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How to Build an SEO Roadmap in 7 Steps (Template Included)



How to Build an SEO Roadmap in 7 Steps (Template Included)

The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for actioning your SEO tasks.

There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen, I oversee the SEO strategy for all clients. So it’s fair to say I spend a lot of time working with SEO roadmaps.

I’ve leaned on this experience to share some top tips for creating your roadmap. I’ll break down the process into seven easy-to-follow steps that you can start applying in my Google Sheet template to create your first SEO roadmap.

An SEO roadmap is a strategic plan of action used to formalize and track key tasks within an SEO campaign.

This document is typically created within the first three months of an SEO campaign and will often set out the plan for a period of six to 12 months.

The SEO roadmap is often referred to as a “living” document, meaning updates and amendments should be made where necessary as the SEO strategy is adapted and developed over time.

Why should you build an SEO roadmap?

Building a roadmap will ensure all parties are clear on the tasks ahead. 

From development teams to content writers, the roadmap will provide an early indication of the workstreams they will be needed for, when they will be needed, and how much resource they’ll need to assign.

It should be treated as more of a “loose guide,” particularly at an early stage. Having the roadmap in place early on can help you get the ball rolling and start conversations with the people involved in bringing your strategy to fruition.

This will help you align priorities and plan the use of resource in advance. Some compromises may need to be made. However, getting on top of this early means you can set up your roadmap for the most effective use of resource possible.

Say for example, you are creating an SEO roadmap for a gifting e-commerce website. The development teams may advise against any plans to use development resource during the notoriously busy Black Friday and Christmas periods.

Coordinate action items with available resource

As a result, an action you could take is to move some all-important schema recommendations to an earlier stage in the roadmap to ensure they’ll be implemented in good time for Black Friday.

Another benefit to building an SEO roadmap is that it can help generate the buy-in for your long-term SEO strategy. Rome wasn’t built in a day, and it will naturally take some time to action and implement your SEO strategy. The SEO roadmap makes it easy to provide a visual view of what you’ll be working on over the next few months.

Gantt-style SEO roadmap
Screenshot from my SEO roadmap template that you can copy.

What you need to get started

When you are ready to build your roadmap, you should have an understanding of:

In step #1, I’ll be sharing some examples of how you can quickly build up this knowledge within your first couple of months of the campaign.

I like to produce my roadmaps around the end of month two to the beginning of month three of an SEO campaign.

By the end of month one, you can start to have a strong idea of the key areas of focus for your campaign. That being said, I often find that it’s too early to build the full twelve-month SEO roadmap at this stage.

By the end of month two, I tend to have a broad and in-depth enough understanding of the strategy ahead to build the roadmap. It does however greatly depend on how you spend your time in those first couple of months.

Creating your SEO roadmap (step by step)

Now you’re almost ready to start building your roadmap. Before it’s time to go through the steps, you may be wondering, “How much time should I set aside for actually building the roadmap?”

If you’re providing consultancy on a relatively small scale (e.g., fewer than three days per month), it could take around two to three hours to set up your roadmap. 

On the other hand, if you are working on a larger consultancy basis or on a larger scope of work (e.g., 10+ days per month), this could take anywhere from half a day to a full day and beyond.

Step 1. Have your key SEO insights ready

To create your roadmap, you’ll want to lean on initial keyword research to have a good top-level understanding of content gaps and low-hanging fruit opportunities

Starting your campaign with thorough keyword research is essential for making SEO projections and understanding where and how much time you should spend on your content. This can range from fresh content opportunities to existing content re-optimization.

A keyword gap analysis is an effective way to quickly gauge how much time you should spend on content.

To form your keyword gap analysis, use Ahrefs’ Content Gap tool to easily see what keywords your competitors rank for where you don’t rank.

Find missed keywords in Ahrefs' Content Gap tool

In similar fashion, you’ll want to do the same for technical tasks by leaning on key actions from a technical SEO audit. Ideally, you should already have a technical backlog from this audit. This makes it easy to slot your tasks into this list.

If you run regular site crawls via Ahrefs’ Site Audit, now is a great time to refresh yourself on key issues that will need addressing in your roadmap.

