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How to Make Money With SEO

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How to Make Money With SEO

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize SEO skills, which all suit different people.

Want to know some of the best ways to monetize your SEO skills?

Let me show you how.

1. Selling productized SEO services

Selling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. 

The advantage of this method over providing full-service SEO is that it is faster to deliver, which means you’ll generally get paid more regularly.

Productized SEO services can include but are not limited to:

  • SEO audits
  • Keyword research
  • Link building

So who is making money doing this?

Glen Allsopp has blogged extensively about how he made six figures from providing SEO audits, which shows how lucrative this particular method can be. 

Gaps' Glen Allsopp making six figures with video audits

Another advantage of productized SEO services is that they can be sold on freelancer websites, where buyers search for specific SEO tasks rather than a fully managed SEO service. 

Here’s an example of a productized service for Google My Business I found on a popular freelancing site.

Productized service GMB example via People Per Hour

As we can see from the description below, everyone gets the same format of audit, which means it should be relatively easy to scale.

Same audit for everyone; productized service details via People Per Hour

So what are the most popular forms of productized SEO services you can sell? 

SEO audits

It might not look like much, but this seller below has 1,000+ sales and charges £125 (~$155) per audit. This means that he has sold ~$155,000 worth of SEO audits. 

Detailed SEO audit example, via People Per hour

SEOs have different methods for completing audits, but if you want to start providing them as a productized service, you should check out our SEO audit post first. 

In that post, you can see that the core elements of an SEO audit have been broken down into different checks, which you can use as a basis for your audit.

They are:

  • Check for manual actions
  • Check organic traffic
  • Check for HTTPS-related issues
  • Check that you can only browse one version of your website
  • Check for indexability issues
  • Check for mobile-friendliness
  • Check page speed
  • Check Core Web Vitals
  • Check for broken pages
  • Check for sitemap issues
  • Check basic on-page elements
  • Check for declining content
  • Check for content gaps
  • Check for other technical issues

You may want to add further checks yourself, but this gives you a framework to start providing SEO audits as a productized service and start making money.

Keyword research

Another productized SEO service you can sell is keyword research. The basic process for creating a keyword research document is simple: You research the relevant metrics for a given keyword and then report them back to the client.

There is no shortage of SEOs on freelance sites who have made decent money by providing keyword research as a productized service.

We can see from the example below that if we multiply the sales by the product cost, the seller has made ~£12,000 from selling keyword research in this particular gig.

Keyword research productized service, via People Per Hour

To start making money with keyword research as a productized service, you must focus on what website owners want. 

They will most likely want to know the best keywords to target. You can provide this to them by identifying low-competition keywords.

Using Ahrefs’ Keywords Explorer, you can easily find 20 low-competition keywords and charge $XX for this.

Recommendation

If you want to brush up on your keyword research skills, start by watching our Sam Oh’s video:

Let’s look at how we can identify low-competition keywords related to “macbook air.”

First, go to Keywords Explorer and plug in the keyword “macbook air.” The overview will show the keyword’s difficulty, search volume, traffic potential, global volume, and even popular questions around the topic.

Overview for the keyword "macbook air," via Ahrefs' Keywords Explorer

This information can help clients determine whether or not to target a particular keyword as part of their overall SEO strategy.

To identify low-competition keywords in this topic, we need to click on the Matching terms report and filter by KD from 0 to 25. 

Matching terms report for "macbook air," via Ahrefs' Keywords Explorer

Once we have done this, we can see that the demand for used MacBook Air models is high—this alone may be an interesting insight you can share with your client.

Now we have a list of the lowest competition keywords to target for this keyword. To download this report, click the Export button in the top right-hand corner. Then review and format the data in your template before sending it to your client.

Link building

Links are still considered one of the most important Google ranking factors. If you can help acquire them for a client’s website through outreach or by creating content that attracts links naturally, this can be a valuable skill.

Returning to our freelance site, some charge £750 (~$927) for five DR 40 guest blogs via blogger outreach.

Guest post example, via People Per Hour

If we multiply the product price by the sales, we can see that this person has had 67 sales, meaning they have made ~$62,000.

