SEO
How to Optimize Your Statistics Pages to Earn Links
You’ve probably already heard that statistics pages are a great way to generate links.
You’ve also likely noticed that some statistics pages are much more successful at earning links than others.
So I wanted to figure out what separates the most successful statistics pages from those that fall flat.
After researching and experimenting with my own content, I found five key things that seem to significantly improve a statistics post’s link attraction.
I’ll discuss each tactic in detail below and provide step-by-step instructions so that you can duplicate the results.
Incorporate Journalistic Keywords
I learned the reverse outreach hack from Brian Dean, and it’s now my favorite strategy to incorporate into any statistics page.
In the case study he wrote, his content organically earned over 5,000 links thanks to this method.
The idea is that instead of you reaching out to journalists and content marketers and begging them to link to your content, they find your content when looking for data to support their argument and naturally link to you.
So start by finding long-tail keywords that are clearly hunting for data – Brian Dean calls them “journalistic keywords.”
To find these keywords, you can use a couple of different tactics:
- Find long tail keywords on competing statistics pages.
- Answer “People Also Asked” questions.
Finding long-tail keywords is pretty easy. You can Google the main keyword (e.g., “SEO statistics” or “coaching statistics”), take the top-ranking URL, and put it into your favorite keyword tool. Then, you can look at all the long-tail keywords and questions the page ranks for.
Here’s an example of this in action:
The other option is to look at the People Also Asked question box for your main keyword:
Screenshot from search for fast food statistics, Google, September 2022A pro tip is to click on each of the questions as it will generate even more questions:
Screenshot from search for fast food statistics, Google, September 2022As you include the statistical answers to each question in your post, optimize them for featured snippets by setting up the People Also Asked phrase as a question and then answering it as a complete sentence.
Here’s an example:
How many people eat fast food every day?
Approximately 85 million Americans eat fast food every day.
Find And Update Popular Stats
Ahrefs did a popular link-building study that walked through how it built 36 backlinks (for free) to a stats page by emailing websites with outdated statistics and offering more recent statistics posted on its brand-new stats page.
As a result, its post quickly became the top-ranking post for the term “SEO statistics.” Two years later, it’s still sitting in the second position.
Screenshot from search for SEO statistics, Google, September 2022
Step 1: Take the top-ranking URL for your main keyword (e.g., “SEO statistics”) and put it into your favorite keyword tool.
Step 2: Check out its backlink profile and look at the most popular statistics. You can do this by scrolling through the backlink profile for the page and then doing an anchor text search for numbers you notice repeatedly.
For example, this statistic (“a third of Americans eat fast food each day”) seems to be popular:
Screenshot from Ahrefs, September 2022Step 3: Check that the statistic is outdated (at least 2-3 years old).
If it is, try to find a more updated statistic to replace it. If you can’t find a more up-to-date statistic, consider creating a new statistic yourself.
For example, I was doing a stats page for chatbots and found some dated statistics on how many people use chatbots by country.
So, I used Clearbit and another data extraction site to come up with more current statistics and then compared the new data to the dated statistics:
Screenshot from Chatfuel.com, September 2022
Step 4: Reach out to the websites with the dated statistics and offer the updated statistics.
Most people don’t respond to the traditional “link to my stats page because it’s better than the old page!”
However, most people like to have up-to-date content and, therefore, might be willing to swap out their old statistics for newer ones that you offer on a silver platter.
In fact, if you wanted to go the extra mile, you could even offer to update the whole page for them.
As mentioned earlier, this process helped Ahrefs earn 36 links in just a few weeks and catapult its page to the top of the search results.
Use A Hub And Spoke Model/Skyscraper Technique
I’ve noticed that many of the most successful statistics pages are organized in a hub and spoke/skyscraper style.
HubSpot’s Marketing Statistics page is an excellent example of a well-organized skyscraper-style statistics page.
Specifically, it includes the following sections:
- Content Marketing Statistics.
- Social Media Marketing Statistics.
- Video Marketing Statistics.
- Email Marketing Statistics.
- Lead Generation Statistics.
- Advertising Statistics.
- Marketing Technology Statistics.
- Sales Statistics.
This page even ranks well for many of these “spoke” statistics keywords. For example, the general page still ranks second for the term “content marketing statistics.”
