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How To Optimize Your Site For Any Device



How To Optimize Your Site For Any Device

1. Give Your Site A Responsive Layout & Mobile-Friendly Design

Your website looks cool and works like a charm on PC; that’s fantastic.

Have you tried opening it on a smartphone?

Does it look like this?

Screenshot from, January 2023

If yes, then you have a big problem. That website is practically unusable on mobile.

Unfortunately, being PC-friendly doesn’t automatically make a website mobile-friendly as well.

And because of Google’s mobile-first index, if your site is not mobile-friendly, it may never see the light of page 1 of the search engine results pages (SERPs).


So what do you do?

The first major step in making your site mobile-friendly is working on a responsive design.

When a site is responsive, it displays properly on screens of all sizes, like this:

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from, January 2023

How To Give Your Website A Mobile-First Design

There are two ways to upgrade your website into a mobile-friendly experience. Each solution has its own tradeoffs.

  1. The fastest way: install a dedicated mobile-first plugin like WPtouch to give your website a responsive design in minutes. It’s the easiest method, but not without its risks; plugins are prone to breaking and (in the most extreme cases) even being hacked.
  2. The most reliable and secure way: modify your website’s code to include responsive solutions.

How To Hand-Code A Responsive Website

If you want to take the matters into your own hands and transform your desktop site into a responsive, mobile-friendly website, you’ll need to incorporate:

  • A viewport.
  • Responsive images.
  • A fluid layout.
  • Media queries.

We’ll teach you all the code you need to make your website responsive. But first, be sure you back up your website before making changes to your code.

How To Set A Viewport On A Website

Viewports help each browser know how to adapt your webpage’s dimensions to its screen.

If you add a viewport to your website’s HTML, your webpages will automatically adapt to fit onto any mobile device.

Add This:


To set the viewport on a page, add this line of HTML code inside its <head> tag:

<meta name="viewport" content="width=device-width, initial-scale=1">

How To Make Images Responsive

When it comes to mobile-friendliness, it’s important that your visitor does not have to scroll left and right to see the content of your website.

This is true for all images as well, especially infographics.

Responsive images should automatically shrink and grow to fit the width of each visitor’s screen perfectly.

So, you want to use the max-width property.

How To Add The Max-Width To Make Your Images Responsive

  1. Open your site’s stylesheet (the CSS file).
  2. Add “max-width: 100%” for the <img> tag, like this:
img {
 max-width: 100%;

Now, if your images are wider than the viewport you added in the above step, they will automatically shrink to fit the available space.

How To Install A Fluid Layout

When you have a responsive layout on your website, it’s page elements fit themselves to any screen on their own. For example, if you have a fluid table, the table will resize along with the screen. That way, you can see all the columns without ever having to scroll left or right – even on a small mobile screen.

There are a few different fluid layout methods that you can try, depending on your individual site:

Use them when appropriate.

When To Use Flexbox

Use this method when you have a number of differently-sized items and want to fit them in a row. Add the “display: flex” property to their HTML tag, like in this example:

.items {
  display: flex;

When To Use Multicol


This method splits your content into columns. It uses the column-count property, like this:

.container {
 column-count: 3;

In this example, you get three columns.

When To Use Grid

As the name suggests, this method creates a grid to fit your elements inside. Here’s an example:

.container {
     display: grid;
     grid-template-columns: 1fr 1fr 1fr;

The grid-template-columns property sets the number of column tracks (three in this example) and their sizes (1 fr).

Still not sure which to use? Plugins can automatically detect and implement the best fluid layout.


How To Add Media Queries To Your Website

Media queries are another way to adapt your content to any screen size. But they have another, much more notable advantage: they adapt your site to specific features native to different devices.

For example, a computer mouse’s cursor can hover over page elements, and smartphones have touchscreens. Account for these features, and you can tailor the user experience to any type of device.

There’s a lot to absorb when dealing with media queries, but MDN Web Docs have very detailed instructions.