When it comes to link building, it is not the most straightforward service to productize, but you can take the following approach: 

  • Create a service along the lines of: “I will land 10 guest post placements for $1,000 for your website.” 
  • Assuming you get a ~20% hit rate, it will mean that you will have to find and pitch 50 sites for this to work—quite achievable.

If you want to know the exact process of how to build links, the best way to do this is to check out our updated link building guide.

Sidenote.

You must know at least the SEO basics before attempting to sell productized SEO services. If you are knowledgeable about SEO and provide genuine value to your customers, you will stand a better chance of growing your business.

If you enjoy writing, creating content for websites may be one of the fastest ways to make money. There has always been a constant demand for high-quality content writers in SEO, and that trend looks set to continue based on the search volume trend below for the phrase “content creator.”

Keyword overview of "content creator," via Ahrefs' Keywords Explorer

Out of all of the methods here, this one has the lowest barrier to entry. So long as you are a reasonably good writer, you can make six figures writing content.

Six figures may sound like a lot, but it is achievable. For example, Elise Dopson, a freelance content creator, managed to build a six-figure writing business from scratch, all by the age of 21.

So how can you find a content writing job and start making money?

To find content work, you have several different options: 

You can search popular freelance sites, join a content agency, or even just check out popular Reddit threads such as /r/hireawriter, /r/forhire, and /r/freelance—where you can share your content writing services.

Recommendation

Always read the subreddit rules before sharing your content services. Otherwise, the mods may delete your post if you fall foul of the rules. For example, in /r/hireawriter, they have the following rules.

To show you how easy it can be, I set up a basic advert on a popular freelance site to “write an engaging 500-word article on any topic.” I didn’t include any information about qualifications or include a portfolio of my work.

Content writing service, via People Per Hour

After 177 views of my advert, I got an offer of work:

Offer of work for writing content, via People Per Hour

And then another…

Offer of work for writing content, via People Per Hour

Hopefully, this shows how straightforward it can be to start making money by writing content.

If you are new to SEO, you may wonder what a “niche site” is. This phrase is SEO jargon for “a blog about a particular topic.” 

Here are two examples of niche sites that focus on a particular topic:

So how do you make money with a niche site?

The first thing is to build traffic to your site. Once you have some traffic, you can start to monetize it. One of the easiest ways to do this is using Amazon Associates, but it’s worth noting that the commissions have been fairly low in recent years.

The amount of money that you make with a niche site can vary from month to month. But it is clear that if you stick to it, the income can be significant in the long term.

Here are two examples from Flippa of sites making decent money from their respective niches.

Example of data on niche sites, via Flippa

Let’s take a look at a few niche site examples in more depth:

1. Coffee Detective

Coffee Detective screenshot, via coffeedetective.com
  • The website offers common-sense tips, guides, and reviews to help you make coffee at home.
  • If you can’t live without coffee, then you may find this an easy topic to write about.
  • In terms of monetization, Coffee Detective is monetized by Mediavine and Amazon Associates.

Let’s use Ahrefs’ Site Explorer to get an idea of how much organic traffic it is getting and the value of that traffic.

Overview for coffeedetective.com, via Ahrefs' Site Explorer
  • In the overview, coffeedetective.com is getting an estimated 17,700 organic monthly traffic and has an organic monthly traffic value of ~$11,100. 

If we go to the Top pages report, we can see that ~18% of the traffic comes from just two articles. 

Top pages report for coffeedetective.com, via Ahrefs' Site Explorer

Using Ahrefs’ SEO Toolbar, we can see that the top page has fewer than 1,000 words of content—showing that you don’t always need thousands of words of content to rank well on Google and get traffic.

Word count for coffeedetective.com page, via Ahrefs' SEO Toolbar

Let’s take a look at another example.

2. Get Busy Gardening

Get Busy Gardening screenshot, via getbusygardening.com
  • This site has a variety of posts on a wide range of topics related to gardening, such as growing food, garden care, and gardening techniques.
  • If you know a bit about gardening, this can be an excellent topic to write about.
  • In terms of monetization, Get Busy Gardening is monetized with Mediavine and Amazon Associates.

