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Facebook Home Feed Changes May Improve Reach & Discoverability

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Facebook Home Feed Changes May Improve Reach & Discoverability

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.

Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as they open the app.

A secondary feed contains content from people a user is friends with and pages they choose to follow.

The addition of an algorithmically generated feed of content suggestions is almost sure to impact Facebook’s content distribution.

Is that a good thing for marketers?

Here’s a full recap of all the changes Meta CEO Mark Zuckerberg announced.

Facebook Home Feed Gets Split In Two

Zuckerberg announced Facebook’s home feed is getting split into two tabs; Home and Feed.

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Home is the tab you first see when you open Facebook, while Feed is the tab with content you’ve opted into seeing.

Zuckerberg emphasizes the benefits of the new Feed tab, which makes it easier to keep up with posts from friends and family.

For content creators and businesses working on expanding their audience on Facebook, the Home tab is the most intriguing part of today’s announcements.

New Home Tab Turns Facebook Into A Discovery Engine

Facebook’s new Home tab is a departure from the experience people are used to.

Previously, you may have opened Facebook to see a post from a friend or a favorite local business page.

You might now open Facebook and see personalized content from pages you’ve never engaged with.

Many publications are describing the new feed as “TikTok-like,” which is true because it’s now an endless rabbit hole of content recommendations.

Design-wise, Facebook’s Home tab isn’t drastically different from the old feed.

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Yes, the Home tab contains Reels and Stories, so it may appear TikTok-like at first glance. However, it continues to surface regular photo, video, and text posts.

You’ll even see content from friends interspersed between the suggested posts, which means the updated feed isn’t taking away anything.

This update adds to the Facebook experience by serving additional content users wouldn’t ordinarily see.

As a result of the increase in content suggestions, people and pages may have an easier time building an audience on Facebook.

In a blog post, Facebook explains how the new Home feed recommends content:

“Your Home tab is uniquely personalized to you through our machine learning ranking system. This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable. We’re investing in AI to best serve recommended content in this ranked experience.”

In the coming months, we’ll better understand what this update means for businesses and marketers.

Changes are rolling out starting today. You’ll know you have the update when you see the new Feeds tab in the shortcuts bar.


Sources: Facebook, Mark Zuckerberg
Featured Image: DVKi/Shutterstock

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Google’s Algorithms Can Understand When Sources Agree On Same Fact

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Google's Algorithms Can Understand When Sources Agree On Same Fact

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact.

This update to MUM is part of a more significant effort to improve information literacy across the web.

A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading information every week.

To help people separate fact from fiction, Google is applying several changes to search results.

Here are the complete details about the updates Google announced today.

Improvements To Google’s MUM Algorithm

With improvements to the MUM algorithm, Google can understand when multiple sources on the web come to a consensus.

What does this mean for search results?

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Google will now fact-check its featured snippets to see if other reputable sources agree with the information.

Pandu Nayak, Google’s Vice President of Search, explains how advancements to the MUM algorithm make this possible:

“Our systems can check snippet callouts (the word or words called out above the featured snippet in a larger font) against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing. We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.”

Further, MUM can help Google more accurately determine when queries are better served without featured snippets.

As a result of this update, Google is reducing the triggering of featured snippets in these cases by 40%.

Helping Searchers Identify Trustworthy Information

Along with the update to MUM, Google is introducing additional features to help searchers find information they can trust.

Expanding ‘About This Result’

Google is expanding the ‘about this result’ feature with more context, such as:

  • How widely a source is circulated
  • Online reviews about the source or company
  • Whether another entity owns the company
  • When Google’s systems can’t find adequate information about a source
Image Credit: Screenshot from blog.google/products/search/information-literacy/, August 2022.

About this result is now available in the Google app and in more languages, including Portuguese (PT), French (FR), Italian (IT), German (DE), Dutch (NL), Spanish (ES), Japanese (JP), and Indonesian (ID).

Content Advisories About Information Gaps

A new advisory in search results will alert users when there’s not enough reliable information available for a particular query.

Google shares an example of a search related to a conspiracy theory triggering the new content advisory:

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Google’s Algorithms Can Understand When Sources Agree On Same FactImage Credit: Screenshot from blog.google/products/search/information-literacy/, August 2022.

Source: Google
Featured Image: Andrii Yalanskyi/Shutterstock

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