Once you’ve done everything, check how well it works by viewing your site on many different devices.

2. Make Your Full Website Look Good On Mobile

Step one covered the technical framework that makes your website fit well on mobile devices.

Good news – that was the hardest part. Just a few more steps to go.


With a responsive design, your site is almost fully mobile-friendly. What else do you need to finish the job?

Next, it’s time to:

  • Make use of large, easily readable text. Headlines and subheadings should be especially eye-catching.
  • Make your interactive elements (such as buttons and checkboxes) large enough to be show-stopping.
  • Avoid using long paragraphs. Short ones are always better.
  • Use negative space generously. It will prevent your site from looking cramped.
  • Leave some room around links and other interactive elements. That way, users won’t accidentally press what they don’t want to press.

3. Don’t Block Your Content With Popups

Popups make it harder for your visitor to get the information they came for, and they result in high bounce rates, a.k.a. people leaving your site as soon as they enter it.

Now, certain kinds of popups are pretty important. Most websites need to use cookies, and yours is probably no exception. And the GDPR made it mandatory to ask for the users’ permission to use their data, so you can’t avoid using a popup for that.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from, January 2023

However, your users don’t visit your site to look at popups. When the entire page is blocked by a request to accept the use of cookies, the visitors might not be so eager to put themselves in your shoes. On the contrary, it’s guaranteed to annoy them, and they may even leave without browsing your site at all.

What To Do Instead

Users are more tolerant of popups when they cover just a small portion of the screen. And if they are easy to close and dismiss, even better.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from, January 2023

4. Fix The Technical Errors On Your Website

Even the most minor hiccup will be easy to spot on a small screen, including the dreaded 404 errors.

While a 404 page with a funny design can serve you well, an error is still an error; it will disrupt the user experience. It’s better to remove them as a factor completely.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from, January 2023

How To Discover Your Website’s Technical Errors

What other errors can ruin a mobile user’s day? To name a few:

  • Broken links.
  • Broken images.
  • Unwanted page redirects.
  • Faulty CSS and Javascript.
  • Server issues (e.g. gateway timeout).

All of them will send the user running if you don’t do something.
To get started, find all technical errors on your site. Scan it with WebCEO’s Technical Audit tool to generate a report.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from WebCEO, January 2023

Fix all the website errors you find as quickly as you can.

Don’t let codes like “Status: 503” confuse you – here are some expert tips for dealing with them.

After that, make it a habit to scan your site regularly (once a week is fine), and tend to errors in a timely manner.

5. Make Your Site Load Quickly

You visit your site, and it’s taking too long to load. Oh no!

Is the Internet down? No? Unfortunately, now your user may decide that your website never works and never return.

So, it’s important to do everything in your power to make sure your site loads quickly at all times.

How To Make Your Website Load Faster

Follow these six tips to make your website load faster:

  • Optimize your images. Minimize their file size by tweaking their height and width, save them in the right format, and compress them.
  • Enable compression (if it isn’t enabled yet). GZIP compression is among the most popular methods.
  • Use browser caching. Find your domain’s .htaccess file and set the expiration times for your page elements.
  • Use lazy loading. Like compression, it’s often already active. If you don’t have it, you can insert the loading=”lazy” attribute into the HTML tags of the elements you want to lazy load. Or just use a plugin like Smush.
  • Optimize your pages’ code. If you have sufficient knowledge of HTML, Javascript, and other languages forming your site, you can try and trim the code. Be careful not to break anything.
  • Merge elements where appropriate. For example, if you have two images right next to each other, merging them into a single image will help the page load faster.

Check your current loading speed with WebCEO’s Speed Optimization tool. It will point out the speed-related problems that are plaguing you right now.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from WebCEO, January 2023

6. Optimize Your Website For Local & Voice Search

Smartphones are easy to carry around, which makes them a perfect tool for online browsing on the streets.

Does the user need to find something nearby? Their goal is merely one question away.

