO
The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday | 12 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
Source | Day Of Week | Time To Post |
Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
Hootsuite | Monday and Tuesday | 1 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
Source | Day Of Week | Time To Post |
SocialPilot | Sunday | 2-4 p.m. EST |
HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
Hootsuite | Wednesday | 2 p.m. EST |
HubSpot | Saturday | 6-9 p.m. Local |
CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
Hootsuite | Thursday | 10 p.m. EST |
SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
Source | Day Of Week | Time To Post |
Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
HubSpot | Friday | 3-6 p.m. Local |
CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
Hootsuite | Monday | 4 p.m. EST |
CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
SEO
Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
SEO
SEO Trends You Can’t Ignore In 2024

Most SEO trends fade quickly. But some of them stick and deserve your attention.
Let’s explore what those are and how to take advantage of them.
If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.
This is super impressive, but there are a couple of issues:
- Everyone else using ChatGPT is creating the same content. It’s the same for users of other GPT-powered AI writing tools, too—which is basically all of them.
- The content is extremely dull. Sure, you can ask ChatGPT to “make it more entertaining,” but it usually overcompensates and hands back a cringe version of the same boring content.
In the words of Gael Breton:
How to take advantage of this SEO trend
Don’t use AI to write entire articles. They’ll be boring as heck. Instead, use it as a creative sparring partner to help you write better content and automate monotonous tasks.
For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)—and it does a pretty decent job.
Prompt:
Create an outline for a post entitled “[working title]” based on these keywords: [list]
Result:


When you’ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.


Then you can automate the boring stuff, like creating more enticing title tags…


… and writing a meta description:


If you notice a few months down the line that your content ranks well but hasn’t won the featured snippet, ChatGPT can help with that, too.
For example, Ahrefs tells us we rank in position 3 for “affiliate marketing” but don’t own the snippet.


If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.


In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.
Nomadlist’s location pages are a perfect example:


Each page focuses on a specific city and shares the same core information—internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in total.


Programmatic SEO is nothing new. It’s been around forever. It’s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.
The problem? As John Mueller pointed out on Twitter X, much of it is spam:
I love fire, but also programmatic SEO is often a fancy banner for spam.
— I am John – ⭐ Say no to cookies – biscuits only ⭐ (@JohnMu) July 25, 2023
How to take advantage of this SEO trend
Don’t use programmatic SEO to publish insane amounts of spam that’ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of time.
For example, Wise’s currency conversion pages currently get an estimated 31.7M monthly search visits:


This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount…


… the exchange rate over time…


… a handy email notification option when the exchange rates exceed a certain amount…


… handy conversion charts for popular amounts…


… and a comparison of the cheapest ways to send money abroad in your chosen currency:


It doesn’t matter that all of these pages use the same template. The data is exactly what you want to see when you search [currency 1] to [currency 2]
.
That’s probably why Wise ranks in the top 10 for over 66,000 of these keywords:


Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide below.
People love ChatGPT because it answers questions fast and succinctly, so it’s no surprise that generative AI is already making its way into search.
For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.




In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It’s like featured snippets on steroids.
This might not be a huge deal right now, but when Google’s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a cliff.
How to take advantage of this SEO trend
Don’t invest too much in topics that generative AI can easily answer. You’ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.
How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it’s clearly an easy question.
For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the US:


If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty words.


This is the perfect example of a topic where generative AI will remove the need to click on a search result for many.
That’s probably not going to be the case for a topic like this:


Sure. Generative AI might be able to tell you how to create a template—but it can’t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You’ll always have to click on a search result for a template created by that person.
These are the kinds of topics to prioritize in 2024 and beyond.
Sidenote.
None of this means you should stop targeting “simple” topics altogether. You’ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.
Bonus: 3 SEO trends to ignore in 2024
Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.
People are using voice search more than ever
In 2014, Google revealed that 41% of Americans use voice search daily. According to research by UpCity, that number was up to 50% as of 2022. I haven’t seen any data for 2023 yet, but I’d imagine it’s above 50%.
Why you should ignore this SEO trend
75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you’re already optimizing for those things, there’s not much more you can do.
People are using visual search for shopping more than ever
In 2022, Insider Intelligence reported that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just 15% in 2021.
Why you should ignore this SEO trend
Much like voice search, there’s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages—but you should be doing this stuff anyway as it’s been a best practice since forever.
People are using Bing more than ever before
Bing’s Yusuf Mehdi announced in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.
Why you should ignore this SEO trend
Bing might be more popular than ever, but its market share still only stands at around ~3% according to estimates by Statcounter. Google’s market share stands at roughly 92%, so that’s the one you should be optimizing for.
Plus, it’s often the case that if you rank in Google, you also rank in Bing—so it really doesn’t deserve any focus.
Final thoughts
Keeping your finger on the pulse and taking advantage of trends makes sense, but don’t let them distract you from the boring stuff that’s always worked: find what people are searching for > create content about it > build backlinks > repeat.
Got questions? Ping me on Twitter X.
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