Connect with us

SEO

Get To Know Google’s Before: and After: Search Operators

Published

on

Get To Know Google's Before: and After: Search Operators

Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier.

While it’s possible to use Google’s Tools menu to do the same thing, it takes six clicks to do what advanced search operators accomplish with one click.

Advanced Search Operators

Advanced search operators (otherwise known as search commands) are ways to refine your search in order to get a more specific result.

For example, if you want search results from a specific website, you can use the site: search operator.

Example of the site search operator:

apples site:example.com

The above search will return all webpages on the example.com website that contains the word “apple” in them.

Now, here is how to do the same search, but this time we want to find results about “apple” but not from example.com.

To do that, we do the same search but with the minus sign (-).

Example of site exclusion search operator:

apple -site:example.com

Before: And After: Search Operators

The advanced search operators that Google introduced in 2019 are called the before: and after: commands.

What these search commands do is make it easier to find webpages that are published within a specific period of time.

These kinds of time-based searches help a user to find webpages that were published during a specific time period.

There was already a way to accomplish this time-based task by using an advanced search tool available on Google’s home page.

But, using those tools takes six clicks to accomplish a time-based search.

The old way to do it is to first click on the Tools button located below and to the right of the search box:

Screenshot by author, May 2022Screenshot of Google's Tools Button for Advanced Searches

Then, the next step is to click the “Any time” link.

Screenshot of Google's Tools Button for Advanced Searches showing the Time-based search toolScreenshot by author, May 2022Screenshot of Google's Tools Button for Advanced Searches showing the Time-based search tool

The third step is to enter a custom date range in the pop-up calendar box.

custom date rangeScreenshot by author, May 2022custom date range

That’s a lot of typing and clicking in order to search for a document that was published within a specific time frame.

The New Way To Accomplish Time-Based Searches

The new way to search is similar to using the other advanced search operators, like the “site:” search operator example above.

The before and after search commands look like this:

before:

after:

These are examples of how to use the before and after search commands:

spider man before:2005
spider man after:2005
spider man after:2005-01-01 before:2019-31-12

Note: If you’re using the full dates, the search has to be done in the year/month/day format.

before-search-operatorExample of spider man before:2005before-search-operator
multiple date search operatorExample of multiple calendar datesmultiple date search operator

What The Before & After Search Operators Mean

The advanced search operator “before:2019” means before 01/01/2019.

This is a screenshot of a search using the “before:” advanced search operator:

Screenshot of before: advanced search operatorScreenshot from search, Google, May 2022Screenshot of before: advanced search operator

Notice how the above search result has a date of November 16, 2018? That’s because Google is returning webpages from before 01/01/2019.

This is the same search but restricted to results from before 2018:

Screenshot of before: advanced search operator for pages published before 2018Screenshot from search, Google, May 2022Screenshot of before: advanced search operator for pages published before 2018

Similar to the previous search, what Google is doing with the “before:2018” search operator is returning webpages that were published before 01/01/2018.

How Dashes And Slashes Work

Something that’s really cool is that both a dash (-) and a slash (/) in the date also work.

So for this search:

avengers endgame after:2019/03/01 before:2019/03/05

You get this search result:

slashes and dashesScreenshot from search, Google, May 2022slashes and dashes

Time-Based Search Operators Are Flexible With Numbers

Another useful feature is that when entering a date, it doesn’t matter if single digits are written with or without a zero.

This:

07

Works the same as this:

7

Are Dates Sometimes Wrong?

The publication date of the search result pages will not always be shown.

This was the case in 2019 when the before and after search commands were announced, and this continues to be the case today as of the publication of this article.

Also, sometimes there are search results that don’t seem to match.

For example, for the Spider-Man search like this:

spider man after:2005-01-01 before:2019-31-12

The search results should be no later than December 31, 2019.

But, if you look at the example below, there’s a result from 2021. Is the search operator broken?

Wrong Search Result?

wrong search result?Screenshot by author, May 2022wrong search result?

The above search result is not broken. The above search result from the IMDB website appears to be from 2021, but that page was originally published in 2019.

Screenshot of Archive.org Cache of 2019 IMDB Spider-Man PageScreenshot of Archive.org Cache of 2019 IMDB Spider-Man PageScreenshot of Archive.org Cache of 2019 IMDB Spider-Man Page

So, although the current webpage appears to say that it was published in 2021, the actual publication date was in late 2019 (as seen in the cache saved by Archive.org), when the IMDB created the webpage for the (at the time) untitled movie, that eventually came to be known as Spider-Man No Way Home.

Before & After Works In Google News

The date-based search operators also work in Google News.

This should make it easier to research news reports from specific date periods.

For example, WordPress is updated to version 6.0 (named Arturo) in late May 2022.

If I search Google News for WordPress Arturo from before 2022, Google news returns search results where the words WordPress and Arturo are on the news site. But nothing about the WordPress 6.0 Arturo update.

