Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use...
Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to...
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers....
A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find...
As a marketer or small business owner, you’re likely familiar with the challenge of turning abstract ideas into concrete plans. That’s where a well-written creative brief...
The common saying “first impressions are everything” holds true when potential customers are evaluating your business. In fact, it only takes people an average of 7...
Get the week’s best marketing content Looking to improve your website’s SEO but don’t know where to start? Use our free SEO audit template to find SEO...
There’s “winging it,” and then there’s “cluelessly flailing about until you’re fired.” The former sounds cool, feels cool, and works a lot of the time. But,...
Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist. But the usual one-size-fits-all...
You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that? I created a template in Looker Studio...