SEO

4 Strategies To Find Instagram Influencers Best Suited For Your Business

Published

2 years ago

January 25, 2022

4 Strategies To Find Instagram Influencers Best Suited For Your Business

For another year, Instagram remains the top social media platform for influencer marketing.

In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing.

In addition to using the main Instagram newsfeed to reach their target audiences via influencers, 73% are using Instagram Stories and 37% are using Instagram Reels.

Choosing between Instagram and other social networks is just one step in the process. Without the right influencers, you won’t get your desired results on any platform or social network.

In this article, you’ll find four essential tips to follow when choosing the right influencers for your influencer marketing campaigns.

1. Keep Your Business Goals In Mind

Before you start looking up the influencer’s vital metrics such as engagement rate and the number of followers, think about your business goals.

Step back and determine why and how you intend to use Instagram influencer marketing campaigns.

Why Do You Need Influencers?

What specific objectives do you have in mind for influencer marketing?

The three primary goals should be:

Increasing brand awareness.
Generating leads or sales.
Increasing your Instagram followers.

Your choice of influencer will depend on these objectives.

For example, increasing your Instagram followers will require you to create competitions or quizzes using a specific hashtag.

Roping in an influencer who can participate in the competition and encourage his/her followers to jump in too will be the right way to go.

On the other hand, sales and lead generation will need you to use affiliate marketing and discount codes.

So, you will need to partner with influencers whose audience is likely to buy your product.

Do They Fit Your Brand’s Personality?

The influencer needs to align with your brand’s identity or at least the products you want to sell.

If there is no brand alignment, your campaigns will generate low ROI.

Having a clear idea of your influencer campaign goals is necessary to find an influencer that closely reflects your brand.

For example, an influencer who is known for traveling on a budget will be the right choice to promote low-cost travel gear.

Hiring a model who offers beauty tips will be a waste of time.

Sperry, a boat shoe brand, worked with more than 100 micro-influencers who were already posting high-quality images of Sperry’s products on social media.

Most photos comprised the micro-influencers in high-altitude scenic locations.

Until recently, Canon focused on using professional photographers to drive their latest innovations on Instagram.

Thinking outside the box, however, the brand has started embracing the new generation Instagrammers like filmmakers Elise Bauman to promote their products on Instagram.

Although these influencers have a lesser number of followers, they offer better engagement owing to their industry expertise.

On the other hand, American Express uses a mix of mega-celebrities as well as micro-influencers to promote their brand on Instagram.

Jim Meehan (@mixography), an award-winning mixologist, is one such niche influencer actively involved in their #AmexAmbassador campaign. He promotes the brand on Instagram, along with celebrities such as Paul George (@ygtrece), a basketball professional from the LA Clippers, and Leo Chan (@levitatestyle), a fashion and travel influencer.

All of these influencers take advantage of American Express services during their frequent travels.

2. Look For Genuine Engagement

Engagement is one of the critical metrics of Instagram influencer marketing.

The average engagement rate for an Instagram influencer was around 3% in 2021, with influencers having less than 1,000 followers registering the highest engagement rate of 8%.

The engagement rate goes down as the number of followers increases. However, sometimes this metric can be misleading as popularity does not always result in conversions.

You must first determine how authentic the engagement is.

Analyze The Comments

In 2021, the HBO documentary “Fake Famous” made three non-famous people with no more than 2,500 followers to tens of thousands, namely Dominique Druckman (@dominiquedruckman), Chris Bailey (@chrisvsmyself), and Wylie Heiner (@wylezzz) to make people aware of the fake engagement problem.

They used tactics such as purchasing bots and paid setting fake “all-expenses-paid” photoshoots to score perks from brands later on. Chances are you may also encounter fake influencers.

One of the easiest ways to determine if the influencer is fake or genuine is to analyze comments on their posts.

Usually, vague comments such as “nice pic” or “cool dress” or “looking good,” and comments with emojis often mean fake engagement.