But, if I search for WordPress Arturo for the dates after March 2022, I get the news search results about the WordPress update.

Google News search like this:

wordpress arturo after:2022-03-01

Returns the correct search results:

Google News Search by Date Range

Google News Search by Date Range

Before And After Dates Are Considered Estimates

At the time that the search operators were announced, Google’s Danny Sullivan said that it’s possible that Google might not get it right because it’s sometimes difficult to parse the actual publication date.

So, it was said at the time that the publication dates of search results that used the date-based search operators were to be understood as more of an estimate.

But as is seen with a little digging around, some of what appears to be mistakes in the date range are actually correct. It’s just that the articles were subsequently updated.

Save Time With The Before And After Search Operators

I have to admit that I have forgotten about the before and after search operators. I’ve never seen anyone talk about them since the announcement of these search operators.

Nevertheless, searching with date restrictions is a useful way to search, and it’s a good idea to become reacquainted with these search operators.

Citation: Read the tweet by SearchLiaison that announced the before and after search operator.

More Resources:


Featured Image: Golden Dayz/Shutterstock

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘google-commands-before-after’,
content_category: ‘seo’
});

Source link

SEO

Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Published

on

Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.


Featured Image: Ascannio/Shutterstock



Source link

Continue Reading

SEO

AI Content Detection Software: Can They Detect ChatGPT?

Published

on

AI Content Detection Software: Can They Detect ChatGPT?

We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.

ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.

In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.

ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.

Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.

Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.

Another potential challenge ChatGPT poses is how students might leverage it within their written work.

If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.

Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.

Also, Google recently changed its wording regarding AI-generated content, so that it is not necessarily against the company’s guidelines.

Image from Twitter, November 2022

This is why I decided to try out existing tools to understand where the tech industry is when it comes to detecting content generated by ChatGPT, or AI generally.

I ran the following prompts in ChatGPT to generate written content and then ran those answers through different detection tools.

  • “What is local SEO? Why it is important? Best practices of Local SEO.”
  • “Write an essay about Napoleon Bonaparte invasion of Egypt.”
  • “What are the main differences between iPhone and Samsung galaxy?”

Here is how each tool performed.

1. Writer.com

For the first prompt’s answer, Writer.com fails, identifying ChatGPT’s content as 94% human-generated.

Writer.com resultsScreenshot from writer.com, January 2023

For the second prompt, it worked and detected it as AI-written content.

Writer.com test resultScreenshot from writer.com, January 2023

For the third prompt, it failed again.

Sample ResultScreenshot from writer.com, January 2023

However, when I tested real human-written text, Writer.com did identify it as 100% human-generated very accurately.

2. Copyleaks

Copyleaks did a great job in detecting all three prompts as AI-written.

Sample ResultScreenshot from Copyleaks, January 2023

3. Contentatscale.ai

Contentatscale.ai did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.

Contentscale.aiScreenshot from Contentscale.ai, January 2023

4. Originality.ai

Originality.ai did a great job on all three prompts, accurately detecting them as AI-written.

Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.

Originality.aiScreenshot from Originality.ai, January 2023

You will notice that Originality.ai doesn’t detect any plagiarism issues. This may change in the future.

Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.

5. GPTZero

This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.

GPTZeroScreenshot from GPTZero, January 2023

Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.

sentence by sentence text perplexityScreenshot from GPTZero, January 2023

OpenAI’s AI Text Classifier

And finally, let’s see how OpenAi detects its own generated answers.

For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.

AI Text Classifier. Likely AI-generatedAI Text Classifier. Likely AI-generated

But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.

AI Text Classifier. Unlikely AI-generatedAI Text Classifier. Unlikely AI-generated

As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.

Conclusion

Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).

It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.

If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.

On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.

So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.

More resources: 


Featured Image: /Shutterstock



Source link

Continue Reading

SEO

Five things you need to know about content optimization in 2023

Published

on

5 Things You Need To Know About Optimizing Content in 2023

30-second summary:

  • As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance
  • ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content
  • Making sure your content rank high enough to engage the target audience requires strategic planning and implementation

Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behind the query and bringing back results that are relevant, high-quality, and accessible for consumers.

As if the constantly shifting search landscape weren’t difficult enough to navigate, content marketers are also contending with an increasingly technology-charged environment. Competitors are upping the stakes with tools and platforms that generate smarter, real-time insights and even make content optimization and personalization on the fly based on audience behavior, location, and data points.

Set-it-and-forget-it content optimization is a thing of the past. Here’s what you need to know to help your content get found, engage your target audience, and convert searchers to customers in 2023.

AI automation going to be integral for content optimization

Technologies-B2B-organizations-use-to-optimize-content

As the content battleground heats up, SEO insights will continue to grow in importance as a key source of intelligence. We’re optimizing content for humans, not search engines, after all – we had better have a solid understanding of what those people need and want.

While I do not advocate automation for full content creation, I believe next year – as resources become stretched automation will have a bigger impact on helping with content optimization of existing content.