In Ahrefs’ Site Explorer, let’s take a closer look at the estimated organic traffic and its value.

Overview for getbusygardening.com, via Ahrefs' Site Explorer
  • We can see that getbusygardening.com is getting ~438,000 organic monthly traffic and has a value of ~$105,000.

Let’s go to the Top pages report. We can see that 5.1% of the site’s traffic comes from a single article.

Top pages report for getbusygardening.com, via Ahrefs' Site Explorer

These examples show that even a simple idea, such as making coffee at home or gardening tips, can provide a life-changing income. 

However, if we look closer at both sites, they started being active around 2016. So it has taken them at least six years to build up to these organic traffic levels. 

So while creating a niche site can be financially rewarding in the long term, it’s not the quickest way to make money with SEO.

4. Create an e-commerce or dropshipping site

Both e-commerce and dropshipping are well known for their six-figure case studies. A quick browse of Flippa shows us that many sites are changing hands for six figures or more.

List of sites already sold for six figures, via Flippa

Here’s an example of an e-commerce website, Code and Quill. According to Flippa, it has a monthly profit of $2,576/mo.

Code and Quill's profile on Flippa

Here’s another example of a dropshipping site, Barbell Standard, which according to Flippa, has a monthly profit of $20,496/mo. This site is only two years old.

Barbell Standard's profile on Flippa

If you want to make money with e-commerce or dropshipping, you will first need to identify at least one product you can be reasonably sure will sell online. 

In my opinion, the simplest way to do this is to:

  • Find a site selling products in the category you are interested in.
  • Plug it into Ahrefs’ Site Explorer.
  • Check the Top pages report.

Check out the example below of me doing this.

Top pages report for thetoyshop.com, via Ahrefs' Site Explorer

Once I plugged a website into Ahrefs’ Keywords Explorer, the keyword “fidget toys” caught my attention.

Let’s click on “fidget toys” and go to the overview to take a closer look at this keyword.

Overview for "fidget toys," via Ahrefs' Keywords Explorer

A quick five-second check shows that this sharp peak occurred in April 2017 and again in May 2021. It’s clear from the trend graph that this is not a great product to create a store around at the moment. 

Recommendation

It’s vital to sense-check your keywords because, sometimes, your perception of a keyword’s popularity may differ from the data.

In a different example, let’s say you wanted to set up an e-commerce site selling popular variations of hoodies. You can easily find all the variations of the most searched for hoodies using Ahrefs.

To do this, enter “hoodies” in the search bar of Keywords Explorer and click on the Matching terms report in the sidebar. 

We can now see the most popular hoodie variations, allowing us to position our e-commerce store effectively.

Matching terms report for "hoodies," via Ahrefs' Keywords Explorer

The keyword “anime hoodies” sounds interesting—let’s take a closer look at this keyword by clicking on the link. 

Overview for "anime hoodies," via Ahrefs' Keywords Explorer

Once you have clicked the keyword, you should see the overview screen again. We can see that this keyword’s trend varies quite a lot, but it has been relatively positive over the last few years.

If you want to maximize your profits in e-commerce and dropshipping, you will need to consider the current trend of the product, its Keyword Difficulty, and Traffic Potential.

So what exactly is “website flipping?”

In simple terms, website flipping is the process of buying a website, improving it, and selling it for more money. 

Website flipping can be particularly lucrative if you have a few years of experience working in SEO already.

For example, here’s a case study where a website was flipped for $136,000 in just 16 months. 

Website flipping case study, via Empire Flippers

Here are some key points to remember when flipping websites for money:

  • When purchasing a website, you want to look for one with good links but where the content can be improved. You can use Ahrefs’ Site Explorer to help you decide on this.
  • According to Flippa, returns for flipping websites can be more than 50X its average monthly earnings. In other words, if a website has average earnings over the last 12 months of $1,000 per month, it can be worth ~$50,000.
  • Once you have a rough idea of how much the site is worth, you will need to choose a broker. Empire Flippers provides such a service and is one of the most trusted platforms where you can buy and sell websites.

Website flipping can be lucrative, but you must understand what to look for when purchasing a website. It also helps to have at least a basic knowledge of SEO

Once you have gained several years of experience in SEO, you may feel that your skills are better used to help others learn the skills you have acquired. 