And since the question will likely contain the word “where,” your website needs to be ready for it. That’s done through optimization for local search – and, combined with mobile SEO, it becomes surprisingly effective for voice search at the same time!

Just do these things:

  1. Use location-based keywords and phrases in your content. They usually contain words like where, nearest, closest, near me, or in “name of your location”. For example: car wash near me.
  2. Have an FAQ page on your site. Make your answers concise and straight to the point.
  3. Put your business’ name, address, and phone number on your website’s home page. Better yet, put them in the footer.
  4. Create a listing on Google Business Profile, and fill it out with as much information as you can. This is necessary if you want to appear in Google Maps.
  5. Collect positive customer reviews – the more the better.

7. Make Your First Scroll Efficient

Ideally, you should be able to captivate the visitor as soon as they see your website. But there is only so much they can see on a small screen. So, what do you do?

Make your site’s “above the fold” (what users see in the first scroll) is a total knockout.

What are the must-haves you must put in there?

  • Descriptive, eye-catching title.
  • Navigation menu.
  • Search bar.
  • Call-to-action.

But those are just the basics.

Here are a couple of expert-level ideas:

  • An interactive element (like a panoramic photo, a 3D model, or a simple game). Even an ordinary video works.
  • A floating CTA that always stays on the screen no matter how far down you scroll.
Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from, January 2023

8. Make Your Search Results Attractive

As the saying goes, the best place to hide secrets is on page 2 of Google.

However, that’s true only for the desktop version.

Mobile Google comes with infinite scrolling, which presents the top 40 results instead of 10 before you find the “See More” button.

However, top 10 or not, your search results will never get any clicks if they don’t stand out.

And, just like with anything else, you need to stand out well. How do you apply this principle to your search results?

How To Make Your Search Results Stand Out

There are three great ways to make your search results more exciting for your future visitor:

  • Use the best keywords. Not just in terms of search volume – use the keywords which capture users’ search intent better than others. To figure out which keywords those are, you need to put yourself in the users’ shoes. Or just ask the users you know about their search preferences.
  • Use eye-catching titles and descriptions. Keywords are one main ingredient; the other ingredient is power words that stir the users’ emotions. Do you know which emotions are appropriate for your content?
  • Add structured data. Mark up your page elements to create oh-so-clickable rich snippets.
Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from search for [learn German], Google, January 2023

Years ago, Google saw the potential in mobile devices – and, as it turns out, they were completely right.

The search giant invested greatly in mobile friendliness, and there’s no doubt: the Internet is so much better for it. Online content has become much easier on the eyes and simpler to use.


But does your site match the gold standard? Do your users get the same great experience across all of their devices?

If you have even a shadow of doubt, it’s time to employ every tool at your disposal to make sure your site meets the mark. Sign up now and let WebCEO help you sort things out.

Start boosting your search rankings and user engagement with a responsive website today!

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How to Get SEO Buy-In: 7 Actionable Tips



How to Get SEO Buy-In: 7 Actionable Tips

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in.

I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed

Tom Critchlow

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects.

Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO.

The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams.

They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. They can also support your requests for funding or initiatives you pitch to executives later on.


To build relationships with decision-makers in these teams, consider the following:

  • Who’s in charge of budgets and projects? → Learn what they’re working on and how you can help each other with specific projects.
  • What do they care about? → This is the “what’s in it for me” factor. Align your SEO recommendations and requests to these things.
  • How can they help implement your SEO recommendations? → Identify the 20% of SEO they can easily help with using current resources.

Here’s an example of what that might look like:

Who’s in charge? What do they care about? How can they help implement SEO?
Engineering Jane Doe, Head of Engineering Jane cares most about rolling out new features on time and minimizing bugs.  Jane’s team can resolve many high-priority technical SEO errors if she sees them as bugs.
Editorial Joe Blogs, Senior Editor  Joe cares most about publishing quality, brand-relevant content that leads to sales. Joe’s team can create or optimize SEO content with buying intent to maximize traffic on commercial queries.