CHATGPT

ChatGPT, developed by OpenAI, is a powerful language generation model that leverages the Generative Pre-trained Transformer (GPT) architecture to produce realistic human-like text. With Chat GPT’s wide range of capabilities – from completing sentences and answering questions to generating content ideas or powering research initiatives – it can be an invaluable asset for any Natural Language Processing project.

ChatGPT-for-content

The introduction on ChatGPT has caused considerable debate and explosive amounts of content on the web. With ChatGPT, content marketers can achieve an extra edge over their competition by efficiently creating and editing high-quality content. It offers assistance with generating titles for blog posts, summaries of topics or articles, as well as comprehensive campaigns when targeting a specific audience.

However, it is important to remember that this technology should be used to enhance human creativity rather than completely replacing it.

For many years now AI-powered technology has been helping content marketers and SEOs automate repetitive tasks such as data analysis, scanning for technical issues, and reporting, but that’s just the tip of the iceberg. AI also enables real-time analysis of a greater volume of consumer touchpoints and behavioral data points for smarter, more precise predictive analysis, opportunity forecasting, real-time content recommendations, and more.

With so much data in play and recession concerns already impacting 2023 budgets in many organizations, content marketers will have to do more with less this coming year. You’ll need to carefully balance human creative resources with AI assists where they make sense to stay flexible, agile, and ready to respond to the market.

It’s time to look at your body of content as a whole

Google’s Helpful Content update, which rolled out in August, is a sitewide signal targeting a high proportion of thin, unhelpful, low-quality content. That means the exceptional content on your site won’t rank to their greatest potential if they’re lost in a sea of mediocre, outdated assets.

It might be time for a content reboot – but don’t get carried away. Before you start unpublishing and redirecting blog posts, lean on technology for automated site auditing and see what you can fix up first. AI-assisted technology can help sniff out on-page elements, including page titles and H1 tags, and off-page factors like page speed, redirects, and 404 errors that can support your content refreshing strategy.

Focus on your highest trafficked and most visible pages first, i.e.: those linked from the homepage or main menu. Google’s John Mueller confirmed recently that if the important pages on your website are low quality, it’s bad news for the entire site. There’s no percentage by which this is measured, he said, urging content marketers and SEOs to instead think of what the average user would think when they visit your website.

Take advantage of location-based content optimization opportunities

Consumers crave personalized experiences, and location is your low-hanging fruit. Seasonal weather trends, local events, and holidays all impact your search traffic in various ways and present opportunities for location-based optimization.

AI-assisted technology can help you discover these opportunities and evaluate topical keywords at scale so you can plan content campaigns and promotions that tap into this increased demand when it’s happening.

Make the best possible use of content created for locally relevant campaigns by repurposing and promoting it across your website, local landing pages, social media profiles, and Google Business Profiles for each location. Google Posts, for example, are a fantastic and underutilized tool for enhancing your content’s visibility and interactivity right on the search results page.

Optimize content with conversational & high-volume keywords

Look for conversational and trending terms in your keyword research, too. Top-of-funnel keywords that help generate awareness of the topic and spur conversations in social channels offer great opportunities for promotion. Use hashtags organically and target them in paid content promotion campaigns to dramatically expand your audience.

Conversational keywords are a good opportunity for enhancing that content’s visibility in search, too. Check out the ‘People Also Ask’ results and other featured snippets available on the search results page (SERP) for your keyword terms. Incorporate questions and answers in your content to naturally optimize for these and voice search queries.

SEO-and-creating-content-in-2023

It’s important that you utilize SEO insights and real-time data correctly; you don’t want to be targeting what was trending last month and is already over. AI is a great assist here, as well, as an intelligent tool can be scanning and analyzing constantly, sending recommendations for new content opportunities as they arise.

Consider how you optimize content based on intent and experience

The best content comes from a deep, meaningful understanding of the searcher’s intent. What problem were they experiencing or what need did they have that caused them to seek out your content in the first place? And how does your blog post, ebook, or landing page copy enhance their experience?

Look at the search results page as a doorway to your “home”. How’s your curb appeal? What do potential customers see when they encounter one of your pages in search results? What kind of experience do you offer when they step over the threshold and click through to your website?

The best content meets visitors where they are at with relevant, high-quality information presented in a way that is accessible, fast loading, and easy to digest. This is the case for both short and long form SEO content. Ensure your content contains calls to action designed to give people options and help them discover the next step in their journey versus attempting to sell them on something they may not be ready for yet.

2023, the year of SEO: why brands are leaning in and how to prepare

Conclusion

The audience is king, queen, and the entire court as we head into 2023. SEO and content marketing give you countless opportunities to connect with these people but remember they are a means to an end. Keep searcher intent and audience needs at the heart of every piece of content you create and campaign you plan for the coming year.

Source link

Continue Reading

Trending

en_USEnglish