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ChatGPT 4.0 Is Coming

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ChatGPT 4.0 Is Coming

GPT-4, is said by some to be “next-level” and disruptive, but what will the reality be?

CEO Sam Altman answers questions about the GPT-4 and the future of AI.

Hints that GPT-4 Will Be Multimodal AI?

In a podcast interview (AI for the Next Era) from September 13, 2022, OpenAI CEO Sam Altman discussed the near future of AI technology.

Of particular interest is that he said that a multimodal model was in the near future.

Multimodal means the ability to function in multiple modes, such as text, images, and sounds.

OpenAI interacts with humans through text inputs. Whether it’s Dall-E or ChatGPT, it’s strictly a textual interaction.

An AI with multimodal capabilities can interact through speech. It can listen to commands and provide information or perform a task.

Altman offered these tantalizing details about what to expect soon:

“I think we’ll get multimodal models in not that much longer, and that’ll open up new things.

I think people are doing amazing work with agents that can use computers to do things for you, use programs and this idea of a language interface where you say a natural language – what you want in this kind of dialogue back and forth.

You can iterate and refine it, and the computer just does it for you.

You see some of this with DALL-E and CoPilot in very early ways.”

Altman didn’t specifically say that GPT-4 will be multimodal. But he did hint that it was coming within a short time frame.

Of particular interest is that he envisions multimodal AI as a platform for building new business models that aren’t possible today.

He compared multimodal AI to the mobile platform and how that opened opportunities for thousands of new ventures and jobs.

Altman said:

“…I think this is going to be a massive trend, and very large businesses will get built with this as the interface, and more generally [I think] that these very powerful models will be one of the genuine new technological platforms, which we haven’t really had since mobile.

And there’s always an explosion of new companies right after, so that’ll be cool.”

When asked about what the next stage of evolution was for AI, he responded with what he said were features that were a certainty.

“I think we will get true multimodal models working.

And so not just text and images but every modality you have in one model is able to easily fluidly move between things.”

AI Models That Self-Improve?

Something that isn’t talked about much is that AI researchers want to create an AI that can learn by itself.

This ability goes beyond spontaneously understanding how to do things like translate between languages.

The spontaneous ability to do things is called emergence. It’s when new abilities emerge from increasing the amount of training data.

But an AI that learns by itself is something else entirely that isn’t dependent on how huge the training data is.

What Altman described is an AI that actually learns and self-upgrades its abilities.

Furthermore, this kind of AI goes beyond the version paradigm that software traditionally follows, where a company releases version 3, version 3.5, and so on.

He envisions an AI model that is trained and then learns on its own, growing by itself into an improved version.

Altman didn’t indicate that GPT-4 will have this capability.

He just put this out there as something that they’re aiming for, apparently something that is within the realm of distinct possibility.

He explained an AI with the ability to self-learn:

“I think we will have models that continuously learn.

So right now, if you use GPT whatever, it’s stuck in the time that it was trained. And the more you use it, it doesn’t get any better and all of that.

I think we’ll get that changed.

So I’m very excited about all of that.”

It’s unclear if Altman was talking about Artificial General Intelligence (AGI), but it sort of sounds like it.

Altman recently debunked the idea that OpenAI has an AGI, which is quoted later in this article.

Altman was prompted by the interviewer to explain how all of the ideas he was talking about were actual targets and plausible scenarios and not just opinions of what he’d like OpenAI to do.

The interviewer asked:

“So one thing I think would be useful to share – because folks don’t realize that you’re actually making these strong predictions from a fairly critical point of view, not just ‘We can take that hill’…”

Altman explained that all of these things he’s talking about are predictions based on research that allows them to set a viable path forward to choose the next big project confidently.

He shared,

“We like to make predictions where we can be on the frontier, understand predictably what the scaling laws look like (or have already done the research) where we can say, ‘All right, this new thing is going to work and make predictions out of that way.’

And that’s how we try to run OpenAI, which is to do the next thing in front of us when we have high confidence and take 10% of the company to just totally go off and explore, which has led to huge wins.”

Can OpenAI Reach New Milestones With GPT-4?

One of the things necessary to drive OpenAI is money and massive amounts of computing resources.

Microsoft has already poured three billion dollars into OpenAI, and according to the New York Times, it is in talks to invest an additional $10 billion.

The New York Times reported that GPT-4 is expected to be released in the first quarter of 2023.

It was hinted that GPT-4 might have multimodal capabilities, quoting a venture capitalist Matt McIlwain who has knowledge of GPT-4.

The Times reported:

“OpenAI is working on an even more powerful system called GPT-4, which could be released as soon as this quarter, according to Mr. McIlwain and four other people with knowledge of the effort.