Too often, SEOs lead with “I need X…” and end with “…for SEO”. Cue dramatic groans that echo company-wide.

Adapting your language and how you communicate is a minor action that can lead to big results in your mission to get buy-in for SEO. Communicating only what you need can often come across as an order and feels like extra work for someone else. Plus, it gives them no sense of why they should care or what’s in it for them.

Try this instead…

→ Highlight opportunities: “There’s an opportunity to do X that helps with your goal of Y”


→ Leverage FOMO: “If we don’t do X, you’ll miss out on Y”

→ When speaking to executives:I intend to achieve X by doing Y”

It also helps to give your project a fancy name. Every time you talk about the project, mention the name, repeat key facts, and highlight the most exciting opportunities the project opens up.

Repetition is gold as it helps non-technical stakeholders tie goals and results to an otherwise intangible initiative.


Most executives and department heads have no context for understanding SEO metrics like search volume, share of voice, or even organic traffic.

They don’t have an existing mental model to connect these numbers to. Therefore, when we start sharing SEO-specific numbers in meetings, many non-SEO stakeholders can’t easily approve specific actions or know how to make the right decisions—all because they can’t connect the numbers they’re already familiar with to the conversation about SEO.

Easy fix. Modify the metrics and actions you talk about to those that non-SEO stakeholders already understand.

For example, executives are likely churning over and obsessing about MBA-style metrics. CEOs think about things like revenue, market share, and profitability. Sales managers care about MQLs, SQLs, and so on.

Here are some examples of how to translate SEO lingo for non-SEO stakeholders. These are inspired by Tom Critchlow’s interview on Voices of Search.

Monthly traffic → Lifetime traffic value e.g., “By creating X content, we can get Y monthly traffic predict Y lifetime traffic value.” HINT: Multiply Ahrefs’ Traffic Value metric by 60 to get a 5-year estimate, a common timeframe for calculating lifetime metrics.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.

Share of voice → market share e.g., “By doing X, our share of voice SEO market share has grown Y%. We’d like funds to do more of X.”

Traffic growth → revenue growth e.g., “We can grow organic traffic predict Y% revenue growth from SEO if we hit X traffic targets. These are the project milestones that will get us there…”

It depends → forecasts e.g., CEO asks “What’s it going to get us?”… “It depends. I made a model that forecasts approximately X% growth in Y months.”

It doesn’t matter what specific metrics are used in your organization. You can adapt SEO metrics to the ones everyone in the company is already thinking about. The main goal of doing this is to take SEO from being a mysterious “black box” activity to something measurable and relatable to non-SEO stakeholders.

How to demystify SEO for executives.How to demystify SEO for executives.

Devs and engineers are essential SEO allies within any organization. And while you can often skip the lengthy relationship-building phase and jump straight into tech fixes, how you frame your requests still matters.

Don’t be the kind of SEO that constantly gives them extra work “because it’s good for SEO.”

Instead, tie in your requests to what they care about. Fixing bugs is an easy approach to take here because devs already understand and care about these things for reasons unrelated to SEO.


Jackie Chu’s 2023 MozCon presentation outlined this brilliantly. A bug typically:

  • Delivers a confusing brand experience
  • Impacts customers (humans and bots)
  • Impacts other channels, like SEM

If pages can’t render, that’s a bug. If there are content differences between mobile and desktop, that’s a bug. Anything that needs improvement in Ahrefs’ Site Audit is, you guessed it, a bug.

That said, not all bugs are created equal. If you bother devs with a load of super minor or unimportant issues 24/7, they’ll learn to ignore you. So, make sure to prioritize and only ask for bug fixes that matter.

You can easily do this by filtering your Site Audit results by importance:

Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.


  • Errors as high-priority
  • Warnings as medium-priority
  • Notices as low-priority

You can also show your dev team how to interpret each issue listed and find the steps they can take to fix them by clicking on the “?” next to specific issues.

Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.

