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How Can Resellers Create Linkable Assets & Build Better Links?

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How Can Resellers Create Linkable Assets & Build Better Links?

Today’s Ask An SEO question comes from Abdul from Nairobi, who asks:

“I’m a junior in-house SEO for a company that resells items both in a traditional store and online.

Is there a way to create linkable assets for a reseller company like the one I am working for? And is there a way to do link building using such content?

Most of our competitors have little to no top of the funnel content. … In our industry, we are mostly focused on sales, and I’m looking for a way to increase our value to customers by providing such content for them.”

Hi Abdul,

Great question!

Yes, creating linkable assets for resellers is super easy and fun.

It is about thinking outside the box a bit.

For resellers and service providers, I start by creating something “link-worthy” and then find targets to reach out to.

Creating link-worthy content isn’t just one piece of content. It is building a library full of it.

I don’t mean a literal library; I mean making sure each area of your website is filled with good, quality content. That could include images, videos, guides, infographics, etc.

If you pitch someone to link to one good blog post or video, they’ll likely look at other pages on your site.

If only one has quality content, they will likely look for a similar piece of content elsewhere – and you lose the backlink to a different site filled with resources.

So let’s get started with building the resources.

Types Of Linkable Assets

Start by talking to your customer support team.

Take the conversations they’ve had, and run them through a keyword cloud.

The most commonly used phrases will wind up being the largest.

Now, plug that into a question or topic generator and a keyword research tool.

You can also create a list of questions customers ask (current customers and leads) and have your customer support team check off the list each time someone asks them one of those questions.

Now you have what people want to know before they convert. Turn this into copy, such as:

  • Explainer and how-to videos.
  • Infographics showing a process or flow, with tips on reducing friction, improving output, or something unique only an expert like your company will know. Please do not make it about your services; make it about any and all services. This way, it is inclusive of everyone and more likely to get shared or linked to.
  • Blog posts explaining concepts with real-world examples.
  • Calculators and widgets to solve problems and show expertise.
  • FAQs as individual pages if the answer is long, added to product/service pages, or as a blog post on its own.
  • And more.

By doing this, you’ve created a topically relevant archive of information. This is something that shows expertise and becomes worth linking to.

You can also use the content on other channels.

  • Videos can go onto YouTube and, if they’re shorts, also onto TikTok, Instagram Reels, and other platforms.
  • Vertical graphics and infographics can be shared across Pinterest.
  • FAQs can make for great interview questions or themes for podcasts.

Lastly, you’ll want to ensure your site is easy to navigate.

Do not hide the blog or links to your resources in a hamburger menu. Create well-labeled navigation that encourages people to find this content.

You won’t take people out of the funnel if done the right way.

Instead, you’ll show your knowledge and that you understand their problems.

By showing you understand their problems and have solutions, you’re likely to get more qualified leads and speed up the time to close a deal.

The consumer knows they’re in the right place, and you’ve been there with others before.

The final benefit here is that you’ll have resources available for journalists, industry publications, and bloggers to find.

By having them find your content, you may end up with backlinks. You may get sourced and cited even if you don’t get the link.

Having others talk about you in a positive light, especially in the media, can help build trust and authority.

It is part of E-A-T. And the mentions in major media allow you to create an “as seen in” box to build trust with visitors.

We follow this process for building links to resellers and service providers.

We focus on answering our current and potential customers’ questions. Then, we create universal resources to show our expertise – even if we don’t use our products – and build relationships with media companies in the niche.

I hope this helps!

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Featured Image: paulaphoto/Shutterstock



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SEO

How To Write Great SEO Titles

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How To Write Great SEO Titles

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO?

I’ve always known that optimizing your titles is essential, but there’s more to it.

For example, an SEO title can be the gateway to potentially higher click-through rates and help you rank better on SERPs.

But what does that mean? The benefits here are that titles help catch and keep your audience.

Readers usually scroll through the first page to find what they are looking for and stop there. And typically, it’s the title that captures their attention because it directly points to the information they’re looking for online.

But it doesn’t just stop there because subheadings are essential too. Subheading tags are also a component of ranking on search engines.

But finding the balance between a search engine-optimized title and subheading and making them engaging can be challenging.

In this brief-but-thorough guide, I’ll walk you through what you need to know and the tools available to take your title strategy to the next level.

How Do You Write SEO-Friendly Titles?

So here, I’ll provide some best practices when optimizing title tags and subheadings:

Include Focus Keywords

Researching the right keywords is one way to ensure your readers click your article and can help it rank better for SEO. While doing so is crucial, it’s also essential to select them wisely.