Find technical errors in Ahrefs' Site Audit

Depending on your approach to link building and team structure, you may wish to list out tasks relating to this too. That said, it’s perfectly fine to adopt a dedicated digital PR/link building roadmap if it suits your workflows better.

The Overview report in Ahrefs’ Site Explorer is a great starting point for understanding your backlink profile. Simply enter your domain and note down key metrics such as Domain Rating (DR), URL Rating (UR), total backlinks, and referring domains. This will prove to be a useful benchmark for the future.

Key backlink metrics, via Ahrefs' Site Explorer

You can also compare your backlink history (among other metrics such as traffic) vs. your competition via the “Performance” graph. Comparing by referring domains is a great way to quickly understand the rate at which backlinks have previously been acquired.

Historical backlink comparison vs. competitors

Step 2. List out your key tasks or workstreams

The best way to get the ball rolling is to simply write out a rough list of tasks and key workstreams that you feel could form part of your strategy over the next 12 months.


If you haven’t heard of “workstreams” in this context, this may sound a bit confusing. This is simply the choice of wording we use at Kaizen to describe an overarching category of tasks.

You may prefer to call this “workflow” or another project management term. This is completely up to your personal preference.

Individual tasks as part of an overarching workstream

As you’re at an early stage of the campaign, you won’t have every detail covered, and that’s OK. Keeping with key workstreams and overarching tasks is a great starting point for your roadmap.

Say for example, you are working for an insurance provider that covers multiple verticals. Having “travel insurance article writing” is suitable at this stage as opposed to specifically listing out each article idea. It is a case of finding the right balance of detail, as going too broad (e.g., “article writing”) doesn’t provide a lot of direction.

If you’re fortunate enough to be working in a team, this is the perfect time to get everybody involved and to play their part in the creation of the roadmap. Get everyone together in person (or virtually) for an “ideation session” to brainstorm ideas for key tasks and workstreams as part of your strategy.

Here are some tips for an effective roadmap ideation session:

  • Book in plenty of time (30-45 mins work well)
  • Get everything down; even “bad ideas” help to get the ball rolling
  • Keep all ideas visible to the team, as this can inspire further ideas
  • Use post-it notes or retrospective tools like Metro Retro
  • Have everyone involved anonymously vote for their favorites

By compiling the roadmap at around months two to three of the campaign, you won’t be aimlessly plucking random ideas for your strategy. After an effective first two months, you should start to have a good idea about what’s required as part of your strategy.

Not your first rodeo?

If you’re looking to create a roadmap for an existing strategy or to renew a completed roadmap, you’ll have the luxury of looking back on what worked well and what didn’t to form your list. 

This is a great time to carry out a “Stop, Start, Continue” exercise. Be sure to pull together all relevant members of your team and extend the invite to key stakeholders and clients to ensure all possible feedback is taken into account.

The “Stop, Start, Continue” framework is simple:

Stop: What didn’t work and should not be included in future roadmaps?

Start: What didn’t we get around to but should be included?

Continue: What worked that we can do more of or nearly worked that we can improve?

Once again, post-it notes are great for this. If you are working remotely, be sure to utilize retrospective tools such as Metro Retro.

Tasks to stop, start, and continue in the next roadmap

Step 3. Review and refine your task list 

You may wonder, “How do I decide if a task should be included in my roadmap?” This aspect can certainly take a bit of getting used to. That said, the more strategies and roadmaps you build over time, the more you’ll develop a knack and instinct for what works for you.

As a general rule, I like to keep my roadmaps limited to tasks carried out by the SEO team only. Tasks for other teams such as developers and content writers should be kept in separate documents. 

For example, developer actions fit nicely into a technical backlog while actions for copywriters can be kept within a dedicated content tracker document. This prevents the roadmap from becoming too detailed and too long.

If however there is a technical task that the SEO team needs to carry out before assigning actions into a technical backlog, then it makes perfect sense to include this as a task item in your SEO roadmap.

Bucketing tasks that are too granular into a single, larger task is another great technique to prevent your roadmap from becoming too big.

Multiple tasks forming a singular task

On the flip side, you should also avoid having tasks that are too broad, as this can lead to the roadmap not providing enough useful information. Similarly, you’ll want to avoid having tasks that are too big, as this can lead to a “flat” roadmap.

