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Google Says It’s Normal For Cached JavaScript Pages To Appear Empty

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Google Says It’s Normal For Cached JavaScript Pages To Appear Empty


JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems.

This is stated by Google’s Search Advocate John Mueller in the latest installment of the Ask Googlebot video series on YouTube.

A question is submitted by an individual asking why their JavaScript pages aren’t showing in Google’s cached view.

The question reads:

“The cached version of React pages shows a blank page. What parameters should be considered while coding the React pages with SSR to make them Googlebot friendly?”

A cached page is a snapshot of what the URL looked like the last time it was crawled by Googlebot.

When a cached page looks like it’s empty, or is missing content, it’s natural to think Googlebot ran into a problem when crawling it. But that’s not always the case.

As Mueller explains, Google’s cache only captures the HTML elements on a page.

It’s not that Google isn’t capable of caching JavaScript, it’s more that Google is held back by browser restrictions.

Google’s Cache Displays HTML Only

Caching JavaScript-based webpages is challenging, Mueller says.

Not from a technical standpoint, but rather from security standpoint.

Web browsers have restrictions on how content can be accessed, and may block requests for JavaScript files when they come from other websites (like Google’s cache).

“Google Search sometimes keeps a copy of the HTML page that was fetched from a server and shows that to users in the form of a cached page. That is, however, really just the HTML page.

For JavaScript-based websites it gets a little bit complicated here. Because of browser security, there are restrictions on how content can be accessed from a page.

For example, if a page needs a JavaScript file from your server, browsers may block that request when it comes from other websites. In our case, the other website would be Google’s cache.

In practice, this means JavaScript-based websites often show an empty or an incomplete page when they’re shown from Google’s cache. This is normal and not a sign of a problem.”

While an empty page in Google’s cache may be discouraging, what really matters for search is how the page gets indexed.

To be sure, Google can process JavaScript separately and will try to index the page as users see it.

Mueller continues:

“In particular, for indexing, Google will process the JavaScript separately and try to index what a user would see when they visit your website directly. This rendered version of a page is visible in Google Search Console’s testing tools if you want to double check.

For the most part, Google can render and index content on JavaScript-based websites fine. So, in short, it’s normal that the cache view of a JavaScript website is empty or incomplete. That’s not an indication of a problem, it’s just a technical restriction in browsers.”

For a more accurate picture of how Google views your webpages, use the URL Inspection tool in Search Console.


Featured Image: YouTube.com/GoogleSearchCentral, April 2022.





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More Insight Into Followers & Top Posts

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More Insight Into Followers & Top Posts

LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts.

These updates expand on the creator analytics introduced earlier in the year, giving users greater access to actionable data.

Here’s more about the new data rolling out today and where to find it.

Follower Growth Over Time

Image Credit: LinkedIn

Track your follower growth over time with new data available in the Audience tab.

LinkedIn notes you can use this data to determine what is sparking growth in followers. For example, you may find your LinkedIn followers spike every time you have a speaking opportunity.

“This information can help them determine if a conversation topic, new visual format, or speaking opportunity may have influenced their follower growth, helping them inform their strategy moving forward.”

New Demographic Tools

Below the new follower growth section in the Audience tab, you’ll find a new section called Demographics.

The Demographics section summarizes your follower base, listing job titles, locations, industries, seniority, company size, and company names.

This data can provide a deeper understanding of the audience you’re creating content for, which can help with creating more successful posts.

Alternatively, you may find you’re not attracting the intended audience, which is a sign to adjust your content strategy.

Top Performing Posts

New LinkedIn Analytics: More Insight Into Followers & Top PostsImage Credit: LinkedIn

See up to three of your top-performing posts in the Posts tab.

Top posts are ranked by either impressions or interaction over a selected date range.

This data will offer insight into what content resonates with your audience, so you can identify and share more of what’s working.


Featured Image: Tada Images/Shutterstock



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