For example, a title like “Conditioning And Acclimation Methods To Train A Puppy” is descriptive and direct and uses keywords like “methods,” “train,” and “puppy.” But it also uses technical terms that confuse readers and make them lose interest.

Instead, a title like “5 Best Practices For Puppy Kennel Training” is direct, concise, and uses keywords that the general public would understand.

You also must ensure you add keywords throughout your meta description, subheadings, and content. Including keywords in each aspect can help you rank better on SERPs.

Consider Length

While you want to be descriptive in your titles, you must ensure they won’t get cut short on a SERP.

For example, while I could have titled this article “Different Types of Capitalization To Use For Page Titles & Subheadings,” it would be descriptive and hit keywords.

But it would also be too long, boring, and potentially cut short on a SERP. It also probably won’t engage the reader.

So instead, consider what the reader will see as they scan through SERPs to ensure you don’t lose their attention from the get-go.

Include Emotional Hooks

Emotional hooks can entice readers to click on an article and learn more. However, finding the balance between hooking a reader while describing a topic can be challenging.

Titles need to emote a response from a reader, even if it’s simply creating interest or excitement.

I’ve always been a fan of alliteration. It’s fun and engaging, like “Exciting Examples.”

Or, as I mentioned earlier, lead with a teaser, “5 Best Practices.” Then the reader will think, “Oh, I want to know what those are.” You’re providing a solution to their problem, and they know exactly what to expect from the article.

You should think of the benefits your article provides and work from there.

Ask yourself: Why would someone want to read this? What will they learn? How can you use it to create a positive correlation with your brand?

Use Branding When Appropriate

Consider adding your brand name if you’re titling a landing page or central blog post.

You can see this in the example below from our site:

Screenshot from Google search, September 2022

Sticking to words that fit your brand voice when creating your titles and subheadings is also essential. This helps create consistency throughout your site and when search engines analyze your content.

Capitalize Properly

Finding the right time to capitalize words is crucial. If you do this incorrectly, the title can seem spammy, like this one “FiVe BEST CREdit ScOrEs TIPS.”

I mean, I would scroll right past that. I don’t want to get a computer virus or take tips from someone who writes like this and leaves errors in their titles.

So let’s fix that one: “5 Best Credit Score Improving Tips.” Maybe not the best title, but I’m sure you can see the differences from the original title.

You can also use the Capitalize My Title tool to find the best capitalization practice for every format.

Title Tools

See what I did there. Short descriptive and uses alliteration to make the subheading more engaging.

Anyways, I already mentioned one tool earlier, but here are a couple more to consider.

So a Headline Analyzer Tool can help you test titles to ensure that they’re reader and SEO-friendly. Start by brainstorming a couple of titles and adjusting them according to the tool’s analytics.

Check out this guide here if you have questions about optimizing your title tags. Now let’s get into the types of capitalization.

Different Types Of Capitalization

Here’s a breakdown of the types of capitalization:

  1. Capitalization: From what we discussed earlier, it is where the first letter of each word is uppercase while the others are lowercase.
  2. Sentence case: Commonly practiced, the first letter in the first word is uppercase, and the rest of the word and sentence is lowercase.
  3. Title case: This is where the main words of a title are capitalized except connective words like “and, a, for.”
  4. Lowercase: It is when all words are in lowercase.
  5. All caps: It is often used with CTA buttons like “CLICK HERE” and tabs.
  6. Small caps: These are great for subheadings where you want them to stand out but are used in a smaller font than the rest of your text, “HELLO THERE,” and are usually the exact font you’re using.
  7. UpperCamelCase: This is when the spaces are removed between words, but the first letter is capitalized, “LikeThis.”
  8. lowerCamelCase: It displays a word in lowercase except for the second letter, such as “iPad.” But usually, both lower and upper camel cases are used by programmers for coding.
  9. SNAKE_CASE: Instead of using a space, the underscore is used to separate words. The words are usually all uppercase or all lowercase.

Does Capitalization Affect SEO Rankings?

While capitalization does not matter in title tags, it’s generally best practice to use title or sentence case, so it’s easier for potential readers to sift through search results.

And it can affect the click-through rate (CTR) if you don’t format your title in a reader-friendly way. For example, a Semrush study showed a drop in CTR when the title was not easily scannable for readers.

Another aspect to note is that URL capitalization does matter in SEO, just not directly. Here’s a guide you can check out to learn more.

Final Takeaways

Consistency is key in formatting your title and subheadings throughout your site.

As you can see, if you don’t make your titles and subheadings SEO-friendly, it can affect how you appear in search results. But it’s also crucial to consider the reader and make your title easy to scan as they look for information.

So, follow these best practices when you audit your site or create new content.

More Resources:


Featured Image: A.Basler/Shutterstock



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