What you can do is to review your roadmap and break tasks that are too big or generic into smaller chunks.

Task being broken down into multiple tasks

You are now in a great position to start loading your items into the roadmap. We’ve created an SEO roadmap template to save you from starting on a blank canvas. Feel free to make your own copy and edit the sheet to suit your needs.

Task list within the SEO roadmap

Step 4. Prioritize your tasks logically

Once you have your roadmap task items in place, it’s time to prioritize them. 

It’s highly likely after spending some time on this step that you won’t be 100% satisfied. That’s OK. It’s routine to continue to re-prioritize and make adjustments as you continue through the remaining steps and beyond. Remember to treat this as a “living” document.

That said, prioritizing effectively at this stage will reduce the amount of time you spend making adjustments in the future. 

Following a prioritization framework, such as the Action Priority Matrix (also referred to as the “Impact Effort Matrix”), helps with effective prioritization. This ensures you’ll prioritize tasks that offer a strong impact relative to the required level of effort.

With the Action Priority Matrix, you’ll be putting tasks into four categories:

  • Quick wins: high impact, low effort (highest priority)
  • Long-term projects: high impact, high effort (high priority)
  • Backlog: low impact, low effort (lower priority)
  • Not going to happen: low impact, high effort (lowest priority)
Impact Effort Matrix spit into four quadrants

The best of quick wins should sit at the top of your roadmap. These are your impactful and easy-to-implement tasks. Getting these actioned early on means that it won’t take too long to start seeing some organic growth.

Be cautious about “front loading” every single one of your quick wins ahead of longer-term projects. Although you won’t see the results from long-term projects right away, if you hold off from simply getting started with these for too long, you could be holding yourself back in the long run.

Balancing between high effort and lower effort tasks

Task items within the backlog category will typically slot in nicely toward the end of the roadmap. While they don’t offer the highest of returns, they still play a part in your SEO strategy and are easy to implement.

In almost all cases, you’ll want to avoid including tasks with low impact that require high effort (“not going to happen” category). These take up much more time than they are worth and, in most cases, there are usually plenty of actions to be getting on with from the high-impact categories.

To re-prioritize roadmap items as you go, simply drag and drop the rows within the Google sheet.

Moving rows to re-prioritize

The general aim here is to keep the items with the highest priority toward the top. It’s still no problem if you’re not 100% satisfied just yet. You’ll likely continue to re-prioritize as you naturally begin the next step.

Step 5. Assign time and resource to your items

By this stage, you’ll now be in a great position to start adding time estimates to your roadmap task items. This should be a relatively simple step, as you would have given this some thought as you began to prioritize your tasks.

This stage of the process may become a lot more difficult if you decide to include tasks that sit with non-SEO team members. This is because you’ll have to make a lot of assumptions on how long a task should take.

By only including tasks that are owned by the SEO department, you’re in a much stronger position to lean on your own experience and expertise to include time estimates for all items.

To include time estimates within the roadmap template, simply enter the number of days in the respective month column. 

I personally go with the number of days as an estimate for the total time a senior member of staff would likely spend on the task. If a junior member of the team takes this task on, it’s worth taking into consideration that it may take longer to execute than the specified number of days.

Entering in number of days

This step can be somewhat “fiddly,” particularly if you are working as a consultant toward a set retainer. This shouldn’t be too time consuming though, especially once you get used to the process.

It’s usually a simple case of making slight refinements and adjustments to make sure the number of days balances out to match your designated capacity for SEO tasks.

Balancing out total days per month

I like to keep to half-day or full-day intervals. Anything more specific (such as hourly) can easily over-complicate the roadmap, so don’t be afraid to round your time estimates appropriately.

If you feel rounding a task up to half a day is too extreme, it’s possible that you’ve gone too granular with your task list. Now would be a great time to reconsider bucketing smaller tasks into bigger roadmap task items.

Don’t forget to account for regular BAU (business as usual) tasks. This can range from regular monitoring to reporting, such as monthly reports and quarterly business reviews (QBRs). 