…Built using Microsoft’s huge network for computer data centers, the new chatbot could be a system much like ChatGPT that solely generates text. Or it could juggle images as well as text.

Some venture capitalists and Microsoft employees have already seen the service in action.

But OpenAI has not yet determined whether the new system will be released with capabilities involving images.”

The Money Follows OpenAI

While OpenAI hasn’t shared details with the public, it has been sharing details with the venture funding community.

It is currently in talks that would value the company as high as $29 billion.

That is a remarkable achievement because OpenAI is not currently earning significant revenue, and the current economic climate has forced the valuations of many technology companies to go down.

The Observer reported:

“Venture capital firms Thrive Capital and Founders Fund are among the investors interested in buying a total of $300 million worth of OpenAI shares, the Journal reported. The deal is structured as a tender offer, with the investors buying shares from existing shareholders, including employees.”

The high valuation of OpenAI can be seen as a validation for the future of the technology, and that future is currently GPT-4.

Sam Altman Answers Questions About GPT-4

Sam Altman was interviewed recently for the StrictlyVC program, where he confirms that OpenAI is working on a video model, which sounds incredible but could also lead to serious negative outcomes.

While the video part was not said to be a component of GPT-4, what was of interest and possibly related, is that Altman was emphatic that OpenAI would not release GPT-4 until they were assured that it was safe.

The relevant part of the interview occurs at the 4:37 minute mark:

The interviewer asked:

“Can you comment on whether GPT-4 is coming out in the first quarter, first half of the year?”

Sam Altman responded:

“It’ll come out at some point when we are like confident that we can do it safely and responsibly.

I think in general we are going to release technology much more slowly than people would like.

We’re going to sit on it much  longer than people would like.

And eventually people will be like happy with our approach to this.

But at the time I realized like people want the shiny toy and it’s frustrating and I totally get that.”

Twitter is abuzz with rumors that are difficult to confirm. One unconfirmed rumor is that it will have 100 trillion parameters (compared to GPT-3’s 175 billion parameters).

That rumor was debunked by Sam Altman in the StrictlyVC interview program, where he also said that OpenAI doesn’t have Artificial General Intelligence (AGI), which is the ability to learn anything that a human can.

Altman commented:

“I saw that on Twitter.  It’s complete b——t.

The GPT rumor mill is like a ridiculous thing.

…People are begging to be disappointed and they will be.

…We don’t have an actual AGI and I think that’s sort of what’s expected of us and you know, yeah… we’re going to disappoint those people. “

Many Rumors, Few Facts

The two facts about GPT-4 that are reliable are that OpenAI has been cryptic about GPT-4 to the point that the public knows virtually nothing, and the other is that OpenAI won’t release a product until it knows it is safe.

So at this point, it is difficult to say with certainty what GPT-4 will look like and what it will be capable of.

But a tweet by technology writer Robert Scoble claims that it will be next-level and a disruption.

Nevertheless, Sam Altman has cautioned not to set expectations too high.

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New Google Ads Feature: Account-Level Negative Keywords

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New Google Ads Feature: Account-Level Negative Keywords

Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide.

The feature, which was first announced last year and has been in testing for several months, allows advertisers to add keywords to exclude traffic from all search and shopping campaigns, as well as the search and shopping portion of Performance Max, for greater brand safety and suitability.

Advertisers can access this feature from the account settings page to ensure their campaigns align with their brand values and target audience.

This is especially important for brands that want to avoid appearing in contexts that may be inappropriate or damaging to their reputation.

In addition to the brand safety benefits, the addition of account-level negative keywords makes the campaign management process more efficient for advertisers.

Instead of adding negative keywords to individual campaigns, advertisers can manage them at the account level, saving time and reducing the chances of human error.

You no longer have to worry about duplicating negative keywords in multiple campaigns or missing any vital to your brand safety.

Additionally, account-level negative keywords can improve the accuracy of ad targeting by excluding irrelevant or low-performing keywords that may adversely impact campaign performance. This can result in higher-quality traffic and a better return on investment.

Google Ads offers a range of existing brand suitability controls, including inventory types, digital content labels, placement exclusions, and negative keywords at the campaign level.

Marvin added that Google Ads is expanding account-level negative keywords to address various use cases and will have more to share soon.

This rollout is essential in giving brands more control over their advertising and ensuring their campaigns target the appropriate audience.


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Google’s Gary Illyes Answers Your SEO Questions On LinkedIn

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Google's Gary Illyes Answers Your SEO Questions On LinkedIn

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags.

Illyes is taking questions sent to him via LinkedIn direct message and answering them publicly, offering valuable insights for those in the SEO community.