Authority Hacker did just that to build a six-figure business. 

Premium SEO training landing page, via Authority Hacker

You can do this as well by creating high-quality SEO courses for in-person or online coaching. You can sell these courses and training materials through your website, Gumroad, Udemy, Teachable, or any other platform.

To get set up selling your course, you will first need to decide what format it will be in. 

Here are a few examples of ways you can sell your course in different formats:

  • Provide free video lessons on YouTube and monetize with ads
  • Provide premium video lessons on a paid platform (Udemy, Teachable)
  • Create templates or instructions for specific tasks and sell on Gumroad, e.g., site speed optimization for WordPress
  • Set up an expert online community and charge a monthly subscription fee
  • Create a documented course and provide one-to-one training in person or remotely

If you have a background in teaching, this method could be an excellent way for you to make money.

It may not be the most exciting method to make money with SEO, but providing SEO consulting services is one of the most tried and tested approaches for making money—it’s how many SEOs make their living.

It’s challenging to verify the amount SEOs are making from consultation, but our survey suggests over 25% of respondents charged ~$101–150 per hour, with some charging ~$750 per hour. 

How much do SEOs charge per hour

If you want to get started with SEO consulting, check out our how to get a job in SEO post. It will give you a good overview of what to expect when looking for SEO jobs and following a more traditional SEO career path. If you are determined, you can get to a senior role in just a few years. 

Final thoughts 

SEO can be extremely lucrative—but it does take time, effort, and a bucketload of determination to make the big bucks.

It’s worth remembering that the people making the most money in SEO are not always the most well-versed technical SEOs. Crucially, however, they know how to leverage their skills to make money. 

Maybe you can too? 

Got questions? Ping me on Twitter.



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Google Bans Impersonation In Ads

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Google Bans Impersonation In Ads

Google bans impersonation and false affiliation in ads, enforcing policy changes in March.

  • Google bans impersonation and false affiliation in ads.
  • Policy enforcement starts in March.
  • Violators will be banned from Google Ads.

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A Beginner’s Guide to SEO Reporting

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A Beginner's Guide to SEO Reporting

How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign.

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep.

In this beginner’s article, I’ll cover the basics of reporting for SEO and show you what to include in your SEO reports.

So what makes a good SEO report?

In the past ten years, I’ve created and read many reports, and I’ve noticed one thing: the best SEO reports are data-led, actionable, and persuasive.

1. Data-led

Good SEO reports are grounded in high-quality data. You need to get as close to the “truth” as possible. The good news is that you can get all the information you need from three free tools.

2. Actionable

Reports need to lead to useful actions. Put yourself in the shoes of your stakeholders—they’ll expect you to provide an action for every insight you discover.

Here are a few common examples:

Observation The question you should ask
Organic traffic is down How can we recover lost traffic?
Lost the number-one ranking for an important keyword How can we get our number-one ranking back?
There’s a technical issue that’s impacted performance this month What can we do to fix it?
Our content is not performing that well this month Can it be improved? Does it need a rewrite?

3. Persuasive

If you want to engage your boss or client in SEO, you must be persuasive in your SEO reporting.

Aristotle probably isn’t the first person you think can help you with SEO reporting, but an Aristotelian triangle is a good reminder of what to consider if you want to make your reports more persuasive. 1708361770 957 A Beginners Guide to SEO Reporting1708361770 957 A Beginners Guide to SEO Reporting

Lastly, use high modality language. It sounds complicated, but when you write your report, remember to use higher modality words like “would” and “will” instead of lower modality words like “could” and “might” when you think something is certain or likely.

For example:

1708361770 188 A Beginners Guide to SEO Reporting1708361770 188 A Beginners Guide to SEO Reporting
Original image source: https://cdn.teachstarter.com/fileserver/2021/02/Modality.jpg

If you’ve been asked to create a regular SEO report, it’s hard to know what to include if you haven’t made one before.

SEO reports can be presented in different formats: spreadsheets, dashboards, and Word documents, but usually, the most popular format is slides. Choose whatever format you think best suits your client or boss.

