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How We Built 600+ Links In 30 Days & You Can, Too

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How We Built 600+ Links In 30 Days & You Can, Too


Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing.

By aligning resources, PureLinq created a link building program that provided up to a 90% response rate on email outreach without using overseas VAs or email automation.

On January 19, I moderated a sponsored webinar presented by Kevin Rowe, CEO at PureLinq.

Rowe showed a proven method for unlocking your link building potential.

Here is a quick recap of the webinar. For more details, complete the form to access the entire webinar.

What Traditionally Works In Link Building?

Before diving into how we built 600+ links, let’s level set.

By knowing what traditionally works, you can easily understand how to speed up the process and maximize your time.

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Article-Based Links Work

It doesn’t matter if the site is established or new. Local businesses can consider integrating more local citations, but the article-based link still works.

[Find Out What This Means For Your Business] Instantly access this webinar →

Image Source: PureLinq

The Traditional Way Of Getting 600 Links

Traditionally, the formula of 40,000 sites/(emails open rates of 11% + response rates at 3% + a placement rate of 9%) gets you 600 links.

Without a good program in place, you would need to build a list of over 40,000 sites. That alone is highly time-consuming.

You’ll need to create a good link building program to help prioritize your resources.

[Increase Your Outreach Response Rate] Instantly access this webinar →

Elements Of A Good Link Building Program

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Creating a good link building program is the key to speeding up your process and ensuring that every step helps your goal.

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The traditional first step is to tackle and scale the most challenging but essential parts of link building:

  • List building.
  • Finding contacts.
  • Customizing emails.
  • Content creation.
  • Outreach.
  • Follow-ups.
  • Verification.

Low response rates, tailored content, and more could take you a year to scale.

So, how do you do all of this in just one month’s time?

The Faster Approach To Link Building

You can reduce the amount of time by selecting the right approach.

Narrow Down Content

Rowe’s team narrowed down content and focused on outreach and prospecting instead.

The two best scenarios that worked for them were:

  • Thematic Reclamations.
  • Unlinked Brand Mentions.

[Learn About These Scenarios] Instantly access this webinar →

Build Relationships

Rowe’s team got a 90% response rate when using pre-defined relationships.

This 90% response rate means that to get to 600, they only had to send 700 outreach emails — instead of the traditional 40,000.

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The key to that response rate is relationships.

Rowe suggests these tools to start building lists and relationships:

  • Muck Rack.
  • Pitch Box.
  • Buzz Stream.

Then, offer things that your future partners may need.

What works well for bloggers, influencers, authors, and publishers is giving them free crawls and finding their broken links.

You can use simple SEO tactics that they don’t know how to execute, like entire site crawls on 5,000 pages, and finding and correct all the links.

You can also recommend a WordPress plugin.

These free things are great reasons to establish a relationship.

You’ll have a high response rate as a result, but don’t ask for anything in return.

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Just start building that relationship and maintain that list.

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The links will come naturally.

[Get Relationship Building Steps] Instantly access this webinar →

Easily Maintain The Process With Tools

Consider building your workflows and process maps in project tools.

Rowe uses these tools to help him standardize operations for scalability:

  • EOS Entrepreneurial Operating Systems
  • Lucid Charts

Steps To Take In Link Building

Step 1: Identify the criteria: Metrics, quality.

Step 2: Search index for sites: Filter, manually review.

Step 3: Search Ahrefs: UBMs, Thematic.

Step 4: Pitch prep: Paragraph + link, angle.

Step 5: Outreach: BuzzStream list, one-to-one.

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Step 6: Reconcile: ScrapeBox, Moz.com

Rowe dove deeper into other link building processes of using Google, Ahrefs, crawlers, and even building your own search engine.

[Get The Full Steps & Tools] Get instant access to the entire webinar→

Even if you do hundreds of links each month, your link building should be one-to-one.

Acing link building is your next step to learning one of the most critical factors for search engine optimization.

[Slides] How We Built 600+ Links In 30 Days & You Can, Too

Here is the presentation:

How We Built 600+ Links In 30 Days & You Can, Too from Search Engine Journal

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Join Us for Our Next Webinar!

KPIs & Metrics That Matter For Digital Marketing Success In 2022

Struggling to identify KPIs and metrics for your business? Want to get more actionable insights from your data or just find a more efficient way to track and measure campaign success?

See also  Should You Disavow Links From Spammy Yet High Authority Sites?

Join our next webinar on January 26 at 2 p.m. ET to learn how to make your digital marketing metrics a success.


Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

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How Data Is Reshaping The SEO & Digital Marketer’s Landscape

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How Data Is Reshaping The SEO & Digital Marketer's Landscape

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.

To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the new opportunities it can bring.

SEO marketers of today and digital marketers of tomorrow will need to extract, structure quickly, and manipulate data to drive the most critical business outcomes.

