Connect with us

SEO

Facebook’s Most Widely Viewed Links Dominated By Spam

Published

on

Facebook's Most Widely Viewed Links Dominated By Spam

Meta released its latest widely viewed content report showing what the most popular posts were for the second half of 2021.

In addition, the report includes statistics about content that tends to be shared, a list of most popular domains, and the most viewed links, pages, and posts seen by users in the United States.

Meta is transitioning to a new methodology for reporting the most widely viewed content.

For this report, Meta chose to show results based on the old methodology and the new approach.

Meta used “content views” and “viewers” as the top metrics for generating the widely viewed content report.

One of the important changes is updated criteria for links included in the widely viewed links report. Now, a link will have to generate a preview in order to be considered a viewed link.

Widely Viewed Links

Facebook stated the most widely viewed links reflected the wide interests of Facebook users in topics such as humor, culture, and do it yourself subjects.

That said, according to the new methodology of the widely viewed links report, 30% of the top 20 most widely viewed links were generated through inauthentic behavior and spam.

Inauthentic behavior is when users misrepresent themselves or artificially boost their content using tactics such as multiple Facebook accounts.

The top two most widely viewed links, with combined views of 59.3 million views came from the same website.

In fact, the same domains accounted for all 30% of the top links blocked for inauthentic behavior.

The 30% of inauthentic behavior links managed to generate 112.2 Million views before Facebook stepped in and blocked them.

Screenshot Of Top Two Most Widely Viewed Links

Image Credit: Screenshot from transparency.fb.com/data/widely-viewed-content-report/, May 2022.Most Viewed Links

The non-spam top twenty list consists of:

  1. Private YouTube Video
  2. YouTube Video – Political
  3. TMZ Article About Bob Saget
  4. Dot Gov Covid Test Page
  5. TikTok
  6. NBC News Article
  7. BBC News article
  8. USPS Covid Test Site
  9. Fox News Detroit Dog Rescue Article
  10. HuffPost Superbowl Halftime Article
  11. Offline Parked Domain (ranked #15 with 12.3 million views)
  12. ComicBook.com article
  13. BuzzFeedNews article
  14. ScreenRant article

Most Popular Posts

Meta also published statistics about the most popular posts.

  • 85.3% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed
  • 49.1% Posts from followed friends and people
  • 20.5% Posts from joined groups
  • 15.7% Posts from followed pages
  • 11.7% Posts from unconnected posts
  • 3% Other

Most Widely Viewed Posts

Perhaps a commentary on what passes for entertainment in the 21st century, the most popular post on Facebook for the second half of 2022 was a short video of a woman at a sports arena walking up an aisle randomly shoving people she passed.  The post received 68 million views.

Top Post On Facebook

Top Post on FacebookImage Credit: Screenshot from transparency.fb.com/data/widely-viewed-content-report/, May 2022.Top Post on Facebook

The rest of the most widely viewed posts were on a similar train-wreck level of content.

Facebook Transparency Report

The biggest takeaway might be that Facebook is getting better at blocking spam sites if only one site managed to infiltrate the top twenty most widely viewed links.

Or it could be that this one site was really, really good at inauthentic behavior and shut out the competitors.

It would be interesting if in the future Meta released the top 100 most widely viewed links so that a bigger picture of what’s going on at Facebook could be viewed.

Top 20 lists like the ones Meta shared give only a partial view and as such, seems to be only partially transparent.


Citations

Read the Widely Viewed Content Report

Widely Viewed Content Report: What People See on Facebook

Read the Full Meta Transparency Report

Transparency Report, Second Half 2021

Featured Image: Master1305/Shutterstock

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘facebooks-most-widely-viewed-links-dominated-by-spam’,
content_category: ‘facebook news’
});

Source link

SEO

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Published

on

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawling is the first step on any page’s journey to a results page.

Search engines must discover your page before evaluating it and deciding where to place it in the results.

Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., to deliver query results.

So, they prioritize crawling efforts to conserve resources and the load on the websites they’re visiting.

There’s a limit on how much time crawlers can spend on you.

The amount of time that Google devotes to crawling a site is called the site’s crawl budget.

Any technical hiccups that interrupt Google’s ability to crawl your site are called crawl errors.

Smaller sites are not likely to be affected. When you hit over a few thousand URLs, it becomes essential to help Googlebot discover and prioritize the content to crawl and when and how much of the server resources to allocate.

Given it’s the starting point, you may wonder: Is how well Google can crawl my website a ranking factor?

[Deep Dive:] The Complete Guide To Google Ranking Factors

The Claim: Crawl Errors And Crawl Budget As Ranking Factors

Reducing crawl errors and improving the crawl budget are both major focuses of technical SEO, and for a good reason!

You invest tens or hundreds of thousands of dollars a year creating high-quality content, then hit publish, and all you can do is wait for your hard work to appear in search results.

The trouble is, if Google doesn’t crawl a page due to an error or limited crawl budget, the page can’t rank for anything at all.

For a page to appear in Google search results, it must first be crawled by Googlebot.

That is why some marketers consider crawl budget a ranking factor.

Let’s see if there is any evidence to support that claim.

The Evidence: Crawl Errors And Crawl Budget As Ranking Factors

Understanding how a page gets from a website to the search engine result page (SERP) is essential to determine if crawl budget could be a ranking factor.

The process involves three steps: crawling, indexing, and ranking.

Read about the intricacies of the process in SEJ’s ebook, “How Search Engines Work.

Crawl budget and crawl errors fall under “crawling”; bots follow links to discover pages.

Indexing is analyzing a page and storing it in a catalog for easy retrieval.

After a page has been crawled and indexed, it is eligible to display in search results.

Ranking essentially lists the most relevant webpage at the top of search results, followed by the other pages, based on how well Google thinks the page answers the query.

The ranking stage includes most of the analysis performed by Google’s algorithms. To be considered a ranking factor, something needs to be given weight during the ranking stage.

While crawling is required for ranking once met, this prerequisite is not weighted during ranking.

Just in case that doesn’t fully settle the issue for you:

Google addresses whether or not crawling is a ranking factor directly in their “Top questions” section of the Google Search Central blog.

Screenshot from Google Search Central, June 2022Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google’s documentation reassures readers that while crawling is necessary for being in search results, it is not a ranking factor.

[Discover:] More Google Ranking Factor Insights

Our Verdict: Crawl Errors And Crawl Budget Are Not Ranking Factors

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google determines rankings by many factors. However, crawl errors and crawl budgets are not one of them.

Think of crawling as the entry point into Google’s search results.

Search engines need to be able to crawl your website to index your pages. Indexing is required for ranking. But, an increased crawl budget is not responsible for better positions in search results.


Featured Image: Paulo Bobita/Search Engine Journal

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘crawl-errors-crawl-budget-ranking-factors’,
content_category: ‘seo
});
}
});

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish