SEO
How To Find Talented Writers To Fuel Top Quality Content Creation
For content marketers, it is the best of times, it is the worst of times.
They know that creating top-quality content will fuel their success, but finding talented writers seems to be getting harder.
With more people than ever spending time online due to lockdowns and work-from-home mandates, many organizations discovered last year that content marketing presented a prime opportunity to get and stay in front of their target audiences.
But, about two-thirds of B2B marketers have been asked to do more with the same resources over the last year, according to research by Content Marketing Institute and MarketingProfs.
In small organizations, the content marketing staff is typically just one person.
Even at medium- and large-sized companies, the content marketing team is often in the two to five-employee range.
This explains why 50% of content marketers say their organizations outsource some content marketing activities even though their organizations value creativity and craft in content creation and production.
So, How Do You Find Talented Writers To Fuel Top-Quality Content Creation?
I asked a couple of content marketing pioneers and thought leaders to tackle this question.
This dynamic duo has an extraordinary amount of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
The first is Rebecca Lieb, who wrote “Content Marketing (Que Publishing, 2011)”, one of the first books on that topic.
As a high profile and well respected analyst, educator, practitioner, strategist, advisor, author and speaker, Rebecca has been at the forefront of digital advertising and media since the beginning.
She’s also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media.
The second was Robert Rose, the Chief Strategy Advisor for the Content Marketing Institute (CMI).
Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized digital content strategy and marketing experts.
He is the author of three best-selling books including “Killing Marketing (McGraw Hill, 2017)”, “Experiences: The 7th Era of Marketing (CMI, 2015)”, and “Managing Content Marketing (CMI, 2011).”
Here are my questions and their answers.
Who really needs top-quality content creation?
Rebecca Lieb: “It’s hard to think of a brand, product, or service that doesn’t need excellent content – and search is only the beginning.
Content can help customers decide that they need you, it can establish thought leadership and authority in your industry, or it can simply be so fun, amusing, and delightful that it makes customers and prospects like you more.
Perhaps they’ll even share it, amplifying your brand, reach, and message.”
Robert Rose: “In a word: Everyone. It matters not how big your business is, every business that seeks to create value for customers is as much a media company as they are in whatever business they started as.
But this is no secret of course, and so as I’ve said before, not every company will have a great content strategy – but every successful company will.
What should they look for in talented writers?
Lieb: “The ability to write in the style and tone of voice of the brand, as well as some subject matter knowledge and experience.
They don’t have to be PhDs on your subject matter – a good writer is adaptable – but by the same token, you probably wouldn’t hire a science writer to sell soft drinks, for example.”
Rose: “Answering this question with “writers that are talented” seems both unhelpful and circular, so I’ll perhaps answer the question [of] what you should prioritize.
I’m a firm believer in talent over subject matter expertise.
There’s an old saying (I don’t know if it’s true) that UPS didn’t hire drivers and teach them how to provide customer service. They hired great customer service representatives and taught them how to drive.
The same is true with writing.
In my business, I’ve always had much better success with hiring talented content creators and teaching them the business.”
How should they evaluate a writing portfolio?
Lieb: “Do you like the style and tone? Is it clean and professional? Is it broadly aligned with your subject matter, voice, and tone?
For example, if you’re a tech company, have they had other tech clients? If they mainly do CPG work, it might not be the right fit.”
Rose: “To me, a great writing portfolio is when I’m interested in reading, even when I don’t care about the topic. When I look at a writing portfolio, I want great stories, compelling world-building, and solid characters – not just a neatly formatted view of the “facts.”
This is why I always recommend against someone reviewing a portfolio, and then saying, “Okay, now write me a sample for my industry.” Nope.
If they’re good at what they do, then they’ll only be good once they can do the same level of research for your business. And for that, they should be paid.”
Do you have any tips for interviewing writers?
Lieb: “Ask about their work: was research required, how did they go about it? How many rounds of edits are included in their price? Can they turn the project around on your deadline?
Ask deeper questions about samples of their work that you’ve read. Do they seem professional? Are they asking you questions? (They should!).”
Rose: “Yes, my favorite question is to ask writers to tell me their origin story. I find great writers have thought about their own story and can tell it well.”
Would you share a few places to find top writers?
Lieb: “To find freelance writers, start by asking: What are the sources of written information on your topic? Trade publications? Scholarly or academic journals? Blogs on the subject matter?
Go where the experts are and get in touch with them. If they won’t or can’t write for you, it’s likely they can make good recommendations.”
Rose: “There are plenty of great content marketing agencies – especially those that have been formed within (or adjacent to) traditional publishers that have top writers available.
