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Google June 2024 Spam Update

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Google Space Invaders Spam Update

Google has released a new algorithm update the search company is naming the Google June 2024 Spam Update yesterday, on June 20, 2024. This update does not have anything new specific changes that we are aware of, like some previous updates. Google just wrote, “Today we released the June 2024 spam update. It may take up to 1 week to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done.”

Google did link to its generic spam updates page on its help documentation but that page was no updated with any new details. Google did say on LinkedIn, “It’s a normal spam update, it’s not the algorithmic part of reputation abuse. We’ll inform when that happens.” Also, this is not link related, because Google has separate link spam updates and this was labeled just a “spam update.” Google also confirmed that for me on X.

I will say the early reaction to this update is not positive. I mean, a lot of content creators and SEOs are fed up with Google search quality and these updates. Of course, these Google updates aim at improving overall search quality, while spam updates aim to remove spam that is manipulating those search results.

June 2024 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google June 2024 Spam Update
  • Launched: June 20, 2024 at about 11:15 am ET
  • Rollout: Will take about a week to fully rollout.
  • Targets: Sites violating some of the Google search spam policies.
  • Does Not Target: This update does not target link spam, it does not target the site reputation abuse policy and some other policies.
  • Penalty: It penalizes some of spam techniques that are against Google’s spam policies.
  • Global: This is a global update impacting all regions and languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
  • Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Tracking Tools On June 2024 Spam Update

The tools are mostly calm, so it does not seem to be picking up big changes from this update yet. I don’t expect it to, since this is a spam update and not a core update. That being said, some tools have been heated for many days now.

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

Accuranker:

Accuranker

Algoroo:

Algoroo

SERPmetrics:

Serpmetrics

Mangools:

Mangools

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Previous Google Spam Updates

Here are the documented previous spam updates:

Spam Update Details

Google’s very own spam update help documentation says:

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Other Spam Update Information

I do wonder if this spam update caused those indexing issues last night?

Everyone is just a bit feisty right now but here is the confirmation about it not being related to the site reputation abuse and not a link spam update:

Forum discussion at X, Black Hat World and WebmasterWorld.



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SEARCHENGINES

Google Core Update Expected In Coming Weeks

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Google Core Fire Balls

Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once approved are launched.

Sullivan said this on a comment on this site, over here, he wrote, “I would expect we’ll see one in the coming weeks, because that fits in with our general cycle.” “But precisely when, that’s just not known yet,” he added.

In fact, he added that these updates are simple not scheduled, he said, “the ranking team makes changes, tests those, evaluates those and eventually we get a launch date.” But that, I guess, has not happened yet and thus we don’t have a date yet. When it is ready, I assume Google will roll it out and let us know and that seems to happen pretty quickly after the testing and evaluations are all approved.

He wrote:

We’d tell you when the next core update will be if we knew. But we don’t know exactly yet, that’s all. These aren’t scheduled to a particular day. The ranking team makes changes, tests those, evaluates those and eventually we get a launch date. There have been many times I could have said “Core update next week!” because everything was on track for that to happen, but then there’s a need to do a bit more work or other things that might cause a pushback. I would expect we’ll see one in the coming weeks, because that fits in with our general cycle. But precisely when, that’s just not known yet.

As to seeing changes? Well, Sullivan did also say in the comments, “I do hope we can improve in some of these cases where creators with their hearts in the right places, and who are doing the real content effort behind that, are rewarded as we should be doing.” This echoes a lot of what Google said before.

He also added something I did not know, that he interviewed folks at HouseFresh and RetroDodo in front of about 50 Google Search Quality team members, so the Google team “could hear first-hand directly some of the things that they’ve had relayed from me, John or which they’ve read about,” he wrote. “It was incredibly useful, impactful, and I’m deeply grateful for both of those for agreeing to do it,” he added.

So maybe we will have a July 2024 core update or maybe it will be an August 2024 core update – or maybe later. It all depends on how the testing and evaluations go… For all we know, that might happen later today, so buckle up.

Forum discussion at us and X.

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How To Remove Thumbtack Book Links In Google Business Profiles

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Google Appointment Book

There are new reports that a booking/appointment system run by Thumbtack, a local search service, is automatically adding its booking links and service to Google Business Profiles. Well, you can opt out, if you don’t want it. But I am sure most businesses will have no clue this was added to their local listings in Google Search and Google Maps.

To opt out, you need to fill out this form. This is from the Thumbtack help page – so check there if the form no longer works, maybe there will be an updated link.

The book now button looks like this:

Google Business Profile Book Button

As reported to me by Colan Nielsen on X and posted in the Local Search Forum, this business does not want the book link to go to Thumbtack, but it does – at least when I wrote this.

Colan wrote, “Looks like Thumbtack is automatically adding booking links to Google Business Profiles.”

We saw this happen a lot over the years, we even called it hijacking appointment links in Google – including with Postmates.

The Thumbtack help document says, “we’ve automatically added a Thumbtack booking option through your Google Business Profile. No further action is needed from you.” So this is not an opt in thing, rather an opt out thing – which is not good.

So please be aware of this and be on the look out for changes to your booking link.

Forum discussion at Local Search Forum.

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips


For the original iTunes version, click here.

This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping and return policies in settings. Google said it found the feedback it collected on the last core update really helpful. Google updated its URL best practices document to say don’t use fragments to change content on the page. Google Search will now extract composite images with trained algorithmic media types, i.e. AI. Google said if you are ranking for unrelated keywords in search, maybe try to make your content clearer. Google is testing country label tags in the search results. Google is testing auto-playing videos in the search results. Google is also testing thin video snippets. Google Ads enabled broad match by default for new search campaigns. Google Ads confirmed ads can show below featured snippets as part of its dynamic ad placement evolution. Google Ads is testing double row carousel shopping ads. Google Ads is testing people also browsed carousel.s Google Maps said it is not testing “add stop” ads. Bing is testing nutrition labels in the image results. Google Business Profiles added a consumer alerts page. Thumbtack is automatically adding its booking links to your Google Business Profile. YouTube shared some YouTube SEO advice and tips That was the search news this week at the Search Engine Roundtable.

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