It’s already newsworthy for a Google employee to share SEO advice. This is especially so given it’s Illyes, who isn’t as active on social media as colleagues like Search Advocate John Mueller and Developer Advocate Martin Splitt.

Throughout the past week, Illyes has shared advice and offered guidance on the following subjects:

  • Large robots.txt files
  • The SEO impact of website redesigns
  • The correct use of rel-canonical tags

Considering the engagement his posts are getting, there’s likely more to come. Here’s a summary of what you missed if you’re not following him on LinkedIn.

Keep Robots.Txt Files Under 500KB

Regarding a previously published poll on the size of robots.txt files, Illyes shares a PSA for those with a file size larger than 500kb.

Screenshot from: linkedin.com/in/garyillyes/, January 2023.

Illyes advises paying attention to the size of your website’s robots.txt file, especially if it’s larger than 500kb.

Google’s crawlers only process the first 500kb of the file, so it’s crucial to ensure that the most important information appears first.

Doing this can help ensure that your website is properly crawled and indexed by Google.

Website Redesigns May Cause Rankings To Go “Nuts”

When you redesign a website, it’s important to remember that its rankings in search engines may be affected.

As Illyes explains, this is because search engines use the HTML of your pages to understand and categorize the content on your site.

If you make changes to the HTML structure, such as breaking up paragraphs, using CSS styling instead of H tags, or adding unnecessary breaking tags, it can cause the HTML parsers to produce different results.

This can significantly impact your site’s rankings in search engines. Or, as Illyes phrases it, it can cause rankings to go “nuts”:

Google’s Gary Illyes Answers Your SEO Questions On LinkedInScreenshot from: linkedin.com/in/garyillyes/, January 2023.

Illyes advises using semantically similar HTML when redesigning the site and avoiding adding tags that aren’t necessary to minimize the SEO impact.

This will allow HTML parsers to better understand the content on your site, which can help maintain search rankings.

Don’t Use Relative Paths In Your Rel-Canonical

Don’t take shortcuts when implementing rel-canonical tags. Illyes strongly advises spelling out the entire URL path:

Google’s Gary Illyes Answers Your SEO Questions On LinkedInScreenshot from: linkedin.com/in/garyillyes/, January 2023.

Saving a few bytes using a relative path in the rel-canonical tag isn’t worth the potential issues it could cause.

Using relative paths may result in search engines treating it as a different URL, which can confuse search engines.

Spelling out the full URL path eliminates potential ambiguity and ensures that search engines identify the correct URL as the preferred version.

In Summary

By answering questions sent to him via direct message and offering his expertise, Illyes is giving back to the community and providing valuable insights on various SEO-related topics.

This is a testament to Illyes’ dedication to helping people understand how Google works. Send him a DM, and your question may be answered in a future LinkedIn post.


Source: LinkedIn

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Everything You Need To Know

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Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at the top of my list.

Why? Because they’re so versatile. You can do almost anything with them if you think through your strategy carefully.

For example, you can use the mighty sitelink in your advertising to:

  • Promote low search volume themes.
  • Push lagging products out the door.
  • Maximize hot sellers.
  • Highlight certain product categories.
  • Answer common questions.
  • Handle PR problems.

And that’s just a start! Sitelink assets can almost do it all.

Best Practices For Using Sitelink Assets Extensions

If you truly want to get the most out of your sitelinks, you need to think about your intention.

To help you with that, I’m going to lay out a few sitelink guidelines.

1. Get clear on your objectives. Before you start, you need to think about your goals. What are you trying to achieve with these assets? Are you advertising products or services? Will the asset work well with both branded and non-branded keywords? Your answers to these questions will help determine if your sitelinks are versatile and useful to the searcher.

2. Use sitelinks as part of your larger strategy. Don’t think of your sitelinks in isolation. You should also consider the accompanying ad, landing page, and other assets. Make sure they all work together in service to your overarching strategy.

3. Use a mix of sitelinks. Sitelinks can serve multiple purposes, so make sure you’re using a variety. For example, you don’t want to use every sitelink on an ad to promote on-sale products. Instead, use a mix. One could promote an on-sale product, one could generate leads, one could highlight a new product category, and one could direct prospective clients to useful information.

4. Create landing pages for your sitelinks. Ideally, you want to send users to landing pages that tightly correlate with your sitelink instead of just a regular page on your website.

5. Track sitelink performance and adjust. It’s not enough to set up sitelinks. You should also track them to see which links are getting traction and which ones are not. This doesn’t mean that all sitelinks should perform equally (more on this below), but it does mean they should perform well given their type and objectives.

Why it’s Better To Use A Mix Of Sitelink Assets

Let’s dive deeper into this idea of using a mix of sitelinks by looking at an example.

In a new client account, we created four different types of sitelinks:

  • Two sitelinks are product-focused (as requested by the client).
  • One sitelink connects users with an engineer to learn more about the product (“Speak to an Engineer”). It has more of a sales focus.
  • One sitelink allows users to learn more about the products without speaking to an engineer (“What is?”).

The “What is?” sitelink is outperforming the “Speak to an Engineer” sitelink when we measure by CTR. While we need more data before making any changes, I predict we’ll eventually swap out the sales-y “Speak to an Engineer” sitelink for something else.

The fact that the educational link (“What is?”) is performing better than the sales-y link (“Speak to an Engineer”) isn’t too surprising in this case. The product is a new, cutting-edge robot that not many people are aware of, yet. They want more info before talking to someone.

sitelink extensions - performance exampleScreenshot by author, January 2023

By using a mix of sitelinks, and assessing the performance of each, we gained a lot of valuable information that is helping to guide our strategy for this account. So going with a mix of sitelinks is always a good idea. You never know what you’ll discover!

Sitelink Assets Examples

Now, let’s look at some specific examples of sitelink assets in Google Ads.

Example 1: Chromatography

Sitelinks extension - Chromatography exampleScreenshot from Google, January 2023

Application Search: This ad is for a highly technical product that can be used in a wide variety of applications. (Chromatography is a laboratory technique for separating mixtures.) So putting “application search” in a sitelink here might make sense. It helps prospective clients find what they’re looking for.

Sign up and Save Big: A good sitelink for lead generation and potential revenue.

Technical Support: I’m not a big fan of putting technical support in sitelinks. Tech support seems more targeted to current users rather than prospective users. But who knows, maybe they really do want to help current users get tech support via their advertising.

Guides and Posters: Again, this sitelink is a bit unusual, but it might be appropriate for this product. Perhaps people are downloading branded posters and posting them in their workplaces. If so, it’s a great way to build brand awareness.

Example 2: Neuroscience Courses

Sitelink Extensions - Nueroscience courses exampleScreenshot from Google, January 2023

I love everything about these sitelinks! The advertising is using them to reach people in all phases of the buyer journey.

For people not ready to commit:

  • Study Neuroscience: This sitelink is broad and informational. It’s helpful to people who have just started to explore their options for studying neuroscience.
  • Get Course Brochure: This sitelink is also great for people in the research phase. And while we mostly live in an online world, some people still prefer to consume hard-copy books, brochures, etc. With this sitelink, the school is covering its bases.

For people getting close to committing:

  • Online Short Course: This is the course the school offers. It’s a great sitelink for those almost ready to sign up.

For people ready to sign up:

  • Register Online Now: This is the strongest call to action for those ready to commit. It takes people directly to the signup page.

Example 3: Neuroscience Degrees

Let’s look at another example from the world of neuroscience education: this time for a neuroscience degree program.

Sitelink extensions - neuroscience degree exampleScreenshot from Google, January 2023

In contrast to the previous two examples, the sitelinks in this ad aren’t as strong.

Academics Overview: This sitelink seems more appropriate for a broad term search, such as a search on the school’s name. If the searcher is looking for a specific degree program (which seems like the intention based on the term and the ad), the sitelinks should be something specific to that particular degree program.

Scholarships: Just as with the above sitelink, “Scholarships” doesn’t seem very helpful either. The topic of scholarships is important—but probably doesn’t need to be addressed until the person determines that this school is a good fit.

Example 4: Code Security

Next, let’s look at two Google search ads for code security products.

Sitelink extensions - code security exampleScreenshot from Google, January 2023

 

The sitelinks in these two ads look like typical assets you’d find for SaaS, cloud-based, or tech companies. They click through to a lot of helpful information, such as product plans and success stories.

I particularly like the Most Common Risks sitelink in the second ad. It leads to a helpful article that would be great for engaging top-of-funnel leads.

On the flip side, I’m not a big fan of the Blog sitelink in the first ad. “Blog” simply isn’t very descriptive or helpful.

Still, there are no right or wrong sitelinks here. And it would be interesting to test my theory that blog content is not a top-performing asset!

Sitelink Assets Are More Than An Afterthought

I hope I’ve convinced you of the usefulness and versatility of sitelinks when created with specific objectives that align with your broader strategy.

So don’t create your sitelink assets as an afterthought.

Because if you give them the careful consideration they deserve, they’ll serve you well.

Note: Google sitelink assets were previously known as sitelink extensions and renamed in September 2022.

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