Data has always been mission-critical to digital decision-making.

The Economist, back in 2017, declared it the world’s most valuable resource.

Fast forward to today and the future, and we can see that the exponential growth of data fuelling this revolution is staggering.

According to the IDC, the amount of digital data created over the next five years will be greater than twice the amount of data made since the advent of digital storage.

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Think about that for a second!

Flash drives, for example, were introduced in 2000.

This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years!

The Data Revolution Means More Sources & Complexity For SEO

The data revolution has gone on for some time now, and it’s changed our concept of what counts as “data,” rightfully so.

In the past, we thought only numbers mattered.

But, in this new digital world where everything is converted into ones and zeros, data is broader and contains text, audio, and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data are growing at a rate of 10x faster than conventional business data.
  • Machine-created data is increasing exponentially at a 50x the growth rate. This data revolution is primarily marketing-driven and consumer-oriented who are “always on.”
  • In just the last 18 months, the volume of site processing data we have been generating at BrightEdge has increased by 11x!
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As a result of these increasingly demanding trends, SEO and digital marketers need to adapt and become more like data analysts and scientists in approaching the extraction of structured data insights and business intelligence – without adding more manual work.

Fortunately, SEO is well-positioned to take advantage of this new data revolution.

  • Increasing your keyword universe – More keywords mean more data points to look at with reporting and fuelling insights. While focusing on conversion rate metrics is very important, it wouldn’t be possible without opening the scope of your audience and getting more people in the door. SEO has drifted away from writing for a primary dedicated keyword and is now way more advanced with advancements in search engines like Google’s understanding of intent of searches through RankBrain and BERT.
  • Increasing your search footprint – will also help you discover unexplored of informing your future content strategy or ideate new keyword ideas. However, sometimes you might miss the boat, like the transition of Content Management Systems slowly turning into “Experience Platforms” as they offer more functionality to meet the needs of today’s webmaster or marketer.

Read More On SEJ

Data Is The Currency Of An Accelerated SEO & Digital Age

By 2025, Worldwide data will reach 175 zettabytes.

But unfortunately, the human brain can’t process, structure, and analyze all that data.

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So technology engines have to help, and digital marketers should be the driver.

There is a massive opportunity for companies that can utilize data to create more engaging experiences.

A recent study showed that 95% of business leaders recognize this as their biggest growth lever over the next three years, which means there’s plenty at stake here!

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Robust data analysis ensures decisions are evidence-based and have more accountability.

Drawing on existing and new data sources to fully integrate business acumen and analytical skills into decision making, sourcing, managing, and analyzing large amounts of unstructured data will ensure continued use and success.

SEO began with data and has evolved.

From the introduction of real-time SEO in 2019 and Page Experience Updates in 2021, SEO’s future lies again with data and the creation of intelligent systems. Here marketers can leverage combined data sources that structures data for them.

As a result, they can achieve business objectives and stay ahead during all data and digital transformation stages.

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Technology & AI Are Helping SEO Evolve

Advancements in technology and, in particular, AI and Natural Language Processing has meant that SEO and digital marketers can become data analysts without having to become an actual data scientist.

This is key to unlocking structured insights from your company’s big data to make more precise predictions about what is coming next based on existing information.

Digital marketers can evolve, understand key trends, and learn in new areas such as:

  • Predictive modeling of future trends and forecasting based on multiple types of data.
  • Real-time identification of opportunities and intelligence.
  • Digital research at scale with both historical and real-time data.
  • Leveraging automated visualizations for various stakeholders.
  • Improved data security and compliance.
  • Market and business intelligence at a macro level.
  • Consumer behavior at the most granular level.

SEO and digital marketers can learn critical skills such as statistics, data analysis, data visualization, and strategy.

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AI, NLP, and machine learning are helping them do this without needing expertise in computer programming and software applications.

What digital marketers must do is combine their communication skills and analytics skills with stakeholders who cannot think outside of the advertising box.

Read More On SEJ

Data Analysis & Intelligence As Competitive Advantage

The application of technology will be the driving force behind the next generation of data analysis technology.

Therefore, SEO and digital marketers of today should learn how to better utilize insights from data analysis.

It’s becoming more apparent that the marketing platforms of tomorrow will require the capabilities of data analysis and science infrastructure at their core.

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The future of marketing will blend technological know-how, business sense, and an understanding of data analysis.

The next generation of SEO will touch all components of marketing, from video, email, and voice, to digital performance of content.

SEO and data science will converge into one evolved discipline that drives omnichannel acquisition and democratizes data.

Marketers who embrace this new era of SEO will be well-positioned to succeed in the years to come.

Data is reconfirming its role as the new competitive advantage, and as SEO and digital marketers, you must evolve if you want to be part of the future.

More resources:


Featured Image: ra2 studio/Shutterstock

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