To start your report, break it down into sections and determine which parts are the most relevant to the website you’re reporting on.

Here are the most important things you should include in your report:

This is the first section I would have in my report, but it’s also the last one I write (it’s hard to summarize the key points of an entire report if you haven’t yet created it).

Executive summaries are designed for senior stakeholders who don’t have time to flick through a long report. They want to know the most important points. So you need to keep this section easy to understand.

In bullet points, an executive summary summarizes the key points from the entire report.

1708361770 828 A Beginners Guide to SEO Reporting1708361770 828 A Beginners Guide to SEO Reporting

Organic traffic and analytics data give a bird’s eye view of a website’s performance over time. This data is often visualized in a graph near the start of many SEO reports.

Most SEO reports visualize performance using GSC, GA, or Ahrefs’ Overview data. This data can be displayed as a screenshot or exported and turned into a chart.

1708361770 458 A Beginners Guide to SEO Reporting1708361770 458 A Beginners Guide to SEO Reporting

Here’s an example of comparing Google Search Console (GSC) clicks year over year (YoY). You can use GSC when reporting on a site you own or have access to the GSC profile.

Google-search-console-clicks-year-over-yearGoogle-search-console-clicks-year-over-year

And here’s another example of Site Explorer Overview showing YoY performance:

Year-over-year-organic-search-traffic-via-ahrefs-site-explorerYear-over-year-organic-search-traffic-via-ahrefs-site-explorer

If you can’t get access to GSC or GA, then Ahrefs can show your website’s SEO performance over time. This is useful for tracking competitors’ Organic traffic performance.

Sidenote.

You can access the report for free in AWT by clicking on your project in the Dashboard, scrolling down to Performance, and toggling the Years button.

The key point you want to communicate at this stage is the website’s total performance over time. Is the movement positive, negative, or somewhere in between? And, crucially, what does this mean for the website?

Next to the chart, provide a few lines of commentary on the performance.

For example:

  • Organic traffic is up 5.5% MoM but down 3% YoY
  • Organic traffic was higher than expected this month. This is due to {reason}
  • There was a Google algorithm update at {date} that impacted our organic search traffic

Once you’ve established the state of organic traffic, the next task is to dig into the keyword rankings to understand which keywords are driving the most traffic.

Clients or stakeholders rarely want to see all of the tracked keyword rankings for their site.

Usually, they want to see:

  • Winner and loser keywords from the time period – which keywords improved and which declined?
  • A keyword position spread – for example, XX keywords rank in positions 1-5, XX position rank in positions 6-10)

You can use various keyword tracking tools to do this, but you’ll need a tool like Rank Tracker to regularly track your keyword rankings.

Let’s see how we can include these elements in our report using Rank Tracker.

To find keywords that have improved:

  • Head to Position
  • Select Improved
Position-improved-keywords-via-ahrefs-rank-trackerPosition-improved-keywords-via-ahrefs-rank-tracker

To view loser keywords, repeat the process but select Declined.

Position-declined-keywords-via-ahrefs-rank-trackerPosition-declined-keywords-via-ahrefs-rank-tracker

Once you have exported the keywords, you can present them in a simple table and add a bullet point commentary. 1708361771 935 A Beginners Guide to SEO Reporting1708361771 935 A Beginners Guide to SEO Reporting

To see a keyword position spread, select a time period, then click on the Positions tab, and it will show how many keywords rank in each position.

Rank-tracker-dashboard-overviewRank-tracker-dashboard-overview

You can visualize this in a chart over time like below, or you can take a screenshot from Ahrefs and include it in your report. 1708361771 220 A Beginners Guide to SEO Reporting1708361771 220 A Beginners Guide to SEO Reporting

On the same dashboard, you can get the headline metrics like share of voice, average position, and SERP features.

If you’ve dabbled in SEO, you’ll know that links are a fairly big deal for SEO. So, how do you report on them in an SEO report?

SEO clients and stakeholders usually want to know two things:

  • The number of external links you acquired during the time period
  • The quality of those links

Luckily, Ahrefs’ Site Explorer can help you report on both elements.

But before we dive too much into the details, let’s see how we can get an overview of the last calendar month.