On the other hand, relevant and conversational comments are a sign of real engagement, which brings us to the next point.

Search For Word-of-Mouth Reactions

Real followers ask questions, make personal statements, and also tag their friends in comments. These are word-of-mouth reactions by genuine followers.

Check out Lisa Linh (@bylisalinh), an Instagram influencer. All her posts receive real responses, like this one, from her genuine followers, not bots.

Only this type of engagement can result in new leads and sales.

3. Explore Hashtags Related To Your Brand

It is better to rope in Instagrammers who are already talking about your brand or products. They could be the next influencers to promote your brand.

Some hashtag research can prove helpful in this regard.

Avoid High-Density Hashtags

Hashtags are just like keywords for SEO. You will come across several high-density keywords. These are the most used hashtags on Instagram.

Though relevant, using these keywords to look up influencers will be a waste of time.

For example, if you start your search with #organic, you will have to go through more than 54 million posts.

But, as you dig deeper into long-tail (or low density) hashtags, the number of posts also goes down.

In this case, #organicfoods has 338,491 posts, #organicfoodstore has 14,054 posts, while #organicfoodchicago has only 66posts.

Both #organicfoods and #organicfoodstore will provide you will more accurate search results. #organicfoodchicago has too few posts to be considered for influencer search.

Use Keywords That Describe Your Brand Or Target Audience

You can also start your search with keywords that describe your brand or target audience. Focus on tags with a substantial number of posts to find influencers.

If you’re selling running or jogging accessories, start your search with something like #running, and Instagram will suggest the most trending and relevant hashtags.

Here you can use hashtags such as #runningmama, #runninggirl, and #runningcoach to look for influencers catering to a specific niche.

Use The Hashtags #sponsored Or #ad

Instagram also requires influencers to use #sponsored or #ad hashtags to distinguish promotional content. You can follow these hashtags to find out the potential influencers in your niche.

You can mine your followers or your competitor’s followers to see who is using #sponsored or #ad hashtags.

If they are using it, they already know what influencer marketing is. You can ask them to promote your product.

4. Use an Influencer Platform

All these methods, though useful, are manual and time-consuming.

Fortunately, you can use an influencer marketing platform to find the right influencers with just a few clicks.

Some of the popular ones include HYPR, Tap Influence, Upfluence, Famebit, NeoReach, Revfluence, and Influencer.

Find The Right Influencers

You can search for the most suitable influencers in your niche using different sets of parameters such as the number of followers, type of followers (demographics), and work experience.

Complete Campaign Management

You can also manage one or more of your influencer marketing campaigns using these platforms.

You can control campaign features such as advertisement text, graphics, hashtags, social media mentions, giveaway details, influencer payments, and the complete campaign timeline through one platform.

Real-Time Analytics

You can calculate various campaign metrics including views, reach, engagements, ROI calculations, and URL tracking. Several platforms allow you to generate daily, weekly, and monthly reports that you can share with your marketing team.

Perhaps, the only downside is that all these platforms usually charge you a recurring monthly or annual fee. If you can set aside a budget for this, you will save a lot of time and resources.

Keep the following in mind when choosing a platform:

Choose a platform with a substantial number of influencers from your niche. But, make sure the quality of influencers is also good.
Find out what content creation, distribution, and tracking tools are available on a platform. You should be able to control every aspect of your campaign through the platform.
The platform should also provide a good selection of real-time analytics and reporting tools.
You should also get built-in payment and transaction facilities to pay your influencers.
Don’t forget to check what others are saying about the platform. Check user reviews along with how long the platform has been around before registering.

Here are a few examples of influencer marketing platforms to get you started:

TapInfluence: It is a cloud-based influencer marketing platform. According to TapInfluence, their platform can result in an 11x increase in ROI of your influencer marketing campaigns. It also comes with an ROI calculator that lets you know whether your sales goals are worth investing in a marketing campaign.
Famebit: It initially focused on YouTubers, but now Famebit supports almost all social networking sites. You can find social media influencers starting with 5000 followers belonging to varied niches.
HYPR: HYPR claims that over 30 percent of the world’s largest brands, agencies, and influencer marketing platforms trust their data. This feature-rich platform comes with several tools based on sophisticated algorithms to help analyze the registered influencers.