These regular tasks all take time, so don’t sell yourself short. Quite often, these tasks are forgotten about when it comes to creating the SEO roadmap.

Accounting for BAU tasks

You’re now in a great position to assign resource or task owners to roadmap items too. 

This part of the roadmap is far from essential and can easily be removed if necessary. It is usually more useful when working in larger SEO departments or enterprise SEO teams.

Simply fill in the “Owner” column as and when you see fit.

Entering task owners

Step 6. Assess and format in Gantt style for ease of use 

At this stage, the SEO roadmap is nearly complete. Before shipping the document off to clients or sharing it around the company, it’s well worth spending a little time reviewing the roadmap to make any final adjustments or formatting changes.

Spend some time reading through the roadmap items to ensure everything aligns with your SEO strategy and vision. 

I usually share my roadmaps with a senior SEO colleague to have everything sense-checked. If you have any internal QA processes or SOPs for reviewing key projects, now is the perfect time to apply these to your SEO roadmap.

I also spend some time making final adjustments to format my roadmap so the times and priorities flow in true Gantt chart style. 

Ensuring the roadmap flows in a neat diagonal (from the top left to bottom-right corner) is not only aesthetically pleasing, it also makes the roadmap a lot easier to follow. It won’t always be perfectly straight and may deviate a little, but that’s expected.

Neat diagonal, Gantt-style flow

You may have a key workstream that you plan to work on in different phases. To avoid disrupting the flow of the roadmap, don’t be afraid to break the workstream into two separate roadmap workstreams.

Breaking tasks into parts one and two

Now that you’ve made those final adjustments to the roadmap after receiving feedback from your team, you’re ready to start sharing your roadmap with your client (agency SEOs) or around the company (in-house SEOs).

Step 7. Regularly revise and update your roadmap

Although you’ve now “completed” and shared your roadmap around, it’s not the end of the road here. 

As mentioned at the beginning of this article, the SEO roadmap is a “living” document. This means that edits or revisions could and should be made over time.

Be sure to update the status column as and when necessary so everybody is in the loop for when tasks are in progress and completed. Feel free also to add notes as you go to provide extra context. This column is the perfect place to link to any documents too.

Adding notes to the dedicated column

Don’t be afraid to make major changes or edits in the future too. SEO is an ever-evolving industry, and this is often reflected in planned strategies and subsequently your SEO roadmap. 

You may also need to re-prioritize as you go based on learnings. Perhaps a certain task turns out to require more effort than anticipated. In this instance, you may wish to re-prioritize and favor a task that is more of a “quick win.”

When it comes to re-prioritizing your roadmap, simply adjust the number of days to suit.

Say for example, we need to move “Car insurance keyword research” from January to February and move “Travel insurance keyword research” to January. Simply remove the number of days entry from January and re-enter the number in the February column. I personally like to use cut-and-paste shortcuts to do this efficiently.

Re-adjusting number of days required by month

The same principle applies should you wish to add a whole new item into the roadmap. Simply add the new task as a new row and then adjust the day counts across the roadmap accordingly.

Perhaps you’ve been hit by the latest Google algorithm update and, as a result, you need to add a new task in and delay the existing tasks. (Fingers crossed you won’t need to do this.)

Final thoughts

Creating the SEO roadmap is one of my favorite tasks as an SEO consultant. I love to strategize and feel this is where I really thrive. Hopefully, this step-by-step approach, along with the template, makes setting the SEO roadmap an enjoyable process for you too.

What’s great is you don’t necessarily need to have several years of experience to give building your first SEO roadmap a shot. Starting out a roadmap is a great way for junior staff to put their knowledge to the test and have substantial input on a key document.

Key takeaways:

  • Plan to build your roadmap at around month two to three of an SEO campaign
  • Ensure you have a well-rounded, top-level understanding of the state of play first
  • Use this as an opportunity to pull the full team together to collaborate on strategy
  • Prioritize effectively by using the Impact Effort Matrix
  • Treat the roadmap as a “living” document by keeping it up to date and making adjustments where necessary

Have any questions? Ping me on Twitter and let me know.

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4 Ways To Try The New Model From Mistral AI




4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.


Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.

Featured image: T. Schneider/Shutterstock

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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