Too many SEOs pitch projects without considering everything that’s needed to make them happen. You’re more likely to get buy-in if your pitch is specific and shows decision-makers the exact details around things like the project’s cost, resources required, and expected timelines.

For example, say you need 100 articles published within three months. Make sure you chat with your editorial and development teams first. See if they can fit this project in and what resources they need to make it happen.

Then, build those resources into your pitch:


→ Instead of: “I’d like to publish 100 articles on the blog within three months and estimate I’ll need $X per article”.

→ Try this: “To get 100 articles on the blog, which we estimate will contribute to $X in lifetime traffic value, we’ll need to hire a freelance writer and dedicate two development sprints to the project within the next three months. Jane from engineering and Joe from editorial are collaborating on this with me, and we estimate a cost of $Y.”

Need to convince the Jane’s and Joe’s in your organization to partner with you? No worries. Check out the next point.

SEO is chronically underfunded and underresourced… but so are most other teams. You can become an ally and help other teams get more resources because they’re helping implement your SEO strategy.

They get more of whatever they need (people, money, resources). You get their help with SEO tasks, and they get prioritized. Win-win for you and your new BFF.


You can get the ball rolling by pitching a small test or project that is easy for the other team to get on board with.

Avoid this → “I need 10 of the articles you’re working on each month to do X for SEO”.

Try this instead → “There’s an opportunity for us to do X, and it will allow you to meet Y KPIs. Can we run a small test (and build a case for the execs) so you can hire another writer to work on this project?”

Small tests are a great way to warm up a new contact within your organization, especially if there’s a clear benefit they’ll receive if the test works.

Test results are also very helpful when pitching to executives down the track. If you can demonstrate small-scale success in one area, it’s much easier to get funding for bigger projects that can piggyback on those early wins.

Even if the initial pitch is for another team to get funding, you’re getting your foot in the door for bigger projects. Plus, you’re essentially getting free SEO if you can leverage the other team’s resources for your benefit.


A good habit for every SEO to develop is to link everything to strategic objectives. We need to get better at pitching the strategic value that our projects deliver instead of the actual work we need to do.

No one cares about the hundreds of technical fixes we need to work on. But everyone cares about revenues dropping if we don’t get support for technical fixes that affect conversions (and SEO, of course, but they don’t need to know that).

Key note here: strategic objectives go beyond metrics. They include things like:

  • Entering international markets
  • Becoming the market leader
  • Expanding X division

You get the idea.

Here are the tactics we’ve found that help position SEO as strategically valuable.

Compare against competitors

This tactic has a very high success rate in our team’s experience. When ideating this blog post, Tim, Patrick, Chris, and Mateusz all cited great success with this approach, and my own experiences echo this.


It works for literally any SEO activity you’re pitching, especially if you’re in a fierce market with SEO-savvy competitors who are already doing the thing you’re recommending.

For example, you could try the following different pitch angles:

→ Closing the gap: “If we did X, we’d be able to close these gaps with our biggest competitor in Y months…”

→ Reverse engineering: “Our biggest competitor did X. If we dedicated Y resources, we could close the gap and outpace them within Z months.”

→ Becoming a pacesetter: “There’s a gap in the market and none of our competitors are leveraging it. X resources would allow us to take Y actions that give us a competitive edge and make it difficult for competitors to catch up.”

No matter your angle, an easy place to start is in Ahrefs’ Site Structure report. Here, you can see what strategies your competitors are using along with high-level performance metrics, like organic traffic and the number of referring domains that different website segments get.

Example of Ahrefs' site structure report.Example of Ahrefs' site structure report.

Compare against internal departments

Another great approach is to bring your pitch back to what’s going on in other areas of the organization.

This is a great tactic to benchmark the value of SEO in a way that is immediately apparent. It’s also a great way to get easy buy-in if your company’s strategic objectives focus on specific divisions or products.

Here are some pitching angles you can try:

→ Expanding a division: “We need X resources to help division A expand to the level of division B.”

→ Improving KPIs: “Product A has a high cost per acquisition. We were able to lower CPA by X% for product B using SEO. If we had access to Y resources, we could repeat these actions for product A.”