Parting Words

Influencer marketing is catching up, particularly on Instagram.

However, only the right influencer can help you succeed. So, you need to focus your efforts on finding the perfect match for your business.

Hopefully, these four tips will help you find the best fit for your brand.

Have you used Instagram influencer marketing before? Tell us more about it in the comments box below.

More resources:

Featured Image: Kicking Studio/Shutterstock

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SEO

4 Ways To Try The New Model From Mistral AI

Published

14 hours ago

December 11, 2023

Max

4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce

RELEASE a6bbd9affe0c2725c1b7410d66833e24

— Mistral AI (@MistralAI) December 8, 2023

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

New open weights LLM from @MistralAI

params.json:
– hidden_dim / dim = 14336/4096 => 3.5X MLP expand
– n_heads / n_kv_heads = 32/8 => 4X multiquery
– “moe” => mixture of experts 8X top 2 👀

Likely related code: https://t.co/yrqRtYhxKR

Oddly absent: an over-rehearsed… https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh

— Andrej Karpathy (@karpathy) December 8, 2023

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

Screenshot from Perplexity, December 2023 mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

Screenshot from Perplexity Labs, December 2023 mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

Screenshot from Perplexity Labs, December 2023 what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

Screenshot from Poe, December 2023 poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

Screenshot from Poe, December 2023 mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Screenshot from Google Bard, December 2023 Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

Screenshot from Vercel, December 2023 vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

Screenshot from Vercel, December 2023 mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

Screenshot from Vercel, December 2023 mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Screenshot from Replicate, December 2023 Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.

Featured image: T. Schneider/Shutterstock

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SEO

OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

Published

1 day ago

December 10, 2023

Max

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023 OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

Screenshot from X, December 2023 chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.

I know it’s in preview right now but it’s significantly worse.

— Max Weinbach (@MaxWinebach) November 8, 2023

There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.

I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq

— Ethan Mollick (@emollick) November 28, 2023

Complaints also appeared in OpenAI’s community forums.

Screenshot from OpenAI, December 2023 openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

Screenshot from Google Reviews, December 2023 openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

Screenshot from Product Hunt, December 2023 openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!

GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu

— Nate Chan (@nathanwchan) December 9, 2023

The complaint:

Screenshot from Yelp, December 2023 yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

Screenshot from Google Reviews, December 2023 google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdoor

Screenshots from Glassdoor, December 2023 openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

Screenshot from Google, December 2023 openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Screenshot from Google SGE, December 2023 Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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SEO

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Published

2 days ago

December 9, 2023

Max

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

Found a hack to skip chatGPT plus wait list.

Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx

— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

Screenshot from ChatGPT, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

Screenshot from ChatGPT, December 2023 chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

Screenshot from ChatGPT, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

Screenshot from OpenAI, December 2023 ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

we are pausing new ChatGPT Plus sign-ups for a bit 🙁

the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.

you can still sign-up to be notified within the app when subs reopen.

— Sam Altman (@sama) November 15, 2023

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV

— surya (@sdand) November 15, 2023

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

Two SEO GPTs I’ve created for assessment + learning 👀👇

1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq

— Aleyda Solis 🕊️ (@aleyda) November 12, 2023

2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH

I hope they’re helpful 🙌🤩

PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc

— Aleyda Solis 🕊️ (@aleyda) November 12, 2023

There are also GPTs for analyzing Google Search Console data.

oh wow. I think this GPT works.

Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.

It’s an easy way to see if most of your keyword declined or improved.

This site was impacted by… pic.twitter.com/wFGSnonqoZ

— Marie Haynes (@Marie_Haynes) November 9, 2023

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.