Screenshot from search for SEO statistics, Google, September 2022So next time you create a statistics page, separate it into several categories and continuously update and build out those categories.
Include Original Data
Given that the meat of statistics pages is data, creating original data is another great way to attract links.
However, most people assume that creating new data is time-consuming and expensive.
While this is true if you intend to do a major “state of the industry” study, there are plenty of ways to create or extract original data for free (or cheap).
Below, I’ll walk you through a few of my go-to methods.
Scan Public Data
There is plenty of data available that most people simply don’t want to organize.
The first person to introduce me to this method was Andy Crestodina. He told me he wanted to know the average lifespan of a website, but that statistic didn’t exist.
So he pulled a list of the top 200 marketing websites (according to Alexa) and hired a VA to go into the Wayback Machine and record the last time the website had a major overhaul.
The answer was two years and seven months.
Today, that single statistic has earned that post over 1,000 backlinks from websites like HubSpot, Forbes, Wikipedia, the Content Marketing Institute, and other websites that you could never buy a link from:
Screenshot from Ahrefs, September 2022
Leverage Internal Data
Another great way to create fresh statistics is to pull internal data.
Ahrefs has several excellent examples of this:
I want to point out that Ahrefs always creates an individual post on each of these statistics and then later adds the statistics to its other dedicated statistics pages.
I’ve found that this is a clever way to maximize the links you can get for a single statistic.
For example, the first post I mentioned (90.63% of Content Gets No Traffic From Google) has over 8,000 backlinks (over 3,000 referring domains).
Without a dedicated post, that statistic could have easily gotten lost on a massive statistics page.
Therefore, consider pulling out your most valuable statistics and creating a dedicated post to promote that statistic and maximize links.
Send Customer Surveys
If you have a large email list, another option is to survey your customers or audience. For example, Andy Crestodina does an annual blogger survey, which always receives much attention.
He says that it takes over 100 hours to put together, though you can see that it is well worth the effort, given that it organically attracted over 13,000 backlinks (over 3,000 referring domains).
Screenshot from Ahrefs, September 2022
If you don’t have a list, you can also use a market research tool like SurveyMonkey or Pollfish, though this can get more expensive.
Create Graphics
Content marketers need data to support their claims, but they also need graphics and images to support their claims. Therefore, I strongly recommend creating graphics for your data as well.
For example, in the Google Lens search for the graphic below, you can see that a lot of different websites have shared it.
Screenshot from Google Lens search, September 2022The best part about graphics is that you can take existing statistics and make graphics of them with your branding (just be sure to credit the original source).
Oberlo has plenty of examples of this:
Screenshot from Oberlo, September 2022
If you don’t have a designer on staff, you can hire someone on Upwork or Dribbble to create graphics for you.
Start Updating Your Statistics Pages Now
Creating a great statistics page is a lot more than just creating the longest list of statistics that exists.
It’s about creating a resource that journalists and other content marketers find useful and can use to support their claims.
Try out some of these tips, and let us know if they help you generate more links!
More resources:
Featured Image: SEVENNINE_79/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites
ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.
This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.
Screenshot from ChatGPT, December 2023Unfortunately, they still aren’t accessible without a Plus subscription.
Screenshot from ChatGPT, December 2023You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.
Screenshot from ChatGPT, December 2023OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.
Screenshot from OpenAI, December 2023Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.
Screenshot from ChatGPT, November 2023Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday | 12 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
| Source | Day Of Week | Time To Post |
| Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
| Hootsuite | Monday and Tuesday | 1 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
| Source | Day Of Week | Time To Post |
| SocialPilot | Sunday | 2-4 p.m. EST |
| HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
| Hootsuite | Wednesday | 2 p.m. EST |
| HubSpot | Saturday | 6-9 p.m. Local |
| CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
| Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
| Hootsuite | Thursday | 10 p.m. EST |
| SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
| HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
| Source | Day Of Week | Time To Post |
| Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
| HubSpot | Friday | 3-6 p.m. Local |
| CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
| CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
| HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
| Hootsuite | Monday | 4 p.m. EST |
| CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
| HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
SEO
Google Updating Cryptocurrency Advertising Policy For 2024
Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
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