→ Learning from mistakes: “We learned lessons A, B, and C from a past product launch. If we had X resources, we could help launch the new product for division A without repeating past mistakes.”

Forecast opportunity costs

Opportunity costs are the lost benefits you experience when choosing an alternative option. When it comes to getting buy-in for SEO, it can help to show what the opportunity cost would be if decision-makers chose not to invest in SEO.


It’s super easy to do this using Ahrefs’ traffic value metric.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.Example of Ahrefs' traffic value metric in Site Explorer dashboard.

This metric shows you how much you’d be spending on paid ads to get the same traffic you do through SEO. It has opportunity cost baked right into it!

You can use it in a few different ways. My favorite method is to look at a successful segment of the website and use its metrics to forecast potential success for a new segment you want to optimize or build-out.

For example, here you can see how the French segment of our site compares with the Spanish segment.

Comparing two website segments using Ahrefs' competitor comparison features.Comparing two website segments using Ahrefs' competitor comparison features.

Want to launch into a new international market? Use these metrics to build a case of what you’d be missing out on by not expanding.

Want to improve an underperforming segment of your site? Show that segment vs a segment that’s skyrocketing to your executive team.

My second favorite method is to use the Traffic Value metric to pit SEO against Google Ads or other marketing channels and showcase how SEO compounds over time and costs less in the long run.

Realistically, if there’s a marketing budget to be had, and it doesn’t go to SEO, these are the alternative channels it will likely go to. So, positioning SEO as a worthwhile channel to invest in can get you a bigger slice of the budget.


For instance, you could pitch something like, “Our forecasts show that we could reduce our cost per click to $X (traffic value / traffic) by investing Y resources into SEO instead of [another channel].”

If your website is fairly new or you don’t have existing successes to leverage, you can do both of the above by using a competitor’s website as a proxy until you start getting some results that you can use in future forecasts.

So, your pitch would be more like: “X competitor is saving up to $Y (traffic value) in Google ads costs by using SEO. We’re leaving money on the table by not investing in SEO.”

Key Takeaways

Good SEO is about giving people what they want. Getting buy-in is the same, just for a different audience.

The more you help others in your organization get what they want, you’ll also get what you want.

When it comes to collaborating with other departments, it comes down to helping them meet their KPIs because they’re working with you. It builds a positive relationship where they feel happy to help you out in the future and are more likely to prioritize SEO projects.


As for getting buy-in from executives, understanding where they spend most of their mental energy and aligning your projects to those things can go a long way.

If you’ve got any questions or cool tactics to share, reach out on X or LinkedIn any time!

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Websites Created With Google Business Profiles To Shut Down In March




Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business?

If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March.

Websites Created With Google Business Profiles Will Redirect Until June 10, 2024

A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024.

“Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead.

The redirect will work until June 10, 2024.”


How To Find Out If You Have A Google Business Profile Website

To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section.

If you have a Google Business Profile site, it should say, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Screenshot from Google, February 2024Websites Created With Google Business Profiles To Shut Down In March

Choosing An Alternative Website Builders For Small Businesses

Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for ecommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google Business Profiles site.

While some, like WordPress, offer a free website builder with generative AI features, its users’ content may reportedly be sold to OpenAI and Midjourney as training data unless they opt out.

Regarding Core Web Vitals, WordPress, Wix, and Squarespace showed the most improvements in performance.

It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be best for SEO.


Updating Ad Campaigns

If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop running on March 1, 2024, until the website link is updated.

There’s still time to update your business website to ensure visitors are not sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, review the reviews to find the most reliable, affordable, and optimized solution for your business.

Featured image: Vladimka production/Shutterstock

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How We Built A Strong $10 Million Agency: A Proven Framework




How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

  • The foundational principles on which to build your business to succeed.
  • The importance of delegation, market positioning, and staffing.
  • More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.


View the slides below or check out the full webinar for all the details.

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How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

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