CMI actually has a directory of them here. Otherwise, my favorite thing to do is to identify the writers at magazines, newspapers, or other publications that I really enjoy, make a list, and contact them directly.
Many of them offer up freelancing services – or are freelancers themselves. This is usually a more expensive investment – but well worth it.”
5 Must-Read Articles About Content Creation
In addition to the great advice above, you should also read five articles about content creation by my colleagues at Search Engine Journal, who also have an amazing amount of E-A-T:
10 Specific Places To Find Top Writers
What can I add to all of this advice? Well, you can always check out freelancing platforms and writer job boards like:
- Fiverr: A global platform connecting businesses with on-demand freelancers in the simplest way possible.
- Guru: A platform where professionals can connect, collaborate, and get work done.
- LinkedIn ProFinder: A freelancer recruitment platform for helping people hire freelancers.
- ProBlogger Job Board: A leading marketplace for blog-related jobs.
- Upwork: A work marketplace that enables companies and talent to work together in new ways.
And, you can also check out content marketing platforms like:
- Contently: Powers the content marketing programs of some of the world’s most valuable brands through their complete content marketing solution: Expert content strategy, an industry-leading content marketing platform, and one of the highest-rated creative networks. They’ve received numerous honors, including G2’s #1 Enterprise Content Creation Solution and Gartner Peer Insights’ Customer Choice.
- Scripted: A leading provider of original written content for thousands of customers – ranging from small businesses to large enterprises. Their curated user-base of writers and editors collaborate with clients to produce a wide variety of engaging content, including original blogs, newsletters, web copy, video scripts, social media posts, and much more.
- Skyword: A solution recognized by customers and analysts year after year, having been named a 2020 Gartner Peer Insights “Customers’ Choice,” ranked as a leader in the Gartner 2021 Magic Quadrant for Content Marketing Platforms, and consistently rated a leader in content creation, experience, and distribution by their customers via G2.
- Textbroker: A top online platform for custom-made, unique written content. The online marketplace brings together customers looking for unique and exclusive textual content with more than 100,000 U.S.-based freelance authors who can write about virtually any topic. Their parent company was founded in Germany and offers its services in 36 languages.
- WriterAccess: A talent marketplace with nearly 2,000 clients, and more than 500 agency partners. The platform offers streamlined workflow tools to empower marketers to easily go from the ideas stage to publishing on their websites. Acquired in April 2022 by Rock Content, a global leader in content marketing solutions.
Whichever approach you take to finding talented writers or freelancers, remember that they need to create high-quality content in order generate results.
Why? There are three key reasons:
- You need to create valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, drive profitable customer action.
- Google has been reducing the rankings of low-quality content since the first Panda update back in February 2011.
- Millions of articles and blog posts are published daily, so cranking out more average content won’t help you stand out.
And, when you migrate to Google Analytics 4, you’ll be able to measure distinct user interactions with the articles and blog posts on your website by using enhanced measurement events, including:
- Scrolls: The first time a user reaches the bottom of each page (i.e., when a 90% vertical depth becomes visible).
- Video engagement: For embedded videos with JS API support enabled, the following events are triggered: When the video starts playing, when the video progresses past 10%, 25%, 50%, and 75% duration time, and when the video ends.
- File downloads: when a user clicks a link leading to a file (with a common file extension) of the following types: document, text, executable file or program, presentation, compressed file, video, audio.
And, you can mark any of these events as conversion, add a monetary value to your conversion events, and start measuring the economic value of your content marketing program.
This will enable you to identify the writers, topics, and posts that are generating the best bang for your bucks.
This will be a game changer.
Up to now, finding talented writers to fuel top-quality content creation has been what Avinash Kaushik, the Digital Marketing Evangelist at Google, calls “a faith-based initiative.”
Soon, it will become a normal cost of doing business.
So, you will want to know how to do it before your competitors snap up the best ones.
More resources:
Featured Image: Khakimullin Aleksandr/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still aren’t accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday | 12 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
Source | Day Of Week | Time To Post |
Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
Hootsuite | Monday and Tuesday | 1 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
Source | Day Of Week | Time To Post |
SocialPilot | Sunday | 2-4 p.m. EST |
HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
Hootsuite | Wednesday | 2 p.m. EST |
HubSpot | Saturday | 6-9 p.m. Local |
CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
Hootsuite | Thursday | 10 p.m. EST |
SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
Source | Day Of Week | Time To Post |
Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
HubSpot | Friday | 3-6 p.m. Local |
CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
Hootsuite | Monday | 4 p.m. EST |
CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
SEO
Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
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