To do this:

  • Head to Calendar on the sidebar
  • Click on the Referring domains tab
  • Check Dofollow
  • Best links: Only
Overview-of-referring-domains-via-ahrefs-calendarOverview-of-referring-domains-via-ahrefs-calendar

You could include a screenshot of this heatmap in your report to provide a general overview of the last time period.

To find the number of links acquired from the last calendar period, do the following in Site Explorer:

  • Select Dofollow
  • Select New
  • Set the time period (I’ve used the last 30 days, but you can use a custom range to get the exact dates for the previous month)
Quantity-of-do-follow-links-via-ahrefs-site-explorerQuantity-of-do-follow-links-via-ahrefs-site-explorer

Once you’ve added these settings, you can see we’ve acquired 3,446 domains during this period.

If we want to highlight the quality of any of the links, we can do this in the report as well. Just scroll down to see all the domains.

Here’s an example of a high-quality link Ahrefs.com acquired during this period. It has a domain rating (DR) of 93. This is the type of link that would be worth sharing in an SEO report.

Example-of-high-authority-website-with-dr-93Example-of-high-authority-website-with-dr-93

Once we’ve shown this is an important link, the first question stakeholders might ask is, what is the Washington Post linking to on Ahrefs?

If we click on that link, we see they’re linking to our SEO basics article.

Showing-target-URL-via-ahrefs-site-explorerShowing-target-URL-via-ahrefs-site-explorer

This would be a valuable insight to share in the SEO report because it shows that this type of content is capable of earning high-quality links.

Business cases for creating new content can be hard at the best of times. By highlighting high-quality links in your SEO report, the value of content becomes more obvious to stakeholders, and they’ll be more inclined to increase investment in SEO.

As well as reporting on links you’ve acquired, it’s worthwhile to report on links you’ve lost.

Sometimes, you can lose links accidentally by making site changes. You can report on this using Ahrefs’ Broken backlinks report.

Filter-to-find-broken-backlinks-via-ahrefs-site-explorerFilter-to-find-broken-backlinks-via-ahrefs-site-explorer

We can see that Ahrefs has a broken backlink from Neil Patel… alas.

Broken-link-example-via-Ahrefs-site-explorerBroken-link-example-via-Ahrefs-site-explorer

Reporting on technical SEO is often harder than it looks. For SEOs, it’s easy to get lost in the details, but most stakeholders aren’t as interested in the details as you are and just want to know one thing: is their site in good technical health?

To answer this question, you can run a Site Audit crawl and check the website health score.

Tip

If you have access to Google Search Console, you can run a Site Audit for free on your website. Click here to get started.

Site Audit scores your website from 0-100 after the crawl based on its technical SEO health status. If the score is low, it means there are some technical issues to be fixed.

Ahrefs-site-audit-overviewAhrefs-site-audit-overview

As well as running a Site Audit crawl, you can check in GSC to see if there are any technical issues with page indexing or page experience (like core web vitals or HTTPs).

Usually, if everything is fine, there isn’t any need to report on it. Unless your stakeholder or client is technically focused, keeping the technical part of your report as concise as possible is best.

If you create content regularly, assessing its performance in your SEO reporting is important—otherwise, you won’t know whether you are wasting your time.

In my experience, when it comes to content, stakeholders want to know:

  • What the best-performing content was during the time period
  • What organic traffic it drives
  • What opportunities exist in the content space

For smaller content projects that have less than 1000 URLs, you can use Portfolios to track these keywords.

I use Portfolios myself to track the performance of my articles in Ahrefs.

Portfolios-overview-chris-haines-articles-ahrefsPortfolios-overview-chris-haines-articles-ahrefs

Once you’ve set up your Portfolio, head to the Top pages report and click on Compare pages. On this page, you can get a good visual screenshot to share in your report of content performance, or if you want, you can Export the data and chart it yourself in a spreadsheet.

content-top-pages-via-ahrefs-portfoliocontent-top-pages-via-ahrefs-portfolio

7. Competitors’ performance

In addition to reporting on your site’s performance, it can also help to report on your competitor’s performance.

This gives stakeholders a better understanding of the digital landscape they are operating in: who they’ll compete with in SERPs, and who they should look to for inspiration.

You can do this in 30 seconds by heading to Site Explorer and typing in your competitor in the search bar.

Then click on the Organic competitors report, and you’ll get an overview of the top competitors in your space.

Organic-competitors-via-ahrefs-site-explorerOrganic-competitors-via-ahrefs-site-explorer

If you want to add specific competitors, you can do so using the Custom tab.

Adding-a-custom-competitor-via-ahrefs-site-explorerAdding-a-custom-competitor-via-ahrefs-site-explorer

This report is helpful as it gives you a client-friendly visual representation of your competitors’ performance. But more importantly, it shows your competitors’ keywords and their overlap with your own site, helping you to make strategic SEO decisions to outrank them.

In the SEO report, I would screenshot the top half to include in my report and then export the data from the bottom half of the table to filter out the more detailed information that would interest the stakeholders.

Ahrefs makes it easy to find things to improve in its Opportunities report. This report can identify content, links, and technical opportunities in a single click.

Here’s an example of the content opportunities it can find:

Opportunities-report-overview-via-ahrefsOpportunities-report-overview-via-ahrefs
  • Low-hanging fruit keywords: shows keywords between positions 4-15 in Site Explorer that could be easy to rank for.
  • Featured snippets: shows keywords between positions 2-8 in Site Explorer where the target doesn’t rank for a featured snippet
  • Top suggestions from Content gap: shows keywords that the target’s top 10 competitors rank for, but the target doesn’t
  • Content with declining traffic: shows pages with declining traffic in the last six months that could do with an update
  • Pages only published once: shows old pages that have low traffic that might need an update

If you work through this report, it’s easy to spot opportunities for the website you’re reporting on that you can share with stakeholders.

Lastly, most SEO reports will share an update on the progress of their SEO campaign: the work that’s been completed so far, the next stages of the process, and the milestones you aim to hit.

The best way to do this is to share progress through an SEO roadmap Gantt chart showing your total SEO campaign.

Rather than messing around with a spreadsheet, I usually head to Canva and use one of their premade templates.

But if you want to go down the spreadsheet route, you can use our Google Sheets template.

1708361772 231 A Beginners Guide to SEO Reporting1708361772 231 A Beginners Guide to SEO Reporting

You can quickly adapt these templates for your purposes, giving stakeholders a good idea of what work has been done on the account and what is coming next.

Final thoughts

SEO reports are important as they act as your virtual paper trail, documenting your progress to the top of Google. Without them, it can be hard to prove all the work you’ve put in to get to the number one spot.

But for many clients, SEO is just one small ingredient in the marketing mix. They aren’t as interested in the minutiae of SEO as you are. So, if you want to win your clients over on the value of SEO, show them the opportunity, appeal to their emotions, and ground your decisions in industry-trusted data—like Ahrefs.

Got more questions? Ping me on X. 🙂



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Fospha’s Insights to Unlock eCommerce Growth in 2024

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Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.  

The report reveals a significant underinvestment in paid social channels, with advertisers reaching only 59% of their potential, suggesting an opportunity to nearly double spend for profitable returns.  

Here are some key takeaways from the report: 

  • Meta and TikTok emerge as leaders in paid social success, with Meta boasting the highest relative Return On Ad Spend (ROAS). Notably, TikTok stands out for new customer acquisition, outpacing other channels in driving new conversions.  
  • Snapchat’s major update has catapulted it as a growth channel worth watching, with a remarkable 504% increase in ROAS year-over-year.  
  • The report highlights a widespread issue in the industry: the underrepresentation of impressions-led channels by Google Analytics and ad platforms’ own attribution models. This discrepancy emphasizes the need for standardized measurement methods to accurately report performance.  

Now is the time to reassess your investment in paid social, explore the potential of emerging channels like Snapchat, and adopt reliable measurement methods to navigate the complex digital marketing landscape effectively. 

For a deep dive into these insights and to leverage them for your digital strategy, download the full Fospha State of eCommerce Report Q1 2024. Embrace the data-driven insights to refine your approach, optimize spend across platforms, and drive your eCommerce brand towards profitable growth.  

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